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1、水果主题酒店,L/O/G/O,目录,1.背景,2.设计说明,3.设计方案,4.营销策略,5.财务预算,6.经营风险与对策,旅游交通，旅行社，旅游饭店是旅游业的三大支柱，饭店业的发展反应并促进地方经济的发展。主题酒店是以某一特定的主题，来体现酒店的建筑风格和装饰艺术，以及特定的文化氛围，让顾客获得富有个性的文化感受；同时将服务项目融入主题，以个性化的服务取代一般化的服务，让顾客获得欢乐、知识和刺激。历史、文化、城市、自然、神话童话故事等都可成为酒店借以发挥的主题。主题酒店的推出在国外已有50多年的历史。世界上最早的主题酒店兴起于1958年加利福尼亚的MadonnaInn，首先推出12间主题客房，
2、随后发展到109间，成为当时最早、最具代表性的主题酒店。发展在美国拉斯维加斯，现在该城被称为“主题酒店之都”。,背景,设计说明,我们设计是以水果为主题的酒店。结合现代科技感的手法，可以将它定位于休闲度假类。,我们的酒店可以满足高档酒店的各种功 能配套，而高档的装修风格在整体上也体现了生活品质。,当消费者进入我们酒店后，可以感受到无限的新奇感，仿佛进入了另一个空间，亲身感受豪华的气息。,01,02,03,设计方案,1、前期进行调查问卷2、前台设计3、走廊，楼梯设计4、客房设计5、阳台设计6、果园设计,大堂设计,当我们走进大堂。我们可以看到用xx做的桌子，以及xx做的沙发,酒店的总体造型我们将用水
3、果xx，酒店的大门用xx,大堂的背景我们将采用xx，给人带来一种xx的感觉。,大堂,feature 01,feature 02,55%,16%,45%,41%,16%,50%,A product,B product,C product,通过调查问卷的形式了解社会中高收入人群，在平时旅行或度假期间，喜欢去哪里游玩，并会选择怎样的酒店？并调查一下他们对水果类主题酒店有怎样的看法？,前期调查问卷,走廊,4,1.xx水果,2.xx水果,3.xx水果,楼梯,电梯,4.Describe contents for a Step1-Description of the sub contents-Descrip
4、tion of the sub contents,走廊、楼梯设计,客厅，厨房,01,卧室,02,浴室,03,客房设计,阳台设计,果园设计,免费采摘,自费采摘,Description of the companys sub contents,Description of the companys sub contents,入住我们酒店xx房间的可以获得一次免费果园之旅，他们可以利用空闲时间前往，体验采摘乐趣，采摘到的水果归客人所有。,入住我们酒店xx房间的客人只需付xx元即可参加这次活动。而入住我们酒店xx房间的则需加付xx元。,营销策略,我们的酒店是以水果类为主题的。水果是一种健康的象征。我们
5、主要争对的客户群是中高收入者。,20.4%,Description of the companys products,20.4%,Description of the companys products,90%,Description of the companys products,38%,Description of the companys products,Click to edit title style,Click to edit title style,2005,2006,2007,2008,ThemeGallery is a Design Digital Content&Con
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