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1、Slow Roasted,Add subtitle here,Slow Roasted,Points of interest,Printable Page,Points of interest,Transition Page,Elements Page,Delete this page when template is finished,SCM,CRM,e-Supply chain Management,e-Customer Relationship Management,E-biz transformation,System,-,-,-Supply Chain,ERP/EIP,e-Busin
2、ess Perspective,eBiz Consulting,e-Marketing&Promotion,eCreative&Contents,eBiz SI&Solutions,eBiz Service Domain,eBizTotal Service,PR(public relations),outsourcing,outsourcing,Promotion(exhibition),Promotion(event),DM(direct mail),Banner AD,Advertising,Marketing,Promotion,Product,Price,Place,sales pro
3、motion public relations advertising,Materialityformless,Case 011,-TV-CM(30”,15”)-Radio-CM-Print-Banner,-4(TV/)-/-/-/DM/,product,media,creative,idea,plan,concept,Market Share,11%A 15%B 30%C 32%,Core Value=price,40%A 13%B 26%C 50%,Core Value=Benefit,2005,2006,1 2,4 3,33%A 6%B 27%C 25%,20%A 15%B 39%C 5
4、0%,USP Discipline Ad Platform,Compet-ition,Target,BrandEssence,Positioning,planning,concept,Objective,USP Discipline Ad Platform,USP,Case 014,Brand strength,functional power,awareness power,image power,Reputation power,Brandstatus,A 27%,B 43%,D 11%,C 19%,Brand Power,BRAND,Place,Price,Product,Package
5、,Personality,Values,Benefits,Essence,New Brand Direction,Case 016,difference,relation,practical,specialty,convenience,suitability,Case 017,Communcation strategy,Risk,neutral,Message,Media,none,Integration,-,Innovator,Early adopter,Customer,*,*,*,Strategic Triangle,Dick Vaughn-FCB,?,?,?,Target Custom
6、er,Self Confident&Adventurous,Young-at-Hearts,Mindset,Characteristics,Seeking AdventureYoung in Mind,Pursuing ExcitementOpen to New Adventures,?,!,Cosmetics,Electrics,Books,step3,BOOMUP,step1,BOOMUP,Brand Essence,fantasy,Personality,older|successful|attractive,Values,express self|confident,Benefits,
7、fashionable lookfits mood,Brand strategy,(differentiation).,.,Case 022,Time,Occasion,MediaPlanning,Place,?,?,?,Case 023,STEP 1,STEP 2,STEP 3,Consider Organizational Objectives,Determine Types of Work Activities,Departmentation,Case 024,DOW 30,NASDAQ,S&P 500,1047.38,2031.27,1141.01,1.54%,1.79%,1.51%,
8、U.S.STOCK MARKETS,THURSDAY.APRIL 22,Case 025,Relevance,Originality,Impact,DDBs R.O.I,Case 026,DB,Web site,Program,-,3,2,1,Case 027,Cube,Rank of Mind,Brand Wheel,(WHO,HOW,WHY),Attributes Benefits Values Personality-Essence,e-CRM function,e-Customer Relationship Management,e-CRM,e-CRM,Adaptation,Analy
9、sis,Data Gathering,eBiz Solution analysis _e-CRM,/,46%,22%,19%,Source:Executive Issues Survey CEO Global Business Study,The Alexander Group,Incorporated,7%,6%,Summary,?,CEO,1 2 3 4/5 Restructuring6 7(Globalization)8 9(Geopolitical),1 2 3 4 5 6 7 Restructuring8(Globalization)9(Value-Added Supplier Re
10、lationships),1.,5.,4.,3.,2.,1.,()?,Site?,Site Site(,)?,/?,?,eCRM,e-CRM,2,2,3.,2.,4.,5.,6.,1.,2,(),/,:100/:10,/(),-,:,5,Strategy,Contents,Solution,Brand A,Brand B,(),Ebiz,Brand C,Summary,-,Integration Branding&Identity,Off-line On-line Business WCMS e-CRM,1.7()2.Web Solution,Off line Business On line
