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1、Porsche Centre Opening,Page 1,保时捷全球标准化体验中心开业仪式 The Grand Opening of Porsche Centre Beijing HaiDian 17 May 2009,Porsche Centre Opening,Page 2,Agenda1-Recap and Objectives2-Event Plan3-Catering4-Manpower5-Collaterals6-Budget Overview7-Contacts8-Appendix,Porsche Centre Opening,Page 3,1-Recap and Object
2、ives-Event Brief-Participants,Porsche Centre Opening,Page 4,Event Brief,Date:,Monday 8th June,Theme:Porsche Centre Beijing Haidian Opening soft openinggrand openingAddress of Porsche CentrePorsche Centre Beijing Haidianin EnglishNo.35,Wukongqiao,Balizhuang Str.HaidianDistrict,Beijing,China 100039in
3、Chinese北京海淀区八里庄街道五孔桥35号,Porsche Centre Opening,Page 5,ParticipantsNumber of Customers/Prospects:150Number of VIPs(excluding 5 from PCN):Number of Media:30Government Officials:10Others(staff):20Total:150 to 180 guests,Porsche Centre Opening,Page 6,3-Event PlanFirst part of event remains the same:-Wel
4、coming-Unveil CentreThen,for the 2nd part of the event,2 options are now provided:-A large and yet elegant performance-In the Appendix section,a car unveil based on video projection,Porsche Centre Opening,Page 7,Key Messages*Unveiling of the Centre,Porsche Centre Opening,Page 8,Outside View,请下载后参阅（遮
5、挡可移除）,Porsche Centre Opening,Page 9,Guests Flow*First Guests arrive at the drop off point at the entrance area.Hostesses welcome the guests.Then,the cars are either driven to the parking area by the car private driversor by the Valet Parkings.*Guests are welcome by the PR agency at the registration
6、desk.Normal guests are welcomed to pass through the signing board and thenenter the venue.PR agency welcome the VIPs,lead them to the signing board for them to signin.Then,they are guided to the VIP room.,Porsche Centre Opening,Page 10,Drop Off PointOption 1:Photocall near entrance*Remark-Red Carpet
7、 at the drop off point/signing board slightly moved on the side,请下载后参阅（遮挡可移除）,Porsche Centre Opening,Page 11,Drop Off PointOption 2:Photocall along the street*Remark-Red Carpet at the drop off point/signing board slightly moved on the side,请下载后参阅（遮挡可移除）,Porsche Centre Opening,Page 12,Cars Flow*At th
8、e entrance drop off point,Valet Parking are stationed at the ValetParking Desk.When guests arrive,they ask if the guests need the Valet service.If guests do not have drivers,the Valets give a tag to the guests and bring thecars to the parking area going through the back entrance.drivers are taught b
9、y Valet Parking how to get to the Parking area.*When guests leave,the Valets parking collect the tags back and bring thecars to the cross road section for the guests.,Porsche Centre Opening,Page 13,Banner at the Entrance,请下载后参阅（遮挡可移除）,Porsche Centre Opening,Page 14,Porsche exhibition in front of Wor
10、kshop,请下载后参阅（遮挡可移除）,Porsche Centre Opening,Page 15,Entering the Flagship StoreThe guests are surrounded by Porsche visuals to immerge them in the Porscheuniverse.A gentle yet captivating Jazz music is played for the pleasure of the guests hears.Drinks,and welcome canapes are served by waiter/waitres
11、s with tray.,Porsche Centre Opening,Page 16,Welcoming,Waiting area before the unveiling of showroom,Bar&Lounge zoneVIP rest zone*Remark-The space for unveil area is about 150 M2,plus other spare space in this area,more than 200 M2with some lounges for guest to sit before the unveiling of showroom(Dr
12、inks served by waiter/waitress withtray),MediaPlatformWorkshop tourstarting point&InformationCounterCar ModelDisplay,VIP area for showAcrobats screenUnveil screen,Live Painter Board,请下载后参阅（遮挡可移除）,Porsche Centre Opening,Page 17,Bar/Lounge Area,请下载后参阅（遮挡可移除）,Porsche Centre Opening,Page 18,Car Models A
