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1、The industry design- future master of Chinese industryWhat is the industrial design? This question caused the people which multitudinous has not involved regarding this has the understanding desire actually to have the psychology which confused, did not know should by among what kind of status, what
2、 way involvement. And what is more believed that, the industrial design is the simple packing. They cannot understand any is industry designer. They thought the designer must be the branch industry, for instance designs the toy to call toy designer, designs the furniture to call furniture designer,
3、designs the automobile to call automobile designer.Actually, the industrial design is the outward appearance design not merely. Now is cramped to the industrial design understanding very much, regards as it is the modelling design merely, therefore it must go naturally with the craft comparison, the
4、 Chinese industry designer basically all is an outward appearance modelling design. The handset sells the fire such, actually changgingis the outward appearance. The plan is others, the patent is others, we only can go to trade the color to trade the outer covering. We only are in tidy up to the pro
5、duct, do not have the solution basic question.Since the industrial design has said is in fact the Industrial Revolution peoples design. Since the Industrial Revolution appeared the big division of labor, some people study the market specially, some people study the marketing specially, some people s
6、tudy the technical development specially, some people study peoples life demand specially. This time, designed is separated, this time design was called the industrial design.The industrial design takes to the enterprise the huge benefit. The industrial design occupies the big ingredient in a produc
7、t value, not greatly easy quantification, because it is contains in inside, is a soft value, its content is the cultural value, is the national mechanism, the horizontal ability one kind manifests. The overseas some similar analogies, like US has this kind of view, certainly is not very precise: In
8、the enterprise if invested in the technical equipment renews has brought benefit, that industrial design brought the benefit was its 5 times. If invests 1,000 US dollars, brings the benefit on the equipment is 10% speech, that this 1,000 US dollars will throw the benefit which will bring to the desi
9、gn will be 780%, at least 560%, because its added value high, the profit will be high. Englands Madame Thatcher as early as had said in 20 years ago, England may not have the government, but may not not design. Englands success mainly depends on its design impetus. The industrial design is belongs t
10、o the modern industry product, the product structure, the industrial structure carries on the specialty which the plan design, innovates unceasingly. Its core is take human as the center, the design creation achievement must be able fully to adapt, satisfiedly to take human the demand. Humanitys dem
11、and never can pause on some, thus the industry is the design also is needs to redesign the specialty.The industrial design is the scientific research technology achievement transforms as the product, forms the commodity, conforms to the demand, the beneficial environmental protection core process, i
12、s the technical innovation and the knowledge innovation touchdown target, is system approach which the product, the commodity, the thing, the waste product transforms mutually. The industrial design essence is artificial thing science. Before the reform and open policy, our country basically has not
13、 formed own industrial design ability. In the modern industry product, extremely little belongs to our country to originate. Two, under the planned economy system, the product uniform purchase has exclusive selling rights, falls short of demand, is the seller market, under such historical condition,
14、 also does not need the industrial design.In the recent 20 years, our country industrial design enterprise had the very big progress. The at the beginning of 1980s, the universities, colleges and institutes start to establish the industrial design specialty, now, our country had more than 200 colleg
15、es and universities to open this specialty, some big enterprises also one after another established the industrial design department, the industrial design started in the product modelling design aspect to win initial success. As a result of the industrial design advancement, causes the enterprise p
16、roduct modelling diversification, but looked from societys overall, the industrial design still was at the early time development phase in our country, but also has not been able to like the developed country to be same, created the high benefit with extremely active productive forces industrial. Th
17、e big market concept essence is not by the modelling design primarily, but is serves the user take as this.Therefore, the industrial design true duty, is carries on the conceptual design to the new life style demand which the localization of target, the research analysis and determined from this. Th
18、is leading direction on for the work which met down had found the very good starting point. At present sells fixes production quotas the small market mechanism, the force enterprise falls into vicious circle noisy crowd , “the price war eddy current is inescapably involved. Its primary cause has not
19、 grasped industrial design this methodology, therefore has not been able in the enterprise industrial structure, in the product mix adjustment strategy and even brand , “in the quality concept, serves the customer for central the goal to take truly the enterprise profit the basic condition, but only
20、 grasps hardware , the technology, the processing quality, the advertisement, the marketing and the enterprise vivid strategy and so on these methods. Does not stress the basic market localization, the market goal variation strategy, namely did not stress the industrial design, enterprises technolog
21、ical innovation has lost the goal, created the enormous resources waste, finally, enterprises competition only paused in the low level.Cites an example to explain malpractice: The developing nation development automobile industry has two paths, one is the South Korean path, through the independent d
22、evelopment, the development nationality industry, becomes the multinational corporation the competitor; One take the Latin American nations as representative, runnings in the capital path, degenerates into the multinational corporation the dependency. But our country produces early compared to South
23、 Korea the automobile for several years, several big automobile group company is basic until now independently has not developed the passenger vehicle ability. Are increasingly many with the foreign joint capital automobile enterprise, in the world the famous multinational corporation nearly all arr
24、ived China to pool capital.Most important, uses our technology to fire our brand, carries forward the national industry to need the industrial design in the final analysis. In the independent brand time, the design will become the commercial strategy a part, the design strategy becomes the enterpris
25、e strategy the important part. Perhaps the design can create the new business model in this time.Because is too early, we are impossible to this kind of strategy industrial design understanding in extremely clearly, but some tendencies we are may estimate. One is the product image distinguishes into
26、 possibly, each brand all must have own individuality, this kind of individuality will also manifest in enterprises all product family member; Two, the design object can have the development.Its real situation and the thing equally important, the product and the service is worth taking equally. Not
27、only enterprise sales product, but also sells the service.Again to looks out into the distance the vision looks, the experience design not does not have possibly. Three, in the design method even more emphasized the team cooperation, the team members will come from a broader domain.In fact, because
28、has the special status and the function in the industrial promotion and the development, now many countries already the industrial design took the national innovation strategy the important constituent, establishes the special control section in abundance, the investment huge fund, and gives the sup
29、port in the industrial policy. England is equipped with National Design Committee, manages the nation industrial design advancement work; Japan proposed builds the nation on the basis of scientific and technical development, the design leads the way the national policy, is equipped with the design p
30、romotion hall, the design policy hall as well as the industrial promotion in the Ministry of International Trade and Industry can use in advancing this work; South Korean Government is proposed in the industrial development summary that, hoped becomes the world to 2010 to design the powerful nation.
