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1、捷达“亲情篇”提案脚本JETTA SCRIPT,2003年9月，正在进行捷达“亲情篇”电视广告的拍摄工作；预计10月份将开始在全国范围进行投放。Sep,2003 Begin the production of TVC“Bicycle”;will on air by October.,电 视 广 告 TVC,“亲情篇”“Bicycle”创意基点：Creative idea:可靠的车才会历久弥新，这是我理性的选择。Only a reliable car can last longer.This is my intelligent choice.创意阐述：Story description:一辆陪我
2、渡过快乐岁月的脚踏车，让我明白好的东西才会可靠，我选择捷达车。A bicycle which accompany me during my happy time make me understand that only good quality stuff can be reliable.So I choose Jetta.,捷达汽车“亲情篇”30秒TVC脚本TVC 30,舒适而宽敞的客厅里，灯火辉煌，洋溢着欢乐的气氛。镜头渐渐拉近，原来是一家人四代正在给周岁的小婴孩过生日，家人欢声笑语，逗着小孩，大家的目光都对小孩。,家人的声音：开始抓周了Voice of the family:Look,Z
3、hua Zhou is beginning,1,4,5,6,2,3,特写小婴孩可爱的样子Little boys cute feature,随着有人喊起来：开始抓周了，家人围过来，桌上摆满了各种抓周的东西书、算盘、小手枪、小汽车、笔.特写精美的小木质汽车。There were all kinds of stuffs on the bed,such as book,abacus,toy gun,toy car,pen,小婴儿睁着大眼睛好奇地望着眼前的东西。小婴孩抓起那只小手枪。Little boy was looking at all those things and finally picked
4、 the toy gun up.,小婴孩把枪摆在手里看了看，又放下。The kid hold that gun first but put it down later.,这次婴儿抓起手枪旁边的那辆小汽车。This time he chose the toy car.,7,8,9,10,11,12,小婴孩拿起小汽车放在自己胸前，高兴地笑了。Little boy was laughing with that car in both hands,男子独白：9岁生日那天，爸爸送给我一辆车。Man solo：On my birthday of my nine years old,dad gave me
5、a bicycle as a gift.,镜头切换到小时候场景，爸爸推着一辆单车到男孩的面前，当做生日礼物送小男孩。Cut to another scene:Dad gave the boy a bicycle.,男孩收到礼物欣喜若狂，特写男孩欣喜若狂的表情。The boy was so happy when he received the gift.,阳光灿烂的日子，男孩以独特的“掏档”骑法，骑着车单车疯玩。In a sunny day,he rides the bicycle all around the place with his friends.,男孩骑着车自行车在山路上飞奔。The
6、 boy rode that bike everywhere.,男子独白：许多年过去。Man solo:Many years passed.,镜头切，男主角已渐渐长大，林荫路上，男孩依然骑着车童年的单车。He grew up and still rides the same bicycle.,男子独白：它还是那么结实。Man solo:It is still so stable.,捷达汽车“亲情篇”30秒TVC脚本TVC 30,16,17,18,13,14,15,画面叠映，同样的林荫路，今日男主角开着捷达车飞驰在路上。The picture dissolves from the man rid
7、ing the bicycle to the man driving a Jetta.,男子独白Solo：我想一部好车就应该是可靠的。I think a good vehnicle should be reliable,男子轻松的驾车，捷达飞驰，特写男子惬意而自信的表情。The man was driving the Jetta with happiness on face.,男子独白：就如我的捷达。just like my Jetta,特写捷达标识。Camera pending on Jettas logo.,远景捷达车在路上流畅地行驶着。Jetta is speedy on the roa
