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1、Please note - The titles used in this document provide a clear structure to your business plan. You may choose to make minor changes to suit your particular situation.Name: Business Plan for: (Please use this template in conjunction with the guide Prepare a business plan, where you will find informa
2、tion about how to use your business plan as well as instructions on how to use this template)Document Version:Date:Completed by:Business plan contentsExecutive summary41 Executive summary42 Business details53 Key personnel6Vision84 The business idea85 Business goals96 What the business does107 What
3、makes the business different118 Legal requirements12Sales and marketing139 Market research1310 Profiling customers1411 Profiling competitors1512 Managing market risks1613 Pricing1714 Promotion and advertising18Running the business1915 Staff1916 Premises2017 Suppliers2118 Equipment2219 Managing opera
4、tional risks23Finance2420 Start-up costs2421 Profit and loss forecast2522 Sourcing finance2623 Managing financial risks2724 Cashflow forecast28Executive summary1 Executive summary (We suggest you complete this section after you have completed the other sections of the Business Plan.)2 Business detai
5、lsCompany name:Address:Telephone number:Legal status:The business will: (Provide a brief description of what your business will do.)3 Key personnelDetails of owner(s):Name: Position/main responsibilities: Experience and knowledge of our industry: Previous employment: Key skills brought to the busine
6、ss: Business experience and any training undertaken: Academic/professional qualifications: Most recent salary : Other key personnel (including shareholders):Name(s): Position/main responsibilities: Experience and knowledge of our industry: Previous employment: Key skills brought to the business: Bus
7、iness experience and any training undertaken: Academic/professional qualifications: Most recent salary/salaries : Vision4 The business idea Sum up your business idea:5 Business goals What do you want to achieve in your first year of business? (Use as many fields as is applicable and add more if you
8、need to.) For example - business goals could include turnover of 100,000 or trading at breakeven.Where do you see your business in 3-5 years time? 6 What the business doesProduct/serviceFeaturesBenefits7 What makes the business differentYour product/service is unique or different compared with the c
9、ompetition because: (Use as many fields as is applicable and add more if you need to.)8 Legal requirements (including regulations and licences particular to your business)The legal and insurance requirements that apply in your business are: (Use as many fields as is applicable and add more if you ne
10、ed to.)1.2.3.4.5.You will meet your legal and insurance requirements by: (Use as many fields as is applicable and add more if you need to.)1.2.3.4.5.Sales and marketing9 Market research Trends in your chosen market are: (Use as many fields as is applicable and add more if you need to.)1.2.3.4.5.How
11、you know this: (Use as many fields as is applicable and add more if you need to.)1.2.3.4.5.10 Profiling customersThe customer groups you will be selling to are: (Use as many fields as is applicable and add more if you need to.)1.2.3.Your customer research has shown what your customers want is: (Use
12、as many fields as is applicable and add more if you need to.)1.2.3.How you know this: (Use as many fields as is applicable and add more if you need to.)1.2.3.Number of customers you expect to win in each group and what they might pay: (Use as many fields as is applicable and add more rows if you nee
13、d to.)GroupNumber of customersPrice they might pay per unit11 Profiling competitorsUse as many fields as is applicable in the table below and add more rows if you need to.Competitor nameStrengthsWeaknessesHow you can improve on their offer and/or price(s): (Use as many fields as is applicable and ad
14、d more if you need to.)1.2.3.4.5.12 Managing market risksWrite down the risks you have identified: (Use as many fields as is applicable and add more if you need to.)1.2.3.4.5.How will you manage these risks so that they become less of a threat: (Use as many fields as is applicable and add more if yo
15、u need to.)1.2.3.4.5.13 PricingHow you can calculate your prices: (Use as many fields as is applicable and add more if you need to.)How your prices compare with the competition: (Use as many fields as is applicable in the table below and add more rows if you need to.)Product/serviceYour price(s)Rang
16、e of competitor prices (per unit)Reasons for the difference between your price(s) and your competitors price(s):14 Promotion and advertisingHow and where will you promote your product/service? (Use as many fields as is applicable and add more if you need to.)Running the business15 StaffUse as many f
