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1、前 言根据对* 市场的初步调查，研究分析。在目前的* 市场，精品饰物尤其是青年女性的各种饰品销售还处在一个无规模、档次低、价格混乱、品项单一的状态。而随着人们生活水平的日益提高，各种精致饰品的不断出现，极大的吸引了广大的女性消费者，而在其他城市，精品饰物虽然品项齐全，琳琅满目，但也只限于单店无规模的经营，无统一管理。在市场占有率上也是各居一方，营业额较低。鉴于对各地市场的调查分析发现，在*市场如开展有规模、有计划的精品饰物销售，可在当地小饰品销售行业中异军突起，以全新的经营模式迅速占领市场。获得高额利润创造品牌形象。一、 销售实体：“艾客”精品饰物连锁店公司全部开展连锁（加盟）形式，在市内主要
2、区域选择店址之所以取公司名称为“艾客”意义包含如下：1）“艾客”有谐音“爱客”即关爱顾客之意；2）“艾客”两字均为前舌音，发音简单清晰，容易记忆并给人以活泼清新、爽洁之感，形成深刻的印象。1、 店址要求：面积：2050平米之间；地址：市内闹市区如： 等市内大型商场如： 等其他： 店铺必须临街有较大的门窗店面门窗统一装修格式形成连锁店的企业形象。店面装饰图见附件二、 管理模式：1、 人事制度：1）、组织架构：总经理助理（总务）销售经理 采购经理 财务经理店 销 团 采 会 库 出长 售 购 购 计 存 纳代 销 代 主 主 主 表 售 表 管 管 管2）、各项制度（薪资、考勤、福利）.略.2、财
3、务制度（资金管理、资金使用、库存、各类请款、报销制度等）.略.3、 营制度1）、采购进货管理规定.略.2）、各店配货管理规定.略.3）、各店销售、库存、损耗管理规定.略.4）、各店考勤营业时间管理规定.略.三、公司投资发展方向第一阶段：展店、宣传期第二阶段：稳固市场份额，提升企业知名度第三阶段：联营、加盟并存，扩大投资范围1、 第一阶段：展店、宣传期此阶段是公司初创时期，首要工作是新店选址迅速开店。新店的宣传是极为重要的，在新店开业之即因为是一家店，不需做太多的媒体宣传，但要注重店面的商品促销、服务促销。A、 商品促销：选择10种小商品进行特价销售或开展买赠销售，在价格上要标明特价时段，制造抢
4、购氛围。B、 服务促销：精品饰物的销售主要是一些应季的商品，换季较快单价较低，故需有固定的顾客群，在服务上也是要求严格以优质的服务、新颖的商品、低廉的价格吸引消费者加入“艾客”之家感受星级服务。促销活动一：优惠卡（长期行为）建立“艾客”优惠卡，该卡也是“艾客”会员卡的一种，其目的是给予一次性消费达一定金额后赠送的优惠卡，凭卡下次购物时可享受95折优惠，只可使用一次。促销活动二：会员卡（长期行为）凭“艾客”的购物小票（月消费在300元以上）及五个以上“艾客”首饰包即可办理“艾客VIP”会员卡，持“会员卡”的顾客可享受“艾客”商品全部9折（除特价商品）促销活动三：服务形象（企业形象）“艾客”公司是
5、连锁店的经营模式，在服务上也是采取统一的格式：1）、工作人员的服装：统一的员工服装：销售代表的服装分两季，夏季以绿色为主秋季以红色为主。（样图见附件）店长的服装：为藏蓝色西服套装2）、工作人员标示：全部员工带牌上岗（样图见附件）3）、商品包装：使用“艾客”形象装饰袋统一规格：中小型袋以塑料质地的为主；大型袋以纸品质地为主。4）、公司标语：“艾客、享受生活每一刻”“唯美体现、尽在艾客”2、 第二阶段：.略.3、 第三阶段：.略.四、初期费用投入1、 店铺租赁费：2、 店面装修费：3、 货款：4、 人员工资；5、 耗材费：（包装袋、工牌、会员卡）6、 POS机：7、 服装费：8、 其它费用；待添加
6、的隐藏文字内容2.完. Editors note: Judson Jones is a meteorologist, journalist and photographer. He has freelanced with CNN for four years, covering severe weather from tornadoes to typhoons. Follow him on Twitter: jnjonesjr (CNN) - I will always wonder what it was like to huddle around a shortwave radio and
7、 through the crackling static from space hear the faint beeps of the worlds first satellite - Sputnik. I also missed watching Neil Armstrong step foot on the moon and the first space shuttle take off for the stars. Those events were way before my time.As a kid, I was fascinated with what goes on in
8、the sky, and when NASA pulled the plug on the shuttle program I was heartbroken. Yet the privatized space race has renewed my childhood dreams to reach for the stars.As a meteorologist, Ive still seen many important weather and space events, but right now, if you were sitting next to me, youd hear m
9、y foot tapping rapidly under my desk. Im anxious for the next one: a space capsule hanging from a crane in the New Mexico desert.Its like the set for a George Lucas movie floating to the edge of space.You and I will have the chance to watch a man take a leap into an unimaginable free fall from the e
10、dge of space - live.The (lack of) air up there Watch man jump from 96,000 feet Tuesday, I sat at work glued to the live stream of the Red Bull Stratos Mission. I watched the balloons positioned at different altitudes in the sky to test the winds, knowing that if they would just line up in a vertical
11、 straight line we would be go for launch.I feel this mission was created for me because I am also a journalist and a photographer, but above all I live for taking a leap of faith - the feeling of pushing the envelope into uncharted territory.The guy who is going to do this, Felix Baumgartner, must h
