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1、Management2.0:Competitive Advantage through Business Model Design&Innovation,change is the process by which the future invades our lives-Alvin Toffler,first of all:what are YOUR concerns?(buzz groups),what are YOUR biggest issues and fears you face in strategic management today?,where do YOU see the
2、 largest opportunities to improve strategic management today?,your expectations for today?,what is innovation?,tell me about the most important innovations in your company,types of innovation?,technology innovation,process innovation,product&service innovation,business model innovation,four rings of
3、 innovation,business model innovation,product&service innovation,process innovation,technology innovation,which one of your examples qualify as business model innovation?,“Business model innovation matters”and it is a top priority of CEOs,Operating Margin Growth in Excess of Competitive Peers,compou
4、nd annual growth rate over five years,Source:IBM,CEOs are expanding the innovation horizon:important implications for CIOs,Benefits Cited by Business Model Innovators,percent of respondents,Source:IBM,Global CEO Study 2006,some examples,NetJets:Fractional Ownership,Z:Peer-to-Peer lending,Bellum Conc
5、epts,why talk about business models?,how do you describe a business model?,without a common language,how do you communicate a business model?,Development planQuisque augue felis,commodo a,elementum id,faucibus id,sem.Aenean rutrum enim.Praesent pulvinar dignissim nisl.Cras a nunc.Donec tincidunt odi
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7、ec at enim.In facilisis tellus gravida ligula.Phasellus ut lorem.Pellentesque ac tortor eget augue suscipit ullamcorper.Aenean eleifend porta orci.Etiam at arcu.Vestibulum lacinia nunc in eros.Suspendisse potenti.Aliquam erat volutpat.Donec gravida.Lorem ipsum dolor sit amet,consectetuer adipiscing
8、elit.Cum sociis natoque penatibus et magnis dis parturient montes,nascetur ridiculus mus.Maecenas vel enim et metus semper fringilla.Donec ornare arcu.Maecenas faucibus ligula convallis nibh.Mauris dui quam,congue eu,commodo nec,tristique in,enim.Nulla auctor semper urna.Quisque a elit eu purus iacu
9、lis vestibulum.Aliquam dictum risus at odio.Fusce at lorem et elit faucibus placerat.Aenean velit.Proin elit odio,blandit et,scelerisque quis,pulvinar a,dui.Nunc magna dolor,bibendum ut,accumsan congue,tincidunt sit amet,neque.Proin consequat tincidunt lacus.In urna dui,congue nec,tincidunt sit amet
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11、rbi luctus.Ut pretium odio ac libero.Nunc sollicitudin pharetra lorem.Aenean scelerisque,lacus eget ullamcorper scelerisque,ipsum urna viverra mi,eget viverra quam eros eget velit.Ut lacinia feugiat purus.Cum sociis natoque penatibus et magnis dis parturient montes,nascetur ridiculus mus.Etiam nunc
12、nisl,aliquam blandit,luctus id,commodo laoreet,sem.Phasellus sit amet orci ut sapien vulputate pellentesque.Pellentesque dapibus purus et quam.Nam sit amet magna in neque dignissim sodales.Aenean non justo nec magna lobortis volutpat.,StrategyLorem ipsum dolor sit amet,consectetuer adipiscing elit.C
13、ras in tortor.Sed posuere erat.Maecenas pulvinar nulla eu magna.Vivamus semper,risus ut egestas pulvinar,lectus ante feugiat quam,sit amet congue odio lacus ac ipsum.Aliquam suscipit,est ut volutpat vulputate,nulla felis pulvinar libero,non ornare libero ipsum tristique tortor.Fusce sed lorem vitae
14、justo feugiat malesuada.Donec aliquet.Vivamus semper eros nec diam.Vivamus sem arcu,imperdiet nec,congue ac,scelerisque vel,nulla.Donec et mauris.Integer a nulla vulputate pede consequat euismod.Praesent molestie urna nec leo.Proin eros.Maecenas ac sem nec dui sodales tempus.Maecenas suscipit egesta
