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1、INSTITUT FOR MARKETING, INFORMATIK OG STATISTIKHandelshjskolen i rhusJanuar 2006Videregende afstningskonomi HD(A) - Forret 2006Samlet lektionsplan for delmodul 3.1: Produktpolitik og innovationsledelse: Helle Alsted Sndergaard (HALS) og Pernille Pasgaard (PEP) 3.2: Markedskommunikation: Ole Hagh (OH
2、) og 3.3: Distribution: Lars Esbjerg (LAE)LOKALE: U214Uge/ datoLek-tionEmnePensumUnder-viser425/1/11-14Flles introduktion til Videregende AfstningskonomiHelhedssynet i markedskommunikationE 260, bind 2 og E.260, bind 3: Siggelkow (2001)Kap. 1 i Ottesen(LSES TIL FRSTE GANG)HALS/ LAE/ OH/PEP/51/2SKEMA
3、FRI AFTENINGEN UNDERVISNINGLs venligst resten af lrebogen68/211-14HelhedssynetMarkedskommunikation, markedstilbud og det stra-tegiske planlgnings-problem. Kap. 2-4, 6 og 15 og 14, s. 271-280 i OttesenE260, bind 1: Ottesen (2000), Andersen (1999), s. 5-15 og Anonymous (2004) nr. 3 og 4, Jones (2004),
4、 Duncan (1996) og Tellis (2004)OH715/211-14Teori om reklamens virkning, herunder responsfunktioner.Planlgning af markedskommunikation: Opgaver, segmenteringE260, bind 1: Chang (2004), Ehrenberg (2002) og Grunert (1996)Kap. 5-11 i OttesenOH822/211-14Planlgning af markedskommunikation (fortsat): Indho
5、lds-, media- og budskabsstrategiKap. 12-17 i OttesenE260, bind 1: Kjrhus (2000), Andersen (1999), s. 16-40, Anonymous (2004) nr. 2, og Pelsmacker (2005)OH91/311-1213-14Innovationsteori og succesfuld PUProduktudviklings-processenKap 1+3 i Trott (2005)E206, bind 2: Ernst (2002)Kap 12 i Trott (2005)E20
6、6, bind 2: Cooper (1994)Mankin (2004)HALS/PEP108/311-1213-14Samarbejde i udviklingsprocessenUdviklingsstrategier og portefljestyringKap. 15 i Trott (2005)E206, bind 2: Kahn (1996)Case DandyKap. 8+11 i Trott (2005)E206, bind 2: Cooper (1984) Englund & Graham (1999)Case DandyHALS/PEP1115/311-1213-14Ma
7、rkedsorienteret produktudviklingProduktudvikling og lringKap. 14 i Trott (2005)E206, bind 2: Narver, Slater et al. (2004), Bonner et al. (2004)Case DandyKap. 6. i Trott (2005) E206, bind 2: Calantone, Cavusgil & Zhao (2002)Corso et al (2001)HALS/PEP1322/311-14Introduktion til Distributionsmodulet:Hv
8、ad er en distributionskanal og hvorfor er de vigtige?Distribution p lande- og brancheniveauKapitel 1 og 2 i Pelton, Strutton og Lumpkin (2001)En traditionel tilgangKapitel 5 i Pelton, Strutton og Lumpkin (2001) En konstruktivistisk tilgang E206, bind 3: Porac, Thomas og Baden-Fuller (1989)LAE1429/31
9、1-14En konstruktivistisk tilgang til distribution og analyse af virksomhederHvordan opns konkurrencemssige fordele gennem kanaldesign?Esbjerg (2004)En mikrokonomisk tilgangKapitel 3 i Pelton, Strutton and Lumpkin (2001)En socio-kognitiv tilgangE206, bind 3: Smircich and Stubbart (1985)Rindova and Fo
