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1、Report on Cosmetics OEM Market Research and Development Forecast in China 2014-2018 中商产业研究院ASKCI CONSULTING CO.,LTD一、调研说明中商产业研究院全新发布的Report on Cosmetics OEM Market Research and Development Forecast in China 2014-2018主要依据国家统计局、国家发改委、商务部、中国海关、国务院发展研究中心、行业协会、工商、税务、海关、国内外相关刊物的基础信息以及行业研究单位等公布和提供的大量资料，结合深
2、入的市场调研资料，由中商产业研究院的资深专家和研究人员的分析。首先，报告对本行业的特征及国内外市场环境进行描述，其次，对本行业的上下游产业链，市场供需状况及竞争格局等进行了细致的详尽剖析，接着报告中列出数家该行业的重点企业，并分析相关经营财务数据。最后，对该行业未来的发展前景，投资风险及投资策略给出科学的建议。本报告是行业生产、贸易、经销等企业在激烈的市场竞争中洞察市场先机，根据市场需求及时调整经营策略，为战略投资者选择恰当的投资时机和公司领导层做战略规划提供了准确的市场情报信息及科学的决策依据。报告名称Report on Cosmetics OEM Market Research and D
3、evelopment Forecast in China 2014-2018出版日期Jan/2015报告格式PDF电子版或纸介版交付方式Email发送或EMS快递中文价格印刷版9500元 电子版9500元 中文印刷版+电子版9800元订购热线400-666-1917 400-788-9700【版权声明】 本报告由中商产业研究院出品，报告版权归中商产业研究院所有。本报告是中商产业研究院的研究与统计成果，报告为有偿提供给购买报告的客户使用。未获得中商产业研究院书面授权，任何网站或媒体不得转载或引用，否则中商产业研究院有权依法追究其法律责任。如需订阅研究报告，请直接联系本网站，以便获得全程优质完善服
4、务。中商产业研究院是中国拥有研究人员数量最多，规模最大，综合实力最强的咨询研究机构，公司每天都会接受媒体采访及发布大量产业经济研究成果。在此，我们诚意向您推荐一种“鉴别咨询公司实力的主要方法”。 了解中商产业研究院实力 门户网站引用 电视媒体报道 招股说明书引用 权威机构引用 研究员专区中商产业研究院主营业务 IPO上市咨询 商业计划书 可行性研究 研究报告 市场调研 园区规划 产业规划 十三五规划 招商规划 地产项目策划 管理咨询二、研究报告目录【ReportName】：ReportonCosmeticsOEMMarketResearchandDevelopmentForecastinChi
5、na2014-2018【Published】：Jan/2015【ReportCode】：CI【ReportPages】：258【ReportCharts】：120【Form】：PDForHardcopy【Delivery】：E-mailorEMS【ReportPrice】：HardCopyUSD5000Electronic(PDF)USD5000Enterprisewide$5500【Preface】：CosmeticsOEMstandsforcosmeticsoriginalequipmentmanufacturerwhichmeanstheprocessorproducethegoodst
6、hatattachthetrademarkofferedbytheentrustingparty.Fornow,cosmeticsOEMenterprisesinChinamainlylocatedinGuangdongProvince,especiallyBaiyun,HuaduFanyuandothersuburbsinGuangzhou,andsomelocatedinShanghai,Suzhou,XiamenandZhejiang.Almostallofthemarelocalmanufacturers,andsomeareTaiwan,HongKong&Macaoownedente
7、rprisesorjointventures.ThedevelopmentofcosmeticsOEMreliesonthedevelopmentofcosmeticsindustry,accordingtostatisticsfromEuromonitor,thecosmeticsretailscaleisexpandingandreachedRMB233.575billionin2013,withanincreaseof8.5%.Amongtheindustry,theretailscareofskincareproductsreachedRMB131.41billion,whichocc
8、upiedhalfofthemarket.TheprosperityanddevelopmentofthecosmeticsindustrypromotesthedevelopmentofcosmeticsOEMindustry.Today,thereareseveralthousandcosmeticsOEMmanufacturerinChina,butmostofthemareSMEs,andfewarelargeenterprises.AsthepopularizationofcosmeticsOEMinourcosmeticsproductionsectorandthetrendofi
9、ncomingforeignenterprises,aswellasthehugecosmeticsOEMmarketprovidedbycosmeticsE-Commerce,ourscaleofcosmeticsOEMmarketisexpanding.In2013ourcosmeticsOEMmarketscalenearlyreachedRMB25billionwithanincreaseof12.4%.AverageconsumptionofcosmeticsinChinaisrelativelylow,andhasahugepotential.Withtheincreaseofth
10、eincomelevelandtheoptimizationofconsumptionstructure,theconsumptionincosmeticsmarketwillrise.AccordingtoChinaCompetitionInformation,theretailscaleofcosmeticsmarketwillincreaseandreachmorethanRMB340billionin2018.ODMmodeisunquestionablythedevelopmenttrendoffuturecosmeticindustry.Asthedevelopmentofcosm
