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1、Chapter 19,2009 Daniel D.McLean&Russell E.Brayley,Business Planning,1,Objectives,Introduction to business plan componentsHow to construct and deliver a business planComponents of a business planFinancial aspects of a business plan,2,What is a Business Plan?,Its a plan for financial and operational s
2、uccess,3,Who Does Business Plans?,GovernmentsNon-profitsFor-profitsCorporationsFoundationsIndividuals,4,What is a Business Plan?,Describes all aspects of an enterpriseProgram,service,event,activitySingle enterprise could have multiple business plansSpecific focus on financial elementsFacilitates int
3、ernal evaluation of existing or proposed programs,5,What is a Business Plan?,IdentifiesForeseeable problemsExpresses specific commitments to resolve problemsIdentifies available resources and articulates the application of resourcesProvides external sources with justification,6,Components,Title Page
4、Front MatterExecutive SummaryThe EnterpriseThe IndustryProduct/Service OfferingMarket AnalysisMarket PlanDevelopment PlanProduction/Operations PlanManagement TeamFinancial PlanAppendices,7,Title Page,Boldly display titleAuthors nameAddress,telephone,e-mail,urlAesthetics very importantProfessionalism
5、 is the key,A Business Plan for aYouth Sports Complex,8,Front Matter,Introduces the plan to the readerUse as a hookIncludes:PrefaceTitle pageTable of contents-outline of plan,9,Executive Summary,Most Important Part of PlanConcise view of the planTells the story-Selling!May append with Fact Sheet,Fac
6、t Sheet,Organization NameContact InformationType of IndustryType of OrganizationPatents,Trademarks,etc.Founders&PartnersOrganization AgeMarket Share,10,The Enterprise,Familiarize reader with history of the enterprise and the organization Provides insights into current situationsSpeculates about the
7、futureHistorical informationKey individualsPrincipal productsCurrent conditions as related to product,11,The Industry,Detailed examination and description of the nature and scope of industry or enterpriseBrings readers up to date on industryPrincipal characteristics of industry including size,sales
8、level,performance standards,12,The Industry,Major participants,market niches,market share and strengths trends Past performancesFuture speculations,13,Product/Service Offering,Description of product or serviceDetail of section based on familiarity of potential readersHow supports organizational obje
9、ctives,14,Market Analysis,Potential consumersTarget marketLarge enough to warrant program/serviceSufficiently distinct to guide development,etc.Accessible to the organizationDescribe each market segment individually,15,Market Analysis,CompetitionOther organizationsThose with access to same marketDis
10、cretionary activities available to target marketMarket inertiaSWOT analysis,16,Marketing Plan,Separate extensive documentBusiness plan only includes a synopsisProvides clear direction of how the organization will manage the marketingFocusesPricingDistribution Promotion,17,Development Plan,Used if pr
11、oduct not fully developedIdentify all costs associated with getting to market,18,Production/Operations Plan,Focuses on location,facilities,equipment,and laborDeals with each aspect of above variables,19,Management Team,Identify the teamAddress their qualificationsWhy they will be successfulOrganizat
12、ional chartCompensation packages for management teamIndirect commitment by other individuals,20,Financial Plan,Clearly indicate level of financial involvement requestedHow much moneyWhat type of fundingFinancial documents may includeCurrent financial statements(current org)Financial projections(new enterprise)Ratio analysis,21,Appendices,ResumesJob descriptionsProduction specificationRelevant photographs and graphicsProspective customers and sources of customersConsulting reports and marketing surveys,22,
