21世纪不动产-VIP客户推荐体系.ppt

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1、Relocation调差安家,Each office is independently owned and operated.,Preview概要,The Team 我们的团队What is Relocation 什么是调差安家,1.The Team我们的团队,Each office is independently owned and operated.,1.Century 21 Corporate Office(Parsippany,New Jersey)1.21世纪不动产总部(美国新泽西洲Parsippany),Each office is independently owned and

2、 operated.,The Team我们的团队,1.Century 21 Corporate Office(Parsippany,New Jersey)1.21世纪不动产总部(美国新泽西洲Parsippany)2.Century 21 China Real Estate-(China Corporate Office)2.21世纪中国不动产(中国总部),Each office is independently owned and operated.,1.Century 21 Corporate Office(Parsippany,New Jersey)1.21世纪不动产总部(美国新泽西洲Pa

3、rsippany)2.Century 21 China Real Estate-(China Corporate Office)2.21世纪中国不动产(中国总部)3.Your Regional Office3.区域,Each office is independently owned and operated.,1.Century 21 Corporate Office(Parsippany,New Jersey)1.21世纪不动产总部(美国新泽西洲Parsippany)2.Century 21 China Real Estate-(China Corporate Office)2.21世纪中

4、国不动产(中国总部)3.Your Regional Office3.区域4.Franchise4.加盟店,Each office is independently owned and operated.,1.Century 21 Corporate Office(Parsippany,New Jersey)1.21世纪不动产总部(美国新泽西洲Parsippany)2.Century 21 China Real Estate-(China Corporate Office)2.21世纪中国不动产(中国总部)3.Your Regional Office3.区域4.Your franchise4.加

5、盟店5.Over 6,500 franchises5.6,500多家加盟店,Each office is independently owned and operated.,1.Century 21 Corporate Office(Parsippany,New Jersey)1.21世纪不动产总部(美国新泽西洲Parsippany)2.Century 21 China Real Estate-(China Corporate Office)2.21世纪中国不动产(中国总部)3.Your Regional Office3.区域4.Your franchise4.加盟店5.Over 6,500

6、franchises5.6,500多家加盟店6.Global Strategic Alliance Partners(GSAPs)6.全球战略联盟伙伴,Each office is independently owned and operated.,1.Century 21 Corporate Office(Parsippany,New Jersey)1.21世纪不动产总部(美国新泽西洲Parsippany)2.Century 21 China Real Estate-(China Corporate Office)2.21世纪中国不动产(中国总部)3.Your Regional Office

7、3.区域4.Your franchise4.加盟店5.Over 6,500 franchises5.6,500多家加盟店6.Global Strategic Alliance Partners(GSAPs)6.全球战略联盟伙伴7.Friends7.朋友,Each office is independently owned and operated.,ThinkTeamwork!铭记团队精神!,2.What is Relocation?什么是调差安家?,Relocation Department调差安家,Each office is independently owned and operate

8、d.,The Customer:客户,Individuals个人客户,Moving to China搬到中国来,Moving from China从中国搬走,Moving within China在中国境内搬迁,Relocation Department调差安家,Each office is independently owned and operated.,The Customer:客户,Corporations,Embassies,Institutions公司、大使馆、政府机构,Moving to China搬到中国来,Moving from China从中国搬走,Moving withi

9、n China在中国境内搬迁,Relocation Department调差安家,Each office is independently owned and operated.,About Customer:客户,1.5 Expatriates per year,per corporation.1.每个公司每年有5个人需要做调差安家。2.Easily recognizes the Century 21 name and logo.2.容易识别21世纪的品牌及标识。3.Expects same service globally.3.期望全球统一的服务。4.Happy customer=repe

10、at business.4.满意的客户=源源不断的业务。,The Century21 China Real EstateAmbassador Program,21世纪中国不动产客户服务项目,The Ambassador Program客户服务项目,Airport Taxi Service机场迎接服务Temporary Housing寻找临时住所Orientation Tour城市初步了解Housing Search Tour找房Negotiation the purchase/lease contract for the client替客户同业主协商租/售合同Household Moving搬

11、家服务Storage Facilities寄存服务,The Ambassador Program客户服务项目,School Registration for the children儿童入学登记表Spousal Services-Education programs and career searches为客户的配偶提供寻找学校和工作的服务Family Cross Cultural Training Program帮助客户及其家庭消除文化差异Invitation to community organizations邀请客户参加社区活动Recreation assistance协助提供娱乐方面的

