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1、With regard to the status quo of Chinas tourism industry and Countermeasures of E-Commerce Paper Keywords travel e-commerce Countermeasures Abstract Tourism is the most suitable e-business models are considered one of the areas. Tourism development of electronic commerce can not only reduce costs, g
2、enerate new profit growth point, but also can enhance the competitiveness of enterprises, the paper analyzes the status of Chinas tourism industry to start e-commerce to explore the development of tourism e-commerce solutions. Tourism e-commerce is to network as the main body for tourism information
3、 database, e-commerce bank-based, using the most advanced electronic means to the operation of tourism and its distribution system business system. While in China, travel e-commerce is not perfect, but in the course of implementation there have been many problems, but the travel e-commerce is an irr
4、eversible trend, which will replace the traditional travel management. 1, the tourism industry the advantages of e-commerce (A) For tourism businesses to conduct e-commerce advantages: 1 tourist enterprises reduce operating costs. First of all, to reduce the cost of business information exchange. In
5、ter-enterprise communication and exchange is the formation of relationships between enterprises based on open e-tourism enterprises, by means of Internet can be easily networked with other enterprises to establish business connections. And this network-type business relationships between enterprises
6、 created as a direct effect is to reduce the cost of the exchange of information businesses. Second, to reduce business transaction costs. A major advantage of e-commerce is the ability to save transaction costs. According to Internet research and development center issued by China E-Commerce Index,
7、 The calculation results show that the e-commerce than traditional transactions cost savings of 11.61% and 9.34% of the time. 2 e-commerce for tourism enterprises to provide a new and efficient information dissemination media and sales channels. Travel can be attractions characteristics, cultural la
8、ndscape, service facilities and traffic conditions so as to make into a graphic way of audio-visual interface for browsing the Internet in different languages, home page for consumers to navigate a global scale; the use of e-mail sent to specific customers targeted information and improve the accept
9、ance rate of information. E-commerce, compared with previous types of advertising, the cost more affordable, to travel agencies to provide a more efficient market information. E-commerce online ordering through e-mail to achieve improved speed and efficiency of payment. The use of e-commerce process
10、es recorded in a variety of information, business managers can more accurately conduct a market survey and control the entire transaction process involved in human, financial, material, coordination and management of enterprises and between enterprises and customers, as well as various internal ende
11、avor. 3 travel e-commerce there is no logistics constraints. The tourism industry itself is not based on barter-based industries, the tourism industry the demand side, the tourists buying an experience; from the supply side, the tourism enterprises to provide various services in order to win the rev
12、enue, does not involve any physical exchange. This is done in-kind businesses operating in more than up to save a lot of worries. From the tourism industry characteristics point of view, tourism is more suitable for developing e-commerce, e-commerce related to information flow, capital flow and logi
13、stics, coordinate and integrate the issues, they are not involved in the tourism industry to complex logistics, funds can also be Online settlement payments directly. Tourism product than the physical form of the product has a clear advantage, its production and sales process is completed in the ser
14、vice process, while tourism product is to food, shelter, transportation, travel, shopping, entertainment and other product information together to convey to those in the crowd travel demand, tourism product sales process is actually the product of information transfer process. (B) For consumers, the
15、 travel e-commerce advantages: 1 convenience. Travel e-commerce can offer consumers a comprehensive destination information, to provide the destination preview and provide reference information for decision-making; In addition we can also use the brand strengths and third-party certification, settle
16、ment services, the credibility of the problems; also break time and space boundaries to provide consumers with all-weather, cross-boundary services. 2 preferential. Tourism e-commerce is to save the cost of information searching an important way. Tourism Internet intervention significantly reduce th
17、e search costs of information, so that tourists directly from the tourist destinations and related businesses to get more and more useful information, so that tourists have more choices at the same time, this is one of many Tourism Internet social basis of popular tourist destination. Tourism e-comm
18、erce provides competitive prices, thus bringing benefits to consumers. At the same time travel service company not only to provide consumers at any time to complete the booking ticketing service, also offers a large number of discounts and preferential policies in order to bring tangible benefits to
19、 consumers. 3 personalization. With the increase in consumption levels and the accelerated pace of life, team style, rush, rush form of tourism itinerary can no longer meet the requirements, more and more consumers are seeking comfort, freedom of personalized travel. Travel e-commerce through a netw
20、ork of two-way communication role in providing personalized custom travel services to satisfy peoples consumption patterns change, to customize the itinerary, self-service prices for the main features of the online travel will become the dominant way people travel. Second, Chinas tourism industry th
21、e status of e-commerce (1) Tourism business sites too small, the low level of overall development of tourism e-commerce Currently, Chinas travel service Web sites related to nearly 1000, but it can integrate tourism in six major elements - food, transportation, housing, travel, shopping and entertai
22、nment and to provide them with a personalized, information, season of travel products, travel Business Website too little. Due to lack of professional resources in the back support, the domestic release a number of tourist information sites, but the Travel and Tourism site is very limited, the real
23、e-commerce sites can achieve even less. Most sites basically stay in a simple tourist routes, tourist information, attractions introduction, tour travel information such as the release of common sense, travel information update is not timely, can not be closely integrated with the market can not pro
24、vide adequate tourism information. As the travel and tourism business website of resources out of touch, did not attract many tourists, difficult to create a true sense of the tourism business. Tourism e-commerce in China started late, recognizing the importance of e-commerce development of tourism
25、enterprises are not many, many businesses are still watching and waiting. The forefront in the use of a small number of e-tourism enterprises, due to the e-business macro-environment was not mature limitation, e-commerce functions are mostly stuck in the lower stage, it is unable to meet the true se
