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1、Mass Media InfluenceIn the last 50 years the media influence has grown exponentially with the advance of technology, first there was the telegraph, then the radio, the newspaper, magazines, television and now the internet.We live in a society that depends on information and communication to keep mov
2、ing in the right direction and do our daily activities like work, entertainment, health care, education, personal relationships, traveling and anything else that we have to do.A common person in the city usually wakes up checks the tv news or newspaper, goes to work, makes a few phone calls, eats wi
3、th their family when possible and makes his decisions based on the information that he has either from their co workers, news, tv, friends, family, financial reports, etc.What we need to be aware is that most of our decisions, beliefs and values are based on what we know for a fact, our assumptions
4、and our own experience. In our work we usually know what we have to do based on our experience and studies, however on our daily lives we rely on the media to get the current news and facts about what is important and what we should be aware of.We have put our trust on the media as an authority to g
5、ive us news, entertainment and education. However, the influence of mass media on our kids, teenagers and society is so big that we should know how it really works.How mass Media Influence worksOf all the media distribution channels the most influential has been the television, we are constantly exp
6、osed to thousands of images of violence, advertising, sex, celebrities and much more, in fact a its known that a child is exposed to about 40,000 ads a year.But who owns the media, which are the companies or people that shape our values, beliefs and decisions? The media is basically dominated by fiv
7、e major companies they are: Time Warner VIACOM Vivendi Universal Walt Disney News CorpThose 5 companies own 95% of all the media that we get every day. They own the major entertainment theme parks, entertainment movie studios, television and radio broadcast networks and programing, video news and sp
8、orts entertainment.They also own integrated telecommunications, wireless phones, video games softwares, electronic media, the music industry and more.Years ago there was more diversity in companies, but they have merged so now they are just a few and they have the power to shape the opinion and beli
9、efs of us and our kids. So its important to be aware of what your kids are exposed to every day and you should also try to look at things from different perspectives and not just from the one the media gives you.How does mass media influence young people?The media makes billions of dollars with the
10、advertising they sell and that we are exposed to. We buy what we are told to be good, after seeing thousands of advertisings we make our buying decisions based on what we saw on Tv, newspapers or magazines to be a product we can trust and also based on what everyone else that we know is buying and t
11、heir decision are also base don the media.These are the effects of mass media in teenagers, they buy what they see on Tv, what their favorite celebrity advertise and what is acceptable by society based on the fashion that the media has imposed them.There are some positive and negative influences in
12、young people.Here is a positive influence example, if there is a sport that is getting a lot of attention by the media and gains popularity among your friends and society, you will more likely want to practice the sport and be cool with all your friends. The result is that you will have fun with you
13、r friends and be more healthy because of the exercise your are doing.However a negative influence in teenagers is the use of cigars by celebrity movie stars, the constant exposure of sex images, the excessive images of violence and exposure to thousands of junk food ads.Young people are in a stage o
14、f life where they want to be accepted by their peers, they want to be loved and be successful. The media creates the ideal image of a beautiful men and women and tells you what are the characteristics of a successful person, you can see it in movies and tv. Its a subliminal way to tell you that if y
15、ou are not like them you are not cool yet so its time to buy the stuff they buy and look like they look.Another negative influence in teenagers that has grown over the last years are anorexia and obesity. There are millions of adolescents fighting obesity, but at the same time they are exposed to th
16、ousands of advertisements of junk food, while the ideas image of a successful person is told to be thin and wealthy.Also more women are obsessive with losing weight even when they are not obese, there are many thin women that want to look like the super models and thin celebrities so they engage in