11、 Business,Vision,Mission,Planning,1.Summary,-,Supplier,Customer,eCompany,Partner,Stockholder,Employee,IPSSCM,IRMPRM,e-Marketing,GW+KMSEDMS,Buy Side,Sell Side,ERPEIP,e-Business Sector&Solutions,Customer,Partner,Shareholder,Employee,e-Business Solutions,Sales Team,System Team,ConsultingTeam,SI MU,Netw
12、orkTeam,AutomationSystemTeam,EnterpriseNetworkTeam,NI MU,eBiz,CRM,EIP,R&D,eBiz Collaboration Network,Website Strategy,Site E,Site B,Site H,Site F,Site A,Site G,E-biz Transformation,AS IS,TO BE,Site C,Site D,Strategy and Implementation,e-Shopping,Information,eBusiness,Business Function&Strategy,Himar
13、t,2.,?,Publish,Interact,Transact,Integrate,Customer Information AccessHSE Communication,Customer and Technical SupportSupplier Relationship Management,Electronic Order to CashElectronic ProcurementSupplier Bidding&Selection,Integrated Planning and ForecastingIntegrated Plant Management,:,e-Business
14、_Fulfill Demand,Proposal,-Web Site System,Value,2003,2004,2005,2006,/,e-Branding B2B/B2E Web(EIP)personalization(e-CRM/DM),E-Biz,1,2,3,Branding&Identity(Web CI)Business/(Site Concept)System&Solutions,Web Site,2003,2004,EIP,e-Biz SI,Web SI,Web,2005,eBiz Planning eBiz Integration e-Package/Solution e-
15、learning Solution e-Total Marketing,Web Identity Web Contents Web Promotion Web Applications,Web SI Planning Web System Integration SMS/eFax/Mailing eCRM/IRM/CMS e-Marketing(PRM),Web SI&eSolution,e-biz Total Solution,eBiz Value,eBiz Transformation,锐普PPT论坛chinakui收集,e-Business,Convergence,Industry Tr
16、ansformation,Value ChainIntegration,Channel Enhancement,:PwC,eBiz Transformation,Solution Development,30%,60%,30%,60%,Customer,Customer,Supplier,Supplier,Loyalty,System Integration,eCRM IRM PRM,Solution Development,eOffice,eConsulting,eVenture,eSolution,eCompany,Business Domain,eBiz Strategy Consult
17、ing.eBiz Management ConsultingeBiz Restructure Consulting,eCRM(Web call center)eCommunity eFAX(Dial Fax)eIRM WCMS,Real estate portal Network swap serviceInternet Fax Tour portal Internet broadcasting Community portal,EDMS GroupWare Enterprise Knowledge Internet Purchasing System,Application,Web DB I
18、ntegration Mobile Application Customer Integrated,Home Page,System,Solution,e-branding Web Style Guide On-line Marketing,DB/Web Server Multimedia Server Wireless/Security,e-CRM e-Marketing WCMS.,e-Business Transformation,Marketing Innovation,Channel Innovation,eOffice Solution Planning,.,()/.,.,45%,
19、15%,5%,35%,.,KMS,EIS,EDMS,SCM,CRM,Non-formal Information,Enterprise Knowledge/Information Portal,EKP-EIP,Solution&Service-SI Development&Solutions,GW,ERP,How convenient would it be,if we can view all the numerous information scattered on the internet,such as Intranet,GroupWare,(ERP),(CRM),(SCM)gathe