11、eticsE-commerceandthehugemarketprovidedbycosmeticsindustry,thedomesticcosmeticsOEMmarketscalewillkeepexpandingandexceed40billionin2018.ContentsPartICurrentSituationofCosmeticsOEMIndustry17ChapterIComprehensiveOverviewofCosmeticsOEM17SectionIOverviewofOEM17I.RelatedconceptsofOEM17II.Developmenthistor
12、y17III.ClassificationofOEM18SectionIICharacteristicsAnalysisofCosmeticsOEMIndustry18I.ThecharacteristicscosmeticsOEMmarket18II.AnalysisofmaturityofcosmeticsOEMindustry20SectionIIIAnalysisofCosmeticsOEMIndustryIndustrialChain20I.AnalysisofupstreamofcosmeticsOEMindustrialchain20II.Analysisofdownstream
13、ofcosmeticsOEMindustrialchain21III.ThecoststructureofcosmeticsOEM21ChapterIIAnalysisofMarketDevelopmentEnvironmentforCosmeticsOEMinChina22SectionIAnalysisofGlobalEnvironment22I.Currentstatusofinternationalmacroeconomy22II.Predictiveanalysisofglobalmacroeconomy24SectionIIAnalysisofChinasMacroeconomic
14、Environmentin201427I.AnalysisofChinasGDPGrowth27II.AnalysisofDevelopmentStatusofIndustrialEconomy28III.AnalysisofTotalInvestmentinFixedAssets31IV.TotalRetailSalesofConsumerGoods33V.AnalysisofIncomeGrowthofUrbanandRuralResidents35VI.AnalysisofChangesinConsumerPrices37VII.AnalysisofDevelopmentStatusof
15、ForeignTrade38SectionIIIAnalysisofSocialEnvironmentforCosmeticsOEMinChina40I.AnalysisofPopulationEnvironment40II.VariationtrendofurbanizationrateofChina41SectionAnalysisofTechnicalEnvironmentforCosmeticsOEMinChina42I.Developmentstatusoftechnology42II.Newtechnologyoftheindustry43III.Newrawmaterialsof
16、theindustry45IVTechnologydevelopmentandresearchdirections48ChapterIIIAnalysisofDevelopmentofGlobalCosmeticsIndustry50SectionIAnalysisofDevelopmentofGlobalCosmeticsIndustryMarket50I.Presentsituationofglobalcosmeticsmarket50II.Scaleofglobalcosmeticsmarket51III.Analysisofconsumerchannelsofcosmetics52IV
17、.Futureprospectofglobalcosmeticsmarket52SectionIITheOperationSituationofAmericanCosmeticsIndustry56I.PresentsituationofAmericancosmeticsmarket56II.AnalysisofimportandexportofAmericacosmetics56III.AnalysisofbrandsinAmericancosmeticsmarkets57IV.DevelopmenttrendofAmericancosmeticsmarket58SectionIIITheO
18、perationSituationofFrenchCosmeticsIndustry59I.PresentsituationofFrenchcosmeticsmarket59II.AnalysisofimportandexportofFrenchcosmetics59III.AnalysisofbrandsinFrenchcosmeticsmarkets59IV.DevelopmenttrendofFrenchcosmeticsmarket61SectionTheOperationSituationofJapaneseCosmeticsIndustry61I.Presentsituationo
19、fJapanesecosmeticsmarket61II.AnalysisofimportandexportofJapanesecosmetics62III.AnalysisofbrandsinJapanesecosmeticsmarkets62IV.DevelopmenttrendofJapanesecosmeticsmarket64SectionTheOperationSituationofKoreanCosmeticsIndustry65I.PresentsituationofKoreancosmeticsmarket65II.AnalysisofimportandexportofKor
20、eancosmetics65III.AnalysisofbrandsinKoreancosmeticsmarkets66IV.DevelopmenttrendofKoreancosmeticsmarket69SectionVITheOperationSituationofBrazilianCosmeticsIndustry70I.PresentSituationofBrazilianCosmeticsMarket70II.AnalysisofimportandexportofBrazilianCosmetics71III.AnalysisofBrandsinBrazilianCosmetics
21、Markets72IV.DevelopmentTrendofBrazilianCosmeticMarket73ChapterIVAnalysisofDevelopmentStatusofCosmeticsOEMinChina74SectionI.DevelopmentSituationofCosmeticsOEMIndustry74I.CurrentsituationofChinasCosmeticsOEMIndustry74II.DevelopmentStageofCosmeticsOEMIndustryofChina75III.TheProblemsExistingintheCosmeti
