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1、Supply Chain Management Overview 供应链管理总览,Introduction,This course is part of a series of Supply Chain Foundation self study learning activities to provide you a solid base of supply chain knowledge to build upon.There are 14 modules in the series.Each module will take approximately 90 minutes to com
2、plete.You may conveniently start and return to the course at any point.When you have completed the course material,please complete the self-assessment examination to measure your level of understanding of the topic.,介绍,本单元课程是供应链基础自学教程活动系列的一个部分，这个教程的目的是给您学习和提高供应链知识打下一个坚实的基础。本系列共有13个单元。完成每一单元课程将大约需要90
3、分钟的时间，您可以很方便的开始和从本单元课程的任何一页继续。当您学完本单元课程的内容后，请完成自我测试题以检验您对本单元课程内容的理解程度。,Overview of Program,This module is intended to provide you with general overview of SCM concepts.For some of you,this may be a review,while these concepts may be novel for others.We will begin by identifying what the supply chain
4、 looks like.Next,well discuss who are the key participants in the supply chain.Next,well identify factors driving organizations to consider SCM strategies,and discuss the challenges facing these efforts.Well also provide some examples of companies weve identified as leaders in this area.This will le
5、ad to a discussion of why SCM is important and its impact on financial performance,customers,and our ability to do our job.,Self Study Modules:6 Areas,14 Modules,1WarehouseWarehousingWarehouse Operations Warehouse Operations 2InventoryInventory BasicsInventory Operations3LogisticsTransportation Over
6、viewTransportation OperationsTransportation Planning,4 ProcurementThe role of Purchasing5ProductionProduction PlanningProduction Operations Strategic Perspective6Supply Chain ManagementSupply Chain Management OverviewAnalyzing Supply Chain InformationSupply Chain Planning,本课程的主要内容:6个领域 14个单元,1仓储仓储介绍
7、仓储运作 仓储运作 2库存库存基础库存运作3物流运输总览运输运作运输编制,4 采购采购的任务5生产生产编制生产运作的战略目标6 供应链管理供应链管理总览供应链信息的分析供应链编制,Overview:Module I,This module is intended to provide you with general overview of SCM concepts.For some of you,this may be a review,while these concepts may be novel for others.We will begin by identifying what
8、 the supply chain looks like.Next,well discuss who are the key participants in the supply chain.Next,well identify factors driving organizations to consider SCM strategies,and discuss the challenges facing these efforts.Well also provide some examples of companies weve identified as leaders in this
9、area.This will lead to a discussion of why SCM is important and its impact on financial performance,customers,and our ability to do our job.,总览,本单元课程目的是给您提供有关供应链(Supply Chain Management)概念的一个总览。对有些人来说，这些概念只是复习而已，但是对另一些人而言，这些概念则可能是全新的。首先，我们将从认识供应链看起来像什么样子着手。接下来，我们将讨论在供应链中的主要参与者。然后我们要找出驱使企业去考虑供应链策略的因素
10、，并讨论在做出这些方面的努力时所面临的挑战。我们也会举一些我们认为在这个领域是皎皎者的公司的实例。以上将引出对以下内容的讨论：供应链管理为什么如此重要？其对财务状况、客户以及我们的工作能力的影响是什么？,Learning Objectives,After completing this module the learner will be able to:Identify primary elements of supply chain management Understand the role of supply chain management on competitive perfor
11、mance Describe the relationship between inventory and information Understand key metrics associated with supply chain management,学习目标,在完成本单元课程的学习以后，您应该能:辨认供应链管理中的主要元素。理解供应链管理在增强竞争力中扮演的角色。描述库存(Inventory)和信息之间的关系。理解与供应链管理相关的关键度量。,Table of Contents,Chapter 2.1 Defining Supply Chain Management Chapter 2
12、.2 Who is in the supply chain?Upstream Upstream Internal functions Chapter 2.3 The importance of the supply chain Results from research study Skills required for supply chain leaders Senior executive recognition Chapter 2.4 The impact of the supply chain on business Impact on financial performance I