13、rea,请下载后参阅（遮挡可移除）,Porsche Centre Opening,Page 19,Car Models Area,请下载后参阅（遮挡可移除）,Porsche Centre Opening,Page 20,Live Portrait ArtistA Live Portrait artist will mingle in the crowd and do live portrait of the guests.With his great personality,the artist is not only painting but also a real entertainmen
14、tby itself.All the portrait will be displayed on a board.This will be an attraction as all the guestswill be able to see others portrait.At the end of the event,guests will be able to take there portrait away packaged in astylish,Porsche style round cylinder box.,Porsche Centre Opening,Page 21,Live
15、Portrait Artist Board and Box,请下载后参阅（遮挡可移除）,Porsche Centre Opening,Page 22,Speeches and GiftsPorsche logo to be shown on the screen using gobo lightFirst,the MC does a welcome speech.Then,the speeches from PorscheRepresentative happen.Opening gifts are handed over and there is the photo session.need
16、s better understanding from Porsche of what are those gifts and from whomto whom,Porsche Centre Opening,Page 23,Event start with MC speech,请下载后参阅（遮挡可移除）,Porsche Centre Opening,Page 24,Unveiling of the FlagshipBefore the 2 side screens raise up,the 4 performers shadow will be reflectedon the each sid
17、e screens individually.,请下载后参阅（遮挡可移除）,Porsche Centre Opening,Page 25,Unveiling of the FlagshipLighting Effect will enhance the Shadow Show,请下载后参阅（遮挡可移除）,Porsche Centre Opening,Page 26,Unveiling of the Flagship,请下载后参阅（遮挡可移除）,Porsche Centre Opening,Page 27,Unveiling of the FlagshipThen 2 performers cl
18、imb up with gracious movement behind the screenStop in the middle to elevate and perform an air choreography.Screens on both side rise up slowly to top.,请下载后参阅（遮挡可移除）,Porsche Centre Opening,Page 28,Unveiling of the FlagshipThen,the 2 acrobats reached the top of the structure,when they arrive at the
19、top toget the ribbon,MC will invite VIP to come to stage.,请下载后参阅（遮挡可移除）,Porsche Centre Opening,Page 29,Unveiling of the FlagshipThen,the 2 acrobats grab the red ribbon,hold it in front of the speakers on stage.,请下载后参阅（遮挡可移除）,Porsche Centre Opening,Page 30,Unveiling of the FlagshipThe ribbon is cut.T
20、he flagship is officially opens.Media takes their shots.Finally,the performers climb again and along with them the 11m screen rises up.At the same time,the partition curtains which is hiding the centre rooms below the2nd floor/next to reception desk will be unveiled by models sliding the curtain too
21、pen the flagship store.Guests are then invited to discover the entire showroom space.,Porsche Centre Opening,Page 31,Second part of the event,Porsche Centre Opening,Page 32,Exciting PerformanceWith the big screen rise up,full black out,mystery is surrounding the roomThen,slowly the lights smoothly c
22、ome up and the Orchestra Performance suddenlystarts and provide to guests a fantastic visual effect mixing elegance and strength.,Porsche Centre Opening,Page 33,Orchestra,Orchestra stage,Ping Xi(ShadowPuppet)screen,Porsche VIP room on 2F,Lounge set up,请下载后参阅（遮挡可移除）,Porsche Centre Opening,Page 34,Sec
23、ond Zone View2 screens are located on the wall on the left hand side,请下载后参阅（遮挡可移除）,Porsche Centre Opening,Page 35,Shadow Puppet Performance(Ping Ying Xi)The Orchestra will slowly stops playing,black out in the Centre.A focus light bring the guests eyes on the stage offering a Chinese delicacy:theSha
24、dow Puppet Performance.A very traditional Chinese performance surrounded by the Centre environment willcreate the ounce of magic that guests will bring back with them after the event.,Porsche Centre Opening,Page 36,Lucky DrawJust after the Shadow Puppet Show,the Orchestra start playing again.Then,th
25、e MC comes back to stage and announce the start of the Lucky Draw.Each guest has its Porsche tag and the winners will enjoy a Porsche gift.Prizes to be confirmed by Porsche,Porsche Centre Opening,Page 37,Ribbon DanceJust after the lucky draw,on the middle stage,a dancer will bring the attention ands