26、nse of the online transactions, Internet and Tourism the difficulty of achieving effective docking, of course, can not create a genuine travel e-commerce. (B) transactions on the safety of e-business development affecting a major factor in tourism As the Internets rapid popularity, tourism, e-commer
27、ce has attracted wide attention, is considered the future of IT industrys most promising new growth spots. However, in an open network, processing transactions, how to ensure the security of data transfer can become a popular tourist e-commerce, one of the most important factors. Travel research com
28、pany had carried out the prospects of e-commerce applications online survey, when asked why not buy online, the vast majority of the problem is fear of hackers attacks resulting in loss of credit card information. Therefore, some people were worried about security issues and refuse to use travel e-c
29、ommerce, security has become a tourism e-commerce development in the biggest obstacle. (C) The travel site services single, can not meet the needs of individual tourism Many travel sites in the planning of the tourism industry due to the lack of a comprehensive and profound understanding of the fail
30、ure to identify the entry point, the lack of features and selling point, often copy the sites existing model of abroad, the result is identical content, redundant construction in a serious problem , neither the formation of scale, on-line promotions, the success rate of booking again very low, singl
31、e-service items, tourist routes, attractions introduction and on-line booking, booking, car rental and other modules become almost fixed content, and less involved in tourism circuit design, self-help travel arrangements, on-line virtual reality tour and other projects. Web site update slow and unab
32、le to attract tourists. Site targeting a narrow face and can not for the tourists all over the world, and even can not eliminate the language and cultural differences. In addition, my travel site is still in its information services to the dynamic interaction of transition, is yet to come through th
33、e network to provide personalized travel products and services site. Online travel services is currently small, most domestic travel sites for the services provided is limited to FIT booking, reservation, rarely provide tourist routes design, self-help services such as travel arrangements and can no
34、t meet individual travel needs, be able to provide interactive travel services is very few. Third, measures of e-commerce development of Chinas tourism industry (A) The Government actively support and build the tourism e-commerce platform Tourism is the government-led industry, government department
35、s should be at the macro aspects of e-business applications to become the organizers of the tourism industry from the fields of tourism to support the development of electronic commerce, improve the tourism e-commerce software and hardware environment and legal environment for . That the reduction o
36、f access fees as a breakthrough, using taxation rates as a lever to promote tourism e-business. At the same time strengthening the Internets infrastructure as soon as possible in the country and broadband Internet access. Secondly, we must accelerate the development, refinement and amendment of trav
37、el e-commerce-related policies and laws to remove constraints tourism e-commerce development policy and system bottlenecks. April 1, 2005 onwards, Chinas first electronic signature law, the official implementation of the electronic signature law was tabled, a large extent solve the e-commerce bottle
38、neck problems, thus enhancing the security of online transactions and effectiveness. Let our e-commerce activity was completely protected by law. From 2002 onwards the implementation of the National Tourism Information Engineering - the Golden Journey Project to build destination marketing system as
39、 part of the development of e-business focus, plans to Tourism destination marketing system into the Information Age China Tourism destination for domestic and international publicity, promotion and services, an important means. The system will be the State - Province - City - tourist attractions /
40、Enterprise multi-layer structure design, various levels of travel destination information and orderly organization, and level-up summary. Industry associations should also play an important role in promoting the establishment of the operation should standardize and guide the work of tourism enterpri
41、ses improve e-commerce. Reposted elsewhere in the paper for free download http:/ (B) changing the traditional concept of tourism enterprises to achieve integration of resources to conduct personalized services Traditional tourism enterprises and emerging integration between the tourist sites and str
42、ategic alliances is the general trend is Chinas traditional tourism enterprises and tourism websites with the common way to a new growth point. In the tourism e-commerce website development, than the most constrained resource integration issues, travel tourism industry must rely on the traditional r
43、ich resources, huge customer base have vitality, because the scope of the tourism industry is too broad, including travel agents, scenic areas, catering, transport, and other services. Different business areas or between enterprises of different sizes of travel, tourism businesses and related sites,
44、 different styles of travel sites between the reorganization of complementary advantages, enhance the competitiveness of tourism enterprises. To strengthen the tourism-related enterprise information construction, modern travel sites only by relying on traditional resources can be solid. Tourism e-co
45、mmerce development of Chinas ultimate beneficiaries of tourism enterprises, tourism enterprises should therefore play an important role in e-commerce. Tourism enterprises is only to change the traditional marketing concepts, an active Internet access, to establish their own internal business process
46、es and management information systems, and a high degree of convergence and the Internet to build an electronic distribution system for the agents and the tourist-oriented online marketing system, creating to consolidate and develop their own brands, in order to achieve economies of scale and networ
47、k operations. The travel site links to each other and with all levels of government web link, and international and domestic well-known search engine, links, e-commerce sites with the domestic large-scale tourism cooperation and to carry out chain management, design tourist products lines, prominent
48、 features. Travel Network and home should be designed illustrations, lively, attractive, and the information content should be as accurate as possible, detailed attention to fashion culture, and to adapt to market demand. In addition, the individual tourism products more and more popular, the bigges
49、t advantage of personalized services is that businessmen can be targeted promotions, to provide customers with satisfactory alternatives. This requires a comprehensive collection, extraction and integration of the different characteristics of consumer demand, and then that information should be broken down, and provide the appropriate products and serv
