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1、 HENAN UNIVERSITY OF TECHNOLOGY河南工业大学Bachelor of Business AdministrationAssignment Cover工商管理学士学位课程作业封面MODULE CODE AND NAME科目代码及名称 Module Code 科目代码： _B3_ Module Name科目名称： _ BC_ Lecturer 讲师： _ _ Section Code专业班级： _ 市营 1007_ Student ID 学生证号码： _ _ Student Name学生姓名： _ _ Announcement: I declare that this
2、assignment is ENTIRELY my independent work except where referenced. I have marked any Reference sources and am aware of programme regulations concerning plagiarism and referencing.声明：除了标明出处的引用资料之外，此作业是我独立调查完成的。文内所有引用的资料已经详细标明出处，并且我了解课程中有关抄袭及引用方面的规定。Signature 签名： Lecturer Comments 讲师评语Score 分数：Receiv
3、e Date Year/Month/Day 收到日期： TITLEOUTLIN1：The introduction of Tao bao 1.1 The situation about taobao market1.2 The detail information about taobao2：The clean out treasure storm about Tao bao in 2011 10.10 2.1 What taobao have done cause the storm?2.2 How people do to resist this change ?2.3 How gover
4、nment and taobao treat this things.2.4 What do other people think? and what taobao have done?3：My opinion and my suggestion3.1 My opinion 3.2 My suggestion 3.21 About taobao 3.22 About small and medium-sized sellers3.23 About customer4: Conclusion5:ReferenceSummaryWith the rapid development of the t
5、echnology ,shopping online is now very popular,so selling goods on line is also very popular. then taobao become popular little by little who give a platform for these sellers.now when it become strong enough it raise up its price suddenly which let a lot of small and medium -sized sellers end up th
6、eir business. so all of them organized a huge attack towards taobao on October 10,2011,which has a big influence on the society. they have no choice but in this way to express their angry, because taobao is too strong now their leaders dont listen to their ideas and their objects. so they gather tog
7、ether to express their feelings to the society hoping that it will get the attention of the society and the government who will help them fight their rights. we all know the influence of the internet ,so only in few days it have spread all over the world ,most people are having a sympathy for them a
8、nd criticize the taobao. And The ministry of commerce also said hoping the taobao will take these small and medium -sized sellers benefit into consideration and build a good order in the net society .so under the society pressure the leader of taobao Mayun finally comes to terms of these small and m
9、edium -sized sellers who have promised that it will provide 1.8 billion RMB to support these sellers development. Thus , this attack come to a conclusion. however ,this event leave people a lot of things to think.Taobao works to bring order to booming e-market The taobaos right and wrong and the fut
10、ure一：The introduction of Tao bao 1.1The situation of the taobao market With the increasing development of the network , shopping on the internet is becoming more popular ,so ,the online shopping makes the taobao very popular , therefore ,a lot of website have appeared ,the competition between them i
11、s very fierce. however ,what most people like is taobao , from the chart we can see taobao has a bigger share in the market.But not all people know what the detail information about taobao . now let me tell you something about it .1.2 The detail information about Alibaba group established Taobao in
12、May 10, 2005. At present, the results show that Tao bao is the first big network in Asia retail business circle, its goal is to create a global preferred network retail business circle. By combining the community,sociality,and other ways to increase the people viscosity who shopping on line.besides
13、it adopts the latest group e-commerce mode to let people who shopping online dont want to return during shopping time.Results show that taobaos current Business across C2C (Consumer come with an e-business website integrated with, Consumer to Consumer), B2C (Business-to-Consumer Business to Consumer
14、) two parts. After developping for six years, by the end of 2009, taobao has 170 million registered members,the registered users are still growing,according to the statistics, the transaction volume in 2009 for taobao is about 208.3 billion RMB, 2010 is even about 400 billion yuan RMB,taobao is the
15、Asian largest network retail business circle. Taobao mall combines thousands of house brands,producersto provide one-stop solution Between consumers and businesses, they promise that they will provide 100% of quality guarantee products, and they say you can return their products withine seven days f
16、or no reason and let you feel the high service of them.the taobao advocates the good faith, active, fast network business culture,what faith they always have is “goods could not be bought ,but reputation cant lost”.At the same time of building up more members in safe and effective network business p
17、latform, but also to provide more employment opportunities for Internet users. Taobao tries their best to create and advocate mutual help, relaxed and lively family atmosphere. Each people who shopping in taobao not only buy things more quickly and efficiently,but still can make more friends. In Oct
18、ober 2005, taobao announced that in the next 5 years they will create 1 million job opportunities for the society, By the end of 2009, more than 800000 people have already set up shop in taobao and realized the employment二：The clean out treasure storm about Tao bao in 2011 10.10 2.1 What taobao have
19、 done cause the storm?On October 10, 2011, tao bao mall announced its business management system has changed .it planned to improve mall stores costs. The measure maintain two things The first thing is the technology service fee will be improved to 30000 or 6000 yuan every year two class whose origi
20、nal price is only 6000 yuan. The second things is that the earnest money that the businessmen give will be adjust to 10000 to 150000 yuan every year.2.2 What sellers do to resist this change ?待添加的隐藏文字内容3 Although taobao mall have said, the purpose of improving the fee is not for the benefit of thems
21、elves or prevent some small shop from coming into the taobao mall ,the main purpose is to let the taobao mall have a more normal order and give customer a better shopping experience. Only in this way can customer enjoy the convenience of shopping on taobao mall and without the concern of being cheat
22、ed .however, the new rules are strongly objected by small and medium-sized sellers .one year the charge of 210000, the clean out treasure fundamentally force we to shut up our shop The sellers said. At 11 pm in the evening, the first batch of nearly 3000 against the new rule of clean out treasure th