26、tart a traditional style Ribbon Dance.This show reflects the Chinese culture and gives a performance full of movement andvolume.And it also allows the crowd to switch their attention to another location,providinganother eye candy.,Porsche Centre Opening,Page 38,Cocktail ZoneThis place is set up as a
27、 cocktail zone to have guests mingling around and gettingto know each other.Champagne and Canapes are served by waiter/waitress with tray.,Porsche Centre Opening,Page 39,Fitting LoungeThe Fitting Lounge will be emphasized with lighting to get guests to learn how fartheir favorite car can be customiz
28、ed and make it as they want,.Make it their own way.*Remark-Porsche to confirm that there will be a car in the middle,Page 40,Event Rundown(Tentative)Event rundown-Porsche Centre Beijing Haidian,Date:JUNE 8,Location,What?,Screen,Performance,Workshop Tour,1730 to 1830,Workshop,Media Session,Live Portr
29、ait,On,1900 to 19301930 to 19351935 to 19451945 to 19471947 to 19551955 to 20002000 to 20052005 to 20092009 to 2010,zone 1zone 1zone 1zone 1zone 1zone 1zone 1zone 1zone 1,Welcome cocktail in zone 1MC welcome the guests and short introductionSpeech by CEO/President of BetterLife GroupVideo 1 Google m
30、ap and Video 2 time zoneSpeech by GM of Porsche Centre Beijing HaidianSpeech by CEO/President of Porsche ChinaHanding over Brake Disc,followed by photo sessionPerformance for Unveiling of the store with photo sessionRed ribbon cuttingSpeech with toast Red ruban cutting,LogologologoVideo 1&2logologol
31、ogologologo,2010 to 2011,Zone 1,Main screen lift up,2011 to 20212011 to 20202011 to end,Zone 2Zone 2Zone 1&2,Guests enter in the zone 2Orchestra start playingVideo/photorama start playing on 2 screens zone 2,video/photoramavideo/photoramavideo/photorama,Live PortraitLive PortraitLive Portrait,OnOnOn
32、,2020 to 2025,Zone 1&2,Pi Ying Xi(chinese puppet shadow performance),2025 to 20402040 to 20502050 to 20532100 to end,Zone 2Zone 2Zone 1Zone 1,Orchestra keep on goingMC proceed lucky drawAdditional Performance on Zone 1 stageHandling give away when guests are leaving,video/photoramalogologovideo/phot
33、orama,Live PortraitLive Portrait,OnOn,estimated to 2130,Zone 1&2,END OF EVENTPorsche Centre Opening,Porsche Centre Opening,Page 41,Workshop Tour(before and after Centre Unveil)At the info counter in zone 1,a“Workshop Tour Come and visit our workshop!”displayed on the counter.Hostesses will be statio
34、ned next to the desk at guests service to explain and guide theguests to the workshop.Also,other hostesses will mingle in the crowd and propose to guests to join a tour inthe workshop and guide them through.In the workshop:Guests will be leaded to 2F to enjoy an upper/overall view of the Workshop.Po
35、rsche staff will be there to introduce the Workshop stories,activities and show theguests around.Hostesses will be there for any guests/Porsche staff needs.The catering service will be there to serve some drinks and light canapes.,Porsche Centre Opening,Page 42,Workshop Tour display on Information c
36、ounter,请下载后参阅（遮挡可移除）,Porsche Centre Opening,Page 43,Workshop ViewGuests will have the opportunity to go the Workshop room to have a look at the spaceand understand the excellence and the expertise of this large and essential part of thePorsche universe.,Porsche Centre Opening,Page 44,Content*Shadow
37、Puppet Show(Pi Ying Xi);A Chinese Traditional Art Show combined in a very Modern style environment and ina Contemporary inspired rundown.*Live Portrait Artist:A Chinese Live Painter will sketch guest in 3 minute and will set them up in a veryBeijing/Comic Style Set up.*Lucky Draw:When guests arrive