12、ave that same feeling, at a level I will never reach. However, it did not stop me from feeling his pain when a gust of swirling wind kicked up and twisted the partially filled balloon that would take him to the upper end of our atmosphere. As soon as the 40-acre balloon, with skin no thicker than a
13、dry cleaning bag, scraped the ground I knew it was over.How claustrophobia almost grounded supersonic skydiverWith each twist, you could see the wrinkles of disappointment on the face of the current record holder and capcom (capsule communications), Col. Joe Kittinger. He hung his head low in missio
14、n control as he told Baumgartner the disappointing news: Mission aborted.The supersonic descent could happen as early as Sunday.The weather plays an important role in this mission. Starting at the ground, conditions have to be very calm - winds less than 2 mph, with no precipitation or humidity and
15、limited cloud cover. The balloon, with capsule attached, will move through the lower level of the atmosphere (the troposphere) where our day-to-day weather lives. It will climb higher than the tip of Mount Everest (5.5 miles/8.85 kilometers), drifting even higher than the cruising altitude of commer
16、cial airliners (5.6 miles/9.17 kilometers) and into the stratosphere. As he crosses the boundary layer (called the tropopause), he can expect a lot of turbulence.The balloon will slowly drift to the edge of space at 120,000 feet (22.7 miles/36.53 kilometers). Here, Fearless Felix will unclip. He wil
17、l roll back the door.Then, I would assume, he will slowly step out onto something resembling an Olympic diving platform.Below, the Earth becomes the concrete bottom of a swimming pool that he wants to land on, but not too hard. Still, hell be traveling fast, so despite the distance, it will not be l
18、ike diving into the deep end of a pool. It will be like he is diving into the shallow end.Skydiver preps for the big jumpWhen he jumps, he is expected to reach the speed of sound - 690 mph (1,110 kph) - in less than 40 seconds. Like hitting the top of the water, he will begin to slow as he approache
19、s the more dense air closer to Earth. But this will not be enough to stop him completely.If he goes too fast or spins out of control, he has a stabilization parachute that can be deployed to slow him down. His team hopes its not needed. Instead, he plans to deploy his 270-square-foot (25-square-mete
20、r) main chute at an altitude of around 5,000 feet (1,524 meters).In order to deploy this chute successfully, he will have to slow to 172 mph (277 kph). He will have a reserve parachute that will open automatically if he loses consciousness at mach speeds.Even if everything goes as planned, it wont.
21、Baumgartner still will free fall at a speed that would cause you and me to pass out, and no parachute is guaranteed to work higher than 25,000 feet (7,620 meters).It might not be the moon, but Kittinger free fell from 102,800 feet in 1960 - at the dawn of an infamous space race that captured the hearts of many. Baumgartner will attempt to break that record, a feat that boggles the mind. This is one of those monumental moments I will always remember, because there is no way Id miss this.
