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1、BEFORE&AFTER,CONTINUED,BAMAGAZINE.COM,I U X,HOW TO SET A TEXT-ONLY LOGOTYPE,0660,HOW TOLOGOTYPEKEY IS TO WORK WITH THENATURAL PATTERN OF YOURLETTERS.HERES HOW.CONTINUED,BEFORE&AFTER,I U X,2 OF 23,HOW TO SET A TEXT-ONLY LOGOTYPE,0660,EVERY WORD HAS A NATURALPATTERN.BEFORE SETTING TYPE,TAKE A VISUAL I
2、NVENTORY.EVENHANDWRITTEN(LEFT),WE CAN SEEA DESCENDING G LOOP AND REPEAT-ING AS,WHICH FORM A TRIO OFROUNDISH SHAPES MORE OR LESS INTHE MIDDLE.NAGANO STARTS WITHAN ANGLE(N)AND ENDS WITH ACIRCLE(O),BOTH OF WHICH HAVEOPEN ENDS THAT LEAD THE EYE OUT-WARD.IT HAS SIX LETTERS.VISUALLY,NAGANO IS AN AVERAGE W
3、ORD.ITSEASY TO SAY(NOG-UH-NO),AND ITHAS STRONG JAPANESE ASSOCIA-TIONS.THESE QUALITIES WILL FORMTHE FOUNDATION OF OUR DESIGNS.,BAMAGAZINE.COMHOW TO SET A TEXT-ONLY LOGOTYPEKEY IS TO WORK WITH THE NATURAL PATTERN OF YOUR LETTERS.HERES HOW.WELCOME TO NAGANO,URBAN GRILL,A POPU-LAR MIDTOWN HANG-OUT.OUR P
4、ROJECT ISTO DESIGN ITS LOGOTYPE.A LOGO IS ACOMPANYS SIGNATURE;ITS A DISTINC-TIVE WAY OF WRITING ITS NAME.SOMELOGOS INCLUDE GRAPHICS,BUT MOSTDO NOT.A GOOD LOGO IS BOLD,CLEARAND ATTRACTIVE,AND IT CONVEYS ANAPPROPRIATE SENSE OF THE COMPANY.THESE QUALITIES CAN BE DIFCULT TOCOMBINE IN ONE WORD.THE PLACET
5、O START ON A TEXT-ONLY LOGO IS WITHTHE NATURAL PATTERN OF ITS LETTERS.IT GOES LIKE THIS:,KVWXYZ,BEFORE&AFTER,BAMAGAZINE.COM,I U X,3 OF 23,HOW TO SET A TEXT-ONLY LOGOTYPE,3 OF 23,HOW TO SET A TEXT-ONLY LOGOTYPE,0660,A LOGOTYPE STARTS WITH THE ALPHABETLETTERS HAVE DISTINCT SHAPES.GET FAMILIAR WITH THE
6、SE SHAPES.EACH HAS ITS OWN KIND OFEXPRESSIVENESS.THE SHAPES WILL ALSO DETERMINE WHAT YOU CAN DO WITH YOUR DESIGN.CIRCLES ARE SOFT,SERENE,ENCLOSING CIRCLES WITH STRAIGHTS OR HOOPS(THE G)HOOPS ARE LIVELY,PLAYFUL STRAIGHTS CURLS AND HALF-CIRCLES,ANGLES ARE UNSTABLE,EDGY,RESTLESS,TYPEFACE AVANT GARDE(SH
7、OWN HERE),WHICH CONSISTSMAINLY OF SIMPLE STRAIGHTS AND CIRCLES,IS ESPECIALLY GOODAT REVEALING LETTER SHAPES.SHOWN ARE THE MAIN GROUPS;DIFFERENT FONTS WILL HAVE SMALL VARIATIONS.,BEFORE&AFTER,BAMAGAZINE.COM,I U X,4 OF 23,HOW TO SET A TEXT-ONLY LOGOTYPE,4 OF 23,HOW TO SET A TEXT-ONLY LOGOTYPE,0660,FOR
