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1、Case Study,Business Ethics（商业道德）,Group Members:Professor Chen,Little Horse,Fat Cow,Thin Chicken,Lazy Pig,Contents,Sketch（小品）and questionDiscuss and interaction(互动)Case analysisConclusion,Now,please watch a sketch.Sanlu Group(三鹿集团),a big Chinese dairy firm,is having a meeting to discuss how they can
2、cut down the cost of milk.,Question:What mistake did Sanlu Group make?,What is“business ethics”?,Business ethics（道德）is a system of accepted beliefs in business,which governs the conduct or people in doing business based on the social moral values.,Interaction,Which is business ethics do you think?fa
3、irness公平 honesty诚信 corporation合作 charity慈善 politeness礼貌 law-abiding遵纪守法 awareness of service服务意识 social responsibility社会责任,Case analysis,Negative case,In March,Chinas largest meat processor,Shuanghui Group(双汇集团),apologized to the public after some of its pork products were found to contain clenbuter
4、ol(瘦肉精),an additive（添加剂）that stops pigs from accumulating fat and is poisonous to humans.,Positive case,When it comes to Gome,we will think of its electric appliances naturally.As we know,its eletric appliances are very famous,which sell popularly at home and abroad.Gome is the top one in the field
5、of eletrical industry.And its successful principle is to pursue the perfect service.Certainly,its after-sales service(售后服务)is more than successful and thoughtful,which undoubtedly increases the fame of Gome.,Discussion,Is business ethics necessary in todays society?,Conclusion,1.A company is not onl
6、y to earn money.The most important thing is to meet consumers need.2.A company without business ethics will easily lose its reputation,which means to lose customers.3.A company cannot live long if it pursue profit only,but ignore business ethics.,Ending,Thank you for your listening!Happy Childrens Day to everyone!,
