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1、哈尔滨百爱科技有限公司提供百爱公司网址：http:/百爱公司专业大豆深加工企业，生产多种蛋白质，膳食纤维，低聚糖，卵磷脂，胶原蛋白，大豆异黄酮等营养产品。百爱值班QQ 180887331传真：045182333394,营养补充剂市场研究,The Business Line BioActives has a clear vision and strategic direction.,BioActives for all nutraceuticals business segments,Create innovative solutions for healthy nutritionand imp
2、roved wellness,Nutraceuticals are products that offer a medical or health benefit above and beyond simple nutrition.,Nutrition Pharmaceuticals,Health(y)Food,Nutra-ceuticals,OTCpharma-ceuticals,Prescriptionpharma-ceuticals,TraditionalFood,SpecialNutrition,Functional/FortifiedFood,DietarySupplements,P
3、robiotic dairy productsBread with omega-3-PUFAs,Infant nutritionClinical nutritionGeriatric nutrition,Description of the market nutraceuticals“,Description of the market segment Dietary supplements“,DIETARY SUPPLEMENTS(DS)are physiologically active products which contain nutritional ingredients that
4、 are intended to supplement the human diet through ingestion.DS are non-drug substances but food ingredients required for normal body function.The intake of DS does not intend to diagnose,cure or treat diseases but to maintain and improve health and well being of people at all ages.Due to lack of a
5、general legislation like the DSHEA in USA,DS need a registration as“food”or“particular nutrition”in most countries to make safe claims.DS are provided in a convenient delivery form such as micronized powder,granules,tablets(chewables,coated or effervescent),capsules(softgel,hardgels,vegicaps)or toni
6、cs.DS are sold in pharmacies,health food stores,drug stores,supermarkets or or as direct sales by multi level companies and via Internet as well.,Despite the recent slowdown of sales,nutritional bioactive ingredients continue to be an attractive market of 8.5 bn USD with an above-average growth of 5
7、%,Vitamins,Minerals,15%,32%,35%,18%,Product Groups,SpecialNutrients,Herbals/Botanicals,Dietary Supplements,FunctionalFood,23%,24%,16%,Feed,29%,Others,Areas of selective strategic activity with average growth=6-8%,8%,Special Nutrition,BusinessSegments,Market characterization for nutritional bioactive
8、 ingredients:size,Ingredient level(8.5 bn USD),Within the worldwide market for bulk bioactives(incl.feed and pharma)of 8,5 bn USD in 1998 the segment of DS represents about 30%,1)The global“dietary supplement”market in 2001 is estimated at 10.5 bn USD(Euromonitor).Another market report states that t
9、he retail market for USA alone adds up to 16.8 bn USD 2000.2)Acc.To a BCC report,the“nutraceuticals market grew from 38 bn USD in 1999 to 46.7 bn USD in 2002,which is an average annual increase of nearly 7%.,Market characterization for nutritional bioactive ingredients:size,Market characterization f
10、or nutritional bioactive ingredients:growth,The global market growth was flat during the last 2 years but projections are positive again 1).,The growth rate between 1995 und 2000 was 12%and the fastest growth occurred between 1999 2000 when nutraceuticals sales grew by 17,5%.Since then market growth
11、 slowed to 2%p.a.in 2001 and 2002 slowdown in the world economy lack of new“blockbuster”nutraceuticals competition among producers has driven down pricesOver the next 5 years(-2007)sales are projected to almost 75 bn USD at an average growth rate of 9.9%p.a.Another report2)predicts that the US nutra
12、ceuticals market will reach a value of 35 bn USD by 2006.,Report from Business Communications Company“,April 2003Report from Research and Markets Ltd.“,Juli 2003,The special nutrients segment is the relevant market for Degussas BL BioActives bulk DS business.,In the USA the Special Supplements showe
13、d a growth rate of 19%within 1995/2000 and represents a total value of 1.7 bn USD in 2000(retail level).,Examples from the US for Special Supplements in 2000 mUSD,retail level:Assumption:mark up factor 5 between bulk and retail level,In the USA special nutrients market with a volume of 1.7 bn USD(re
14、tail)=estimated 350 mil USD(bulk)is the relevant market for B-BA,Market characterization:the market for special nutrients in the USA is 0.35 bn USD,Degussas BL BioActives is amongst the top 5 players in its relevant Special Nutrient sector and has the broadest product range,Provider of speciality su