15、s velit.Suspendisse vel tortor.Proin imperdiet,sem nec aliquet ultrices,nunc est egestas eros,non hendrerit magna eros eget augue.Maecenas sed leo vitae leo faucibus vulputate.Proin dignissim eros at augue.Nam luctus nulla non nibh.Nam at lorem ac mauris laoreet viverra.In placerat consequat nunc.Do
16、nec rhoncus nunc ac urna.Integer vestibulum condimentum orci.Fusce velit turpis,malesuada quis,scelerisque ut,eleifend vitae,ipsum.Vestibulum eu erat.Vestibulum justo nisl,tincidunt et,semper vel,tristique quis,eros.Vestibulum tempus,massa vel consectetuer congue,erat magna consequat purus,a facilis
17、is orci nibh vitae purus.Nam tincidunt venenatis ligula.Nunc orci nulla,ornare quis,lobortis viverra,dapibus at,turpis.Suspendisse sit amet nisl at enim tincidunt blandit.Curabitur augue est,suscipit sed,egestas sit amet,vehicula vitae,tellus.Maecenas nec metus vel nisi interdum pellentesque.,Words,
18、Text,Text,Text,18%,300%,12%,1%,through inappropriate means,how do you implement a business model?,with outdated methods,how do you measure the success of a business model?,we dont,how do you change a business model and innovate?,we re-invent the wheel,what is a business model?,VALUEPROPOSITION,COSTS
19、TRUCTURE,CUSTOMERRELATIONSHIPS,CUSTOMERSEGMENTS,ACTIVITYCONFIGURATION,CORECAPABILITIES,PARTNERNETWORK,REVENUESTREAMS,INFRASTRUCTURE,CUSTOMER,OFFER,FINANCE,a business model describes the value an organization offers to various customers and portrays the capabilities and partners required for creating
20、,marketing,and delivering this value and relationship capital with the goal of generating profitable and sustainable revenue streams,DISTRIBUTIONCHANNELS,Osterwalder(2004)The Business Model Ontology,business model framework,case study,you become the new owner of a soccer club,describe YOUR clubs bus
21、iness model,describing how a wealth management bank acquires its clients,what value proposition do you offer,to which customer segments?,VALUEPROPOSITION,CUSTOMERSEGMENTS,value proposition 1value proposition 2,target customer 1target customer 2,CUSTOMER,OFFER,what value proposition do you offer,to w
22、hich customer segments?(model),what value proposition do you offer,to which customer segments?(example),spectacular offensive football,fans,CUSTOMER,OFFER,advertising space&high visibility,advertisers,how do you reach your customers?,VALUEPROPOSITION,COMMUNICATION&DISTRIBUTION CHANNELS,value proposi
23、tion 1value proposition 2,channel 1channel 2,OFFER,how do you reach your customers?(model),CUSTOMERSEGMENTS,target customer 1target customer 2,CUSTOMER,spectacular offensive football,stadium&box office,CUSTOMER,OFFER,how do you reach your customers?(example),club owned TV channel,fans,mobile phone T
24、V,advertising space&high visibility,sales force,advertisers,how do you build relationships?,VALUEPROPOSITION,CUSTOMER RELATIONSHIP,value proposition 1value proposition 2,mechanism 1mechanism 2,OFFER,CUSTOMERSEGMENTS,target customer 1target customer 2,CUSTOMER,how do you build relationships with your
25、 customers?(model),spectacular offensive football,personalized website(ticketing),CUSTOMER,OFFER,team blog(RSS),fans,how do you build relationships with your customers?(example),how do you earn your money with this business model?,VALUEPROPOSITION,REVENUE STREAMS,value proposition 1value proposition
26、 2,revenue stream 1revenue stream 2,OFFER,CUSTOMERSEGMENTS,target customer 1target customer 2,FINANCE,how do you earn your money with this business model?(model),spectacular offensive football,ticket sales,FINANCE,OFFER,TV channel subscriber fees,fans,mobile phone TV subscriber fees,advertising spac