8、 EXAMPLE.THE NAME J.JILL CONSISTS SOLELY OF STRAIGHT LETTERS THAT DO NOT CONVEY SOFTNESS LIKEROUND LETTERS DO.CONVERSELY,ROUND POD IS NOT NATURALLY SHARP AND EDGY.LOLLIOOO ICICLE,BA-BA-BA-BA-BUMMM-BUMMM-BA-BUMMM.,BA-BA-BA-BA-BA-BA.,BA-BUMMM-BA-BUMMM-BA-BUMMM.,BA-BUMMM-BA-BA-BA-BA-BUMMM-BUMMM-BA-BUMM
9、M.,ILLINOIS J.JILL OOOBA-BUMMM-BUMMM-BUMMM-BA.A WORDS PATTERN CAN BE EXPRESSED RHYTHMI-,CALLY.RHYTHM IS AN UNSEEN FACTOR THAT AFFECTSHOW WE PERCEIVE A WORD.,NAGANO,BEFORE&AFTER,BAMAGAZINE.COM,I U X,5 OF 23,HOW TO SET A TEXT-ONLY LOGOTYPE,5 OF 23,HOW TO SET A TEXT-ONLY LOGOTYPE,0660,NAGANO IN UPPERCA
10、SE FUTURA BOOK(ABOVE)HAS TWO GROUPS OF MIRRORED ANGLES(NA-AN)ALTERNATING WITH TWO ROUND LETTERS,A RHYTHMICBUT SUBTLE PATTERN.LOWERCASE AVANT GARDE(RIGHT)FORMS A LINE OF ALL-ROUND LETTERS,ASTRONG AND INTERESTING PATTERN.,FIND YOUR PATTERNSTART BY SETTING YOUR NAME IN UPPERCASE AND LOWERCASE,AND NOTIC
11、E THE PATTERN THATFORMS,EVEN IF ITS SUBTLE.PAY SPECIAL ATTENTION TO REPETITIVE LINES AND SHAPES.UPPERCASETWO ANGLED ONE ROUND TWO ANGLED ONE ROUND,ALL ROUND,LOWERCASE,BEFORE&AFTER,BAMAGAZINE.COM,I U X,6 OF 23,HOW TO SET A TEXT-ONLY LOGOTYPE,6 OF 23,HOW TO SET A TEXT-ONLY LOGOTYPE,0660,LETTERS THAT L
12、OOK ALIKE IN AVANT GARDE LOOK DIFFERENT IN ADOBE GARAMOND(ABOVE),AND THE PATTERN DISAPPEARS.THE G THAT BEFORE WAS A CIRCLE IS NOW A SNAKING,TWIST-ING LINE.AS A RULE,THE MORE DETAILED THE TYPEFACEDETAILS INCLUDE SERIFS,TERMINALS,LETS,VARYING STROKE WIDTHS AND SO ONTHE LESS VISIBLE THE PATTERN WILL BE
13、.,PATTERN BREAKERSYOUR NAME IN SOME TYPEFACES WILL NOT FORM A PATTERN.NO RESEMBLANCENO RESEMBLANCETEXTURE PATTERNS ARE BIG.WHEN REPETITIVE,ELEMENTS ARE SMALL(COMMON IN DETAILEDTYPEFACES LIKE ADOBE GARAMOND),THEYMAKE TEXTURE.ABOVE,YOU CAN SEE FOUR CIR-CULAR COUNTERS AND OTHER REPETITIVE SHAPES,IN THE
14、 MIDDLE OF THE WORD.SHAPE RELATED TO PATTERN IS SHAPE,WHICHREFERS TO THE OVERALL FORM OF THE WORD.,BEFORE&AFTER,BAMAGAZINE.COM,I U X,7 OF 23,HOW TO SET A TEXT-ONLY LOGOTYPE,7 OF 23,HOW TO SET A TEXT-ONLY LOGOTYPE,0660,PATTERN MAKERSYOUR NAME CAN BE GIVEN A PATTERN BY THE TYPEFACE.PATTERN-MAKING IS T
