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1、1,排面设计Implantation,接受培训和培训他人都是首要任务-家乐福政策To be trained and train others are priorities-Carrefour policy,SC0005-排面设计Implantation,2002年1月 January 2002,2,Purpose,Trainer,Duration,At the end of this training you will be able to,Staff Concerned,Training Method,癡絤揭祘挡盢暗,闽,癡絤,癡絤,丁,Objectives,At the end of th
2、is training you will be able to,Population,Training Method,Trainer,Duration,目的,训练课程结束时，你将有能力做到,参加人员,训练方式,训练者,时间,使我们懂得制作排面的原则,熟悉制作排面的方法,全体营业部门员工,投影仪,营业部门主管,30 分钟,To know the principles of implantation,All the commercial employees,Computer projector,Sales Manager/,30 minutes,To know how to group toget
3、her the items,3,商品需要组合陈列的理由 The reason why the items need to group 不同层面的介绍 The different levels of presentation制作排面的原则 The principles of implantationTG台的陈列Exhibition of TG总结 Conclusion测验 Test,内容Content,4,为什么要组合商品？Group together the items.Why?因为要是你不这样做的话：顾客将会浪费很多时间，去寻找他们想要购买的商品。Because if you do not
4、do that:it would take more time for our customers to find what they would like to buy.,如何组合商品 How to group together the items,错 No,错 No,5,作用 Effect当商品组合在一起的时候，容易去寻找 It is easier to find the items when they are grouped.,如何组合商品 How to group together the items,当商品组合在一起的时候，顾客清楚归类的方式，店面容易管理商品(订货和盘点）The l
5、inear is clear for the customer,and it is easier for us to manage the goods when the items are grouped(ordering and inventory).,6,遵循组织表 Follow the structure,如何组合商品 How to group together the items,用顾客的眼光去考虑。考虑顾客的需求性：大分类、小分类、颜色、价格、品牌、大小、重量、性质 You have to take into account the Customers Eye.:sub-family
6、,color,price,brand,size,weight,nature.按最重要和次要的依序排面 Then you have to range those items(customers eye)from the most important to the less important.,7,遵循组织表 Follow the structure,这工作，组织表已帮你完成了。This work is already done by the Structure.,如何组合商品 How to group together the items,321016880013 处代码32 部门代码321
7、VCD,DVD(大分类)3210 儿童 VCD,DVD(中分类)32101 儿童卡通 VCD，DVD(小分类)32101688 单品编号321101688001 子代码 区分类别,8,货架上四种不同层面 The 4 different levels of presentation,不同排面的陈列=不同的销售量Different levels=Different sales,不同层面的介绍The different levels of presentation,9,不同的层面，销量不同Sales amount is different according to difference level
8、地板层面以及伸手高度层面容易被忽略,销量不会太大Items at“floor”or“hand”level will easily to be neglected.货架的最上端，由于手够不到，拿东西不方便，销售量最少It is inconvenient for our customers to get items from“Above 1.70m”level,sales amount is lowest.与眼睛平视的层面，一般来销售最大Sales amount at“Eyes”level is biggest.,不同层面的介绍The different levels of presentatio
9、n,10,不同的销售数量指数 货架总销售量百分比The different sales index:Gondola sales in percentage,不同层面的介绍The different levels of presentation,11,第一原则：同分类以垂直的方式陈列，单品以横的方式陈列First principle:Vertical by family and sub-family,Then,horizontal by item.,制作排面的原则The principles of implantation,12,注意：纺织处由于尺码、颜色的需要，有新的陈列概念。Attentio
10、n:Due to the need of size and color,textile division has a new display concept.,制作排面的原则The principles of implantation,13,第二原则：以价位区分，任何小分类，原则上由最便宜到最贵陈列于货架上，由最下到最上，但是服饰课是依据顾客的购物路线.Second principle:by price range,in each sub-family,all the items from the cheapest to the most expensive,from the bottom t
11、o the top for a gondola and in customers flow for textile.,制作排面的原则The principles of implantation,RMB 4.90/255ml,RMB 12.60/750ml,RMB 14.60/1000ml,14,制作排面的原则The principles of implantation,15,Shelf label on the left side of the product，arrow on the right side of the label,每一种商品，必须都有价签放在商品的左下方,指示箭头紧贴标签放
12、在右边,制作排面的原则The principles of implantation,同时，水平方向商品的陈列应以顾客的购买路线为依据，价格由低至高排列In the meantime,the implementation of horizontal item should respect the flow of customers and price from cheapest to the most expensive.,注意：,16,第三原则：Third principle:将进口产品用标识牌明显标识。Sign the imported products with the special b
13、oard.,制作排面的原则The principles of implantation,17,搭TG，换TG的目的 Purpose of TG提高卖场形象、刺激、引导消费、增加我们的 营业额 Improve sales areas image,stimulate and lead consumption to increase our turnover使顾客有新鲜感、使促销 商品更醒目、更突出 Make promotion items more attractive,more outstanding,TG台的陈列Exhibition of TG,18,准备工作 Preparation 准备好商
14、品（如纺织处装上防盗钉、衣架等）层板、挂钩、装饰、价格牌等材料 Prepare merchandise(such as anti-theft for textile)，shelves,hook,Price board,decoration etc 原则上关店之后、开店之前才能换TG Do TG after store closing and before store opening必须保证TG不缺货，如有缺货要及时更换TGMake sure no shortage for TG,if there is the shortage,change it in time,TG台的陈列Exhibitio
15、n of TG,19,如何搭TG How to do TG?员工把商品从仓库拉至卖场 Remove items from Storage to sales area把TG台上老的单品收起来并封箱，重新拉回仓库整理 Clean up old items on TG and move to storage to clean up收掉老的TG牌，换上新的Change the TG board,TG台的陈列Exhibition of TG,20,如何搭TG How to do TG?新的产品放上TG台 Fill up TG with new items摆放完毕后作适当整理及装饰 Make some d
16、ecoration,TG台的陈列Exhibition of TG,21,注意 Notice：气势要大TG台要有量感、有竞争力的价格TG should be with big volume,with very competitive price 注意商品的正面朝向顾客。Merchandise should face to customer directly,TG台的陈列Exhibition of TG,22,注意 Notice：纺织处颜色尺寸要齐全Complete size and color fortextile,TG台的陈列Exhibition of TG,23,注意 Notice：装饰要漂
17、亮 Beautiful decoration正确的价格牌 Correct labeling and price board,TG台的陈列Exhibition of TG,24,总结 Conclusion,好的排面设计Good implantation,节省时间 Save time 容易找到商品Easy to find goods,顾客,店,更高的营业额 More turnover 更容易管理商品 Manage merchandise easily 好的形象 Good image,Customer,Store,25,测验 Test,1.以下排面陈列有何错误？What is wrong?,2.,请到卖场指出需要改善的地方,Please point out improvement areas in the shelves,26,部门Department:签名Signature:,
