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1、Unit 2,The Richest Man in American,Down Home,We have no more right to consume happiness without producing it than to consume wealth without producing it.-George Bernard Shaw,Sam Walton:The founder of Wal-mart,If judged by appearance Sam Walton was a very ordinary man.He was raised in the Depression
2、years,and served in the army during World War II.It was he,who from humble beginnings built the worlds most admired retail organization.,Sam had a passion to compete and an appetite for adventure.He realized that Wal-Mart needed to do more than offer low prices to be successful-it also had to exceed
3、 customers expectations for quality service.Sam devoted his life to expanding and improving upon this concept.He was also a good motivator of people,because he practiced what he preached.He remained guided by the old-fashioned principles of hard work,honesty,neighborliness and thrift.Even after his
4、death in 1992,those principles continue to guide the company as it expands into other countries and cultures.,Wal-mart,Wal-mart is now ranked world NO.1 retailer,followed by Carrefour.It was founded in 1962 with opening of first Wal-Mart store in Rogers,Ark.by Sam Walton.In 2000,this supermarket,wit
5、h its annual turnover of US$160 billion,was listed second in Fortunes top 500.Today,it has more than 4,000 chain stores throughout the world.,Wal-mart in China With its slogan fair prices every day and satisfactory service,Wal-mart has won a large number of Chinese customers.Its first Chinese store
6、opened in Shenzhen in 1996.During the following four years,it opened more stores in Dongguan,Dalian,and Kunming.Compared with Carrefours daring move of opening 23 chain stores in succession,Wal-mart appears comparatively cautious.,Three Basic Beliefs in Wal-mart,Sam Walton built Wal-Mart on the revo
7、lutionary philosophies of excellence in the workplace,customer service and always having the lowest prices.Todays Wal-Mart facilities are still driven by the Three Basic Beliefs that drove the very first store:Respect for the Individual Service to Our Customers Strive for Excellence,Structural Analy
8、sisPart One(1-4):Walton is not what ordinary people might expect:a rich man enjoying luxurious life.The waiter was disappointed to find that the richest Man in America led so simple life.Part Two(5-13):Being friendly,easy-going and never flashy,Walton carries on like plain folks and never wants any
9、special treatment.Part Three(14-22):With the Wal-Mart team in mind,Walton devotes himself heart and soul to making the business a great success.,Then he was off to the house,wheeling past the sleepy town square in Betonville,a remote Arkansas town of 9,920,where Sam Walton started with a little dime
10、 store that grew into a$6 billion discount chain called Wal-Mart.-Then he left home and went to the house,driving past the quiet town square in Betonville,which is in a remote area of Arkansas and has a population of 9,920,and it was here that Sam Walton started business by opening a little dime sto
11、re which developed into a$6 billion discount chain that was called Wal-Mart.,Text Analysis,1.remote:adj.1)遥远的，偏僻的e.g.a remote village2)关系疏远的，脱离的e.g.He is one of my remote cousins.3)绝少的，微乎其微的e.g.He hasnt the remotest idea of what is going on.4)孤高的，冷淡的e.g.be remote and cold in ones manner,Only in Amer
12、ica can a billionaire carry on like plain folks and get away with it.-A billionaire can only lead his life in the plain folksy way without causing any trouble or punishment in America.,2.discount:n.(价格、债款等)折扣e.g.They give 10%discount for cash payment.vt.1)把打折扣e.g.打八折（discount 20%）2)不（全）信，漠视，低估e.g.Th
13、e old model workers rich experience is not to be discounted.,And the 67-year-old discount king Sam Walton still travels these windy back roads in his 1979 Ford pickup,red and white,bird dogs by his side,and,come shooting season,waits in line like everyone else to buy shells at the local Wal-Mart.-Sa
14、m Walton,who is now the most important person in discount chain business,still drives his 1979 Ford pickup of red and white color on these windy back roads,while his bird dogs are sitting by his sides,and when shooting season comes,he waits in line to buy shells at the local Wal-Mart,just like every