20、red in single screen?,eBiz Solution,eCRM,2003,2004,2002,SMS,CMS,PMS,EIP,ERP,SCM,Electronic Decision Making,E-mail,E-board,Schedule Management,MIS,Name Card Management,CareerManagement,HumanRelationship Management,Survey,messenger,GWeagleOffice,Solution&Service-eagleOffice,DefenseDefense,the Agency f
21、or nationalsecurity institution etc.,Finance Bank,Insurance,Security,Credit Card,Investment Trust etc.,ChemistryPetrochemical,heavy chemical/explosive/energy etc.,Service Distribution/service/leisure/educational institution etc.,Public sector Government organization/government investment institution
22、 etc.,Industry Machine,construction,assembling,equipment etc.,SI MU Business Fields,Business Fields:SI MU,_,:,8007006005004003002001000-100-200-300-400,1999,2000,2001,2002,2003,2004,2005,2006,2007,182,475,730,-34,-192,-305,-343,-385,-289,:924:742,(:),2001,2002,2003,400,700,1,500,250,ValueProfit,350,
23、500,Solution,2,000,(:),2004,700,CMS,GW/KMS,ERP,CRM/DW,UMS,EIP,SCM,PMS,CMS,2003,IT,IT,1009080706050403020100,24020016012080400,143,1,2,3,4,5,6,7,8,9,10,11,133,154,157,147,157,154,153,171,190,186,IT,(:),:,34.7,27.7,20.8,12.9,16.2,10.0,18.2,27.4,26.7,31.3,24.7,2004,(:),2003,2004,2005,1,000,500,1,500,20
24、%,12%,600,400,300,500,1,000,15%,IT,228,24,20,41,59,67,40,52,134,174,73,137,228,310,162,2,6,10,117,166,:16%,:16.6%,:KISDI,400,1,000,9 IT,S/W,SoC,TV,Post-PC,S/W,2002,2007,2002,2007,:,1,3001,2001,1001,000900800700600500400300200100,1999,2000,2001,2002,2003,2004,2005,2006,2007,(:),:924:742,61,166,195,23
25、8,369,611,924,1337,350,551,538,543,561,645,742,862,1,007,_,44.9%,2.3%,9.4%,15.9%,15.4%,12.3%,:,eBiz Service&Solutions,10%,15%,20%,55%,2004,Web Service&Solution,eBiz Consulting,SI Service&Solution,Network Integration,50%,15%,10%,10%,15%,30%,20%,30%,7%,10%,5%,SCMCMSERMERPKMSHRM,SCM(Supply Chain Manage
26、ment),2004,2003,ERM(Enterprise Resource Management),SI Development&Solutions,锐普PPT论坛chinakui收集,IT.,:,IT,IT,10 20 50 100 100,100(845),10(4,159),5 10 100 200 200,30%,30%,40%,50%,(:%),100806040200,1,2,3,4,Solution,CMS,GW/KMS,PMS,SCM,946,973,989,1,078,1,110,1,195,1997,1998,1999,2000,2001,2002,4,0003,000
27、2,0001,000,(),(/),:,450400350300250200150100500,(:),:,2004 1,10,000,20,000,Solution,(21,626),(18,122),(9,807),(7,984),(7,467),(10,266),(14,073),(7,810),ERPCRM/DWKMS/GWEDMSWCMSMailingCommunityB2B FAX,(:),50%,100%,Solution,ERPCRM/DWKMS/GWEDMSWCMSMailingCommunityB2B FAX,97%,87%,75%,52%,55%,75%,65%,100%
28、,2002,2003,2004,2005,2006,Product,(:),5,000,6,800,5,500,8,000,6,500,5,500,Extension,Front end,Back end,B2C/e-Community/Cyber IR Web Business/e-Marketing,System(HW)/Network(LAN,WAN)Solutions/Applications,9,000,5,000,4,500,7,500,2004,目录,【媒体报道不断】,媒体选择,报刊,短信,电视,广播,户外广告,在船未到达城市前，即展开充分的舆论攻势，形成民众期盼的氛围。,首开先
29、河、气势磅礴、政企合作、群众参与、舟山特色等。,烘托和渲染氛围，增加参与性和娱乐性。,制造诉求,先期宣传,持续报道,宣传策略,Case 001,Advertising Strategy,Corporateimage AD,Product AD,Director,AE/PI,Director,Animator,designer,CEO,R&D Team,Design Team,Chief Executive Officer,Investing in researchDevelopment,Investing in researchDevelopment,Hong Kong,Taiwan,Sing