13、mpact on the customer Impact on ability to do our jobs Chapter 2.5 The relationship between inventory and information How does information play a role in SCM Substituting information for inventory Chapter 2.6 Supply Chain Management Key Performance Indicators for Customer Satisfaction Key Measuremen
14、ts Perfect Order Summary,目录,2.1 节 供应链管理的定义 2.2 节 供应链的组成成员 上游 下游 内部职能部门 2.3 节 供应链的重要性 近期的调研结果 供应链领导者需要的技能 资深高级主管人员的共识 2.4 节 供应链对企业的影响 对财务状况的影响 对客户的影响 对我们工作能力的影响 2.5 节 库存与信息的关系 信息如何在供应链管理中发挥作用 用信息替代库存 2.6 节 在供应链管理中体现客户满意程度的重要绩效指标 主要度量标准 完美订单 总结,Defining Supply Chain Management定义供应链管理,Definition of the
15、 Supply Chain,“The supply chain encompasses all organizations and activities associated with the flow and transformation of goods from the raw materials stage,through to the end user,as well as the associated information flows.Material and information flow both up and down the supply chain.”Sourcing
16、:R.Handfield and E.Nichols,“Supply Chain Redesign”,2002.,供应链管理的定义,供应链包括了与产品从原料阶段到最终用户手中的流动及转变相关的所有组织和活动，也包括相关信息流动的所有组织和活动。物质和信息流在供应链中既可以往上游动也可以往下游流动。来源:R.Handfield 和 E.Nichols,“Supply Chain Redesign”,2002.,What Do You Sell?,A Product Bundle or a Service Package These include the tangible benefits an
17、d intangible attributes the customer recognizes,pays for,uses and/or experiences as well as all the contacts the customer has with your firm.To begin with,it is important to note that companies no longer simply manufacture a product and ship it.Nor do they simply provide a service as the service oft
18、en involves having to manage physical products as well as information flows.Many companies also produce information products is this a service or a product?As you can see,the lines between products and services has blurred,so that when we think about the pharmaceutical business,we are really definin
19、g what we sell as a product bundle or a service package.In effect,there are tangible and intangibles associated with discovering,developing,and selling products.,你销售什么？,一系列产品或者一整套服务 这包括有形的和无形的属性，这些属性是消费者承认的，为之付费的，可以使用和/或者经历过的，还包括消费者与你公司的所有接洽过程。,首先，认识到公司不再是简单的将产品生产出来然后运出去是非常重要的，他们也不是简单地提供一种服务服务通常包括管理
20、实在的货物和信息流。许多公司也生产信息产品，这是一种服务还是产品呢？正像你所看到的，产品和服务的分界已经很模糊了。举一个制药工业的例子，我们确实定义了我们所卖的哪些是产品哪些是服务配套。事实上，在发明、研制和销售产品的过程中，有些是有形的产品，有些是无形的产品。,Traditional View of Supply Chain Management,Now,lets step back and review some principles regarding how we manage the product/service bundles within this entity called
21、the supply chain.To begin with,as we noted earlier,all organizations either manufacture products,provide services that someone values,or in many cases,a combination of both.Traditionally,the operations function has had the primary responsibility for making sure this happens.The traditional way to th
22、ink about operations is as a transformation process that takes a set of inputs and transforms them in some way to create valuable goods and services.,This is seen as follows:,供应链管理的传统观点,现在，回顾一下我们在这个称为供应链领域内如何管理产品和服务的一些定律。首先，正像我们在前面注意到的那样，所有的企业要么生产产品，要么提供别人认可的服务，要么两者兼有。在传统意义上，生产运作对保证这个过程顺利进行负有最主要的责任。
23、传统观念对运作(operations)的认识是把一组投入按某种方法生产出有价值的产品和服务的一个转化过程。如下图所示：,Traditional Transformation Process,Focusing on the traditional transformation process:,传统的转变过程,让我们来集中看一看传统的转变过程：,Example:Chair Manufacturing,Even for a product as simple as a chair,the range of activities that must occur to transform raw lu
24、mber into a finished chair can be overwhelming at first.,例子：椅子的生产,即使对椅子这样的简单产品，把木材最终变成椅子这样的生产活动其范围之广也会让人一开始受不了。,Example:Chair Manufacturing,Continuing the previous example:,例子：椅子的生产,接着前面的例子：,Different Functions in the Supply Chain-Traditional View of the Supply Chain,The supply chain spans activitie
25、s of the value chain-raw material supply to the customers final purchase,供应链中的不同职能部门-供应链的传统观念,供应链横跨整个价值链活动-从原材料的供应到消费者的最终购买。,Organizational Boundaries,Information buffers and compartmentalization yield limited visibility.This results in:,组织边界,信息的迟缓和分隔会限制可视性(visibility)。,Transforming Supply Chains in