15、HE MAINFUNCTION OF MOST DECORATIVE TYPE.REPETITIVE LOOPSREPETITIVE ANGLESIMILAR CURVES.NOTE THE GRACEFULTHICK TO THIN OF THE STROKES.CALLIGRAPHIC SLOOP HAS A STRONG,GRACEFUL PATTERNITS LETTERS ARC AND OW SMOOTHLYFROM THICK TO THIN AND HAVE COMMON ANGLES AND LOOPS.EXTRA SWASHESNOTICE THE NCREATE SIMI
16、LARITY WITH OTHER LETTERS WHERE NONE EXISTS NATURALLY.ANY WORD SET IN SLOOPWILL AUTOMATICALLY HAVE A PATTERN AND WILL ALWAYS BE BEAUTIFUL.,BEFORE&AFTER,BAMAGAZINE.COM,I U X,8 OF 23,HOW TO SET A TEXT-ONLY LOGOTYPE,8 OF 23,HOW TO SET A TEXT-ONLY LOGOTYPE,0660,SHAPE MAKERSSIMILARLY,YOUR NAME CAN BE FOR
17、CED TO TAKE SHAPE.THE TWO EASIEST TECHNIQUES AREEXPANSIONSPREAD YOUR NAME OUTAND COMPRESSIONSQUEEZE IT TOGETHER.EXPANSION(ABOVE)SPREADING YOUR NAME WAY OUT DISCONNECTS ITS LETTERS FROM EACH OTHER.THISBREAKS WHATEVER PATTERN MAY BE PRESENT AND CREATES A NEW ONEA NEAT ROW OF DOTS.THE PANORAMIC RESULT
18、CONVEYS A SENSE OF GRANDEUR BOTH UNDERSTATED AND ELEGANT.VERY POPULAR INMOVIE TITLES.THE TECHNIQUE WORKS WITH ALMOST ANY TYPEFACE;SET ALL CAPS FOR THE CLEANEST LINE.COMPRESSION(ABOVE)CONVERSELY,SETTING YOUR NAME IN A HIGHLY CONDENSED TYPEFACE,THENPACKING IT TIGHTLY TOGETHER,YIELDS A DENSE,POWERFUL B
19、LOCK.THIS TECHNIQUE IS ALSO POPULAR IN THEMOVIES,BECAUSE IT CAN CONVEY A MASSIVE,OVERWHELMING PRESENCE,ESPECIALLY IN ALL CAPS.ATSMALL SIZES ITS DENSE SHAPE CARVES A DISTINCTIVE SILHOUETTE THATS EASY TO WORK WITH.,BEFORE&AFTER,BAMAGAZINE.COM,I U X,9 OF 23,HOW TO SET A TEXT-ONLY LOGOTYPE,9 OF 23,HOW T
20、O SET A TEXT-ONLY LOGOTYPE,0660,NEXT,DESIGN A CARDSO FAR,WEVE SEEN THAT THE LETTERS IN A NAME CAN FORM A PATTERN.THE TYPEFACE CAN MAKEOR BREAK THE PATTERN.THE TYPEFACE CAN IMPOSE A PATTERN OF ITS OWN.IN EVERY CASE,THETYPEFACE ALSO ADDS MEANING.THE KEY TO A GREAT LOGOTYPE IS TO ND A TYPEFACE THAT MAK
21、ESTHE NAME LOOK GOOD AND CONVEYS THE APPROPRIATE MEANING.TO SEE THIS AT WORK,WELL NEXT SET THE NAME ON A BUSINESS CARD IN NINE DIFFERENT TYPE-FACES.THE CARD WILL GIVE US THE ADDED TOOLS OF COLOR AND LAYOUT.WE WILL USE ONLY TYPE,WITH NO GRAPHICS OF ANY KIND.PAY SPECIAL ATTENTION TO THIS,AND YOULL SEE
