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1、vegetables distribution center,Structure of our company,CEO:Feng xingdi HRM:Fan:wenzhaoMarketing:Chen leiOperation:Li zhiyi Technology:Li xiangangFinancing:Zhou xiaochen,Management Department,Feng xingdiEconomics 2009020104001,Outline of my speech,1.Market analysis2.Operation Mode3.Company Overview
2、4.Corporation SWOT Analysis,Market analysis,1.Analysis of Market Status2.Demand Status3.prospects,Analysis of Market Status,Jinan,vegetable supply channels by a vegetable vendor,vegetable wholesalers,vegetable retailers,3 network,a large vegetable market as the core.The complexity of its links and v
3、egetables caused by higher costs,markets,cities account for a large number of valuable land resources and environmental noise,and backward management,can not be effectively addressed to provide the public with affordable,convenient and comfortable shopping environment.,Demand Status,Jinan,China is n
4、ot only the best traffic city also has 236 garden-style plot,more than 50 million middle class,there are more than 30 colleges and universities,more than 40 million in school students,as well as many of the numerous hotels,with nearly one million kilograms of vegetables on the demand.,prospects,Unde
5、r the existing urban residents to purchase the amount of investigation on vegetables,Jinan City,Bali Qiao,Qili vegetable market on Fort listed volume remained at 120-130 million kg,Jinan yinma Shengfa Farmers Market on a comprehensive listing of the amount of 100-110 million kg,Jinan,on average,abou
6、t 1 kg of vegetables per day demand,our market groups of the population of about one million,the market share of about one million kilograms Japan,Japanese sales of up to 150 million.,Operation Mode,Company Overview,1.Aim 2.Slogans 2.Philosophy 3.Culture 4.Brand,Aim,From the vegetable base to provid
7、e one-stop services to end customers,eliminating wholesalers,retailers links.,Slogans,Health Fresh Vegetables Everyday!,Philosophy,Create first-class service,to seize more market share,to create people-oriented featuring the companys image,and foster competition in the market awareness and customer
8、service ideas,service is the concept of wealth.Do a good job services,optimize the allocation of resources,continuous service innovation.,Culture,Establishment of humane culture.So that employees foster the faith of the concept of customer service and establish a reasonable and harmonious business p
9、hilosophy.Uniform dress code,establish green the companys imagination.,Brand,Corporation SWOT Analysis,1.strengths 2.weaknesses 3.opportunities 4.threats,strengths,(1)Technical Equipment(2)Management and personnel(3)the quality of managers advantages(4)Environmental Management Advantage(5)higher Ser
10、vice concept(6)management projects novel,weaknesses,Since most of the traditional vegetable supply system for the family unit operations,so their operating costs low,the profit earned can be made directly into revenue,and our staffs wages,operating costs,equipment maintenance,taxes,etc.is a very lar
11、ge expenses.Our side must have a larger market share may survive.,opportunity,(1)Macro Environment Analysis(2)policies and regulations,threat,(1)competitors(2)Market Risk,thank you!,HR DEPT,Fan WenchaoIndustrial Economics2009020205007,Outline,Institutional set-up and staffingJob requirements and tre
12、atmentRecruitment and dismissalPersonnel trainingReward&Penalty systems,Institutional set-up and staffing,Operating department:10+The Personnel Department:2The Finance Department:2Marketing Department:2Technical Department:2,work principals and payment,Working hours of administrative department is 8
13、;Dress in working uniforms with cards;Provide free accommodation.,The total income of the staff,we have made multi-levels and sound payment systembasic pay+subsidy+bonus+welfare,Recruitment,Collect the information of vacant positions and required qualities of every department;we formulate the recrui
14、tment plans;organize some written examination and profession test;organize interview;,Dismissal,Who dont qualify or neglect their duties;Resignation;Terminate the labor contracts when it expires;,Staff training,Basic training;Skills training;Integrated training for routine business and meetings.,Rew
15、ard systems,Attendance Rate 100%;Contribution Rate;Judge of Annual;Outstanding deeds;Etc.,Penalty systems,Fine;Warning;Demerit;Demote;Dismissed.,Thanks for listening.Lets greet*from*department to explain us details of*,Marketing,Chen Lei Economics2009020202002,Contents,Our Department,Slogan,Advertis
16、ing,Promotion,The Future of Our Market,The position of our department,The task of our department is extending our business to improve our profit.We will put the plan made by the CEO into practice.,At the same time we will carry out a series of activities to consolidate existed market and open new ma
17、rket.,Image Info www.wizdata.co.kr-Note to customers:This image has been licensed to be used within this PowerPoint template only.You may not extract the image for any other use.,Target market,Restaurant of workers,Restaurant of universities,Hotels,Hotels,High-end residential,Our Slogan,Our Slogan,O