38、a tag will be given to them.In the second part of the evening,aLucky Draw will be announced by MC.Prizes to be confirmed by Porsche,Porsche Centre Opening,Page 45,Content*Video:A Google Earth style video and a Time Lapse videos to be edited for the event.The event will be filmed by 2 cameras.Live Fe
39、ed of speakers on stage is possiblewithout extra cost.An edited DVD can be sent to guests after the event.,Porsche Centre Opening,Page 46,Content*Photographer:Use an International Photographer based in Beijing to create eye catching portraitsphotos of guests and overwhelming ambiance photos.*MC:A ta
40、lented,well known MC who corresponds to the Porsche value.*Performers:The Beijing Acrobatic Troup is often touring abroad and have strong references onboth public and private projects.,Porsche Centre Opening,Page 47,Content*Models:Models are always present during the event.They will surround the car
41、s and minglein the crowd*Valet Parkings:An experienced and recognized company will support guests with a Valet Parkingservice,Porsche Centre Opening,Page 48,4-Catering,Proposal based on a 5 Star Hotel(Westin),ColdHoney Glazed BBQ pork with crispy skinSeared sesame Tuna choux puffs with wasabi aioliP
42、rawn rice sheet rolls&papaya saladBlistered Goats Cheese filled Cherry TomatoSmoked salmon Nan breads with coriander yoghurtWarmWarm red onion and goats cheese tartsPork spring rollsPrawn and potato skewersMini beef burgers with tomato&mustard relishcrispy prawn dumpling,honey and soy glazeRoast Bei
43、jing duck rolls with plum sauceSweetChocolate Pralines CupsLemon Curd Crme Brulee spoonsPorsche branded chocolates,Porsche Centre Opening,Page 49,Flower set up reference,请下载后参阅（遮挡可移除）,请下载后参阅（遮挡可移除）,Porsche Centre Opening,Page 50,Furniture referenceQuantity around:48 seats and 12 tables*Rental Furnit
44、ure coming from a Rental company and not from Hotel,Porsche Centre Opening,Page 51,5-Manpower-Hostesses-Security,Hostesses,娜娜,Height:170 Bust:84Waist:63 Hips:88齐晓娟Height:171 Bust:83Waist:63 Hips:92,石可,Height:173 Bust:84Waist:62 Hips:85刘敏焱Height:174 Bust:86Waist:64 Hips:86Porsche Centre Opening,Unifo
45、rmPage 52,请下载后参阅（遮挡可移除）,Porsche Centre Opening,Page 53,6-Collaterals-Give Aways-Invitations-Menu Covers-Badge-Reception Desk and Backdrops,Porsche Centre Opening,Page 54,Giveaway optionPorsche Frame with Pi ying inside*Remark-25 days are needed for production which include 1 sample,请下载后参阅（遮挡可移除）,Por
46、sche Centre Opening,Page 55,Envelope Design,请下载后参阅（遮挡可移除）,Porsche Centre Opening,Page 56,Badge Design,请下载后参阅（遮挡可移除）,Porsche Centre Opening,Page 57,Reception Backdrop Design,请下载后参阅（遮挡可移除）,Porsche Centre Opening,Page 58,Stage Backdrop Design,请下载后参阅（遮挡可移除）,Porsche Centre Opening,Page 59,7-AppendixAppen
47、dix 1:Floor plan with specific sizeAppendix 2:Cigar Sponsorship/Champagne SponsorshipAppendix 3:ContentIncluding bios of:Live Painter/Shadow Puppet Show(Ping Xi)/VideoCompany/Photographer/MC/Acrobat Performers/Orchestra/Models/Graffiti Artist/Valet Parking,Porsche Centre Opening,Page 60,9m,9m,9m,9m,
48、8m,2.267m6.33m4.8m5.1m6m,Appendix 1-Floor Plan with sizes,请下载后参阅（遮挡可移除）,Porsche Centre Opening,Page 61,Appendix 2-Cigar SponsorshipDavidoff decide to sponsor 100 sticks of Davidoff Special“R”for free,whichis in Robusto format with full-bodies strength.Tastes a bit spicy in the first half of draw and
49、 express full aroma after half.Itis a truly amazing classic Davidoff cigar that perfectly suits for such premiumevent.Then,Davidoff is asking for:-1 product display set up at the venue-banner-logo on backdrops and brochures,Porsche Centre Opening,Page 62,Appendix 3-Champagne SponsorshipThe best deal
50、 that MHD can provide is to give us one free bottle every 12bottle bought.On top of that,catering company will still charge a fairly expensive corkagefee,so it is better to have the cater to provide Champagne.,Porsche Centre Opening,Page 63,Appendix 4-Artistic-Live Portrait Artist-Shadow Puppet Show