22、 HOW CLEARLYAND BEAUTIFULLYTYPE ALONE CAN COMMUNICATE.STANDARD U.S.BUSINESS CARD IS 312”X 2”.FOR THIS DEMONSTRATION WELL PUT THE NAME ONTHE FRONT AND IGNORE THE CONTACT INFO,WHICH INREAL LIFE WOULD BE PUT ON THE BACK.,BEFORE&AFTER,BAMAGAZINE.COM,I U X,10 OF 23,HOW TO SET A TEXT-ONLY LOGOTYPE,0660,HO
23、W TO SET A TEXT-ONLY LOGOTYPE,10 OF 23,NAGANOBRIGHT CHAIN OF HOOPS AND CIRCLES RUNS EDGE TO EDGE AND CAN BE SEEN FROMACROSS THE ROOM!URBAN GRILL SUBTITLE IS ALSO IN AVANT GARDE.GREEN AND YELLOWARE FRESH,SECONDARY COLORS THAT CAN EASILY BE SWAPPED(RIGHT)WITH EQUALLYBOLD RESULTS.SINGLE-LINE DESIGN CON
24、VEYS RESTRAINT,A COUNTERPOINT TO THE EXU-BERANT CIRCLES.NOTE THE LETTERS ARE VERY CLOSE BUT NOT TOUCHING.ASYMMETRICALDIVISIONS OF SPACEWIDE,MEDIUM,NARROW(ABOVE)KEEP THE DESIGN ACTIVE.,URBANGRILL,URBANGRILL,URBANGRILL,NAGANONAGANONAGANO,URBANGRILL,AVANT GARDEBRINGS OUT NAGANOS NATURAL PATTERN.SIMPLE
25、SHAPES ARE BOLD AND YOUTHFUL,ESPECIALLYIN LOWERCASE.COLORS ARE INTERCHANGEABLE.THIS WOULD BE A FUN,TRENDY PLACE.,WIDEMEDIUMNARROW,BEFORE&AFTER,BAMAGAZINE.COM,I U X,11 OF 23,HOW TO SET A TEXT-ONLY LOGOTYPE,0660,HOW TO SET A TEXT-ONLY LOGOTYPE,11 OF 23,U R B A G R I L L,SLOOPHAS AIRY,SWEEPING LINES TH
26、AT CONVEY GRACE,ELEGANCE AND TASTE APPROPRIATE FOR A VISITFROM THE QUEEN(REALLY).CENTERED LAYOUT AND LIGHT,METALLIC COLORS ADD FORMALITY.,NaganoREAL POWER ALWAYS APPEARS NATURAL AND UNFORCED,AS IF IT SIMPLY REQUIRED NOEFFORT.(IF IT LOOKS LIKE YOURE TRYING,IT DOESNT WORK!)TO PROJECT THIS,YOU WANTA CE
27、NTERED LAYOUT,WHICH HAS NO MOTION;IT IS CALM AND AT REST.SILVER ANDGOLD COLORS SUGGEST WEALTH,BUT HERE THEYRE LIGHT,QUIET,DISCREET.SUPERLIGHTSUBTITLE(HELVETICA NEUE ULTRA LIGHT)IS BARELY THERE;ITS TINY SIZE AND CON-TRASTING ROMAN STYLE SUPPORTS WITHOUT COMPETING.WHATS INTERESTING IS THATFOR ALL THIS
28、 FORMALITY,NAGANO IS A BOISTEROUS MIDTOWN GRILL,A JUXTAPOSITIONOF NAME AND IMAGE THAT WOULD PROBABLY WORK JUST NE.,U R B A G R I L L,U R B A G R I L L,NaganoNaganoCENTER THE LAYOUT IN BOTH DIRECTIONS.,BEFORE&AFTER,BAMAGAZINE.COM,I U X,12 OF 23,HOW TO SET A TEXT-ONLY LOGOTYPE,0660,HOW TO SET A TEXT-O
29、NLY LOGOTYPE,12 OF 23,ADOBE GARAMONDIS A TEXT FACE IN WHICH NAGANO HAS NO PATTERN BUT A SMALL AMOUNT OF TEXTURE.GO WITHWHAT IT HAS,AND ADD MORE TEXTURE!COCKEYED SETTING IS CORRESPONDINGLY ROUGH.URBAN GRILLURBAN GRILLDISTRESSED SERIF TYPEFACE LOOKS ROUGH,WEATHERED AND CRATE-STAMPED,OPPO-SITE THE HARD