17、eating disorders which leads to severe health issues and even death.How Subliminal Advertising Tries To Make You FatEffects of violence in the MediaWhen we watch Tv or a movie we usually see many images of violence and people hurting others. The problem with this is that it can become traumatic espe
18、cially in our children as we see it more and more. Our kids that are starting to grow and are shaping their personality values and beliefs can become aggressive or they can lose a sense of reality and fiction of what they are seeing.In the past years there have been some cases of kids carrying a gun
19、 at school and even hurting others with it. Those kids have been linked to excessive use of violent video games and war images.Another problem is that real war is used as a form of entertainment by the media, we should make our kids and teen aware that war is not a form of entertainment and that the
20、re is no win or lose like in video games, in real war everyone lose.How media influence public opinionAs i have said above, the media has a huge impact on society and also in public opinion. They can shape the public opinion in different ways depending of what is the objective.For example, after the
21、 attacks of 911 the media gave a huge coverage of the event and exposed Osama guilty for the attack as they were told by the authorities. This shaped the public opinion to support the war on terrorism, the same happened with the war on Iraq. The problem is that if media received un accurate informat
22、ion then the public opinion supported a wrong cause, this is the power of public opinion influence.Other ways to influence are with polls and trends, especially in political campaigns. The candidates that can pay for more tv and media exposure have more influence on public opinion and thus can recei
23、ve more votes.Constructing Public OpinionPrintShare it! Rate it: up down flag this hubCommentsRSS for comments on this Hub LIMAsays:2 years agoTHIS IS REALY COOL. GO ON sdorriansays:2 years agoVery Interesting Hub! The media shape our attitudes about everything from soap to politics. Its important f
24、or us to be aware of the impact the mass media has on each and every one of. We need to be vigilant and ask ourselves to look for opposing opinions and evaluate the facts for ourselves rather than blindly accepting the medias version of the truth.Mariasays:2 years agofor the audience mass media is s
25、ource of entertaiment, for journalists media is source of prestige and salary and for the owner media is source of profit and political influence! The biggest creator of the public opinion, is media the 7th force. It will take long time for people to understand that TV is not art. Tv is relatet do l
26、ow IQ people. According to Mihael Kunchik and Astrid Cipfel in their book Introduction in science of publishment and communications they say People are sheeps Tv is the shepard.Hovalissays:2 years agoI moved into an area recently which has TV reception problems, and I dont have cable. What this has
27、meant is Im only using my TV for DVDs at the moment. The break from advertising has been fantastic. I didnt realise what an effect it was having until it was gone. Its very easy not to think, and to let the media shape your views. Its very easy to get caught up in the emotions of whats happening, es
28、pecially when the media is cultivating those emotions to get the response they want, either consciously or subconsiously. Its harder to shake that influence. Great hub! Adam Lanquetsays:2 years agoHere are a few quotes to ponder.Our job is to give people not what they want, but what we decide they o
29、ught to have.Richard Salent, former president, CBS NewsWe are going to impose our agenda on the coverage by dealing with issues and subjects that we choose to deal with. Richard M. Cohen, Senior Producer of CBS political news.The American people will never knowingly adopt Socialism. But under the na
30、me of liberalism they will adopt every fragment of the Socialist program, until one day America will be a Socialist nation, without knowing how it happened. Norman Thomas, for many years U.S. Socialist Presidential candidate.We live in a dirty and dangerous world. There are some things the general p
31、ublic does not need to know and shouldnt. I believe democracy flourishes when the government can take legitimate steps to keep its secrets, and when the press can decide whether to print what it knows.Katherine Graham, Washington Post publisher and CFR member.glassvisagesays:2 years agoThose quotes
32、above are scary, but true. Youve just affirmed what Ive learned in my journalism program. Its all true, unfortunately. I did a senior project on the media influence on negative celebrity behavior and psyches. The media can be too powerful, thats for sure, and often not in good ways. starrwritersays:
33、2 years agoHey rayuso,Good conversation starter. It is because the media possesses so much power to influence that those in the media must be diligent about delivering news in a balanced manner that brings the story to the consumer with all sides fairly represented. Journalism is a profession like a
34、ny other and certain standards of quality and professionalism need to be maintained. Thank you for sharing your insights.Best,JoeWeddingConsultantsays:2 years agoThis is a very thought provoking hub that has been debated for years. Thanks for writing it.Gadzookssays:2 years agoWow what a great hub,
35、must have taken you ages!solarshinglessays:2 years agoVery nice, very useful, very powerful!seamussays:2 years agoI used to teach the effects of advertising to young college students. I wish they would all read this hub!Elnursays:2 years agoI fully agree that the mass media unfluences on public opin
36、ion. Moreover I want to say that the mass media influence on society, simultaneously politicians unfluence on the mass media. So politicians shaping peoples attitudes and beliefs. arooomasays:2 years agoBig fires start from a little spark This is because it includes the presentation of bad morals, t
37、empting scenes, immoral pictures, semi-nakedness, destructive speechIt .It shows people how to cheat, steal, hatch plots and commit acts of violence against others. jokasdkfjsays:2 years agonono no no no mndheathersays:2 years agoYes, I agree with your hub, it does have an impact on the society, but
38、 also there is some positiveness in it.Nadushkasays:2 years agoExcelent hub! however did you realize that all of us have just been influenced by media, again! As we read this text and each others comments we are unvoluntary forming the same opinion as exposed above. Most of us have agreed, therefore
39、 the next person reading might agree as well! Although i appreciate the different sides taken by the author, an evaluation cannot always end equally balanced and therefore leave the reader to decide himself. Instead we are just accepting an opinion already given. Hence we are again influenced by the
40、 evil Internet! bpaxmansays:2 years agoThis is really interesting. I would say that even though media is having a stronger influence. Any single media is having a smaller influence with the increible proliferation of media choices as well as one-to-one media such as twitter and other microblogging.
41、WeddingConsultantsays:2 years agoBoy this hub could even be expanded to create a BOOK, or maybe even a SERIES. Great job.bpaxmansays:2 years agoOne thing that seems to be interesting is that media is evolving to allow lay people (non-trained etc.) to influence each other. We are becoming more likely
42、 to discover news through a friend or family member than through a traditional news media. Of course, these are not disappearing and are still the main source of news, but social media allows us to by pass the interpretation of journalists more often than we could before. (Now we are subject to the
43、interpretation of the blogosphere)johnr54says:2 years agoAs my kids age, I have become more sensitive to the subtle nature that this influence takes on. Even things that seem as innocuous as Disney channel can have some subtle influence, with how the kids and the parent are portrayed and how that sh
44、apes the perceptions of a young mind.Great hub. msays:2 years agomgoodP .Indranisays:2 years agoThis articles is very good to read but if you give the questionnaire & source of information for getting all this information means it is very helpful researches to do their research wellBabinosays:17 mon
45、ths agogood informationIt hel;ped in my homework THANKS GUYS :(JohnTeosays:17 months agoHJGHN JDFBGHGNJDGNHJGcollegestudentsays:16 months agoIm writing a paper on the influence media has on society and this hub was very insightful. Thanks for posting it. Jetsonsays:16 months agoVery informative inde
46、ed. it has helped me with my school work. Thanks HubDeng Maker Thor0997says:16 months agoYou cant be writing a paper on im the one writing a paper. Muhahah Just for hits and gigeles.But on a more serious side note. It is sad when our presidency can be bought indirectly with cash.shubhamsays:15 month
47、s agothis article was very good &attractiveBlazersays:15 months agoI have discovered lately that the media has negative impacts on culture.Because of this, crepimng in is global culture which seem to be degrading different cultures. various values and traditions are becoming nonexistent.We hav to ta
48、ke a close look at the impact it is having in our culture Halemhsays:15 months agoactually this artical is very good to read. im going to use it in my essayeBoNiieeeesays:14 months agothis article was really helpful. I used some of the info to support myself in a debate. thanksCCsays:14 months agoFantastic Article! Given the massive and intensive media messages being fed to us at every turn, students need to be taught how external messages shape internal perspecti