18、ur Slogan,Advertising process,Advertising is important for any company.It can supply the consumers with the companys image and the products information.We will have a budget of 40 thousands yuan for advertising.,Target of Advertising,Information decision,Budget of Advertising,Media decision,Advertis
19、ing evaluation,Strategies of Advertising,Newspaper,Setting Up a Websit,TV,Radio,Leaflets,1,4,2,5,3,Outdoor Media,6,Newspaper,According to our target market,we choose to advertise on Qilu Evening News，Jinan Daily News and so on.,Add your text,Seting up a Website,http:/,Website,In our website,you can
20、get detail information about our company,for exzample the new order and the top 10 sales.Besides,online service are offered to satisfy our gests.,Advertising,TV and radiao,Outdoor Media.,墙体,招牌,Text in here,Text in here,Please remember me!,Promotion Strategies,One,Two,Recommend special vegetables eve
21、ryday,Give VIP a Disccount,Present gifts on Traditional Day,Three,Run creative activitity,Four,Recommend special vegetables everyday,The customers can learn special vegetables by telephone,surf online or chat by qq.,By telephone,Order online,Special vegetables,Give VIP a Disccount,Any customers whos
22、e consumption add to 1000 points can apply for a VIP card.The customers can have a 88%disccount by a VIP card.,Present gifts,Birthday giftsfor VIP,Hold creative contest,The Future of Our Market,Step 1,Step 2,Step 3,development periodmarket share of 30%,rise periodmarket share of 50%,mature period ma
23、rket share of 70%,Thank You!,Health Fresh Vegetables Everyday!,Manager of department of information processing,Name：Li xian gangMajor：econometrisStudent id：2009020209004,As we know,our company is a logistics company and we mainly distuibute agricultural products,our arms are suppying agricultural pr
24、oducts to our clients,our tenet is that we can satify our clients demand by the most effiective way,Shopping manners,Tradition mannerBuy goods onlineTele-shopping,Manners for accepting orders,PapersElectronicstelephone,Paper orders,We offer clients special papers for orders with a duplicate copy.Cli
25、ents can write the orders of the vegetable names and weights they need in the papers,clients will put the orders in the cabienet when they get their orders,and leave the counterfoil to be the proof for settling accounts,Electronic orders,There are main two manners for electronic orders:telephone mes
26、sage and message online.In our center,we own special setting to receive such messages.We will number every message and telephong back to affirm the message.,Telephong orders,We have special person to answer the telephone,and write down the massage for clients demanding.,Our departments job descripti
27、on,As information processing department our duty is accepting orders for agricultural products,then we feedback information to the information processing centers.Through information processing we deliver information of orders to the supplier,The department deliver information required to the supplie
28、r to purchase agricultual products which is in the light of our orders,and deliver agricultural products to our centers,the workers of the information processing department are responsible for supervision,checking and accepting,being put in storage and so on,client,Information processing center,supp
29、lier,Orders for agricultural products,Agricultural products of demand,Processed information,Agricultural products of demand,Flow chart,Thank you,Manager of the department of operation and control,Li zhiyi Major in Econometrics 2009020209003,Our department mainly has three tasks.1.We will procure veg
30、etables from our two vegetable bases.2.After we pursue vegetables,we will sort and pack these vegetables according to customers demand.3.At last,we will transport vegetables to our customers as quickly as possible.,Logistics Flow(物流流程图),Customers provide the information of types and quantities of ve
31、getables which they need to our Information department,and then the Information department transfers the information to us and we will procure,sort and distribute vegetables according to the information.Our company intend to establish nutrition planning department.Then customers can seek counsel of
32、nutrition collocation of food and the information of cooking,we will provide nutrition guidance service aiming at the taste,interest,and physical condition of specific customer free of charge.we will try our best to make every customer have fresh,delicious,and nutritious dish everyday.,First of all,
33、I want to introduce how do we purchase vegetables.As we know,for vegetables fresh is the most crucial.We have two big vegetable supply bases,they will be our long-term partners.The Information processing center will issue purchase instructors to vendors and the purchasing department,and vendors prep