30、-EDGED MINIMALISM OF ITS URBAN ENVIRONMENT.EARTHY COLORS ADDWARMTH.THE WORDS CAN BE PUT JUST ABOUT ANYWHERE EXCEPT STRAIGHT ANDALIGNED;YOU WANT IT TO LOOK A LITTLE THROWN TOGETHER.THIS TECHNIQUE LOOKS ESPE-CIALLY AUTHENTIC IN A STENCILED TYPEFACE(INSET),WHICH HINTS OF CARGO,MILITARY,NAUTICAL,SAFARI
31、AND SO ON.,BEFORE&AFTER,BAMAGAZINE.COM,I U X,13 OF 23,HOW TO SET A TEXT-ONLY LOGOTYPE,0660,HOW TO SET A TEXT-ONLY LOGOTYPE,13 OF 23,EVEN IN VERY SMALL SIZES,A PANORAMIC SETTING PROJECTS A WIDE-SCREEN IMAGEAND CONVEYS FEELINGS ASSOCIATED WITH SPACIOUSNESS AND GRANDEUR.ITS QUIET,TOO;THE CENTERED SETTI
32、NG IS MOTIONLESS AND STATELY.BELOW,COPPERPLATESTINY SERIFS HELP THE EYE SPAN THE GAPS BETWEEN THE WIDELY SPACED LETTERS.,COPPERPLATE GOTHIC 32BCHAS TINY,STRAIGHT SERIFS THAT GIVE IT OLD,INDUSTRIAL-ERA OVERTONES SUITABLE FOR ANURBAN ENVIRONMENT.ITS CLEAR,WIDE BODY MAKES IT GOOD CHOICE FOR PANORAMA.,N
33、,A,G,A,N,O,URBA N GRILL,N,A,G,A,N,O,URBAN GRILL,N,A,G,A,N,O,URBAN GRILL,ANY COLOR LIKE HOT MAGENTA!WORKS IN PANORAMA BECAUSE THERESSO LITTLE OF IT.DARK BACKGROUND ADDSCLASS;FOR A PARTY LOOK,MAKE IT BRIGHT.,BEFORE&AFTER,BAMAGAZINE.COM,I U X,14 OF 23,HOW TO SET A TEXT-ONLY LOGOTYPE,0660,HOW TO SET A T
34、EXT-ONLY LOGOTYPE,14 OF 23,BUREAU GROTESQUE EXTRA COMPRESSED BLACKFORCES WORDS INTO BLOCKS THAT CAN BE T TOGETHER LIKE MASONRY.BRICK-WALL COLORSAND ARTISTIC COMPOSITION ARE RIGHT FOR AN ARTSY,JAZZY,BLUESY,MIDTOWN HANGOUT.70%85%IF YOU LIKE LEGOS,YOULL LIKE DESIGNING WITH BUREAU GROTESQUE,WHOSE DENSEB
35、LOCKS YOU CAN STACK AND REPOSITION ENDLESSLY AND USUALLY GET EXPRES-SIVE RESULTS.PAY ATTENTION TO THE NEGATIVE SPACES THAT FORM(WHITE BLOCKS,ABOVE LEFT),WHICH ARE AS IMPORTANT AS THE POSITIVE.LIGHT“URBAN”AND“GRILL”COLORS RECEDE,SO THE NAME STANDS OUT;NOTE THAT BOTH ARE TINTS OF THEBACKGROUND COLOR(A
36、BOVE,CENTER).ABOVE RIGHT,ARTISTICALLY SPARE DESIGNYIELDS A POWERFUL FOCAL POINT;NOTE THE COLOR EMPHASIS ON“URBAN.”,ba,BEFORE&AFTER,BAMAGAZINE.COM,I U X,15 OF 23,HOW TO SET A TEXT-ONLY LOGOTYPE,0660,HOW TO SET A TEXT-ONLY LOGOTYPE,15 OF 23,urban grill,u,r,n,gr,i,ll,PLANET KOSMOSIS AN ALPHABET OF NEAR