23、rough the QQ and YY voice chat, then small and medium-sized sellers established the tao bao alliance . Later, these small and medium-sized sellers on tao bao mall started a large-scale attack towards including Korea all clothing shed,.on October 12, 2011 .the total number attack towards the Sally ho
24、me has reached 19420 times in a few days , Korea is up to 13985 times Seven space space is 4695 times. On October 12, 2011 at 11am ,after having attacked together seven stores of taobao mall, the clean out treasure alliance change their attack goal to taobao straight train,which ,as a result ,made t
25、he womens clothing brand of seven gege all off the shelves. At the same time, the clean out treasure alliance have gathered the YY channel online people which has exceeded 12000. In October 2011, 12 1:30, the number of the clean out treasure alliance have broken through over twenty thousand.2.3 How
26、government and taobao treat this things.On october 15,2011, in view of the public taobao mall storm, the ministry of commerce statement hoped taobao mall to take action to respond to the related businesses, especially to these small and medium-sized businesses reasonable requirements, at the same ti
27、me,they hoped the the clean out treasure alliance and medium-sized sellers must follow a legal way to express their appeal. And what they always emphasized was that no matter the company or the sellers they must express their appeal by legal means.Then at the moring on 17, the clean out treasure all
28、iance announced that they will stop some of the action.2.4 What do other people think?and what taobao have done?From this event ,we can know that it has a very big influence in society ,different people hold different ideas who have nothing with it.but unquestionably ,it has a bad effect on taobao m
29、all .so it is urgent that the relative responsible person of taobao should take some measures to clam the waters .on October 17, taobao mall announced five new policies ,they say they will delay the action of the news and promise to decrease the guaranteen fee half,and mayun has put 1.8 billion to a
30、djust the new rules.what they say is we policy idea is good, but the method need more perfect, need to communicate.from this policy we can learn that Ma yun has given up a little .but it willnot solve the problem fundamentably.三：My opinion and my suggestion 3.1 My opinion As far as im concerned ,eve
31、ry coin has two sides ,this adjustment indeed hurt many small and medium-sized sellers.becaues it happened too suddenly that many people cant accept. as we all know it is the internet that contribute to the development of the online shopping, but the system of the internet market is not so perfect .
32、however , some people think that as a businessman ,it is not necessary for mayun to help these small and medium sellars developing, words return,it is just these small and medium sellers that help the taobao develop little by little, so I think that it is necessary for mayun to carry this responsibi
33、lity. why taobao become so popular in sociality and become the biggest platform of Electronic business, the reason is that many people support and promote its webset. In my opinion , the most important thing is to think up a perfect action which can take all peoples benefit into consideration. The n
34、ew five published policies still arose many peoples angry, so taobao should continue to think a better solution. And I am sure that taobao will handle this thing well.3.2 My suggestion 3.21 : About taobao I think that taobao should build a platform for those small and medium-sized sellers .as we all
35、 know ,not all cheap goods dont have a good quality . in the society , there are many common people who havent enough money to buy the expensive clothes, so they prefer some cheap clohes .it is these small and medium-sized sellers who let the taobao mall become booming.so ,when it become successful
36、,it should not forget these sellers.so on the one hand taobao mall can raise up its price appropriately which can absolutely decrease some fake goods and let people buy things without concern of being cheated, therefore it can give taobao mall a good reputation. whats more, on the other hand when it
37、 win the benefit it also should give a platform for small and medium-sized sellers to develop, this also tell customer that the things in taobao mall is true ,or else ,it is fake. I think that if taobao can do this ,the problem will have a good end .3.22 About small and medium-sized sellers It is a
38、common sense that everything should be ordered or else the world will become disordered .things always change so we should keep in touch with the development rules and obey these roles .these small and medium-sized sellers should try their best to provide good service and goods .if taobao give you a
39、 fair platform to continue your career ,you should let them believe that you can make this market booming .only in this way can you have a mutual benefit .3.23 About customerIn terms of this event, it seems has northing with the customer, while in fact, it indeed make a difference between customer.
40、As we know, after buying goods, we are required to give a evaluation , this is very important for these sellers ,however ,some buyers give some bad evaluation even the service is very good ,which will contribute to some shop closing doors. So as a responsible customer we should judge a thing fairly
41、, may be your little mistake will cause others big lose.四：conclusion Everything has its reason to being , when the problem happened, what we should do is to take some measures to solve the problems. From the taobao event we can learn that no matter what decision you make ,you should think before act
42、 ,you should take others feeling into consideration especially those who have a big contribution to your career. Thus , on the one hand taobao really should give these small and medium-sized sellers an access to the taobao mall, and make some market rules for them to obey in order to have a ordered
43、market .on the other hand taobao can set a higher door for these branded products shop, only in this way can people let their money worthy and get satisfied food .i am sure that if taobao take measures like what I have said, it will get a good reputation in the society which ,of course, is good for
44、its development. As we all know, network will the main trend in the future , and Electronic business is now very popular ,so if taobao wants to have a further development,it must get more support from these internet users now who are very important.it is certain that if taobao have a big reputation in society ,but what they should do is to get good reputation,so if it can handle this things appropriately ,it will become more wonderful!REFERENCE1: 2:3 :4:5:6:7: 8:9:10: 11
