《Academic Standards.doc》由会员分享，可在线阅读，更多相关《Academic Standards.doc（119页珍藏版）》请在三一办公上搜索。
1、MarketingProgram CIP: Marketing: 52.1801Direct inquiries toDenise SibleyAngela KitchensInstructional Design SpecialistProgram SupervisorResearch and Curriculum UnitOffice of Career and Technical EducationMississippi State UniversityMississippi Department of EducationP. O. Drawer DXP. O. Box 771Missi
2、ssippi State, MS 39762Jackson, MS 39205662.325.2510601.359.3461E-mail: denise.sibleyrcu.msstate.eduE-mail: akitchensmde.k12.ms.usPublished byOffice of Career and Technical EducationMississippi Department of EducationJackson, MS 39205Research and Curriculum Unit for Career and Technical EducationMiss
3、issippi State UniversityMississippi State, MS 39762Robin Parker, Curriculum, Instruction, and Assessment ManagerBetsey Smith, Curriculum ManagerJolanda Harris, Educational TechnologistAshleigh Barbee Murdock, EditorTerry Thomas, EditorKim Harris, Multimedia SpecialistThe Research and Curriculum Unit
4、 (RCU), located in Starkville, MS, as part of Mississippi State University, was established to foster educational enhancements and innovations. In keeping with the land grant mission of Mississippi State University, the RCU is dedicated to improving the quality of life for Mississippians. The RCU en
5、hances intellectual and professional development of Mississippi students and educators while applying knowledge and educational research to the lives of the people of the state. The RCU works within the contexts of curriculum development and revision, research, assessment, professional development,
6、and industrial training.Table of ContentsAcknowledgments3Preface6Executive Summary7Marketing Research Synopsis11Blueprint14Professional Organizations15Using This Document16Marketing17Unit 8: Introduction to Marketing17Unit 9: Pricing21Unit 10: Promotion25Unit 11: Selling32Unit 12: Product/Service Ma
7、nagement39Unit 13: Distribution46Unit 14: Marketing Planning51Unit 15: International Marketing55Unit 16: Fashion Marketing60Unit 17: Sports, Special Events, and Entertainment Marketing67Student Competency Profile73Appendix A: Suggested Rubrics and Checklist75Appendix B: 21st Century Skills Standards
8、Error! Bookmark not defined.100Appendix C: Mississippi Academic Standards101Appendix D: ACT College Readiness Standards102Appendix E: National Industry Standards115Appendix F: National Educational Technology Standards for Students118AcknowledgmentsThe Marketing and Economics Curriculum Framework and
9、 Supporting Materials was presented to the Mississippi Board of Education on May 15, 2008. The following persons were serving on the state board at this time:Dr. Hank M. Bounds, Executive SecretaryMr. Claude Hartley, ChairMr. William Harold Jones, Vice ChairMr. Howell “Hal” N. GageDr. O. Wayne Gann
10、Ms. Rebecca HarrisMr. Charles McClellandMs. Sondra Parker CaillavetMs. Rosetta RichardsDr. David SistrunkMike Mulvihill, Interim Associate State Superintendent of Education for the Office of Career and Technical Education, at the Mississippi Department of Education assembled an oversight committee t
11、o provide input throughout the development of the Marketing and Economics Curriculum Framework and Supporting Materials. Members of this task force were as follows:Dr. Kay Berry Simpson County School District Dr. Sam Bounds Mississippi Association of School Superintendents Beverly Brahan Mississippi
12、 Association of Educators David Campbell Mississippi Association of Middle Level Educators Tommye Dale Favre Mississippi Department of Employment Security Mary Hardy Mississippi PTA Dr. Anna Hurt Mississippi Association of School Administrators Jay Moon Mississippi Manufacturers Association Dr. Dean
13、 Norman Center for Advanced Vehicular Systems Extension Michael Ray Western Line School District George Schloegal Hancock Bank Charlene Sproles Mississippi School Counselor Association Mike Thomas North American Coal Corporation Pete Walley Institutions of Higher Learning Clarence Ward Boys and Girl
