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1、功夫熊猫从符号学视角进行文化分析Kung fu PandaCulture Analysis from Semiologique ElementsAbstract: With the continuing globalization process of the whole world, China, as an ancient country, is experiencing greater strikes in several areas. Nowadays, it is impossible to resist the import of foreign cultural products
2、 and the only way to solve this problem is to do our best to spread our own splendid tradition and culture, and make the culture communication more balanced. Here we will take the movie “Kong Fu Panda” as an example to analyze and study. How could Americans make money out of them just by some conduc
3、tion? Whats the key point in this movie that get people moved? If it were done by foreigners, could it be totally “Chinese” then? Which would be the best way of our culture be well received by other culture audiences? These are what Im going to study.Key words: Kung fu Panda culture communication se
4、miologique 摘要：随着全球化在世界持续进行，中国作为一个古老的国家，在许多领域都经历着比以往更大的冲击。当今时代，想要一味抵御异国文化产品是不可能的，解决问题的唯一办法是将我们自己的传统精髓和文化发扬光大，使文化交流趋于平衡。在此我们以电影“功夫熊猫”为例进行分析研究。美国是如何仅通过组织材料就能收入不菲？这部电影让人触动之点何在？如果外国人可以做到，我们可不可以使之“中国化”呢？怎样可以让我们的文化被其他文化背景者轻松接受？这些是本文要着重考虑和解决的。关键词：功夫熊猫；文化；交流；符号学ContentsI. Definition.1A. Introduction of cultu
5、re.1B. Introduction of semiology.1C. Introduction of the movie.1II. The Aim of This Paper1III. Semiologique Elements in the Movie Kung Fu Panda.2A. The Duck2B. Master Oogway.3C. Master Shifu.4D. The great five.5E. Paul the panda6F. Other details.7G. Brief summary of semiologique elements function.7I
6、V. Popularity Analysis.8V. The Applying of Semiology.8VI. Conclusion.8A. People.8B. Machine.9C. Material.9D. Method.9E. Environment.9F. Others9Works Cited.10I. DefinitionA. Definition of cultureCulture is a system of shared beliefs, values, customs, behaviors, and artifacts that the members of a soc
7、iety use to cope with their world and with one another, and that are transmitted from generation to generation through learning. This definition includes not only patterns of behavior but also patterns of thought (shared meanings that the members of a society attach to various phenomena, natural and
8、 intellectual, including religion and ideologies), artifacts(tools, pottery, houses, machines, works of art), and the culturally transmitted skills and techniques used to make the artifacts. (Definition by Daniel Bates and Fred Plog)Culture is the deposit of knowledge, experience, beliefs, values, a
9、ttitudes, meanings, hierarchies, religion, notions of time, roles, spatial relations, concepts of the universe, and material objects acquired by a group of people in the course of generations though individual and group striving. (Definition by L. Samovar and R. Porter)（Yan 27）.B. Introduction of Se
10、miology:Semiology is a study about sign、semiosis or sign system.（Li 45）.C. Introduction of the moviePaul, a big fat panda who lives with his fathera noodle shop owner, always dreams of being a kung fu fighter and wants to see the great five.One day, Master Oogway senses that Tailang the bad tempered
11、 will be back, and planes to choose someone as a “Dragon Warrior” in order to defeat Tailang. All villagers go to look, while Paul the fat panda occasionally gets into the place and is pointed the “Dragon Warrior” by Master Oogway. Experiencing a lot of embarrassments and hardships, he finally achie
12、ves his goal and defeats Tailang, bringing peace back to the Valley of Peace.II. Introduction: The aim of this paperAccording to the statistics, the total box office income of this film has already passed 135 million，becomes the first cartoon that go beyond 100 million in mainland China.This is real
13、ly an interesting phenomenon: kung fu comes from China, panda of course is from China, too, but the movies nationality is America! Instead of be rejected, the movie seems more popular, even more Chinese than it is made by our Chinese. It is so vivid that even my mother, a middle-aged traditional Chi
14、nese woman, speaks highly of it. So, where are the features and charming points of the movie lie in? On which points do Americans do better than we do?In order to solve the problems alike, we had better study some key points such as the function of semiologique elements in culture expressing. We stu
15、dy this in order to make out which parts of this movie belong to China, and which parts are more American but could be received by the audiences without question or uncomfortable. III. Semiologique Elements in the Movie Kung fu PandaA. The Duck-Pauls FatherThe first image of Pauls father shown to us
16、 is a big fat shadow behind some pots, through which we definitely guess he is a panda, too. But then a duck pokes out his head and talks to Paul. Well, here is an American style humor: first, according to the shadow, you guess a pandas father would of course be a panda, but then you are proved to b
