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1、the corporate objectives for hphttp:/,hewlett-packardjune 25,2002,the corporate objectives for hp,profit,customer loyalty,growth,market leadership,leadership capabilities,employee commitment,global citizenship,To provide products,services and solutions of the highest quality and the greatest possibl
2、e value to our customers,thereby gaining and holding their respect and loyalty.Underlying beliefs supporting this objective:Our continued success is dependent onincreasing loyalty of our customers.We must listen attentively to customers to truly understand their needs,then take the appropriate actio
3、n.Competitive total cost of ownership,quality and the way we do business drives customer loyalty.,customer loyalty,To achieve sufficient profit to finance our company growth,create value for our shareholders,and provide the resources we need to achieve our other corporate objectives.Underlying belie
4、fs supporting this objective:Profit is the responsibility of all.Balance of long-term and short-term objectives is key to profitability.Profit allows us to re-invest in new and emerging business opportunities.Profit is highly correlated to generating cash,which brings more flexibility to the busines
5、s at a lower cost.Profit enables the achievement of our corporate objectives.,profit,To grow by continually providing useful and significant products,services and solutions to markets we already serve and to expand into new areas that build on our technologies,competencies and customer interests.Und
6、erlying beliefs supporting this objective:There are more places we can contribute than we will be capable of contributing:we must focus.To be average in the marketplace is not good enough,we play to win.We must be No.1 or No.2 in our chosen fields.,market leadership,To view change in the market as a
7、n opportunity to grow;to use our profits and our ability to develop and produce innovative products,services and solutions that satisfy emerging customer needs.Underlying beliefs supporting this objective:Growth comes from taking smart risks,based on the state of the industry that requires both a co
8、nviction in studying the trends,but also in inducing change in our industry.Our size(and diversity of businesses)gives us an ability to weather economic cycles and turn them to our favor.,growth,To help HP employees share in the companys success that they make possible;we provide people with employm
9、ent opportunities based on performance;to create with them a safe,exciting and inclusive work environment that values their diversity and recognizes individual contributions;and to help them gain a sense of satisfaction and accomplishment from their work.Underlying beliefs supporting this objective:
10、HPs performance starts with motivated employees;their loyalty is key.We trust our employees to do the right thing and to make a difference.Everyone has something to contribute:Its not about title,level,or tenure.An exciting,stimulating work environment is critical to invention.A diverse workforce gi
11、ves us a competitive advantage.Employees are responsible for lifelong learning.,employeecommitment,To develop leaders at every level who are accountable for achieving business results and exemplifying our values.Underlying beliefs supporting this objective:Leaders inspire,foster collaboration,and tu
12、rn vision and strategies into action with focused,clear goals.Effective leaders coach,relay good news and bad,and give feedback that works.Leaders demonstrate self-awareness and a willingness to accept feedback and continuously develop.Leaders speak with one voice and act to eliminate busy work.It i
13、s important to measure people on the results they achieve against goals they helped to create.,leadership capability,Good citizenship is good business.We live up to our responsibility to society by being an economic,intellectual and social asset to each country and community in which we do business.
14、Underlying beliefs supporting this objective:The highest standards of honesty and integrity are critical to developing customer and stakeholder loyalty.The betterment of our society is not a job to be left to a few;it is the responsibility to be shared by all.This objective is essential to deliverin
15、g on the brand promise.,global citizenship,hp valueshttp:/,hewlett-packardjune 25,2002,hp values,we have trust and respect for individuals,we are passionate about customers,we act with speed and agility,we achieve our results through teamwork,we deliver meaningful innovation,we perform at a high lev
16、el of achievement and contribution,we conduct our business with uncompromising integrity,We put the customer first in everything we do and in every decision we make.We create a culture and management process that motivates and empowers employees to act in the best interests of the customer.Examples
17、of practices where this shows up:Measure Total Customer Experience(TCE)performance across customer segments and product/service categories Living the HP Customer Experience Standard Employees take ownership of customer issues brought to them and know who to contact to resolve them Clear line-of-sigh
18、t accountability and direct link to compensation and performance management,passion for customers,We work to create an exciting,stimulating environment in which we can all contribute and thrive.And we approach our work with the belief that people want to do a good job and will do so,when given the r
19、ight tools and support.We recruit to create a diverse team of highly capable,inventive individuals who,together,can do extraordinary things.Examples of practices where this shows up:Hiring processes Work/life programs Injury-free work environment Diversity practices Employee surveys Open-door policy
20、,trust and respect for individuals,Effective collaboration among teams and organizations is key to our success.We work as one team to exceed the expectations of our customers,shareholders and partners.We believe that the talents of our full team including suppliers,distributors and channel partners
21、are essential to our success.Examples of practices where this shows up:Employee and leadership development programs Shared go-to-market model Company governance model and processes Cross-organization collaboration and accountability Leverage where possible avoid duplication,achieve results through t
22、eamwork,Time-to-market.Time-to-customer.Time-to-revenue.Time-to-profit.These are critical to our success.To achieve results at a rate faster than our competitors,we apply the right talent to the challenge,are clear about how decisions must be made,choose effectiveness over elegance and empower peopl
23、e to make decisions in their area.Examples of practices where this shows up:Reduced cycle times,time-to-market,time to problem-resolution End-to-end solutions focus Working methods that allow us to move fast and take smart risks Roles,hand-offs,and accountabilities defined Governance model Program a
24、nd process management skills,act with speed and agility,Achievement and personal contribution is a foundation of the new HP.All HP people and especially managers generate enthusiasm and commitment to exceed customer expectations.We are relentless in implementing better ways of getting results.Exampl
25、es of practices where this shows up:Leadership competencies and development Rewards and recognition practices Organizational performance to plan Accountability for outcomes Design from the customer in,perform at a high level of achievement and contribution,We are the technology company that invents
26、the useful and significant.To drive prosperity in the businesses and lives of our customers,we realize we must focus our efforts on solving the right customer problem.This is applied invention,not invention for inventions sake.Examples of practices where this shows up:Strength in HP Labs Strong prof
27、it stream to fuel sustainable R&D Protecting our intellectual property(patents)Adoption of new business models Revenue generated from solutions Use of our own technology within HP,delivermeaningfulinnovation,We are open,honest and direct in our dealings.We believe this is essential to earn the trust
28、,respect and loyalty of others.Individuals at every level are expected to adhere to the highest standards of business ethics anything less is never acceptable.Examples of practices where this shows up:Behaving consistently with our values and objectives We do what we say,both internally and externally Governance model Adherence to the Standards of Business Conduct Measured by total customer experience(TCE)and brand research,conduct business with uncompromising integrity,