14、s Clubs of the Gulf Coast Dr. Debra West State Board for Community/Junior CollegesThe members of the Marketing and Economics Curriculum Framework and Supporting Materials Professional Advisory Team were a vital part of the curriculum. Members of this team include the following:Sheila Bowden, White L
15、ily Aimee Brown, Newton Career Center Debbie Burnham, Forest-Scott County Vo-Tech Center Lynn Collier, Itawamba Community College Rochelle Dahmer, Forrest County Public Schools Dr. Diane Fisher, University of Southern Mississippi Dr. Renee Gammill, Research and Curriculum Unit Denise Hanebuth, Missi
16、ssippi Department of Education Suzanne Johnson, Copiah-Lincoln Community College Teresa Jones, Mississippi Department of Education Jennifer Koon, Prentiss County Vocational Center Dr. Nicole Lueg, Mississippi State University Stephanie McCullough, Gulfport Public Schools Danny Mitchell, Godwin Marke
17、ting Emily Montgomery, Hinds Community College Dr. Brian J. Reithel, University of Mississippi Robin Silas, Mississippi Department of Education Dr. Pam Smith, Mississippi Council on Economic Education Pam Stuart, Clinton Public Schools Melinda Young, Millsaps Career and Technology Center Gail Litchl
18、iter, Mississippi ITS Walt Littleton, Ross Collins Career and Technical Center Sam Puckett, The Ad AgencyAlso, a special thanks is extended to the teachers who contributed teaching and assessment materials that are included in the framework and supporting materials. Members who contributed are as fo
19、llows:Tammie Brewer, Hinds Community College, Rankin, MSNelda Davidson, Ross Collins Career and Technical Center, Meridian, MSAngie Davis, Tupelo High School, Tupelo, MSKathy Dawkins, Millsaps Career and Technology Center, Starkville, MSHeather Burch, Northwest Rankin High School, Brandon, MSAppreci
20、ation is also expressed to the following staff members at the Mississippi Department of Education who provided guidance and insight throughout the development process:Denise Hanebuth, Program Coordinator, Office of Career and Technical Education, Mississippi Department of Education, Jackson, MSChris
21、 Wall, Director of Instructional Programs and Student Organizations, Office of Career and Technical Education, Mississippi Department of Education, Jackson, MSGratitude is expressed to the members of the Technology Advisory Committee. This committee played an instrumental role in the development of
22、the Marketing and Economics Curriculum Framework and Supporting Materials Laboratory Specifications. Members of this committee were as follows:Dr. Doug Belk, Technology Coordinator, Pascagoula School DistrictMr. Mike Mulvihill, Bureau Director, Office of Career and Technical EducationMs. Christy Tod
23、d, Education Specialist, Office of Career and Technical EducationStandardsStandards in the Business Fundamentals Curriculum Framework and Supporting Materials are based on the following:Academic StandardsMississippi Department of Education Subject Area Testing ProgramACT College Readiness StandardsT
24、he College Readiness Standards are sets of statements intended to help students understand what is expected of them in preparation for the ACT. These standards are integrated into teaching and assessment strategies throughout the curriculum framework.21st Century Skills and Information and Communica
25、tion Technologies Literacy StandardsIn defining 21st century learning, the Partnership for 21st Century Skills has embraced five content and skill areas that represent the essential knowledge for the 21st century: Global awareness; civic engagement; financial, economic, and business literacy; learni
26、ng skills that encompass problem-solving, critical-thinking, and self-directional skills; and Information and Communication Technology (ICT) Literacy. Reprinted with permissionNational Educational Technology Standards for StudentsReprinted with permission from National Educational Technology Standar
27、ds for Students: Connecting Curriculum and Technology, copyright 2007, ISTE (International Society for Technology in Education), 1-800-336-5191 (U.S. and Canada) or 1-541-302-3777 (International), isteiste.org, www.iste.org. All rights reserved. Permission does not constitute an endorsement by ISTE.
