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1、,华润置地 重庆万象城,CHINA RESOURCES CHONGQING MIXC,50%室内概念设计,50%INTERIOR CONCEPT DESIGN,SEPTEMBER 20,2012,（上）,CRCQ,PART1,2,01020304050607080910111213141516171819202122,DESIGN STRATEGYDESIGN CONCEPT DIAGRAMDESIGN LANGUAGE:TERRACEDESIGN LANGUAGE DIAGRAM:TERRACEDESIGN LANGUAGE:STAIRCASEDESIGN LANGUAGE DIAGRAM:
2、STAIRCASECIRCULATION DIAGRAMVERTICAL CIRCULATION DIAGRAMMAIN ENTRY INSPIRATION 1MAIN ENTRY OPTION 1MAIN ENTRY INSPIRATION 2MAIN ENTRY OPTION 2CENTRAL COURT INSPIRATIONCENTRAL COURT VIEW 1CENTRAL COURT VIEW 2CONCOURSE INSPIRATIONCONCOURSE OPTION 1(VIEW 1)CONCOURSE OPTION 1(VIEW 2)CONCOURSE OPTION 2IC
3、E RINK INSPIRATION 1ICE RINK OPTION 1ICE RINK INSPIRATION 2,2324,ICE RINK OPTION 2ICE RINK OPTION 3,25262728293031,B1B1B1B1B1B1B1,LEVEL DESIGN CONCEPTLEVEL DESIGN CONCEPT DIAGRAMLEVEL DESIGN LANGUAGE DIAGRAM 1LEVEL DESIGN LANGUAGE DIAGRAM 2ATRIUM 5 INSPIRATIONATRIUM 5 OPTIONATRIUM 1 INSPIRATION,3233
4、,B1B1,ATRIUM 1 OPTION 1ATRIUM 1 OPTION 2,34,PAVING AND LANDSCAPE INSPIRATION,3536,TYPICAL PAVING DESIGNTYPICAL PUBLIC FURNITURE AND LANDSCAPE DESIGN,PAGEPAGEPAGEPAGEPAGEPAGEPAGEPAGEPAGEPAGEPAGEPAGEPAGEPAGEPAGEPAGEPAGEPAGEPAGEPAGEPAGEPAGE,03040506070809101112131415161718192021222324,PAGEPAGE,2526,PAG
5、EPAGEPAGEPAGEPAGEPAGEPAGE,27282930313233,PAGEPAGE,3435,PAGE 36,PAGE 37PAGE 38,设计策略图解设计概念设计语言：梯田图解设计语言：梯田设计语言：阶梯图解设计语言：阶梯平面动线分析垂直动线分析主入口设计灵感一主入口设计方案一主入口设计灵感二主入口设计方案二主中庭设计灵感主中庭方案视角一主中庭方案视角二连廊设计灵感连廊设计方案一（视角一）连廊设计方案一（视角二）连廊设计方案二冰场设计灵感一冰场设计方案一冰场设计灵感二,冰场设计方案二冰场设计方案三,B1层设计概念图解B1层设计概念图解B1层设计语言一图解B1层设计语言二B1层
6、中庭五设计灵感B1层中庭五设计方案B1层中庭一设计灵感,B1层中庭一设计方案一B1层中庭一设计方案二,铺装及室内景观设计灵感,标准铺装设计方案标准公共家具及室内景观设计方案,CONTENTS,PART4,PART3,PART2,CHINA RESOURCES(CHONGQING)CO.,LTD.,重庆二十四城万象城CRLL CHONGQING TOWN 24 MIXC PROJECT,50%室内概念设计50%INTERIOR CONCEPT DESIGN,3,-end their quality time-lengthening visits and incre-asing return vi
7、sitors.创造一个欢迎的吸引人的氛围让客户在这里流连往返延长拜访时间以及增加回头客。,landscape of chongqing to the project identity.更多的将重庆的地域特色提升为本项目的特征,FLOW流动,醒目PROMINENT,UNIQUE独特繁华BUZZenhance the connection of the regional characteristic,3,GORGEOUS华美,FASHION时尚通透TRANSPARENT,大气MAGNIFICENT,DESIGN STRATEGY,设计策略strengthen the resources brand