10、mbrun (1999)LAE155/411-14RelationerHvordan og hvorfor opbygges relationer mellem virksomhederi distributionskanaler?Hvordan og hvorfor vedligeholdes relationer mellem virksomheder i distributionskanaler?Kapitel 8, 10 og 13 i Pelton, E206, bind 3: Strutton and Lumpkin (2001)Ring and Van de Ven (1994)
11、White (2000LAE2018/5Aflevering af grupperapportSenest kl. 12.00Til Doris Andersen, Institut for Marketing og Statistik, Haslegrdsvej 10, bygning D236-7/6Eksamen med udgangs-punkt i rapporterneHELE PENSUM(Foregr p Haslegrdsvej 10)Fagmodul 3 videregende afstningskonomi, HD(A)LITTERATURLISTE forret 200
12、6BgerForfatterTrott, Paul (2005)TitelInnovation Management and New Product Development, 3rd editionForlagPrentice HallForfatterOttesen, OttoTitelStrategisk ledelse av virksomhetens markedskommunikasjonForlagHandelshjskolens Forlag, Universitetsforlaget Internt undervisningsmaterialeForfatterOle Hagh
13、 (bind 1) Helle Alsted Sndergaard (bind 2),Lars Esbjerg (bind 3)TitelE260 Videregende afstningskonomi, bind 1-3Se indholdsfortegnelser bagerst i dette dokumentElektronisk mini-kompendie p CampusNetForfatterPelton, L. E., Strutton, D., & Lumpkin, J. R.TitelMarketing channels: A relationship managemen
14、t approach (Second edition).ForlagBoston: McGraw-Hill.UDDRAG af bogen SOM ELEKTRONISK MINI-KOMPENDIE:Kap. 1-6, 8-10, 13, 14 + index (s. 503 -514) (+ case 4 J.W. Thornton Ltd. fra tidligere udgave.)VIDEREGENDE AFSTNINGSKONOMIHD(A) - FORR 2006Litteraturoversigt:Ottesen, O. (2005) Strategisk ledelse af
15、 virksomhetens markedskommuni-kasjon (2 ed.). Kbenhavn : Handelshjskolens Forlag: Distribution: MunksgaardInternt undervisningsmateriale E nr. 260 bind 1 (Ole Hagh):1. Andersen, Lars Kaa and A. Vilstrup (1999) Vejen til bedre effect af reklamekronerne. Kbenhavn, Millward Brown, Danmark2. Anonymous (
16、2004a) Boosting effectiveness of magazine advertising . Copenhagen: Millward Brown3. Anonymous (2004b) Successful launch of the magazine “Her og N” in Norway. Copenhagen: Millward Brown4. Anonymous (2004c) Tatooist creates impressive results for Arla Foods. Copenhagen: Millward Brown5. Chang, C. (20
17、04) The interplay of product class knowledge and trial experience in attitude formation. Journal of Advertising, 33 (1), 83-92.6. Duncan, Tom and Clarke Caywood (1996), The Concept, Process, and Evolution og Integrated Marketing Communication, in Integrated Communication: Synergy of Persuasive Voice
18、s, Thorson and Moore, Ed.: Lawrence Erlbaum Associates7. Ehrenberg, A., Barnard, N., Kennedy, R. & Bloom;, H. (2002). Brand advertising as creative publicity. Journal of Advertising Research, 42 (4), 7-18.8. Grunert, Klaus G. (1996). Automatic and Strategic Processes in Advertising Effects. Journal
19、of Marketing, 60 (4), 88-101.9. Jones, J. P. (2004). Part I: Advertisings Relationship to Business Generally and to the Consumer, in Fables, Fashions, and Facts About Advertising. A Study of 28 Enduring Myths, John Philip Jones, Ed. London: Sage Publications, Inc.10. Kjrhus, K. & Mlgaard, T. (2000).