34、are the goods immediately according to our requirements and they will dispatch goods to our logistics distribution department on time.The purchasing department will be responsible for supervision,receiving,checking documents,warehousing and place the vegetables in the special region.,These are our v
35、egetable bases.,Our vegetable bases locate in the Shou guang city in Shan dong province.As we all know,Shou guang is famous for its vegetables and most of vegetables in northern China are supplied from this city.So we believe farmers there necessarily have rich planting experience and advanced plant
36、ing techniques.Due to this reason,we promise our customers that we can provide the best and freshest vegetables,and you can buy all kinds of vegetables which you need.,And we will reach an agreement with the two vegetable supply bases in order to they can provide the freshest vegetables everyday.In
37、addition,we have professional trained employees and they are very familiar with how to identify fresh vegetables and keep vegetables fresh.we will ensure the quality of our vegetables,so you can eat freshest and cheapest vegetables everyday.,Secondly,after we purchase vegetables we will sort these v
38、egetables according to different customers demand.Because our company are face to the whole society,including hotels,schools,restaurants,and community residents,so we will concentrate all the standard bag of customers which carry RFID tags in different regions in the sorting area and then lay the st
39、andard bag on the conveyer belt and the RFID reader will read information,there is a red light beside each artificial counter.If customers need vegetables,the staff will lay it on the conveyer belt and when bags pass the POS machine a printed fee document will be put into the bag automatic,then thes
40、e standard bags will be put into our delivery vehicles.,This is our vegetable sorting conveyor(蔬菜分拣输送机),At last,we will transport these vegetables to our customers.Our staff will put standard bags into the vehicle according to a reasonable order,and then we will transport vegetables with the fastest
41、 speed.These vegetables will be put into cabinets,or to the responsible person in schools or hotels.Our company provide one-stop service which is from vegetable base to end customers and eliminating wholesalers and retailers.We can also collect feedback information about vegetables which we sell fro
42、m our customers and then we can convey these information to the base in order to guide the vegetable planting.,These are our vegetable delivery vehicles.,Thats all.Thank you!,Accounting&Financing Department,Zhou XiaochenIndustrial Economics2009020205004,Outline,Financial issuesFinancial affairs anal
43、ysisFinancial analysisFinancial evaluationBenefits,Financial issues,Vegetables Base invests￥3,000,000The Third Partner Logistics invests￥1,000,000Hotels and univesities invest￥1,500,000Bank loans￥4,500,000(45%share of company is mortgaged),Financial Affairs Analysis,Financial affairs analysis is an
44、important part of financial management,the starting point of financial budget.,Depending on the amount of townsmans purchase,we find the profit potential of this industry.We made the following forecasting of expected income:,The forecast of the expense,The form of Cost estimating(unit:thousand yuan)
45、,The form of expected profit(unit:thousand yuan),Financial analysis,The sources of income:1:we will provide cabinets as a vegetable receiving terminal for residents who live in garden area.Its surface could be used as a advertisement space.We will earn the AD dollars.2:we offer a full-service for ou
46、r customers,and we will charge reasonable fees from those customers.,Break-even point and plus cash flow:C=Cf+Cv*Q while C=P*Q,it comes to the break-even point.C-total cost expenses Cfconstant cost(9,950,000yuan)Cvaverage variable cost of one unit(1.15/kg)Paverage price(1.5/kg)so the quality when it
47、 comes to the break-even point is:Q=Cf/(P-Cv)=28.42857million kg.,Financial evaluation,1:the analysis of financial target:the analysis of debt paying ability:assets liabilities ratio=total indebtedness/general assets*100%From the following form,we find that the assets liabilities ratio reduces gradu
48、ally.It means that the debt paying ability of our company increases year by year.,analysis of inventory turnover ratio:inventory turnover ratio=sales cost/average inventory From the following form,we find that the inventory turnover ratio is increasing remarkably.It means that our company strengthen
49、 the administration of inventory and reduce inventory overstock.,analysis of enterprises operating capacity:turnover of total capital=sales income/average total assetsFrom the following form,we find that the turnover of total capital is speeded up remarkably.,Analysis of profitability:NPTS(net profi
50、t margin on sales)=net profit margin/sales income*100%From the following form,we find that sales income of our company is increasing.,*,2:comprehensive assessment of financial affairs we use the dupont system.,The benefits provided by the company,1:repaid for investorsfor supplier:because the suppli
