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1、,Diagram,Add Your Text,Add Your Text,Add Your Text,Add Your Text,Add Your Text,Add Your Text,Add Your Text,Add Your Text,Diagram PowerPoint2002,Add Your Text,Add Your Text,Add Your Text,Text,Text,Text,Diagram,Add Your Title,Text,Text,Text,Diagram,2001,2002,2003,2004,Add Your Text,Add Your Text,Add Y
2、our Text,Text in here,Text in here,Text in here,Diagram,Add Your Title,Add Your Title,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,Diagram,2000.10 Add Your Text2000.10 Add Y
3、our Text2000.10 Add Your Text,2001.10 Add Your Text2001.10 Add Your Text2001.10 Add Your Text,2002.10 Add Your Text2002.10 Add Your Text2002.10 Add Your Text,2003.10 Add Your Text2003.10 Add Your Text2003.10 Add Your Text,Click to edit text styles,Edit your company slogan,Diagram,Diagram 1,Diagram 2
4、,Diagram 3,Competitors You may want to allocate one slide per competitor,text,text,text2,Diagram 1Click to edit sub text,Diagram 3Click to edit sub text,Diagram 4Click to edit sub text,Diagram 1,Diagram 3,Diagram2,Diagram4,Diagram 2Click to edit sub text,Diagram,功能定位的跟踪与调整,一、工作内容,新城区具像功能定位,新城区整体功能定位
5、,新城区具像功能创意策划,新城区宣传推广战略和策略总策划,新城区宣传推广活动的单项策划,新城区CI策划,一、工作内容,Diagram 3,Text 1sub text,Text 2sub text,Text 3sub text,Related Documents,Related Documents,text5,text4,text3,text2,text1,Diagram,Add Your Text,Add Your Text,Add Your Text,Related Documents,text1,Related Documents,text3,text2,text1,text2,text
6、3,Related Documents,Diagram 2,Diagram 1,Diagram 2,Diagram3,Diagram 1Click to edit sub text,Diagram 2Click to edit sub text,Diagram 3Click to edit sub text,Click to edit title style,Your Text here,Your Text here,Your Text here,Text in here,Text in here,Text in here,Text in here,Text in here,Click to
7、edit title style,Text in here,Click to edit title style,4 Part Concept,Title 1,Title 2,Title 3,Title 4,Click to add titleClick to add textClick to add textClick to add textClick to add text,Click to add titleClick to add textClick to add textClick to add textClick to add text,Click to add titleClick
8、 to add textClick to add textClick to add textClick to add text,Click to add titleClick to add textClick to add textClick to add textClick to add text,Diagram,Click to add Title,Click to add Title,Click to add Title,Click to add Title,Click to add Title,ThemeGallery is a Design Digital Content&Conte
9、nts mall developed by Guild Design Inc.,Add your text in hereAdd your text in hereAdd your text in here,Add your text in hereAdd your text in hereAdd your text in here,Add your text in hereAdd your text in hereAdd your text in here,Add your text in hereAdd your text in hereAdd your text in here,Add
10、your text in hereAdd your text in hereAdd your text in here,Diagram,Click to add Text,Add your text in hereYour text in hereYour text in here,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,Click to add Text,Click to add Text,Add your text in hereYour text in he
11、reYour text in here,Add your text in hereYour text in hereYour text in here,Diagram,Click to add Title,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,ThemeGallery is a Design
12、Digital Content&Contents mall developed by Guild Design Inc.,Diagram,A Group,B Group,C Group,Add your text in here-Your text in here-Your text in here-Your text in here-Your text in here,Add your text in here-Your text in here-Your text in here-Your text in here-Your text in here,Add your text in he
13、re-Your text in here-Your text in here-Your text in here-Your text in here,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,D Group,Add your text in here-Your text in here-Your text in here-Your text in here-Your text in here,1993年,1997年,2003年,2007年,#家,#家,#家,#家,入
14、驻客户数,通过对公司业务的需求分析，获取相关数据（信息）,运用企业流程再造（BPR），在信息平台上传递相关数据。,通过信息集成平台和八大业务应用系统。,通过BW进行数据挖掘，展示相关业务指标信息,Client,Agency,/,Agency,Client,Concept,Media/Promotion,Planning,Clientorientation,Production,execution,/ideation,Text in here,Title in here,Text in here,Text in here,2003,2004,2005,2006,Description of th
15、e contents Description of the contents,Description of the contents Description of the contents,Description of the contents Description of the contents,Description of the contents Description of the contents,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,Click t
16、o edit title style,Web Site,2003,2004,EIP,e-Biz SI,Web SI,Web,2005,eBiz Planning eBiz Integration e-Package/Solution e-learning Solution e-Total Marketing,Web Identity Web Contents Web Promotion Web Applications,Web SI Planning Web System Integration SMS/eFax/Mailing eCRM/IRM/CMS e-Marketing(PRM),We