12、信息,The Ambassador Program客户服务项目,Car rentals and purchases租车或购车服务“Ayi”search assistance寻找保姆服务Phone and internet service registration电话及互联网的注册登记Hospital registration医院登记Medical Insurance assistance协助购买医疗保险Departing home sale/rental-based on原有房屋的租/售依不同地点而定,Remember!谨记!,Happy customer=repeat business满意的

13、客户=源源不断的业务,Supported by referrals,teamwork需要客户推荐和团队协作精神的支持,1.The knowledge:You must know how to build the business systematically.1.专业技能:必须知道如何系统地从事一项业务。Have a plan!制定计划!,Each office is independently owned and operated.,2.Tools:Presentation,brochures,business card,manuals,database.2.工具:讲座,产品宣传手册,名片,

14、操作手册,数据库。Have the right tools.,Each office is independently owned and operated.,3.Building Materials:Properties,preferred clients,referrals.3.材料:房源,客户,客户推荐.,Each office is independently owned and operated.,4.Workshop:Know your business area/region thoroughly 4.工作室:完全了解你的工作地点及工作环境Have a workshop拥有一个适

15、宜的工作环境,Each office is independently owned and operated.,Relocation Department调差安家部,The Best Building Material!最好的材料Referrals客户推荐,Each office is independently owned and operated.,Referral Management客户推荐管理,How?如何进行?,Each office is independently owned and operated.,Relocation Department调差安家部,SENDING推荐方

16、,RECEIVING接受推荐方,REFERRALS客户推荐,Each office is independently owned and operated.,Referral Split客户推荐分佣标准,Each office is independently owned and operated.,Sending Office推荐方,Receiving Office接受推荐方,Property Owner业主,Commission佣金,75%,25%,SENDING推荐,Step 1第一步,JInform customer that they will be referred to a Ce

17、ntury 21 Franchise通知客户他们将被推荐给21世纪不动产加盟店,Each office is independently owned and operated.,SENDING推荐,Step 2第二步,JInform the receiving office of the incoming referral通知接受推荐方有新的客户推荐,Each office is independently owned and operated.,SENDING推荐,Step 3第三步,JFOLLOW UP!客户服务跟踪!,Each office is independently owned

18、and operated.,Receiving接受推荐方,Step 1第一步,JInform the sending office in writing of acceptance within24 hours收到客户推荐24小时内以书面方式通知推荐方,Each office is independently owned and operated.,Receiving接受推荐方,Step 2第二步,JContact referral within 24 hour upon receiving收到客户推荐后24小时之内同客户取得联系,Each office is independently ow

19、ned and operated.,Receiving接受推荐方,Step 3第三步,JSend referral fee to sending office after payment by property owner收到业主的佣金后,将推荐费付给推荐方,Each office is independently owned and operated.,Franchise-BJ北京区加盟店,Franchise-XM厦门区加盟店,Corporate China中国总部,Each office is independently owned and operated.,Franchise-ZZ郑州

20、区加盟店,Franchise-WZ温州区加盟店,Franchise-BJ北京区加盟店,Franchise-XM厦门区加盟店,Franchise Global全球加盟店,Corporate China中国总部,Each office is independently owned and operated.,Franchise-ZZ郑州区加盟店,Franchise-WZ温州区加盟店,Franchise-BJ北京区加盟店,Franchise-XM厦门区加盟店,Franchise Global全球加盟店,Corporate China中国总部,Each office is independently

21、owned and operated.,Franchise-ZZ郑州区加盟店,Franchise-WZ温州区加盟店,Franchise-BJ北京区加盟店,Franchise-XM厦门区加盟店,Franchise Global全球加盟店,Corporate China中国总部,Each office is independently owned and operated.,Franchise-ZZ郑州区加盟店,Franchise-WZ温州区加盟店,Qualifications needed to start your relocation business successfully:成功开展调差安家事业的资质:,Each office is independently owned and operated.,Region must decide which franchise will facilitate referrals 区域来决定哪家加盟店可以做调差安家。2.English speaking franchise relocation manager 调差安家主任必须能讲英语。3.Complete relocation managers training program调差安家主任必须接受业务培训。,

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