28、National MBA Research Standards Reprinted with permission. 2008, MarkED/Career Paths. Columbus, OH,www.Mark-ED.orgPrefaceSecondary careertechnical education programs in Mississippi are faced with many challenges resulting from sweeping educational reforms at the national and state levels. Schools an
29、d teachers are increasingly being held accountable for providing true learning activities to every student in the classroom. This accountability is measured through increased requirements for mastery and attainment of competency as documented through both formative and summative assessments.The cour
30、ses in this document reflect the statutory requirements as found in Section 37-3-49, Mississippi Code of 1972, as amended (Section 37-3-46). In addition, this curriculum reflects guidelines imposed by federal and state mandates (Laws, 1988, ch. 487, 14; Laws, 1991, ch. 423, 1; Laws, 1992, ch. 519, 4
31、 eff. from and after July 1, 1992; Carl D. Perkins Vocational Education Act IV, 2007; and No Child Left Behind Act of 2001). Executive SummaryProgram DescriptionThe Marketing program provides instruction in basic marketing skills. Courses in the program provide a foundation of skills and knowledge r
32、elated to basic principles of marketing, related economic fundamentals, marketing planning, and sales and distribution. Instruction is also provided on specialized topics related to fashion marketing, international marketing, and sports, special events, and entertainment marketing.Industry Certifica
33、tionsThis document was developed according to national standards for marketing education, as prepared by the National Marketing Education Resource Center, 2000; the National Educational Technology Standards for Students (NETS), 200002, developed by the International Society for Technology in Educati
34、on (ISTE); and the 21st Century Skills Standards.AssessmentStudents will be assessed using the Marketing MS-CPAS2 assessment. Districts that elect to implement Option 1 will administer the exam to students who are completing Marketing (Course Code: 992400). Districts that elect to implement Option 2
35、 will administer the exam to students who have completed Marketing Essentials (Course Code: 992401) and will be completing Sales and Distribution (Course Code: 992402) at the time the MS-CPAS2 is administered.Student PrerequisitesIn order for students to be able to experience success in the Secondar
36、y Marketing and Economics program, the following student prerequisites are in place:1. C or higher in English (the previous year)2. C or higher in Pre-Algebra 3. Instructor approvalor1. TABE Reading Score (Eighth grade or higher)or1. Instructor approvalApplied Academic CreditPersonal Finance content
37、 from the Business Fundamentals Curriculum was aligned to the 2004 Mississippi Personal Finance Framework Revised Academic Benchmarks. Upon the completion of this program, students will earn 1/2 Personal Finance credit that can be used for graduation requirements. The Business Fundamentals Curriculu
38、m framework includes economics content aligned to the 2004 Mississippi Economics Framework Revised Academic Benchmarks. Upon completion of this program, students will earn 1/2 Economics credit to meet graduation requirements. Licensure RequirementsThe 956 licensure endorsement is needed to teach the
39、 Marketing and Economics program. The requirements for the 956 licensure endorsement are listed below:1. New teachers hired after June 30, 2008, must have a BS or BA degree in an appropriate field.2. Hold one of the following endorsements:a. 105 Business Education (712)b. 318 Marketing (712)c. 192 S
40、ocial Studies (712)d. 193 Economics (712)3. Applicants must successfully complete the Master Teacher of Economics certification.4. Applicants must successfully complete an approved computer literacy certification exam. 5. Applicants must successfully complete a certification for an online learning w
41、orkshop, a module, or a course that is approved by the Mississippi Department of Education. 6. Applicants must successfully complete a certification workshop, module, or course that is approved by the Mississippi Department of Education.Professional LearningIf you have specific questions about the c
42、ontent of each training session provided, please contact the Research and Curriculum Unit at 662.325.2510, and ask for the Professional Learning Department.Options for DeliveryThis curriculum framework provides multiple options for local school districts to implement based on the local needs of indu
43、stry and students.Option 1The Marketing program is presented in two courses: Business Fundamentals, which is taken during the first year of the program, and Marketing, which is taken during the second year. Business Fundamentals includes training in basic business skills and provides a foundation fo
44、r in-depth applications in the Marketing course. The Business Fundamentals Course can be downloaded from http:/info.rcu.msstate.edu/services/curriculum.asp?p=/Curricula/Career_Pathways/.Business Fundamentals (2 Carnegie Units)Course Code: 992300UnitTitleHours1Introduction to Business 102Communicatio
45、n and Interpersonal Skills203Professional Development154Economics705Business, Management, and Entrepreneurship556Business Law307Personal Finance30Total230Marketing (2 Carnegie Units)Course Code: 992400UnitTitleHours8Introduction to Marketing259Pricing2010Promotion3511Selling3512Product/Service Manag
46、ement2013Distribution2014Marketing Planning2015International Marketing2016Fashion Marketing2017Sports, Special Events, and Entertainment Marketing20Total235Option 2This option consists of four courses that should be completed in the following sequence:Introduction to Marketing includes basic busines
47、s skills including introduction to business, communication and interpersonal skills, professional development, and economics. Business Management, Law, and Operations provides opportunities for students to apply management and entrepreneurship skills. Marketing Essentials encompasses introductory ma
48、rketing concepts. Sales and Distribution provides advanced marketing skills.Business Fundamentals I (1 Carnegie Unit)Course Code: 992301UnitTitleHours1Introduction to Business102Communication and Interpersonal Skills203Professional Development 154Economics70Total115Business Fundamentals II (1 Carneg
