9.4英国:有机食品受冷落.doc

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1、Shoppers lose their taste for organic food英国:有机食品受冷落1Organic food sales have fallen more than at any time in the last decade as shoppers try to cut costs and experts warn that consumers are more confused than ever about whether it is worth paying the higher prices.1由于消费者试图削减开支,有机食品销售量已经跌至10年来最低点,专家指

2、出,消费者对于支付更多的钱购买有机食品是否值得感到前所未有的迷惑。2Figures collected by the market research company TNS show spending on organic food and drinks fell from a peak of nearly 100m a month earlier this year to 81m in the most recent four-week period recorded. The fall has been steepest in eggs, but is also reported in t

3、he most popular sectors, including dairy, fruit and vegetables and chicken.2市场调查公司TNS的数据显示,英国人花在有机食品和饮料上的开支从今年早些时候的最高点-每月1亿英镑跌到近来4周的8100英镑。有机蛋类的花费降幅最大,不过据统计,包括奶制品、水果、蔬菜和鸡肉在内的最常见食品也出现了这种现象。3Some farmers are quitting organic production to cut costs and others appear to be delaying meeting the standard

4、s necessary to enter the market - leading to concerns that it could take longer to build up sales when demand recovers.3某些农场主已经停止生产有机食品以削减成本,有的则开始降低生产标准-有人因此担心,当需求恢复后,需要较长一段时间才能恢复有机食品的供应。4The figures will be seized on as further evidence of the pressure on consumers struggling to balance household b

5、udgets, and will raise questions about how willing people are to pay for higher environmental and other ethical benefits.4以上数据进一步表明,为了平衡家庭财政预算,消费者的压力显然越来越大,同时也会带来疑问,即人们是否愿意为更好的环境,为更合乎伦理道德掏腰包。5The National Farmers Union said members had reported falling demand, particularly in organic eggs and chicke

6、n.5全国农场主联盟说,数据表明消费者对有机食品的需求正在下降,尤其是有机蛋类和鸡肉。6I was talking to somebody in the NFU and they were saying its happening in beef and everywhere because at the end of the day its a nice-to-have, not a need-to-have, said Charles Bourns, chairman of the NFUs poultry board.6全国农场主联盟负责禽类食品管理的查尔斯伯恩斯说:我与农场主联盟的许多

7、同事谈论过该问题,他们说,在牛肉消费,在所有食品上都出现了这种情况。因为结账的时候有机食品属于买了固然好,但并不是非买不可的商品。7Helen Browning of the Soil Association, the organic industry lobby group, believed most organic buyers would stay loyal and top quality producers should not be affected. 7耕地协会是负责为有机食品进行游说的团体,该协会的海伦布朗妮相信,大部分有机食品消费者会保持忠诚的消费习惯,优质的有机食品不会受影响。

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