26、to Value Systems,A value system is a connected series of organizations,resources,and knowledge streams involved in the creation and delivery of value to end customers.Value systems integrate supply chain activities,from determination of customer needs through product/service development,production/o
27、perations and distribution,including(as appropriate)first,second,and third tier suppliers.,把供应链转变成价值系统,价值系统是专注于创造价值，并把价值送到最终消费者手中的一系列相互关联的组织、资源及信息流。价值系统融于供应链的活动之中：从判断消费者的需求到产品/服务的开发，生产运作及货物发送，包括第一、第二和第三层供应商(视具体情况而定)。,Barrier Exercise,As an exercise,list four of the“barriers”or“walls”that prevent ope
28、rations from coordinating effectively with customers,logistics,and suppliers.,障碍练习,列出四种阻碍生产者有效地与消费者、物流和供应商协调的“屏障”或“壁垒”。,Exercise Answers,Some possible examples you might have listed include:Lack of aligned metrics with customer service management No representation on new product rollout teams Lack o
29、f visibility into market forecasts,advertising campaigns,and promotions Inability to communicate directly with suppliers Administrative bureaucratic controls Reluctance to change Power struggles distrust of other functions,练习题答案,你可能会列举出如下的一些例子:缺乏与客户服务管理一致的评价尺度。新产品推出团队无所作为。缺乏市场预测、广告竞争及产品促销的可视性。不能直接与供
30、应商交流。官僚掌权。不愿意改变。权力斗争不信任其他的机构。很显然答案远不止上面列出的这些。,Who is in the Supply Chain?谁在供应链中？,Forces Bludgeoning the Firm,As we noted earlier,the“traditional”model of supply chains is changing rapidly,and firms now realize that they need to transform their supply chains into value systems.Why?Because of the incr
31、edible competition being felt by pharmaceutical companies across the globe,驱使公司的大棒,正像我们先前注意到的那样，“传统”供应链的模型在快速地改变，公司现在意识到他们需要把供应链转变为价值链(Value Chain)。为什么？因为全球的公司都感到很大的竞争压力。,Supply Chain Management Drivers,Why are companies so interested in improving supply chain performance?There are several reasons:G
32、lobalization and increased competition Increasing customer expectations on service levels Product proliferation Shorter product life cycles New technologies Environmental issues,供应链管理的驱动力,为什么公司对改进供应链性能如此地感兴趣？原因如下：全球化和竞争激化 顾客对服务水平的期望越来越高 产品的迅速增生 产品寿命周期的缩短 新技术 环境问题,Supply Chain Processes,Two points ar
33、e important here.First,nearly all of supply chain management activities require coordination with other business functions,including engineering,marketing,and human resources.We will revisit the importance of cross-functional decision-making in supply chain management later.Second,operations managem
34、ent activities are information intensive.You do not have to be able to assemble a widget yourself to be a successful in managing the supply chain-but you do have to make sure the right people and equipment are available to do the job,the right materials arrive when needed,and the widget is shipped o
35、n-time,at cost,and to specifications!Sound easy?,供应链程序,再者里有两点非常重要。首先，几乎所有的供应链管理活动要求其他业务部门的合作，包括工程、市场部和人力资源。我们后面会再强调供应链中的跨部门决策的重要性。第二点，生产管理活动是信息密集型的，你不必自己会组装一种产品来成功管理供应链，但你必须保证有正确的人和设备来完成这个工作，当需要时，确保原料准确并且及时的到达，并能将成本低廉且符合要求的成品按时运出！看起来很简单？,Who is in the Supply Chain,So what does it take to build and i
36、mprove supply chains and transform them into value systems?A good starting point is to define exactly who the participants are in the supply chain.,To do this,we also need to define the scope of the supply chain:Supply chains may be internal or external to the organization Internal supply chain-that
37、 portion of the supply chain occurring within GSK External supply chain-that portion of the supply chain occurring outside of GSK(i.e.,upstream suppliers and downstream distributors),供应链的参与者,怎样才能建立和改进供应链而且把它们转变为价值系统呢？精确地定义谁是供应链的参与者是一个很好的起点。为了回答这个问题，我们也需要定义供应链的范围：供应链对一个公司来说，可能是内部的也可能是外部的。内部供应链-发生在公司内