37、LY IDENTICAL CHARACTERS THAT HINTS OF JAPANESE ANIMATION.IT LOOKSFAST(THE ITALICS),EDGY(ITS ANGLES),YOUTHFUL(CARTOONS)AND CLEAN(SIMPLE LINES).,RAD ANGLED SETTING IS EDGY,VIBRANT;IT SAYS THE RESTAURANT IS FULL OFYOUNG ENERGY BUT IS PROBABLY NOTA PLACE YOUD GO TO RELAX.USE THEANGLE OF THE ITALICS(BELO
38、W)RATHERTHAN A RANDOM ANGLE.,FASTER FOR MAXIMUM SPEED THENAME TOUCHES BOTH ENDS;THE EYEMOVES STRAIGHT ALONG THE NAMEAND OFF THE PAGE.,SLOWER SMALLER NAME CREATESAN ENCLOSING FRAME THAT THE EYEUNCONSCIOUSLY TRACES,WHICHSLOWS IT SLIGHTLY.,BEFORE&AFTER,BAMAGAZINE.COM,I U X,16 OF 23,HOW TO SET A TEXT-ON
39、LY LOGOTYPE,0660,HOW TO SET A TEXT-ONLY LOGOTYPE,16 OF 23,Nagano,URBAN GRILL,HTF DIDOTIS THE LOOK OF NEW YORK CITYALL GLAMOUR,A BEAUTIFUL CHOICE FOR A CHIC,COSMOPOLITANRESTAURANT.WITH ITS FASHION-MODEL OVERTONES,THIS WOULD BE A PLACE TO BE SEEN.,NaganoHTF DIDOT IN LIPSTICK RED ON WHITE WILL STOP TRA
40、FC,ANDIN THIS CASE,BECAUSE OF THE NAME,IT ALSO HAS JAPANESEOVERTONES.DIDOTS SUPERNE LINES MAKE THE PRESENTATION,URBAN GRILL,UNUSUALLY STRIKING.AN IDEAL COMPLEMENT IS HELVETICAULTRA LIGHT,WHOSE LINE WEIGHT MATCHESDIDOTS SERIFS(INSET).RED,GRAY,BLACK ANDWHITE ARE ALWAYS POWERFUL TOGETHER.DIDOTS PATTERN
41、 IS SEEN IN ITS REPETITIVE VERTICALSTROKESTHEYRE NOT EVEN SLIGHTLY SLANTED,A TRAITSHARED BY OTHER TYPEFACES BUT NOT OFTEN SO OBVIOUSLY.CURVY AS AND GNOTE THE BEAUTIFULLY UNDULATINGTHICKS AND THINSSWEETEN THE MIDDLE OF THE NAME.,BEFORE&AFTER,BAMAGAZINE.COM,I U X,17 OF 23,HOW TO SET A TEXT-ONLY LOGOTY
42、PE,0660,HOW TO SET A TEXT-ONLY LOGOTYPE,17 OF 23,Nagano urban grill,LETTRS ECLATESIS A MANGY BUT ODDLY CHEERFUL TYPEFACE FULL OF REPETITIVE ELEMENTS THAT HAVE BOTHPATTERN AND TEXTURE.THE TWO-COLOR SETTING ADDS CLASS.SUBLIMELY FUNKY.,THE SCRAGGLY TYPEFACE HAS THE STREET LOOK YOU WANT,BUT HOW DO YOU K
43、EEP IT FROM MAKING A SCRAGGLYCARD?BY CENTERING IT IN A SINGLE LINE ON RICH BLACK.THE RESULT IS ARTISTIC AND TEXTURED,FRAMED LIKE ART INA GALLERY;SLIGHT COLOR DIFFERENCE IS JUST ENOUGH TO SETNAGANO APART YET KEEP THE LINE INTACT.NOT A STRAIGHT LINE ANYWHERE,ANGLES AND OVALS GIVELETTRES ECLATEES ITS T