8、 and provide customerswith value through design quality.通过室内设计加强的品牌价值以及提供客户更好的体验。,2,1,LUXURIOUS奢华CONCISE STYLE 简约高雅ELEGANTETERNAL 隽永create an inviting atmosphere where customers can sp,CHINA RESOURCES(CHONGQING)CO.,LTD.,重庆二十四城万象城CRLL CHONGQING TOWN 24 MIXC PROJECT,50%室内概念设计50%INTERIOR CONCEPT DESIGN
9、,山城,4,DESIGN CONCEPT DIAGRAM,图解设计概念,城市 记忆 建筑 人CITY-MEMORY-ARCHITECTURE-PEOPLE,“还原重庆独特的空间感受”“chongqing unique spatial experience”,place场所 精神experience,是人记忆的一种物体化和空间化。it is the spatialization about a persons memory.是人对一个地方的认同感和归属感。it is peoples identity and sense of belonging to a place.重庆 二十四城立缙云山脉，看
10、云卷天舒。鼎朝天码头，分两江太极。享山水环抱，使刚柔并济。且华灯璀璨，举山城之名。设计灵感则来源于重庆的大山大水和地貌地景,对其提炼并作为本项目整体构思的核心,山地+阶梯+吊脚楼TERRACE+STAIRCASE,+Venacular,building“场所”“sense of place”,应用到室内设计的形制，纹样，肌理和光泽等各方面。Design is inspired by Chongqings unique natural setting,by how it shaped local peoples life.We abstrct form,texture,and feel from
11、 venacular environment.,重,CHONGQINGMOUNTAIN CITY庆,CHINA RESOURCES(CHONGQING)CO.,LTD.,重庆二十四城万象城CRLL CHONGQING TOWN 24 MIXC PROJECT,50%室内概念设计50%INTERIOR CONCEPT DESIGN,5,DESIGN LANGUAGE:TERRACE,设计语言：梯田,梯田延续建筑的设计语言TERRACECONTINUE ARCHITECTURE DESIGN LANGUAGE,CHINA RESOURCES(CHONGQING)CO.,LTD.,重庆二十四城万象城
12、CRLL CHONGQING TOWN 24 MIXC PROJECT,50%室内概念设计50%INTERIOR CONCEPT DESIGN,6,DESIGN LANGUAGE DIAGRAM:TERRACE,图解设计语言：梯田,梯田延续建筑的设计语言TERRACECONTINUE ARCHITECTURE DESIGN LANGUAGE,GEOMETRY几何关系,ABSTRACT提炼符号,UNIT TO WHOLE局部到整体REPETITIVE TO UNIQUE重复到独特,DESIGN INSPIRATION设计灵感DESIGN INSPIRATION设计灵感,ICE RINK DESI
13、GN OPTION冰场设计方案MAIN ENTRY DESIGN OPTION主入口设计方案,CHINA RESOURCES(CHONGQING)CO.,LTD.,重庆二十四城万象城CRLL CHONGQING TOWN 24 MIXC PROJECT,50%室内概念设计50%INTERIOR CONCEPT DESIGN,7,DESIGN LANGUAGE:STAIRCASE设计语言：阶梯十八梯老重庆的底片EIGHTEEN STAIRSTHE NEGATIVE FIRM OF OLD CHONGQING一步步石阶STEP BY STEP崎岖蜿蜒WE SEE SPACES OF处处留存着OLD
14、 TIMES岁月打磨的痕跡WALKING ON THESE STEPS在爬坡上坎间WE FEEL THE SPIRIT OF CITY方能玩味老重庆WE TOUCH PEOPLES LIFE浓郁的市井气息,CHINA RESOURCES(CHONGQING)CO.,LTD.,重庆二十四城万象城CRLL CHONGQING TOWN 24 MIXC PROJECT,50%室内概念设计50%INTERIOR CONCEPT DESIGN,8,DESIGN LANGUAGE DIAGRAM:STAIRCASE图解设计语言：阶梯十八梯老重庆的底片EIGHTEEN STAIRSTHE NEGATIVE
15、FIRM OF OLD CHONGQING,SECTION梯段剖面,ABSTRACT提炼符号,TRANSFORM转换变形REPETITIVE TO UNIQUE重复到独特,DESIGN INSPIRATION设计灵感DESIGN INSPIRATION设计灵感,CONCOURSE DESIGN OPTION连廊设计方案MAIN ENTRY DESIGN OPTION主入口设计方案,CHINA RESOURCES(CHONGQING)CO.,LTD.,重庆二十四城万象城CRLL CHONGQING TOWN 24 MIXC PROJECT,50%室内概念设计50%INTERIOR CONCEPT