30、apore,Philippines,Seoul,store,store,Pusan,Anyang,Gwacheon,Domestic,International,Oracle,FastForward,Oracle,FF+ProMade,ProMade,Solidworks,SolidMate,ERP,PDM,BusinessSolution,ASP Business,5 4,36%.70%.,.,.,.,Applications,&,Financial Module,DATABASE,Internet AreaBSP AreaSI AreaNI Area,55%,15%,20%,10%,eBi
31、z Solutions&Service,Consulting for eBizeStrategy Consulting.eManagement ConsultingeBusiness Restructure Consultinge-CRM,e-Marketing Consulting,e-Solution/e-Infra/e-Infra,SI consulting&management,Network Integration/Automation System,IT development&management,Benefit,Emotion,Insight,Target approach,M
32、EDIA TOOL,/*,Big 3,4,锐普PPT论坛chinakui收集,Case 028,Mechanism,Consumer Benefit,Consumer value,Value for object,Just fit,In-control,Self-esteem,Communication Concept,Communication Concept,Different,Benefit,relation,Concept,文化,Name,Case 030,Brand image,New Brand Direction,Brand Naming,Case 031,BRANDIMAGE,
33、Name,Case 032,LESS,MORE,Young age customer,Senile change of brand,Old age customer,Case 033,sales promotion,advertising,Publicrelations,Promotion,Case 034,PurchaseTicket,Ticket Bar-code,Onsite Purchase,Mobile,Mobile reservation,Regular reservation,Print At Home,ConstantMonitoringofEntranceAnd Exit,I
34、nternet reservation,Mobile,Print At Home,Gate,Bar Code reading,A brand,2005.10.20 21,Case 036,IDC Center,Main server,10Mbps,Academy,Town B,client,Town A,client,10Mbps,10Mbps,Star Topology,Case 037,Communication Concept,Different,Benefit,relation,Concept,Case 038,ERM,SRM,Service Coverage,PRM,Enterpri
35、se Risk Management,Partner RelationshipManagement,Supplier RelationsManagement,-Self Assessment-Business Risk Model,solutions,-IT application,Purchase Intelligence,Case 039,Benefit,Relation,Different,Concept,Case 040,36%,47%,17%,27%,30%,40%,Case 041,Name,BRAND IMAGE,BRAND IMAGE,Case 042,convenience,
36、practicality,specialty,New Brand,.,Case 043,Thinker,Learn-feel-doInformative,Feeler,Feel-learn-doAffective,Doer,Do-learn-feelHabit formation,Reactor,do-feel-learnSelf satisfaction,40%,15%,20%,25%,Case 044,Maturity stage,PLC,Case 045,ClientOrientation,Media Promotion,Client,Agency,/,Agency,Client,Con
37、cept,/ideation,Planning,Production,Execution,Case 046,Place(),Promotion(),Price(),Product(),4PS,锐普PPT论坛chinakui收集,Case 047,Product,Price,Promotion,Place,The process of planning and executing the conception pricing,promotion and distribution of goods,services and ideas to create exchange that satisfy
38、 individual and organizational objects.,Marketing,DD%,BB%,CC%,AA%,step3,BOOMUP,step1,BOOMUP,Brand Essence,fantasy,Personality,older|successful|attractive,Values,express self|confident,Benefits,fashionable lookfits mood,Brand strategy,(differentiation).,.,Client,Agency,/,Agency,Client,Concept,Media/Promotion,Planning,Clientorientation,Production,execution,/ideation,Strength,Weakness,Opportunity,Threat,SWOT,:20 pt text,:20 pt text,:20 pt text,:20 pt text,-,-,-,Weakness,Strength,Threat,Opportunity,SWOT Analysis,
