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1、1,Remy Martin Tasting&Fine Food Tourwith Cadillac,Sep 17,2007,2,Objective,Promote Cadillac premium life styleAfter test drive gala dinnerEntertain Cadillac owners and test drive VIPsOnsite lifestyle survey through questionnaires to understand owners and prospects insightLeads generation through owne
2、r referralsLeads generation through Remys VIP invitationPR&Media buzz,3,Remy Martin Cognac of Heart,Remy Martin Fine Champagne Cognac General info.Created In 1724,one of the finest Champagne Cognac Market and distributed in China by Maxxium.From Heart of Champagne area,its the Cognac of Heart.Brand
3、Ambassador Mr.Dominique Jousson,4,Event Planning,Schedule:Along with Cadillac“Leading Experience”Test DriveOct 27-HangZhouNov 10-ShenyangNov 24-XianDec 1-ChengduDec 14-FuzhouVenue:Five Star Hotel or Finest Restaurant Guests:30 pax 20-25 Cadillac owners and top VIPsRemy Dealership&VIP clients 5-10(Re
4、staurant/Club/KTV owners)Hours:18:30 21:30(after Cadillacs local Test Drive),5,Event Rundown-Reception,Cocktail Reception 18:30-19:00Special Welcome DrinkNetworkingCadillac TVC or Running footage Special mix Siphon Remy Martin V.S.O.P.with ginger soda,Served by sprayer into glass with ice,6,Event Ru
5、ndown Main Program,1.Cadillac Open Speech by Dealer or Brand Team 19:002.Remy Martin Presentation speech by 19:05 Mr.Dominique Jousson3.Remy Martin tasting,3 kinds of XO 19:10How to taste CognacHow to make the differentiation of the flavor and fragrance4.Sit down dinner 19:45Enjoy the perfect match
6、of fine cognac and fine foodFrozen XO,served with dessertChinese style food,served course by course,7,Perfect Match Dinner Menu,8,Event Rundown-Highlight,1.Photo taking with Remy Martin Brand Ambassador 20:30Photo printing onsiteSignature by Brand AmbassadorFramed onsite and give to guests as gift2.
7、Remy Martin Certificate 20:50Certificate of Remy Martin TastingSignature by Brand Ambassador3.Cadillac&Remy Martin knowledge Q&A,winner will get gift from Cadillac or Remy Martin onsite 21:00,Signature by Ambassador,9,End of the Event Gift,Gift bags given away 21:30Cadillac Gift Remy Martin Miniatur
8、e XORemy Martin FrameRemy Martin Certificate,10,Tasting&Sit Down Dinner,11,Table Setting,12,Responsibilities,1.CadillacVenue searching On site decorEvent rundown&executionBanner&BackdropLogisticOpening SpeechMedia2.Remy MartinInvitation design Table setting Menu,F&BAmbassador speechGift Media,13,Cos
9、t per Event Estimate,1.Shared Cost around 13,000 each partyF/B 400 RMB/pax,total 15,000-18,000 Venue5,000Projector 800Invitation 2,0002.Cadillac other cost:total 12,000 Banner decoration 3,000Photographers2,000Media 2,000Logistic2,000Back drop3,0003.Remy other costTotal 12,000Table setting 3000Product cost3000Ambassador travel4000Gift 2000,Cadillac Total Cost:RMB 25,000,Remy Total Cost:RMB 25,000,14,Post Event Exposure,Cadillac Invited MediaNews release5-6 national Fashion,lifestyle and auto magazine 5-10 Dealer invited local media,
