《银行一体化设备设计调研分析报告.ppt》由会员分享，可在线阅读，更多相关《银行一体化设备设计调研分析报告.ppt（36页珍藏版）》请在三一办公上搜索。
1、1st DESIGN RESEARCH PRESENTATION,V_130908,AVCON BANK REMOTE VIP BUSINESS SYSTEM,RELATED PRODUCTS ANALYSIS 相关产品分析,I.CO DESIGN,AUTOMATED TELLER MACHINE(ATM)自动柜员机,I.CO DESIGN,理性的RATIONAL,感性的EMOTIONAL,VIRTUAL TELLER MACHINE(VTM)虚拟柜员机,I.CO DESIGN,理性的RATIONAL,感性的EMOTIONAL,REMOTE VIDEO CONFERENCE(RVC)远程视频会
2、议,I.CO DESIGN,理性的RATIONAL,感性的EMOTIONAL,公共的PUBLIC,私人的PERSONAL,理性的RATIONAL,感性的EMOTIONAL,公共的PUBLIC,私人的PERSONAL,ABOUT USER&ENVIRONMENT 用户与环境,I.CO DESIGN,NOT ruleofworkandrest 作息不规律 Busy 繁忙的 High stress 高压力 Complicated 复杂的,LIFE STYLE生活状态,WORK STYLE工作状态,30-45岁 Less personal time/较少私人时间 Monotonouslife/娱乐生活
3、单调 Pursue quality/追求品质 Force on health/关注健康,TARGET USER产品目标用户,商务人士/中产阶级(LABORATORY MEDICINE/RESEARCHERS),30-45岁 Superiority/优越感 Competitive/好胜心强 High taste/品位高端 Brand follower/追求品牌45-55岁 Steady&cautious/稳重、从容 VIP experience/尊贵体验 High social status/社会地位高 Career success/事业成功 Fear OUT/怕落伍,45-55岁 Pursue
4、 quality/追求品质 Develop hobbies/发展兴趣爱好 Rich life/殷实的生活 Force on health/关注健康,TARGET USER产品目标用户,PRODUCTS ENVIRONMENT 产品环境CAR INTERIOR 汽车内饰,Improve HCI 完善的人机互动,Flowing lines 流畅的线条,Comfortable color 舒适的色彩,Delicate details 精致的细节,More emotional design 更多情感关怀设计,商务人士/中产阶级(LABORATORY MEDICINE/RESEARCHERS),30-4
5、5岁 Superiority/优越感 Competitive/好胜心强 High taste/品位高端 Brand follower/追求品牌45-55岁 Steady&cautious/稳重、从容 VIP experience/尊贵体验 High social status/社会地位高 Career success/事业成功 Fear OUT/怕落伍,TARGET USER产品目标用户,PRODUCTS ENVIRONMENT 产品环境CAR INTERIOR 汽车内饰,Improve HCI 完善的人机互动,Flowing lines 流畅的线条,Comfortable color 舒适的
6、色彩,Delicate details 精致的细节,More emotional design 更多情感关怀设计,商务人士/中产阶级(LABORATORY MEDICINE/RESEARCHERS),30-45岁 Superiority/优越感 Competitive/好胜心强 High taste/品位高端 Brand follower/追求品牌,TARGET USER产品目标用户,PRODUCTS ENVIRONMENT 产品环境CAR INTERIOR 汽车内饰,Improve HCI 完善的人机互动,Flowing lines 流畅的线条,Comfortable color 舒适的色彩
7、,Delicate details 精致的细节,More emotional design 更多情感关怀设计,商务人士/中产阶级(LABORATORY MEDICINE/RESEARCHERS),45-55岁 Steady&cautious/稳重、从容 VIP experience/尊贵体验 High social status/社会地位高 Career success/事业成功 Fear OUT/怕落伍,Impreciseactions 精准的操作体验,Metal texturedetails 金属质感的细节,Low-key&composed color 低调沉稳的色彩,Decorative