27、e&high visibility,advertising revenues,advertisers,how do you earn your money with this business model?(example),the business models place in a company,the business models place in the company,BUSINESS MODEL,ORGANIZATION,STRATEGY,TECHNOLOGY,external forces,5 forces,BUSINESS MODEL,legal environment,s
28、ocial environment,competition,customer needs,technological change,the big picture(business model),team managementevent managementvenue managementticketingVIP relationship managementvideo crew,attractive soccer360 event(match,dining,shopping)exclusive VIP loungesmerchandisingrenting out stadium,stadi
29、umPOS networksclub website(+online TV)club cable TV channelmobile phone TV channel,play attractive&win gamesbrand managementvideo imageschannel management,fans(families,etc.)fan groupscompaniesevent/concert organizersadvertisers,team&maintenanceinfrastructure managementmarketingvideo,Ticket fees&sea
30、son ticketsonline TV subscription revenuesrevenue sharing cable&mobile phone TVrenting out stadium for eventsadvertising revenuesmerchandising revenues,food&beveragesticketing servicespromotersad placementtelecom operatorTV operator,personalized web profilenewsletterteam blog(RSS)VIP events with tea
31、m,Value Proposition,Distribution Channel,Target Customer,Customer Relationship,Partner Network,Activity Configuration,Core Capability,Cost Structure,Revenue Model,the big picture,team managementevent managementvenue managementticketingVIP relationship managementvideo crew,attractive soccer360 event(
32、match,dining,shopping)exclusive VIP loungesmerchandisingrenting out stadium,stadiumPOS networksclub website(+online TV)club cable TV channelmobile phone TV channel,play attractive&win gamesbrand managementvideo imageschannel management,fans(families,etc.)fan groupscompaniesevent/concert organizersad
33、vertisers,team&maintenanceinfrastructure managementmarketingvideo,Ticket fees&season ticketsonline TV subscription revenuesrevenue sharing cable&mobile phone TVrenting out stadium for eventsadvertising revenuesmerchandising revenues,food&beveragesticketing servicespromotersad placementtelecom operat
34、orTV operator,personalized web profilenewsletterteam blog(RSS)VIP events with team,Value Proposition,Distribution Channel,Target Customer,Customer Relationship,Partner Network,Activity Configuration,Core Capability,Cost Structure,Revenue Model,value creates revenues,team managementevent managementve
35、nue managementticketingVIP relationship managementvideo crew,attractive soccer360 event(match,dining,shopping)exclusive VIP loungesmerchandisingrenting out stadium,stadiumPOS networksclub website(+online TV)club cable TV channelmobile phone TV channel,play attractive&win gamesbrand managementvideo i
36、mageschannel management,fans(families,etc.)fan groupscompaniesevent/concert organizersadvertisers,team&maintenanceinfrastructure managementmarketingvideo,Ticket fees&season ticketsonline TV subscription revenuesrevenue sharing cable&mobile phone TVrenting out stadium for eventsadvertising revenuesme
37、rchandising revenues,food&beveragesticketing servicespromotersad placementtelecom operatorTV operator,personalized web profilenewsletterteam blog(RSS)VIP events with team,Value Proposition,Distribution Channel,Target Customer,Customer Relationship,Partner Network,Activity Configuration,Core Capabili
38、ty,Cost Structure,Revenue Model,creating value requires infrastructure,team managementevent managementvenue managementticketingVIP relationship managementvideo crew,attractive soccer360 event(match,dining,shopping)exclusive VIP loungesmerchandisingrenting out stadium,stadiumPOS networksclub website(