17、b SI&eSolution,e-biz Total Solution,eBiz Value,eBiz Transformation,2009,2010,2011,2012,2013,2014,2015,2016,这里添加文字,这里添加说明,这里添加文字,这里添加说明,这里添加文字,这里添加说明,这里添加文字,这里添加说明,这里添加文字,这里添加说明,这里添加文字,这里添加说明,这里添加文字,这里添加说明,这里添加文字,这里添加说明,TIMELINE,2009,2010,2011,2012,2013,2014,2015,2016,这里添加文字,这里添加说明,这里添加文字,这里添加说明,这里添加
18、文字,这里添加说明,这里添加文字,这里添加说明,这里添加文字,这里添加说明,这里添加文字,这里添加说明,这里添加文字,这里添加说明,这里添加文字,这里添加说明,TIMELINES,2009,2010,2011,2012,2013,TIMELINES,这里添加说明文字,这里添加说明文字,这里添加说明文字,这里添加说明文字,这里添加说明文字,2013,2012,2011,2010,2009,TIMELINES,这里添加说明文字,这里添加说明文字,这里添加说明文字,这里添加说明文字,这里添加说明文字,TIMELINES,2009,2010,2011,2012,2013,这里添加文字,这里添加说明,这
19、里添加文字,这里添加说明,这里添加文字,这里添加说明,这里添加文字,这里添加说明,这里添加文字,这里添加说明,TIMELINES,2008,2010,2011,2012,2013,2014,2015,2009,这里添加说明,这里添加说明,这里添加说明,这里添加说明,这里添加说明,这里添加说明,这里添加说明,2009,2010,2011,TIMELINES,这里添加说明,这里添加说明,这里添加说明,这里添加说明,这里添加说明,这里添加说明,TIMELINES,3,2,4,5,6,7,1,添加说明,添加说明,这里添加说明,2009,2010,TIMELINES,2011,2011,2010,200
20、9,这里添加说明,这里添加说明,这里添加说明,这里添加说明,这里添加说明,这里添加说明,2009,2010,2011,2012,这里添加说明,这里添加说明,这里添加说明,这里添加说明,这里添加说明,这里添加说明,这里添加说明,这里添加说明,这里添加说明,这里添加说明,这里添加说明,这里添加说明,这里添加说明,这里添加说明,这里添加说明,这里添加说明,TIMELINES,Trade allowanes,Price offs,In-on or near-packs,Sampling,Coupons,Trade coupons,Free-in-the-mailPremiums,Self-liquid
21、atingPremiums,Contests&Sweepstakes,Refund offers,Bonus packs,Stamp&Continuity plans,Text in here,Text in here,Text in here,Text in here,Text in here,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,ThemeGallery is a Design Digital Content&Contents mall developed
22、by Guild Design Inc.,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,Diagram,1,2,3,4,Type
23、A,Type B,Type C,Type D,Click to edit Title style,Diagram,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,ThemeGallery is a Design Digital Content&Contents mall developed by Gui
24、ld Design Inc.,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,Click to add Text,Click to add Text,Click to add Text,Click to add Text,Related Documents,example1,example2,text1,text2,Related Documents,example,text1,example,text2,example,text3,Related Documents,t
25、ext1,text2,text3,Diagram,Title,Your Title in here,01,Your Title in here,02,Your Title in here,02,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,ThemeGallery is a Design Digita
26、l Content&Contents mall developed by Guild Design Inc.,Diagram,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,Title in here,Description of the companys sub contents,companys products companys business,companys products companys business companys technology comp
27、anys contents,Describe a vision of company or strategic contents,You can briefly add outline of this slide page in this text box.,Text,Diagram,Text,Text,companys products companys business companys technology companys contents,ThemeGallery is a Design Digital Content&Contents mall developed by Guild
28、 Design Inc.,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,Text,Text,Text,companys products companys business companys technology companys contents,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,ThemeGallery is a Design D
29、igital Content&Contents mall developed by Guild Design Inc.,文本一,Title in here,Title in here,Title in here,Description of the companys productsDescription of the companys businessDescription of the companys technologyDescription of the companys contents,Description of the companys productsDescription
30、 of the companys businessDescription of the companys technologyDescription of the companys contents,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,Diagram,Text in here,Title in here,Text in here,Text in here,Title in here,Text,Text,Text,Text,Description of the
31、contents Description of the contents,Description of the contents Description of the contents,Description of the contents Description of the contents,Description of the contents Description of the contents,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,Diagram,3
32、D Pie Chart,Add your text in here-Your text in here-Your text in here Add your text in here-Your text in here-Your text in here,Title in here,ThemeGallery is a Design Digital Content&Contents mall developedby Guild Design Inc.,Add your text in here,Add your text in here,Diagram,Level 1,Level 2,Level