38、部的那部分供应链。外部供应链-发生在公司外部的那部分供应链。(例如上游的供应商、下游的分销商）从公司的观点来看，供应链包括上游的供应商，内部各职能部门和下游的消费者。,Supply Chain Management,At this point you may ask yourself:If SCM spans all of these business processes,who is responsible for making it happen?Whose role is it to manage supply chains?Can it be a competitive advanta
39、ge?Who performs this function in todays businesses?Whose role is Supply Chain?,供应链管理,在这个阶段，你可以问自己以下几个问题：如果供应链跨越所有这些业务程序，谁应负责实施这个跨越？这能成为一个竞争优势吗？在现在的业务中，谁来执行这项功能？供应链管理应该是谁的职责？,Participants in the Process,The answer to that is:EVERYBODY!A recent study conducted at Michigan State University asked global
40、 managers what business functions would be integrated into their supply chain redesign strategies in the next five years.,供应链过程的参与者,答案是：每个人!最近米歇根州立大学做了一项研究，这个研究是向全球的经理们咨询在今后的五年中哪些业务功能会被他们纳入他们的供应链重新设计策略中。,Exercise:Who is in Your Supply Chain?,As an exercise,spend some time filling in the question mar
41、k boxes in the diagram below.See if you can identify who the different participants in your companys supply chain is.Think of all of the possible types of inputs required,and who provides them.Try to think of the different tasks and roles that each supply chain participant plays in delivering value
42、to the end customer?,练习：谁在你的供应链中？,请花一点时间完成填充下面图中问号部分的练习。试一试你是否能说出谁是供应链的不同的参与者。想一想所有的可能的需要输入类型和是由谁来提供这些输入。尽量想一想每一个供应链的参与者在把价值传递给最终消费者的过程中担任的不同任务和所起的作用。,Your Supply Chain,Who did you come up with that is part of your supply chain?One set of possible participants might look like the bellow diagram(a bi
43、g pharmaceutical company as an example).,你的供应链,你想出你公司的供应链的参与者有哪些？下面的图中是以某个制药公司为例的一组参与者。,Exercise:Internal Functions,The different processes used in transforming the inputs provided by the supplier network.For example,order-processing translates customer requirements into actual orders,which are put
44、into the system.Who are the critical internal functions in your companys internal supply chain?,练习：内部部门(Function),使用不同的过程来转变网络供应商提供的投入。例如，订单处理把消费者的要求转变为真正的订单而进入系统内部。在内部供应链中哪一些内部职能部门是至关重要的？,Exercise:Internal Functions-Answers,Okay lets see how you did.The first group of participants in supply chain a
45、re those people and processes that are within your company.A firms internal functions include the different processes used in transforming the inputs provided by the supplier network.In the case of an automotive company,this includes all of its parts manufacturing(e.g.,stamping,power train,and compo
46、nents),which are eventually brought together in actual automobiles.Coordinating and scheduling these internal flows is challenging,particularly in a large organization.Another important internal function is manufacturing management,which translates orders into actual production tasks.This may involv
47、e working with materials requirements planning(MRP)systems,scheduling work centers,employees,capacity planning and maintaining machines.Logistics ensures that the product are shipped in a timely manner,and replenish inventories at different points in the global logistics network.Purchasing ensures t
48、hat the raw materials and indirect materials and services are available to supply the manufacturing and logistics network with inputs to meet customer demand.,练习：内部部门-答案,让我们来看看你做得怎么样？企业供应链中的第一组参与者是公司内部人员及生产操作程序。一个公司的内部部门包括用来把网络供应商提供的投入进行转变的不同程序。以汽车制造公司为例，它包括其所有零件的生产(例如：冲压，传动器和部件)，并把这些零件最终组装成汽车。协调这些内
49、部流程是颇具挑战性的，特别是在大公司中。另一个内部部门是生产管理，它将订单转化为实在的生产任务。这包括同原料需求计划系统、工作进度中心、工人、生产能力规划和机器维护修理各部门的合作。物流可以确保货物得以及时运送，并在全球物流网络的不同点补充存货。采购可以保证原料、间接材料和服务能提供生产和物流网络的输入以满足消费者的需求,Upstream Supplier Network,The upstream supplier network consists of all organizations that provide inputs,either directly or indirectly,to
50、 the focal firm.Discussion:Who are the participants in your companys supply network?Who manages the supplier network?,上游供应商网络,上游供应商网络由所有直接或间接乡中心厂家提供投入的所有机构组成。讨论：你的公司的供应网由哪些供应商组成？谁来管理供应商网络？,Upstream Supplier Network-Results,The second major part of supply chain management involves upstream external s