17、e wrong. The shadow of pots (semiologique element) intentionally makes you have the fake opinion, and then shows you the fact another way. But how can a duck be a pandas father? Leave it alone, youll find the ducks grand father is a pig! Nothing can be impossible, if it entertains people, why not? A
18、merican spirit tells you much about this.The entertaining function of American movie is very famous. And the movies always break rules, realize the most impossible things in order to catch peoples eyes and satisfy peoples curiosity. They also use some repeating actions or words to strengthen certain
19、 affects. For example, the ducks innocence and loyalty to his work are expressed by the happy-go-lucky voice and the chopsticks on his hat. There are more than 3 times when Pauls father hug Paul, at least we believe so, he is actually tie an apron to Paul-what we believes does not equal to his actua
20、l behavior- and it looks funny. If we read it in the semiologique way, tie an apron to Paul in fact means expect him to be in such a positiona cook, and reminds us Pauls background information. When Paul wants to get to the Jade Palace, the noodle car is such a heavy load that he couldnt manage, he
21、decide to take off the apron and the hatthis is a sign that he wants the more exciting life other than the way he is nowjust sells noodles, for his dream he would abandon the uniform, and his fathers expectation. So when he lights the chair tied with firework, his father appears with the apron and h
22、at he abandoned, (we could regard them as a kind of uniform on some level) he is not happy, and when it is said Tailang is coming while the scroll is blank, he is again dressed in the apron by his father the moment they greet. He almost turns blue especially when his father plans to open another res
23、taurant suitable for him, he stands there, unhappy.In contrast, our carton roles are mostly simple, dont have any special clothes or uniform, they always look flat and frank, while nowadays the audiences like something more challengeable.B. Master Oogway Master Oogway is the most mysterious characte
24、r in this movie. The way he appears is very interesting. When Master Shifu learns that Master Oogway wants to see him, he appears to be in a hurry. From his appearance we could guess how important Master Oogway is, and Master Oogways stillness compares with Shifus haste, (another feature our works l
25、acks is the compare between different roles) every sentence Master Oogway utters seems to be mysterious. All this information suggests that Master Oogway is a respectful great guy; he knows the rule of the world.The design on his back gives us some special impression. The lines twist like Chinese Lo
26、ong which stands for power, elegance and energy. According to a book Symbols and Their Meanings, twisted design in Western culture has the meaning of power, too.The walk stick also is a semiological sign. Master Oogways first appearance is standing on the top of the walk stick, and the walk stick wa
27、s used to defeat Tailang; to hold Pauls arm in order to show the villagers he is the dragon warrior; it also used to knock the secret peach tree for a peach so as to guide Paul, who is disappointed at that moment. It is a tool, but its also a sign of authority.When Master Oogway has to leave, he han
28、ds the walk stick over to Master Shifu, which stands for unfinished task and responsibility. Master Shifu uses it to get the scroll, and when Tailang comes, he pick the walk stick up and ask Master Shifu to use it to get the scroll for him. In this manner, the walk stick acts as a key or a trigger w
29、hich could link to the legendary scroll. It reminds us of the custom when a new representative is chosen, a talisman will be passed on him, usually a ring, a sword or something similar, and it could be used to get greater power. Its really seems familiar with Chinese audiences.And from the semiologi
30、que view we may notice another detailMaster Oogways voice sounded low and slow, but it reminds us of some positive feature. Old stands for experience; low stands for assurance and firmness; slow stands for steadiness and knowledge. Even if you keep your eyes closed, you can still get imagine of a wi
31、se elder master. Thats the magical function of semiologique. His elegant behavior, graceful design on his back, his powerful walk stick or his voice, all these add up to express that Master Oogway is an experienced, knowledgeable wise man. The different aspects made the character vivid and believable which could leave people a strong and reliable impression.