22、csOEMIndustryofChina75IV.DevelopmentTrendofChineseCosmeticOEMIndustry76SectionIIAnalysisof2012-2014ChinesecosmeticOEMIndustryDevelopment77I.OverviewofChineseCosmeticOEMIndustryDevelopmentin201277II.OverviewofChineseCosmeticOEMIndustryDevelopmentin201379III.OverviewofChineseCosmeticOEMIndustryDevelop
23、mentin201480SectionIIIAnalysisof2010-2014ChineseCosmeticOEMIndustryScale82I.Analysisofincreaseinnumberofenterprises82II.Analysisofassetssizeincrease82III.Analysisofsalesvolumegrowth83IV.Analysisofprofitsizeincrease83SectionIVAnalysisofCostsandExpensesofChineseCosmeticOEMIndustryin2010-201484I.Statis
24、ticsofsalescost84II.MainExpensesStatistics84SectionV.AnalysisoftheOperatingEfficiencyofChineseCosmeticOEMIndustryScalein2010-201485I.Analysisofcreditcapacity85II.Analysisofprofitability85III.Analysisofoperatingcapacity87ChapterV.AnalysisoftheCosmeticOEMIndustryPolicy88SectionI.AnalysisofCurrentDevel
25、opmentPolicy88I.Analysisoftheeffectsofthe12thFive-YearPlanoncosmeticsindustry88II.Analysisoftheeffectsoftheurbanizationoncosmeticindustry89III.AnalysisofnationalplansoncosmeticsOEMindustry89IV.AnalysisoftheLatestPolicy89SectionII.AnalysisoftheRegulatoryPoliciesofCosmeticsOEMIndustry92I.OverviewofCur
26、rentPolices92II.RegulatoryBodiesconcerningtheCosmeticOEM93III.AnalysisofrelevantpoliciesofCosmeticOEM96.Futurepolicytrends103ChapterConsumptionAnalysisofCosmeticindustryinChina104SectionIAnalysisofCosmeticsIndustryProductsConsumers104IPreferenceanalysisoffemaleconsumers104Preferenceanalysisofmalecon
27、sumers105IIIPreferenceanalysisoflow-incomeconsumers108IIIPreferenceanalysisofhigh-incomeconsumers109SectionFiveStrategiesforCosmeticstoCreateMarketConsumptionDemands110I.Segmentingmarket110Creatinganewbrand110IIIDevelopinganuniquestyle111Enlargingspecialty112Creatingastrongfirstimpression112SectionI
28、IIAnalysisofCosmeticConsumptionMarket113ICharacteristicsofcosmeticconsumptionmarket113Analysisofcosmeticconsumptionconcepts115III.Analysisofconsumptionstructureofcosmetics115.Consumptiontrendsofcosmeticmarket116SectionAnalysisofConsumptionInfluentialFactors117I.Pricesensitive117Influenceofartificial
29、atmosphere118IIIInfluenceofemotionalconsumption118IV.Influencedegreeofadvertisement119V.Influencedegreeofpackage119PartMarketCompetitionPattern121ChapterVIIAnalysisOfCosmeticOEMMarketInChina121SectionIAnalysisofCosmeticOEMMarketinChina121I.CurrentsituationofChinasCosmeticOEMIndustry121AnalysisofChin
30、asOEMmarketingstructure122III.AnalysisoftheOEMmarketscale123SectionSWOTAnalysisofCosmeticOEMEnteringE-Commence123IAdvantagesofcosmeticOEMenteringe-commence123DisadvantagesofcosmeticOEMenteringe-commence124IIIOpportunityanalysisofcosmeticOEMenteringe-commence125ThreatanalysisofcosmeticOEMenteringe-co
31、mmence125ChapterVIII.CompetitionAnalysisofCosmeticOEMIndustry127SectionIAnalysisofIndustryCompetitionStructure127I.Currentcompetitionamongenterprises127II.Threatofpotentialentrants127III.Analysisofthreatofsubstitutionproducts129IV.Bargainingpowerofsuppliers130Bargainingpowerofconsumers130SectionIIAn
