奥美ebridge014.ppt

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1、,eBridge,Database Marketing,Managing a computerized relational database system that collects relevant data about customers and prospects that enables the marketer to provide better service and establish a life-time relationship with them.Successful use of the database has the effect of building loya

2、lty,reducing attrition,and increasing customer satisfaction and sales.The database is used to target offerings to customers and prospects enabling the market to send the right message at the right time to the right people-increasing response rate per marketing dollar,lowering cost per order,building

3、 business,and increasing profits.,Key learning,Optimize customers life-time value in a cost effective wayLoyal relationship,based on mutual understanding,based on personalized interactivityRight message/right time/right peopleRetention and acquisitionTurn SELLING process into BUYING process,Recogniz

4、e Reward More information Do sth special,UpgradeCross sell,Loyalty,Case study,Gift serviceincrease the customer retention rate and annual sales to existing customers in a cost-effective wayHome entertainmentuse technology to deliver a useful product and increase its relevance to each customerGrocery

5、 shoppingprovide a service for a standard task that stands out from similar service and keeps customers by providing personalized service not only discounts,Key elements,A name list to startA dB SYSTEM to runHardware&softwareMarketing staff&technology staffIntegrate systemManagementpersonalizationin

6、centive/offeringinteractivityfulfillment,eBridgeMarketingEngineh,QueriesAnalysisSelectionCampaign Mngt,web site,Real timeDatabaseEngine,ProfilingRelevant historyActivityResponse,Personalizedweb marketing,Exercise,Domino Pizza,青苹果出品 必属精品http:/,囊括2007-2010几十G地产策划资料/企业管理人力资源全套/品牌策划资料/行业分析报告/PPT模板等。,青苹果出品 必属精品http:/,囊括2007-2010几十G地产策划资料/企业管理人力资源全套/品牌策划资料/行业分析报告/PPT模板等。,

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