20、 Advertising Effectiveness Award: Sanex Bodyshampoo. In: Kern, F. & Feldthus, H. (Ed.). Reklamen til eksamen 1 (1), pp. 238-273. Kbenhavn: Brsens Forlag A/S.11. Ottesen, O. (2000). Buyer Initiative and Market Communication: Conceptual and strategic implications of buyer initiative in the market plac
21、e. Stavanger: Department of Business Administration, School of Economics, Cultural and Social Studies. Stavanger College, 1-28.12. Pelsmacker, Patrick De, Maggie Geuens, and Joeri Van den Bergh (2005), 7 Media Planning, in Foundations of Marketing Communications. A European Perspective, Patrick De P
22、elsmacker and Maggie Geuens and Joeri Van den Bergh, Eds. Essex: Pearson Education Limited.13. Tellis, Gerald J. 2004), Kapitel 2: Sweet, Secret Workings of Advertising, in Effective Advertising. Understanding When, How and Why Advertising Works, Gerald J. Tellis, Ed. London: Sage Publications Ltd.V
23、ideregende afstningskonomi HD(A) 2006Produktpolitik og innovationsledelseSupplement til lrebogen: Trott, Paul (2005), Innovation Management and New Product Development, 3rd edition, Prentice Hall. Indholdsfortegnelse til internt undervisningsmateriale E260, bind 2:1. Siggelkow, N. (2001). “Change in
24、 the presence of fit: The rise and fall, and the renaissance of Liz Claiborne” Academy of Management Journal 44,4: 838-8572. Ernst, H. (2002). “Success factors of new product development: a review of the empirical literature”. International Journal of Management Reviews 4(1): 1-39.3. Cooper, R.G. (1
25、994).Third generation new product processes. Journal of Product Innovation Management 11: 3-14.4. Mankin, E. (2004). “Is your product-development process helping or hindering innovation?” Strategy & Innovation 2,16: 8-11.5. Kahn, K. B. (1996). “Interdepartmental Integration: A definition with implic
26、ations for product development performance.” Journal of Product Innovation Management 13, 137-151.6. Cooper, R. G. (1984). The strategy-performance link in product innovation. R&D Management 14(4): 247-259.7. Englund, R. L. & Graham, R. J. (1999). “From experience: Linking projects to strategy.” Jou
27、rnal of Product Innovation Management 16, 52-64.8. Narver, J.C, S.F. Slater and D.L. MacLaclan (2004). “Responsive and proactive market orientation and new-product success.” Journal of Product Innovation Management 21: 334-347.9. Bonner, J.M. and J.O.C. Walker (2004). “Selecting influential Business
28、-to-business customers in new product development: relational embeddedness and knowledge heterogeneity considerations.” Journal of Product Innovation Management 21: 268-27610. Calantone, R. J., S. T. Cavusgil & Y. Zhao (2002). “Learning orientation, firm innovation capability, and firm performance.”
29、 Industrial Marketing Management 31, 515-524.11. Corso, M., Martini, A., Paolucci, P. & Pellegrini, L. (2001). “Knowledge management in product innovation: an interpretative review”. International journal of management reviews 3(4):341-352.12. Case Dandy r 2001/2002HDA Videregende afstningskonomi 20
30、06DistributionE nr. 260, bind 3 v/ Lars EsbjergINDHOLDSFORTEGNELSEIntroduktion- Siggelkow, N. 2001. Change in the presence of fit: The rise, the fall, and the renaissance of Liz Claiborne. Academy of Management Journal, 44(4): 838-857.En konstruktivistisk tilgang til distribution og analyse af virks
31、omheder- Esbjerg, L. 2004. Retailer buying as meaningful action: A study of how and why German food retailers buy fresh pork. PhD dissertation. Aarhus: Aarhus School of Business. Chapter 5.- Porac, J. F., Thomas, H., & Baden-Fuller, C. 1989. Competitive groups as cognitive communities: The case of t
32、he Scottish knitwear manufacturers. Journal of Management Studies, 26(4): 397-416.Hvordan opns konkurrencemssige fordele gennem kanaldesign?- Smircich, L. & Stubbart, C. 1985. Strategic management in an enacted world. Academy of Management Review, 10(4): 724-736.- Rindova, V. P. & Fombrun, C. J. (19
33、99). Constructing competitive advantage: The role of firm-constituent interactions. Strategic Management Journal 20: 691-710.Opbyggelse og vedlligeholdelse af relationer mellem virksomheder i distributionskanaler- Ring, P. S. & Van de Ven, A. H. 1994. Developmental processes of cooperative interorganizational relationships. Academy of Management Journal, 19(1): 90-118.- White, H. M. F. 2000. Buyer-supplier relationships in the UK fresh produce industry. British Food Journal, 102(1): 6-17.