39、+online TV)club cable TV channelmobile phone TV channel,play attractive&win gamesbrand managementvideo imageschannel management,fans(families,etc.)fan groupscompaniesevent/concert organizersadvertisers,team&maintenanceinfrastructure managementmarketingvideo,Ticket fees&season ticketsonline TV subscr
40、iption revenuesrevenue sharing cable&mobile phone TVrenting out stadium for eventsadvertising revenuesmerchandising revenues,food&beveragesticketing servicespromotersad placementtelecom operatorTV operator,personalized web profilenewsletterteam blog(RSS)VIP events with team,Value Proposition,Distrib
41、ution Channel,Target Customer,Customer Relationship,Partner Network,Activity Configuration,Core Capability,Cost Structure,Revenue Model,infrastructure generates costs,team managementevent managementvenue managementticketingVIP relationship managementvideo crew,attractive soccer360 event(match,dining
42、,shopping)exclusive VIP loungesmerchandisingrenting out stadium,stadiumPOS networksclub website(+online TV)club cable TV channelmobile phone TV channel,play attractive&win gamesbrand managementvideo imageschannel management,fans(families,etc.)fan groupscompaniesevent/concert organizersadvertisers,te
43、am&maintenanceinfrastructure managementmarketingvideo,Ticket fees&season ticketsonline TV subscription revenuesrevenue sharing cable&mobile phone TVrenting out stadium for eventsadvertising revenuesmerchandising revenues,food&beveragesticketing servicespromotersad placementtelecom operatorTV operato
44、r,personalized web profilenewsletterteam blog(RSS)VIP events with team,Value Proposition,Distribution Channel,Target Customer,Customer Relationship,Partner Network,Activity Configuration,Core Capability,Cost Structure,Revenue Model,the profit zone,the process of designing innovative business models,
45、the focus of the business model innovator&designer,user-centered,VALUEPROPOSITION,COSTSTRUCTURE,CUSTOMERRELATIONSHIPS,CUSTOMERSEGMENTS,ACTIVITYCONFIGURATION,CORECAPABILITIES,PARTNERNETWORK,REVENUESTREAMS,DISTRIBUTIONCHANNELS,Nokia:Jan Chipchase,creativity&exploration,Googleplex,70:20:10,API,VALUEPRO
46、POSITION,COSTSTRUCTURE,CUSTOMERRELATIONSHIPS,CUSTOMERSEGMENTS,ACTIVITYCONFIGURATION,CORECAPABILITIES,PARTNERNETWORK,REVENUESTREAMS,DISTRIBUTIONCHANNELS,continuous innovation,interdisciplinary approach,Grameen Phone Bangladesh,village telephony,telecom infrastructure,customer relationships,villager,a
47、ctivity configuration,micro-credit,Grameen Bank,mobile phone revenues,source of revenue,mobile telephony,billing,telecom operators,Grameen Bank(billing),phone ladies,phone ladies,holistic design,Apple iTunes&iPod,iPod,cost structure,lifestyle brand,“high-end”consumer,prod.&softw.design,hardware&soft
48、w.dev.,hardware revenues,iTunes,multimedia downloads,e-commerce,multimedia rights mgmt,iBook,content producers,Apple stores,dealer network,multimedia revenues,hardware suppliers,brand management,hardware distribution,content distribution,content,strategic fit,the A you know,Amazon Simple Storage Ser
49、vices(S3),selling stuffon the Web,IT infra,customer relationships,mass customer,data services,A data grid,partners,selling stuff,Amazon S3,A,Internet API,Web2.0 companies,warehousing&distribution,distribution,content management,product selection,A9 product search,data storage fees,product search,sea
50、rch engine revenues,e-commerce sites,Internet,marketing,the business modelers toolbox,co-creation,ideation,visualization,prototyping,the design process,1.identify interdisciplinary stakeholders-set-up team,do you have to get the IT team out of their cubicles?,2.understand(business)environment frame