15、pplements(w/o herbal extracts,vitamins and minerals producer),Market characterization:top players(1),Degussa BioActives is amongst the top 5 players in its relevant Speciality Supple-ment sector and has the broadest product range,Provider of speciality supplements(w/o herbal extracts,vitamins and mi
16、nerals producer),Market characterization:top players(2),Market characterization:the selection of sales channels for DS,HF=Health Chain/Drug StoreMM=Mass Market/Food StoreMO=Mail OrderML=Multi LevelHP=Health PractitionerPH=Pharmacy,Dietary SupplementSales Channels in USA%of 12.7 bn USD/retail,Still p
17、referred point of sales since specialized in DS marketing,High price com-petitiveness(low margin),Still under-developed,Attractive sales channel for pro-totypes of uni-que products and high need for customer education(very high mark up factor),Good point of sale due to large distribution net-work in
18、 many countries(high mark up factor),NBJ,1997Euromonitor 2002,The majority of Americans believe in supplements and take them on a regular basis(2001),59%take supplements on a regular basis,thereof:,multiple vitamin/mineral 46%single vitamins 35%herbs 15%specialities 8%(e.g.SAMe,Glucosamine),In this
19、poll 95%of the respondents say that they are satisfied with thesupplements they are taking.,Reason why consumer is takingsupplements,to feel better 72%to help prevent getting sick 67%to help get better when sick 51%to live longer 50%to build strength and muscles 37%for weight management 12%,for spec
20、ific health reasons 36%for sports nutrition 24%,advice of their doctor 33%,offer benefits not matched 53%by conventional drugsoffer benefits comparable to 56%drugs but less side effects,Despite the widespread use of supplements,consumers are not well informed how specificproducts work in the body,Co
21、nsumer need more information about when and how to take dietary supplements.It will be important to target public education efforts to increase consumer satisfaction and grow business.,(Harris survey(7/2001)commissioned by the Dietary Supplement Barometer Survey(1027 Americans),Market characterizati
22、on:high degree of consumer acceptance in the US supplement market,The most attractive health/wellness applications are identified based on customer benefit as well as on long-term trends,Selection criteria for attractive health/wellness applications,Attractivehealth/wellnessapplications,Generally ac
23、knowledgedhealth benefits,Perceptible health benefits,Measurable health benefits,Aging population,Increasing health/wellnessconsciousness,Rising health costs,Customerbenefits,Long-termtrends,Market focus,Degussas bioactive supplements address the demands of health conscious consumers.,USA 2000:top s
24、upplement demand 1)and categories in%of total sales 2),1)Source:Salomon Smith Barney2)Whole Food Magazine,Market focus,Successful bioactive substances need to address specific market drivers,target groups are drivingthe market,daily food fortificationfor disease prevention,medical health claims,agin
25、g population with increased life expectation accompanied by a progressive deterioration in health business people with limited time for preparing nutritionally well balanced meals and for physical exercise develop overweight related health risks people of all ages looking for recreational sport acti
26、vities to maintain health or improve physical performance(incl.body shaping and rehabilitation),cognitive function locomotor disorders(joint&muscles)blood glucose management blood cholesterol management weight management mental stress physical stress,focus of BL BioActives,Alzheimer,Parkinson Muscle
27、 Dystrophy Arthritis Diabetes Type II Obesity Cardiovascular proteins Liver diseases,no focus of BL BioActives,Market drivers,to unlock attractive sales potentials(1),market need,demographics andpotential users mil*,growth prospects,The reported prevalence of Age-Associated Memory Impair-ment is bet
28、ween 25-40%(depending on the studied age group)Estimates are that 100 mil American adults have blood cholesterol values of 200 mg/dL and higher and about 40 mil have levels of 240 or aboveUsing a BMI of 25 or higher as“overweight”and a BMI of 30 as“obese”up to 60%of US adults are overweight and 25%a
29、re obese.,North America:45(mild memory loss)EU:40JP:10North America:100EU:80JP:emerging problemNorth America:107(overweight)43(obese)EU:100(overweight)30(obese)D:15(overweight),Market grows by 10%driven by customer education and promotional activitiesGrowing number of people are aware of borderline