31、Then our country if hoped can through enhance the high-tech product the added value to strengthen our comprehensive strength, then should start from the present to take the industrial design, sets up the special government control section and the profession association, and provides the capital sour
32、ce for it. Government to industrial design fund investment, also must have the special allocation, set up the fund. Under so environment, not only can develop the native place to design, but also can have the formidable rallying point to attract more international resourcesProduct shape and form of
33、industrial design of the MoldForewordProducts as a form of transmission of the first elements of product information, it enables the internal product quality, organization, structure, contents and other essential factors for the increase in external appearance, and through visual and to create a phy
34、sical and psychological process. And feel, composition, structure, texture, color, space, function, and so closely linked to shape is the product of physical material, product modeling refers to the appearance products, state means products can be felt with the appearance of intelligence and express
35、ion, Products also be interpreted as the appearance of expression factors.For designers, the final design of its entities will be present form, that is, through creative visualization, with sketches, maps and product structure model form of physical performance, achieve their design intent of the pu
36、rpose of reproduction. Therefore, a certain sense, industrial design as art and design and be aware of the existence of a form to activities. - Construction of the building is the United States, and the product shape design and engineering by the structure, materials, production conditions, and many
37、 other restrictions, only the contemporary industrial designers in a higher level of integration of science and technology and the arts, to create a variable and Diversification of productsorideas. Industrial designers often use language to shape the unique form of product design, product use and th
38、e specific shape to the outside world to convey their ideas and concepts. Designers only accurately grasp the shape and state of relations and to achieve the widely shared sentiment.Products form the basic elementsModern products are generally gives people two kinds of information transmission, a kn
39、owledge that is rational, often referred to as the products features, materials, technology, products is the basis for the other is emotional, such as product modeling, Color, use, the more products and generate the form. From a technical point of view of aesthetics, good industrial design should be
40、 the first to bring users the best solution for the problem. Product design is based on this and start the convergence of technology, materials, technology and other achievements of a harmonious system of the United States. Product design is different from pure Visual Arts. Pure Visual Arts to pursu
41、e purely sentimental United States, there may be natural, can also be produced by the artists inspiration. As the product design must meet the users needs, a technology solutions. It can be said that product design needs a rational logical thinking to guide the image of emotional thinking, to provid
42、e a solution as the standard, it is impossible to arbitrary Tianmaxingkong play. Products form the United States is no longer just a visual experience, it should be embodied in products and user interaction, and not just an achievement. Product Design through the shape, color, of the three major ele
43、ments to the user to the aesthetic impact.1, shape - space form and the integration of Visual ArtsCreate a theme is an important aspect of products, mainly through the scale, shape, proportion and level of relations between the psychological experience of the impact, allows users to have a sense of
44、ownership, a sense of achievement, friendliness, while also creating the necessary environment to create an atmosphere Exaggerated, subtle and interesting, cheerful, relaxed and mysterious, and so different from the psychological and emotional. For example, the symmetryorrectangular space to show th
45、at stringent, to create a solemn, quiet, elegant and clean atmosphere; round and oval to show tolerance, to create a successful, live for the atmosphere to create a free dynamic curve shape is conducive to Create a warm, free and cordial atmosphere. In particular, freedom of the people more attracti
46、ve, and its freedom-and more natural, more live atmosphere and create the space for the rich rhythm, rhythm and beauty. Fluent in both soft curve in the band just as well have to do is take, Zhang Chi, fully able to meet modern design pursued by the simplicity and sense of rhythm. Curve shape by the
47、 lively effect make it easier to feel the power of life and inspire viewers resonate. Use of incomplete, variability and other means for creating a modeling era, the theme of avant-garde. Incomplete are incomplete the United States and incomplete form of combination will have the effect of magic, pe
48、ople with great visual impact and sense of avant-garde art. Visual Arts performance of soliciting input to the space Modal, such as the amount of change, material changes, changes in color, shapeorexaggerated the association, can arouse peoples attention. All of its products only through external mo
49、rphological characteristics, can become objects and the use of cognitive object, play to their functions.Through product shape indicative of certain characteristics, suggesting that people use the product, mode of operation. Through modeling of the form similar to the advance and retreat as Cai Zhidao knife button design for the thumb of negative convex shape and design of tendons, not only for the advance and retreat