8、 materials 装饰性的材质对比,Hale overall shaping 坚毅硬朗的整体造型,PRODUCTS ENVIRONMENT 产品环境MOBILE PHONE 商务手机,30-45岁 Superiority/优越感 Competitive/好胜心强 High taste/品位高端 Brand follower/追求品牌45-55岁 Steady&cautious/稳重、从容 VIP experience/尊贵体验 High social status/社会地位高 Career success/事业成功 Fear OUT/怕落伍,Impreciseactions 精准的操作体验
9、,Metal texturedetails 金属质感的细节,Low-key&composed color 低调沉稳的色彩,Decorative materials 装饰性的材质对比,Hale overall shaping 坚毅硬朗的整体造型,PRODUCTS ENVIRONMENT 产品环境MOBILE PHONE 商务手机,30-45岁 Superiority/优越感 Competitive/好胜心强 High taste/品位高端 Brand follower/追求品牌,Impreciseactions 精准的操作体验,Metal texturedetails 金属质感的细节,Low-k
10、ey&composed color 低调沉稳的色彩,Decorative materials 装饰性的材质对比,Hale overall shaping 坚毅硬朗的整体造型,PRODUCTS ENVIRONMENT 产品环境MOBILE PHONE 商务手机,45-55岁 Steady&cautious/稳重、从容 VIP experience/尊贵体验 High social status/社会地位高 Career success/事业成功 Fear OUT/怕落伍,Functional Placement 功能的合理布局,Impreciseactions 装饰性灯光,Metal textu
11、redetails 金属拉丝效果,Decorative materials 透明材质的结合,Material comparison 不同材质的对比,30-45岁 Superiority/优越感 Competitive/好胜心强 High taste/品位高端 Brand follower/追求品牌45-55岁 Steady&cautious/稳重、从容 VIP experience/尊贵体验 High social status/社会地位高 Career success/事业成功 Fear OUT/怕落伍,PRODUCTS ENVIRONMENT 产品环境OTHER PRODUCTS 其他产品
12、,ENVIRONMENT 使用环境,Professional 统一的,High-efficiency 高效的,Comfortable 舒适的,Safe 安全的,Private 私密的,Open 开放的,I.CO DESIGN,USER REQUIREMENT ANALYSIS用户需求研究,TARGET USER产品目标用户,LIFE STYLE生活状态,WORK STYLE工作状态,PRODUCTS产品环境,Emotional 情感的 Luxury 奢华的 Comfortable 舒适的 Easy use 易用的 Low tone 低调内敛的 Safe 安全的 High-efficiency
13、高效的,Cautious&focused 经常出差 Busy 繁忙的 Powerful 压力大 Dull 紧张的,Pursue quality 追求品质 Develop hobbies 发展兴趣爱好 Substaintial life 殷实的生活 Force on health 关注健康,USER REQUIREMENT ANALYSIS,PRODUCTS使用环境,Superiority 优越感 Competitive 好胜心强 High taste 品位高端 Brand follower 追求品牌,Steady&cautious 稳重、从容 VIP experience 尊贵体验 High
14、social status 社会地位高 Career success 事业成功 Fear OUT 怕落伍,Less personal time 较少私人时间 Monotonouslife 娱乐生活单调 Pursue quality 追求品质 Force on health 关注健康,Professional/统一的 High-efficiency/高效的 Open/开放的,Comfortable/舒适的 Safe/安全的 Private/私密的,30-45岁,30-45岁,45-55岁,45-55岁,电镀金属材质 高光烤漆效果 金属拉丝 装饰灯带,仿皮革材质 木质纹理 金属色对比 丝绒材质,合理的按键排布 丰富的端口 功能与造型巧妙融合,简介明确的按键 透明感材质的应用 更好触感的按键 简洁的整体造型,贴心的细节设计 更多人机互动 保证用户私密性,产品定位分析,功能的FUNCTIONAL,基础的FOUNDATIONAL,功能的FUNCTIONAL,基础的FOUNDATIONAL,High-efficiency 高效的 Business 商务的 Open 开放的,Luxury 奢华的 Emotional 情感的 Comfortable 舒适的,A,B,THANKS!谢谢！,I.CO DESIGN,