30、high risks linked to elevated blood cholesterol level;growth rate:5%Average growth since 5 years:6%,*figures taken from several reports:NHANES III,Scrip World Pharm.News,Weight Control Info network,Health US(2000)or from American Heart Association,Market drivers,to unlock attractive sales potentials
31、(2),market need,demographics andpotential users mil*,growth prospects,One third of all diabetics with type II are willing to take alternative medications and the money spent on alternative and non-prescription supplements nearly equals that spent on prescription medicationsThe desire to remain vital
32、 for work and leisure is a steadily growing trend in USA,Europe and some Asian countries.,North America:13EU:15North America:41(regular work out)2.7(performance athletes)0.5(body builders),market grows by 10%average growth in the US since the nineties:80%,*Figures taken from recent market surveys on
33、 alternative medicines in diabetes mellitus(2001),from Super Study of sports participation sponsored by SGMA(2000)and from Center of Disease Control,Market drivers,Screening areas,Joint healthSports performance,Mental Fitness,DepressionSleep disorders,Metabolism,CholesterolDiabetesGeneral LiverFunct
34、ion,Mobility and Exercise,Cognitive performance,Weight control,PerformanceSleep disordersDepressionWeight control,existingpotential,BL BioActives is focused on the following Health Application Areas,BL BioActives health application areas are closely linked to its key products(I).,Little scientific s
35、upport for a health benefitPreliminary studies suggesting a health benefitReliable scientific data showing a substantial health benefit,BL BioActives health application areas are closely linked to its key products(II).,Little scientific support for a health benefitPreliminary studies suggesting a he
36、alth benefitReliable scientific data showing a substantial health benefit,Market focus,The consumer is demanding a convenient and tasteful food supplement with clinically tested pharmaceutical properties.,More than 30%of the consumers take food supplements on a regular basis.They desire natural alte
37、rnatives for synthetic drugs.Supplements need to be offered in a convenient and palatable delivery form.,Rising health care costs and the tendency to preventive medication are preparing the ground for an increasing acceptance of food supplements.Bioactive substances need to be tested as safe and nee
38、d to be proven as efficient by clinical studies.,Commercially successful bioactives substances for food supplementation,educative promotion,short term measurable,consumer acceptance,regulatory hurdles,pharma competence,food competence,The vertical integration along the value chain stretches from R&D
39、 to Marketing&Sales of the bioactive ingredient.,Value Chain for BL BioActives,DietarySupplementsSpecial NutritionFunctionalFood,EndCustomer,R&D,Sourcing,Production,Formulation,Marketing&Sales,BrandedSuppliers or FoodCompanies,Distribution,Health shop Pharmacy Direct sales/MLM Supermarket Retailer I
40、nternet,Scientific network(Universities)Physiology Toxicology Application Clinical studies Process Development,Global net-work In-house cooperation,Own production Strategic partnership(in-house and external)Toll processing,Formulation Quality Stability Prototyping,Own integrated sales force Cobrandi
41、ng,Supplement producer Food producer,Value Chain,人体需要那些营养元素？如何补充营养素？我们必须知道这些科学道理，对我们今后的健康很有好处，避免营养素的过度使用，也要规避营养素缺乏导致的疾病。很多疾病是因为营养素缺乏导致的。人体必须的营养素包括，蛋白质，脂肪，糖，水，无机盐和矿物质，维生素，膳食纤维等蛋白质蛋白质是人体中除了水份以外含量最多的物质，体重的1/5左右都是蛋白质。蛋白质由胺基酸构成，可维持人体生长发育，构成及修补细胞，并且亦可调节生理机能和供给能量。人体内约有22种胺基酸，其中9种称为必需胺基酸，因为它们不能由身体自行制造，必须由食物
42、获得；体内其余的胺基酸称为非必需胺基酸，为身体所需但体内可以自行制造。醣类（碳水化合物）蛋白质和醣类皆可供给能量，但醣类是较经济有效的来源。每日摄取量应占总热量的百分之五十到六十五。脂肪脂肪是能量的重要来源之一，它可输送脂溶性维生素（A、D、E及K），同时脂肪组织又是一种保护器官并避免身体受寒的护层。水水亦是维护生命所必需的，约占体重的百分之五十五至六十五，所以，每天至少要喝8大杯的水，以供身体所需。纤维纤维是指身体不能消化的植物成份，但却是维持健康不可缺少的要素，它可以软化肠内物质，刺激胃壁蠕动，帮助排便，并能降低血液中的胆固醇量及延迟葡萄糖的吸收。维生素维生素是食物中点燃身体引擎的因子。各种天然食物中都含有维生素，大多数的维生素无法由体内制造，我们必须不断摄取。维生素分为两大类水溶性（维生素B群及维生素C）及脂溶性（维生素A、D、E及K）。各种维生素相互作用促成身体的功能。通常，缺乏其中一种即可能影响到其它维生素的运作。矿物质矿物质多为强壮骨骼、牙齿和其它组织所必需的无机物质，并可调节生理机能，如：促使荷尔蒙分泌及酵素活化等，都扮演着重要的角色。百爱生产蛋白粉、膳食纤维、卵磷脂等多种营养素，,百爱产品招商，网址 http:/值班QQ 180887331电话 13804507765,