32、alysisofIndustryConcentrationDegree130I.Analysisofmarketconcentration130III.Analysisofregionalconcentration131III.Analysisofbrandsregionalconcentration131SectionIIIAnalysisandExpectationofChineseCosmeticOEMIndustryCompetitionin2014-2018131I.AnalysisofcosmeticOEMmarketcompetitionin2014-2018131Analysi
33、sandexpectationofconcentrationin2014-2018132III.Analysisandexpectationofcompetitiveadvantagesin2014-2018132ChapterIXSectionAnalysisofCosmeticOEMMarket133SectionIMarketAnalysisofCosmeticsinEastChina133I.Scaleofbusiness133Scaleofcosmeticmanufacturingmarket133IIIAnalysisofcosmeticOEMmarketdynamics134Co
34、smeticconsumptionhabits138SectionMarketAnalysisofCosmeticsinSouthChina138I.Scaleofbusiness138Scaleofcosmeticmanufacturingmarket138IIIAnalysisofcosmeticOEMmarketdynamics139Cosmeticconsumptionhabits142SectionIIIMarketAnalysisofCosmeticsinMiddleChina142I.Scaleofbusiness142II.Scaleofcosmeticmanufacturin
35、gmarket142III.Analysisofcosmeticsmarketdynamics143IV.Cosmeticconsumptionhabits145SectionIVMarketAnalysisofCosmeticsinNorthChina145I.Scaleofbusiness145II.Scaleofcosmeticmanufacturingmarket146III.Analysisofcosmeticsmarketdynamics146IV.Cosmeticconsumptionhabits147SectionVMarketAnalysisofCosmeticsinNort
36、heastChina147I.Scaleofbusiness147Scaleofcosmeticmanufacturingmarket148IIIAnalysisofcosmeticOEMmarketdynamics148SectionVIMarketAnalysisofCosmeticsinWestChina149I.Scaleofbusiness149II.Scaleofcosmeticmanufacturingmarket150III.AnalysisofcosmeticOEMmarketdynamics150IVCosmeticconsumptionhabits152ChapterXM
37、arketAnalysisofCosmeticsIndustryandCosmeticsOEMRelevantIndustries153SectionIMarketAnalysisofCosmetics153I.Generalmarketsituationanalysisofcosmetics153II.Theeffectsofthe12thFive-YearPlanoncosmeticsindustry153III.Analysisofcosmeticsmarketprospect154SectionIIProblemsofChineseCosmeticsMarket155I.Analysi
38、sofgeneralproblemincosmeticsmarket155II.Existingsanitationproblemsinthecosmeticsmarket157III.Analysisofweaknessesinthecosmeticsmarket158SectionIIIAnalysisoftheDevelopmentCountermeasuresforChineseCosmetics160I.Cosmeticsmarketdevelopmentcountermeasures160II.Countermeasuresfortheexistingsanitationprobl
39、emsinthecosmeticsmarket162III.Countermeasuresforraisingthestatusofcosmeticindustry163SectionIV.AnalysisofDevelopmentTrendofChinasShoemakingProductsfrom2014to2018167SectionVtheLatestTrendsofCosmetics170ChapterXIAnalysisofChineseCosmeticsMarketingScalein2013172SectionIGeneralSituationofChineseCosmetic
40、sMarketing172I.AnalysisofChinesecosmeticsmarketingscale172II.AnalysisofthecharacteristicsofChinesecosmeticsmarketing172III.AnalysisofChinesecosmeticsmarketingstructure174IV.AnalysisofChinesecosmeticsproductsstructure175SectionIIAnalysisofChineseSkinCareProductsMarketing176I.Marketsize176II.Brandssha
41、re177III.Productssubdivided177(I)Forbody177(II)Forface178(III)Forhands178SectionIIIAnalysisofChineseHairCareCosmeticsMarket178I.Marketsize178II.Brandsshare179III.Productssubdivided180(I)Shampoo180(II)Hairdye180(III)Hairconditioner181(IV)Hairlacquers181(V)Anti-hair-loss181(VI)Saloncare182SectionIVAnalysisofChineseCosmeticsMarketing182I.Marketsize182II.Brandsshare183
