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1、Some Concepts to Help the Development of a Strategic Planning,April 2008Mrio Lus Tavares Ferreira,Strategic Planning,SWOT,TOWS matrix,S-O strategies pursue opportunities that are a good fit to the companies strengths.W-O strategies overcome weaknesses to pursue opportunities.S-T strategies identify
2、ways that the firm can use its strengths to reduce its vulnerability to external threats.W-T strategies establish a defensive plan to prevent the firms weaknesses from making it highly susceptible to external threats.,PEST analysis,A scan of the external macro-environment in which the company wants
3、to operate(or operates)and can be expressed in terms of the following factors:Political Economic Social Technological,Ninety ways to measure demand(6 x 5 x 3),Porter 5 Forces,Value Chain,Identification of clients necessities,Satisfaction of Clients necessities,InnovationProcess,Operation Process,Pos
4、t SalesProcess,Market identification,products/services definition,products/services creation,Delivery products and services,Services to the clients,Life cycle,Product development,introduction,maturity,decline,Sales&profit,Invest&expenses,Sales,Profit,growth,Boston matrix Product life cycle,Direction
5、al policy matrix or GE-McKinsey matrix,The diameter of each pie is proportional to the Volume or Revenue accruing to each Segment,and the solid slice of each pie represents the share of the market enjoyed by the Company.,S curve,Management,Management,control and evaluation,Keys of Success-Facts of F
6、ailure,Keys of Success-Facts of Failure,Keys of Success-Facts of Failure,Keys of Success-Facts of Failure,Keys of Success-Facts of Failure,Keys of Success-Facts of Failure,Keys of Success-Facts of Failure,Measurement and evaluation BSC,Measurement and evaluation BSC,Measurement and evaluation BSC,Me
7、asurement and evaluation-BSC,Five disciplines Peter Senge,Personal Mastery:Aspiration involves formulating a coherent picture of the results people most desire to gain as individuals,alongside a realistic assessment of the current state of their lives today.Learning to cultivate the tension between
8、vision and reality can expand peoples capacity to make better choices,and to achieve more of the results that they have chosen.Mental Models:Reflection and inquiry skills is focused around developing awareness of the attitudes and perceptions that influence thought and interaction.By continually ref
9、lecting upon,talking about,and reconsidering these internal pictures of the world,people can gain more capability in governing their actions and decisions.,Five disciplines Peter Senge,Shared Vision:Establishes a focus on mutual purpose.People learn to nourish a sense of commitment in a group or org
10、anization by developing shared images of the future they seek to create,and the principles and guiding practices by which they hope to get there.Team Learning:Group interaction.Through techniques like dialogue and skillful discussion,teams transform their collective thinking,learning to mobilize the
11、ir energies and actions to achieve common goals,and drawing forth an intelligence and ability greater than the sum of individual members talents.,Five disciplines Peter Senge,Systems Thinking:People learn to better understand interdependency and change,and thereby to deal more effectively with the f
12、orces that shape the consequences of our actions.Systems thinking is based upon a growing body of theory about the behavior of feedback and complexity-the innate tendencies of a system that lead to growth or stability over time.To help people see how to change systems more effectively and how to act more in tune with the larger processes of the natural and economic world.,Project management-processes,Project management a process,Project management Process chain,Project management risk analysis,
