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1、Qihoo360 王俊杰,Corporate name:Qihoo,CEO:Zhou Hongyi,The nature of the company:Private enterprise,Scope of business:Internet services and security,The site of the headquarters:Beijing,China,Foungding time:Sep.2005,Production:360 Antivirus,360 Security Guard,360 Safe browser,Introduction,BUSINESS MODEL,
2、Value Proposition,Qihoo has nearly ideal value proposition.,creat values for users and protect the interests of users,the users have the right to know and the right to choose,provide easy and convenient products for coustomers,staisfy the needs of most of customers,Revenue Model,Advertising revenue
3、model,Qihoo provides marketing opportunity to advertisers through its own website(360 Safe browser)and safety products platform,take advantage of these to develop advertising service.Advertising revenue model is mainly source of income.,ADVERTISENENT IS REVENUE,Revenue Model,Transation Fee Revenue M
4、odel,Qihoo provides online games to customers,but online games are developed by the third party,and Qihoo charge for them.In addition,Qihoo supllies paying party with remote technical support and some Internet security services,Internet add-valued services.,CUSTOMER IS KING,Market Opportunity,Qihoo
5、faces with advantageous and potential opportunities.And it has three main aspects:,the first company that open the market of free antivirus for all users and permanent free,Constant improvement of products and the increase of the number of users,With the help of the famous foreign antivirus software
6、(Kaspersky,Bit Defender,etc)to promote the develoipment of Qihoo.,Competitive Environment,Domestic Competitive EnvironmentRising,Tencent and Kingsoft,they share domestic users.And it have conflict of interest with other antivirus software.,External Competitive Environment With development of times,a
7、nd China has large user groups,external antivirus software gradually enter domestic market.For instance,Avria Antivir Personal,Dr.Web Cureit and BitDefender.,Self Factors Qihoo do not have their own core technology.,Tragedy,Competitive Advantage,The advantages of technological innovation,develop and
8、 research 360 Antivirus and 360 Security Guard,the first company provides patches and softwares for computer system,own the domestic biggest download software platform,start computer testing and permanent free for all users,initiate cloud-based anvivirus engine,The advantages of assets management,ad
9、vanced humannized management way,take full use of fixed assets,have reasonable budget,Other Advantage,The advantages of enterprise culture The advantages of human resourcesThe advantages of adapting marketThe advantages of users:Qihoo has more than 2.4 billion domestic users,Market Strategy,Free val
10、ue-added services:Bring out a free service that netizen must use in everyday life.Open up the way between network flow and revenue.,Public releations promotion:Compete with Tencent/Baidu Through competing with Tencent,Qihoo gained brand influence and injure Tencents reputation.On the other hand,Qiho
11、o listed in the New York Stock Exchange,it would take bigger value.,Organizational Development,Qihoo constantly improve and perfect peoducts,meanwhile,it expand external market.Consequently,it listed in the New York Stock Exchange on March 30th 2011.And it purchased Ri Zhibao team on Febulary 17th 2
12、013.,Management Team,Give credibility to outside investor:purchase Ri Zhibao team and Master Lu,invest Thunder,Qvod and Kugou,.Own market-specific knowledge:base on the needs of computer and telephone users to bring out product segmentation,such as:360 Antivirus,360 Security Guard,360 Safe browser,360 phone antivirus and scurity guard,and so on.,TEAM IS CORE,Thank You!,