15、one else.,3.blend:v.(使)混合,(使)混杂e.g.Oil and water do not blend.n.1)混合物，掺合物e.g.a blend of coffee2)混合，交融e.g.His manner was a blend of friendliness and respect.,4.reserve:vt.1)保留，存留e.g.He still reserved his opinion on some points.2)预定e.g.Please reserve a seat on the plane for me.n.1)储备（物）e.g.That countr
16、ys foreign exchange reserve are falling.,2)保留，（言语，行动的）拘谨，矜持e.g.A man of reserve seldom shows emotion.3)替补队员，后备部队e.g.The reserves have been called up.4)自然保护区e.g.the wild animals in the nature reserve自然保护区的野生动物,But just how long Walton can hold firm to his folksy habits with celebrity hunters keeping
17、following him wherever he goes is anyones guess.-Nobody can tell how long Walton can stick to his folksy habits,as people who are overly interested in famous peoples lives are following him all the time,no matter where he goes.,Even since Forbes pronounced him Americas richest man,with$2.8 billion i
18、n Wal-Mart stock,hes been a rich man on the run,steering clear of reporters,dreamers,and schemers.-Even since Forbes declared that he was Americas richest man,as he has$2.8 billion in Wal-Mart stock,he has been trying hard to escape from reporters,dreamers,and schemers.,5.executive:adj.执行的，行政的e.g.th
19、e executive branch of the government n.1)主管，高级行政人员e.g.She is an executive in a computer company.2)（政府的）行政部门e.g.the Partys National Executive 党的全国执行委员会,Hes usually back home for Friday sales meetings,Give me a L!Louder!”-He usually come back to attend sales meeting on Friday,or the executive pep rall
20、y Saturday morning at 7 a.m.,an on such occasions,just like every time a new store opens,Walton would probably jump up on a chair and lead everyone in the Wal-Mart cheer:“Give me a W!Give me an A!Give me an L!Louder!”,6.qualify:v.1)（使）合格，（使）具有资格e.g.A degree in English does not qualify you to teach E
21、nglish.2)限制，限定；修饰e.g.Adverbs qualify verbs.qualified:adj.有资格的，有能力的，被限制的,7.reward:n.1)报答，酬劳，奖赏e.g.As a reward for passing her exams,she got a new bike from her parents.2)报酬，薪酬e.g.He was given a gold watch as a reward for his services to the firm.vt.报答，酬谢，奖励e.g.Excellent results rewarded him for his e
22、fforts.,reward/awardreward 指某人因干了好事或者有益的事而得到“回报”award 后接双宾语：award sb.a medal“授予某人奖章”，reward不接双宾语reward sb.for sth.“因奖赏某人”reward sb with“用酬劳某人”,8.retire:vi.1)退休，退役e.g.He has retired from the army.2)退出，退下，撤退e.g.They retired in the direction of Paris.3)就寝e.g.My dear,let us retire early tonight.retired:
23、adj.退休了的retire是因老而退休，resign是辞职,9.stun:vt.使大吃一惊，使惊讶e.g.He was stunned by the sudden news.10.generosity:n.慷慨，大方e.g.Uncommon generosity causes neglect rather than ingratitude.,11.deserve:vt.应受（奖励，惩罚），应得，值得e.g.These people deserve our help.deserve+doing（主动式表被动意义,等于被动语态的动词不定式）deserve punishing=deserve to
24、 be punished,1.carry on:1)举止随便e.g.If it werent for you,I just dont think I could carry on.2)进行e.g.We have carried on a correspondence for years.3)继续做e.g.Please carry on playing while I answer the phone.,2.get away with:做（某事）未被发觉或未受惩罚e.g.How did he get away with cheating?keep away with 保持距离,3.by/from
25、 accounts 人人都说e.g.Itll be a match worth watching,by all accounts.of no accounts 不重要的on account of 为了 的缘故，因为on no account 绝不，绝对不take account of 考虑到，顾及，体谅take into account 考虑,4.throw ones weight around 盛气凌人e.g.He tries to impress the rest of us by throwing his weight around at meetings.by weight 按重量计算
26、carry great/no weight 极/不重要，极受/不受重视gain/lose weight 增加/减少体重give weight to 重视；加强，为提出强有力的证据,have weight with(sb.)对（某人)有影响lay weight on sth.强调；认为.具有特殊意义lift/take a weight off sb.s mind 解除某人的心头负担pull ones(own)weight 尽自己的一份力量put on weight 体重增加，发胖under weight 过轻；重量不足under the weight of 在重压下，迫于,5.on the ru
27、n：1)奔逃，逃避e.g.Were got the enemy on the run now.2)忙个不停e.g.Shes on the run from morning till night.in the long run 从长远看，终究in the short run 在不久的将来,6.steer clear of:避开，避免e.g.He tries to steer clear of those troublemakers.7.make up:1)组成，构成e.g.Eight chapters make up this volume.2)捏造，临时编造，虚构e.g.Bob makes up stories to amuse his little brother.,3)(为)化妆e.g.She made up her face to look prettier.4)补充，补充e.g.I have to make up the English test I missed last week.be made up of 有组成，有构成,
