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1、2009奥迪上海恒隆广场展示（第三期）2009 Audi Shanghai Plaza 66 Exhibition（III）,上海云指广告Shanghai paraview Co.,ltd,活动背景 Background 活动目的 Objective 活动概述 Overview 场地介绍 Site instruction 场地布置 Site planning 活动效果预计 KPI,目录 Catalog,活动背景 Background,奥迪年度AAK目标提升，销售压力增加。Promoting Audi annual AAK aim,and increasing sales pressure.奥迪
2、A4L 1.8T即将在8月全面投放市场，要通过市场活动扩大声音，促进销售。Audi will launch A4L 1.8T in August,its necessary to enlarge their influence and promote sales by marketing activity.在高端购物中心做静态展示的传播针对性强，能有效接触奥迪的目标消费群体。Static show in high-end shopping mall,which can reach out to target consumer groups effectively.奥迪东部区在恒隆广场做了多次静
3、态展示活动，都对经销商集客有很大的帮助，活动效果令人满意。Audi eastern has held static show in Plaza 66 many times,which is very helpful for increasing customers,and gained a well evaluation.,2008年“王者基因”活动共22天影响高端客户：3000人/天共回收有效问卷334份,2009年1月“驾驭想象”活动共5天影响高端客户：2500人/天共回收有效问卷85份,2009年”奥迪一百年 创想新纪元”活动共5天影响高端客户3000人/天共回收有效问卷份127份,展示
4、全新奥迪A4L 1.8TExhibit New Audi A4L 1.8T增强客户对奥迪全系产品认知度Strengthen the Audi cognition收集奥迪潜在客户信息，帮助经销商集客Gather the prospects information提升奥迪进取、尊贵、动感的品牌形象Upgrade the brand image,活动目的 Objective,进取的尊贵2009奥迪上海恒隆广场展示活动（第三期）Progressive Prestigy2009 Audi Shanghai Plaza 66 Exhibition（III）,活动概述 Overview,奥迪产品静态展示 s
5、tatic exhibition奥迪历史、品牌展示Audi history,brand show奥迪使用者形象展示Audi user show奥迪精品展示 Audi giftware show奥迪休闲空间Audi leisure zone,地点 Place/上海南京西路恒隆广场展厅A区 Plaza 66时间 Time/09.2327;10.2811.1 共10天 totally ten days(TBD)受众Guest/购物中心客流（奥迪目标消费群）,Audi A4L Audi A8L Audi Q7 Audi TT,具体时间根据商场档期调整,上海顶尖时尚坐标高端人士将恒隆广场视为上海时尚的坐
6、标原点，他们在这里把握最新的时尚脉搏，让自己与世界流行保持同步国际顶级精品的汇聚地恒隆广场在世界奢侈品牌心目中有着不可动摇的尊贵地位，有很多奢侈品品牌入住恒隆广场，因而它能满足具有高层次消费意识和高标准消费能力的中外人士的个性化需求Shanghai top fashion coordinatePlaza 66 is consider as the coordinate of the origin with high-end Shanghai fashion,where they grasp the pulse of the latest fashion,so they own can keep
7、 pace with the worlds popular.Convergence of International top quality articlesPlaza66 stand luxury brand with a distinguished status unshakable,it can meet high-level awareness and high standards of consumers for their personalized demand.,场地介绍 Site instruction,静态展示在恒隆广场A区进行Static show in Plaza 66
8、area A,场地介绍 Site instruction,场地布置 Site planning,背景板 LED 形象版 展车 接待台,场地布置 Site planning,场地布置 Site planning,场地布置 Site planning,奥迪洽谈区,场地布置 Site planning,奥迪形象展示板4块 正面：奥迪百年历史展示反面奥迪使用者形象展示,影响高端客流4000-6000人/天 Impact Passengers:4000 to 6000 persons per day有效集客量800人/天 Effective Passengers:800 persons per day咨询并留下潜在客户资料30-40人/天 Prospects Information-achieving:30 to 40 per day预计活动直接促进奥迪进口车系销量提升15 辆Estimate the activity will promote sales of imported cars about:15 cars预计活动间接促进东部区奥迪全车系销量提升80辆Estimate the activity will promote sales of Audi all series about:80 cars,活动效果 KPI,预算分解Budget,谢谢!Thank you!,