16、 DESIGN,9,MAIN ENTRY主入口,ENTRY入口,CENTER COURT主中庭,CONCOURSE,连廊,ATRIUM中庭,ENTRY入口,ENTRY,入口,CONCOURSE,连廊,CONCOURSE-PRIMARY CIRLATION中庭连廊-主要动线ATRIUM-VERTICAL CIRLATION中庭-纵向动线ENTRY入口,CIRCULATION DIAGRAM平面动线分析ENTRY入口CONCOURSE连廊BLOCK AA地块,BLOCK BB地块,CHINA RESOURCES(CHONGQING)CO.,LTD.,重庆二十四城万象城CRLL CHONGQING
17、TOWN 24 MIXC PROJECT,50%室内概念设计50%INTERIOR CONCEPT DESIGN,10,DESIGN CONCEPT ANALYSE,VERTICAL CIRCULATION DIAGRAM,B1层B1 LEVEL,三层3RD LEVEL二层2ND LEVEL一层1ST LEVEL地面层,5TH LEVEL四层4TH LEVEL,垂直交通分析六层6TH LEVEL五层,4,3,12,5,6,1,2,GROUND LEVEL3,4,5,6,MAIN COUNRT主中庭ICE RINK冰场CONCOURSE连廊,123,B1 ATRIUM 1B1层中庭一MAIN E
18、NTRY入口B1 ATRIUM 5B1层中庭五,456,CHINA RESOURCES(CHONGQING)CO.,LTD.,重庆二十四城万象城CRLL CHONGQING TOWN 24 MIXC PROJECT,50%室内概念设计50%INTERIOR CONCEPT DESIGN,11,CHINA RESOURCES(CHONGQING)CO.,LTD.,重庆二十四城万象城CRLL CHONGQING TOWN 24 MIXC PROJECT,50%室内概念设计50%INTERIOR CONCEPT DESIGN,MAIN ENTRY INSPIRATION 1主入口设计灵感一,12,C
19、HINA RESOURCES(CHONGQING)CO.,LTD.,重庆二十四城万象城CRLL CHONGQING TOWN 24 MIXC PROJECT,50%室内概念设计50%INTERIOR CONCEPT DESIGN,MAIN ENTRY OPTION 1主入口设计方案一,13,CHINA RESOURCES(CHONGQING)CO.,LTD.,重庆二十四城万象城CRLL CHONGQING TOWN 24 MIXC PROJECT,50%室内概念设计50%INTERIOR CONCEPT DESIGN,MAIN ENTRY INSPIRATION 2主入口设计灵感二,14,CH
20、INA RESOURCES(CHONGQING)CO.,LTD.,重庆二十四城万象城CRLL CHONGQING TOWN 24 MIXC PROJECT,50%室内概念设计50%INTERIOR CONCEPT DESIGN,MAIN ENTRY OPTION 2主入口设计方案二,15,CHINA RESOURCES(CHONGQING)CO.,LTD.,重庆二十四城万象城CRLL CHONGQING TOWN 24 MIXC PROJECT,50%室内概念设计50%INTERIOR CONCEPT DESIGN,CENTRAL COURT INSPIRATION主中庭设计灵感,16,CHI
21、NA RESOURCES(CHONGQING)CO.,LTD.,重庆二十四城万象城CRLL CHONGQING TOWN 24 MIXC PROJECT,50%室内概念设计50%INTERIOR CONCEPT DESIGN,CENTRAL COURT VIEW 1主中庭方案视角一,17,CHINA RESOURCES(CHONGQING)CO.,LTD.,重庆二十四城万象城CRLL CHONGQING TOWN 24 MIXC PROJECT,50%室内概念设计50%INTERIOR CONCEPT DESIGN,CENTRAL COURT VIEW 2主中庭方案视角二,18,CHINA R
22、ESOURCES(CHONGQING)CO.,LTD.,重庆二十四城万象城CRLL CHONGQING TOWN 24 MIXC PROJECT,50%室内概念设计50%INTERIOR CONCEPT DESIGN,CONCOURSE INSPIRATION连廊设计灵感,19,CHINA RESOURCES(CHONGQING)CO.,LTD.,重庆二十四城万象城CRLL CHONGQING TOWN 24 MIXC PROJECT,50%室内概念设计50%INTERIOR CONCEPT DESIGN,CONCOURSE OPTION 1(VIEW 1)连廊方案一（视角一）,20,CHINA RESOURCES(CHONGQING)CO.,LTD.,重庆二十四城万象城CRLL CHONGQING TOWN 24 MIXC PROJECT,50%室内概念设计50%INTERIOR CONCEPT DESIGN,CONCOURSE OPTION 1(VIEW 2)连廊方案一（视角二）,