8、d.,男子独白：今天我开捷达。Man solo:Today I drive my Jetta,镜头渐渐拉近，捷达迎面而来，焕发耀眼光辉。Camera pending on Jettas front face.,男子独白：来看爸爸。Man solo:to see my dad.,男子开到家门口，远远看到老爸，停下车。The man stopped his car when he saw his father.,男子：老爸，坐坐我开的车。Man:Dad,let me give you a ride.,捷达汽车“亲情篇”30秒TVC脚本TVC 30,22,23,24,19,20,21,男子陪老爸走向
9、新车，特写老爸自豪、骄傲的神情。He shows his father the new car,his father was so proud of it.,崭新的捷达车在阳光下熠熠生辉，男子领老爸坐进捷达车The new Jetta is shining under the sun.The man brought his father into the car.,父子两人坐在捷达车内惬意地行驶着。Camera showing Jetta run on the road.,男子独白：其实，好的东西才会历久弥新，我是这样选择的。Man solo:Only a reliable car can s
10、tand longer.This is my intelligent choice.,字幕：捷达，理性的选择。Subtitle:Jetta,the intelligent choice,旁白：捷达，理性的选择。Voice over:Jetta,the intelligent choice,一汽-大众标版。FAW_VW logo,字幕：汽车价值的典范Subtitle:Benchmark of the auto,捷达汽车“亲情篇”30秒TVC脚本TVC 30,捷达PPMJETTA PPM,PPM议程 agenda：导演阐述 Director brief场景选择 Scene演员选择 Actors其它
11、 Others,PPM议程 agenda：导演阐述 Director brief场景选择 Scene演员选择 Actors其它 Others,PPM议程 agenda：导演阐述 Director brief场景选择 Scene演员选择 Actors其它 Others,PPM议程 agenda：导演阐述 Director brief场景选择 Scene-抓周 Zhua Zhou-家门口-童年、少年之路-捷达之路-回家-结尾之路演员选择 Actors其它 Others,PPM议程 agenda：导演阐述 Director brief场景选择 Scene-抓周-家门口-童年、少年之路-捷达之路-回家
12、-结尾之路演员选择 Actors其它 Others,PPM议程 agenda：导演阐述 Director brief场景选择 Scene-抓周-家门口-童年、少年之路-捷达之路-回家-结尾之路演员选择 Actors其它 Others,PPM议程 agenda：导演阐述 Director brief场景选择 Scene-抓周-家门口-童年、少年之路-捷达之路-回家-结尾之路演员选择 Actors其它 Others,PPM议程 agenda：导演阐述 Director brief场景选择 Scene-抓周-家门口-童年、少年之路-捷达之路-回家-结尾之路演员选择 Actors其它 Others,P
13、PM议程 agenda：导演阐述 Director brief场景选择 Scene-抓周-家门口-童年、少年之路-捷达之路-回家-结尾之路演员选择 Actors其它 Others,PPM议程 agenda：导演阐述 Director brief场景选择 Scene-抓周-家门口-童年、少年之路-捷达之路-回家-结尾之路演员选择 Actors其它 Others,PPM议程 agenda：导演阐述 Director brief场景选择 Scene-抓周-家门口-童年、少年之路-捷达之路-回家-结尾之路演员选择 Actors其它 Others,捷达PPM修改意见JETTA PPM,场景选择：抓周：选
14、择室外场景 童年之路：柳荫街 少年之路：故宫 回家之路：亦庄 家门口：协和医院宿舍 捷达之路：高速路,演员选择：青年演员：白云 父亲、少年、幼年按照素材带中客户指定演员,造型选择：少年：白T恤，短裤 青年：白衬衫，牛仔裤 中年：深色衬衫，西裤 老年父亲：白T恤，西裤 青年女友：碎花连衣裙,捷达TVC拍摄安排,捷达轿车TVC北京实拍部分日程安排,捷达后期制作日程安排9.20.星期六：冲转、抓素材9.21星期日：粗剪、9.22星期一：粗剪、下午补拍、晚8：00客户审看粗剪9.23星期二：精剪、冲转补拍镜头、作曲9.24星期三：作曲、精剪、客户审片（准确时间待定）9.25星期四：精剪、混录9.26星期五：客户审片、交片,谢谢！Thank you!,