44、EXTURE AND OUR NAME SOMETHING OFA PATTERN,WHICH MAY BE EASIER TO SEE IF ITS REVERSED:,BEFORE&AFTER,BAMAGAZINE.COM,I U X,18 OF 23,HOW TO SET A TEXT-ONLY LOGOTYPE,0660,HOW TO SET A TEXT-ONLY LOGOTYPE,18 OF 23,HELVETICA NEUEIMPARTS A LOOK OF SWISS MINIMALISM WHEREVER IT APPEARS.GRACEFUL,GEOMETRIC AND I
45、CECOLD,IT IS ONE OF THE WORLDS MOST FAMOUS TYPEFACES.EXPECT STAINLESS STEEL AND GLASS.NOTE TIGHT LETTERSPACING,LINE SPACING ANDUPPER-LEFT ALIGNMENT.HELVETICA IS THE LOOK OF THE MODERN,MECHANIZED WORLDBEAUTI-FUL,CONTROLLED AND ALOOF.YOU CAN USE IT FOR ANYTHING,AS LONG ASITS TIGHTLY ALIGNED,USUALLY TO
46、 THE TOP AND LEFT.HELVETICA LOOKS BESTTIGHTLY SET AND IN A SINGLE SIZE;DIFFERENTIATE WORDS ONLY WITH WEIGHTAND COLOR.ITS A COLD TYPEFACE;YOULL NEED RE-ON-THE-GRILL COLORS TO WARM IT UP.,BEFORE&AFTER,BAMAGAZINE.COM,I U X,19 OF 23,HOW TO SET A TEXT-ONLY LOGOTYPE,0660,HOW TO SET A TEXT-ONLY LOGOTYPE,19
47、 OF 23,NAGANO NAGANO,URBANGRILL URBANGRILL,TYPEFACES,1(AB)ITC AVANT GARDE GOTHIC BOOKA)73 PT,80 LETTERSPACINGB)17.5 PT,10 LETTERSPACING2 SLOOP SCRIPT ONE 80 PT3 HELVETICA NEUE ULTRA STD LIGHT 8 PT,ARTICLE RESOURCES,COLORS,C30 M30 Y30 K100C0 M30 Y100 K0C50 M0 Y100 K0,C0 M0 Y100 K0,C0 M0 Y0 K20,C15 M1
48、7 Y35 K0,1A1B,4,456,7,U R B A G R I L L,U R B A G R I L L U R B A G R I L L,NAGANO NAGANONagano NaganoNagano,URBANGRILLURBANGRILL,56723489,8,9,BEFORE&AFTER,BAMAGAZINE.COM,I U X,20 OF 23,HOW TO SET A TEXT-ONLY LOGOTYPE,0660,HOW TO SET A TEXT-ONLY LOGOTYPE,20 OF 23,URBAN GRILL,TYPEFACES,1 ADOBE GARAMO
49、ND REGULAR A)84 PT,30 LETTERSPACING(DISTRESSED INPHOTOSHOP USING THE ERASER TOOL),2(AB)CLARENDON LIGHT A)16 PT,10 LETTERSPACING;B)20.5 PT,15 LETTERSPACING3 CITY STENCIL D MEDIUM(DISTRESSED INPHOTOSHOP USING THE ERASER TOOL)4 LETTRS ECLATES 34 PTLOGO5 JJILL.COM,ARTICLE RESOURCES,COLORS,C0 M0 Y0 K100C
50、14 M62 Y96 K2,67,121314,3,12A12B4,Nagano urban grill,7,6,URBAN GRILL8 9 10 11J.JILL5,8 C40 M90 Y100 K109 C0 M25 Y75 K510 C0 M90 Y80 K2011 C51 M73 Y71 K6912 C30 M30 Y30 K10013 C4 M75 Y100 K014 C23 M64 Y87 K16,BEFORE&AFTER,BAMAGAZINE.COM,I U X,21 OF 23,HOW TO SET A TEXT-ONLY LOGOTYPE,0660,HOW TO SET A