17、ields as is applicable in the table below and add more rows if you need to.RoleTotal costNecessary experienceSpecialist skills and/or qualifications16 PremisesCost Premises required at start-up: Premises required in the future (if different): 17 SuppliersYour key suppliers and their credit terms: (U
18、se as many fields as is applicable and add more rows if you need to.)SupplierWhat youll buy from themNumber of days credit18 Equipment Use as many fields as is applicable and add more rows if you need to.Resource WhenHow fundedCost per unit19 Managing operational risksUse as many fields as is applic
19、able and add more if you need to.RiskSolutionStaffSuppliersFinanceThe finance section of this template is intended for business planning purposes only. If financial tables are to be used for any purpose other than internal financial management, we strongly recommend you consult an accountant or tax
20、advisor.Click on the links below to access a range of Microsoft Excel work sheets to input your figures, Microsoft Excel will automatically update the totals for you. (If you do not have access to Microsoft Excel you can save the files on to your PC. You can then use Open Source Software such as Goo
21、gle Docs or OpenOffice to access the information by uploading the files into this software. We have provided Open Document Format versions of the tables in this section as well.)Please note that all tables can be customised and additional rows and categories can be added.If you need to print out thi
22、s business plan and the associated tables (once you have completed them) eg to show your accountant or your bank, place the tables behind the next pages in this template.You can find information about Microsoft Excel and accessibility on the Microsoft website.20 Start-up costs Calculate how much mon
23、ey you need before you start trading (This helps you to calculate the costs of starting your new business.)Download the start up costs table in Microsoft Excel format (XLS, 44 KB)Download the start up costs table in Open Document format (ODS, 17 KB)Personal survival budget:Estimated annual personal
24、expenditure (This helps you work out the minimum amount you need to earn from your business in the first year and how much money you might need to borrow to start the business.)Download the personal survival budget table in Microsoft Excel format (XLS, 44 KB)Download the personal survival budget tab
25、le in Open Document format (ODS, 18 KB)21 Profit and loss forecast (Use the tabs within the Microsoft Excel work sheet to view the second year and third year forecast templates. The profit and loss forecast is more detailed at the start because you should have a clearer idea of your profit and loss
26、expectations.)Please note: Where the business holds and sells stock this cost should be included in direct costs. It is calculated as: opening stock + purchases - closing stock. If you are VAT registered all sales and costs records should be entered excluding VAT. If you are not VAT registered then
27、you will need to include VAT in your costs where it is charged. For information about VAT, VAT threshold, VAT schemes and turnover threshold, please visit the HMRC website: VAT rates, thresholds, fuel scale charges, exchange rates. Download the profit and loss forecast table in Microsoft Excel forma
28、t (XLS, 61 KB)Download the profit and loss forecast table in Open Document format (ODS, 32 KB)22 Sourcing financeTotal borrowing requirement for the business (This helps you to understand how much money you will need to find in order to close the gap between your start-up costs as well as the costs
29、of operating before your business will make a profit, and the money that you have available to put into the business yourself.)Download the sourcing finance table in Microsoft Excel format (XLS, 46 KB)Download the sourcing finance table in Open Document format (ODS, 15 KB)23 Managing financial risks
30、 (such as, sales are less than forecasted or start-up finance takes three months longer to obtain)The risks that you have identified for your financial forecast are: (Use as many fields as is applicable and add more if you need to.)1.2.3.4.5.How you will minimise their impact: (Use as many fields as
31、 is applicable and add more if you need to.)1.2.3.4.5.24 Cashflow forecast (Use the tabs within the Microsoft Excel work sheet to view the second 6 months and summary)You only need to complete the VAT line in the cashflow forecast if you are VAT registered. For information about VAT, VAT threshold,
32、VAT schemes and turnover threshold, please visit the HMRC website: VAT rates, thresholds, fuel scale charges, exchange rates Please note that if you are VAT registered all sales and costs records should be entered excluding VAT. If you are not VAT registered then you will need to include VAT in your costs where it is charged. Download the cashflow forecast table in Microsoft Excel format (XLS, 64 KB)Download the cashflow forecast table in Open Document format (ODS, 34 KB)