33、 3,Level 4,Level 5,Description of the contents,Description of the contents,Description of the contents,Description of the contents,Description of the contents,Step 1,Step 2,Step 3,Description of the contents Description of the contents,Description of the contents Description of the contents,Descript
34、ion of the contents Description of the contents,Diagram,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,ThemeGallery is a Design Digital Content&Contents mall developed by Guil
35、d Design Inc.,Diagram,Text,Text,Text,Diagram,Add Your Text,Add Your Text,Diagram,Add Your Title,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,ThemeGallery is a Design Digital
36、 Content&Contents mall developed by Guild Design Inc.,Add Your Title,Add Your Title,Diagram,2000,2000.10 Add Your Text2000.10 Add Your Text2000.10 Add Your Text,2001,2000.10 Add Your Text2000.10 Add Your Text2000.10 Add Your Text,2002,2000.10 Add Your Text2000.10 Add Your Text2000.10 Add Your Text,2
37、003,2000.10 Add Your Text2000.10 Add Your Text2000.10 Add Your Text,Click to edit title style,Add Your Title in here,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,2003,2004,2005,Add your text in here,ThemeGallery is a Design Digital Content&Contents mall devel
38、oped by Guild Design Inc.,Add your text in here,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,Add your text in here,Diagram,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,Click to edit title style,Description of the conte
39、nts,Title in here,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,Title in here,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,Title in here,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design I
40、nc.,Title in here,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,Click to edit title style,Title in here,Please write down of contents.,Text in here,Text in here,Text in here,Text in here,ThemeGallery is a Design Digital Content&Contents mall developed by Guild
41、 Design Inc.,Click to edit title style,Title in here,Description of the contents,Title in here,Text in here,Text in here,Text in here,Text in here,Text in here,Text in here,Description of the contents,Click to add Text Click to add Text Click to add Text Click to add Text,Text in here,Text in here,T
42、ext in here,Text in here,Click to add Text Click to add Text Click to add Text Click to add Text,Click to add Text Click to add Text Click to add Text Click to add Text,Click to add Text Click to add Text Click to add Text Click to add Text,Click to edit title style,Click to edit title style,Content
43、s of the product,and please fill it out.,necessity,necessity,necessity,Contents of the product,and please fill it out.,Contents of the product,and please fill it out.,ContentsThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,Company Logo,Diagram,Description of the
44、 contents,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,Title in here,Title in here,Titl
45、e in here,Use existing Products,STEP 1,STEP 2,STEP 3,STEP 4,Become Aware of New,New Product is Available,Buy New Product,BrandManagementProcess,BrandDiagnosis,STEP 1,BrandPerspective,STEP 2,BrandCulture,STEP 3,BrandCommunication,STEP 4,Case 067,Brand Management Process,Step1Media mix,Step2Target mix
46、,STEP 3Brand mix,STEP 4Seasonality,STEP 5Regional mix,Process Completed,Renewal Category,SearchSystem,CommunityShop,WebDesign,RecruitSystem,Mailingsystem,advertising,creative,Media planning,measurability,concept,1,2,2,2,0,Case 070,?,Are you getting there?,?,Where are we?,?,Why are we there?,?,How co
47、uld we get ther?,?,Where could we are?,T-plan,Rogers,Latemajority,laggard,Social factors,FTP,Process,ADMIN,/,Case 083,Max marketing model,synergy,linkage,sales,Activ-ation,advertising,Accoun-tability,media,targeting,Trade allowanes,Price offs,In-on or near-packs,Sampling,Coupons,Trade coupons,Free-i
48、n-the-mailPremiums,Self-liquidatingPremiums,Contests&Sweepstakes,Refund offers,Bonus packs,Stamp&Continuity plans,2005,2006,2007,2008,2010,6,030,034,7,010,000,9,000,000,11,000,000,?,numeric,5 step,4 step,3 step,2 step,1 step,innovator,Earlyadaptor,Earlymajority,Latemajority,laggard,04,0506,0607,07,(
49、),(,)Know-how,07,06,06,T/F,(06),(0709),(10),?,IT CRM,CRM,7,E-,(),(1 2),Anytime Anywhere Anycontent,On-line,Cyber,WTO,300,-Evidence basedstudy,-,Diagram,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.,Diagram,Level 1,Level 2,Level 3,Level 4,Level 5,Description of the contents,Description of the contents,Description of the contents,Description of the contents,Description of the contents,
