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1、企业管理资源中心商业经营项目投资可行性报告（模板）NOV 08, 2003目 录目 录2第一章 商业经营项目的市场分析41.1国内商业经营项目市场41.1.1供给市场41.1.2需求市场41.1.3供求分析41.2青岛商业经营项目市场41.2.1供给市场41.2.2需求市场51.2.3供求分析51.3商业经营项目的市场前景分析5第二章 市场定位52.1商业经营项目的市场定位52.2商业经营项目的目标客户5第三章 商业经营项目的SWOT分析53.1优势与劣势53.1.1优势63.1.2劣势63.2机会与风险63.2.1机会63.2.2风险63.2.3风险规避6第四章 投资收益分析6第五章 商业经
2、营项目规划75.1选址75.1.1选址要求75.1.2目标地址75.2视觉识别系统75.2.1店面及大堂布置75.2.2核心卖点的表现形式75.3功能配套85.3.1配套一85.3.2配套二85.3.3配套三85.3.4配套四8第六章 整合营销规划96.1经营项目96.1.1项目一96.1.2项目二96.1.3项目三96.1.4项目四96.2经营方式96.2.1方式一96.2.2方式二96.2.3方式三10第七章 核心价值体系107.1品牌的培养和连锁经营的方向107.1.1品牌的培养107.1.2品牌连锁107.2资源整合平台107.2.1资源整合107.1.2战略结盟10 第一章 商业经营
3、项目的市场分析1.1国内商业经营项目市场1.1.1供给市场正文。1.1.2需求市场正文。1.1.3供求分析正文。1.2青岛商业经营项目市场1.2.1供给市场正文。1.2.2需求市场正文。1.2.3供求分析正文。1.3商业经营项目的市场前景分析第二章 市场定位2.1商业经营项目的市场定位正文。2.2商业经营项目的目标客户正文。第三章 商业经营项目的SWOT分析3.1优势与劣势正文。3.1.1优势正文。3.1.2劣势正文。3.2机会与风险正文。3.2.1机会正文。3.2.2风险正文。3.2.3风险规避正文。第四章 投资收益分析第五章 商业经营项目规划5.1选址正文。5.1.1选址要求1. 地理位置
4、2. 交通条件1） 良好的路况。正文正文。2） 便捷的交通网络。3） 充足的停车场。3. 环境5.1.2目标地址5.2视觉识别系统正文。5.2.1店面及大堂布置5.2.2核心卖点的表现形式正文。5.3功能配套正文。5.3.1配套一正文。5.3.2配套二正文。5.3.3配套三正文。5.3.4配套四正文。第六章 整合营销规划6.1经营项目正文。6.1.1项目一正文。6.1.2项目二6.1.3项目三待添加的隐藏文字内容26.1.4项目四6.2经营方式正文。6.2.1方式一正文。6.2.2方式二6.2.3方式三第七章 核心价值体系7.1品牌的培养和连锁经营的方向正文。7.1.1品牌的培养7.1.2品牌
5、连锁7.2资源整合平台正文。7.2.1资源整合7.1.2战略结盟Editors note: Judson Jones is a meteorologist, journalist and photographer. He has freelanced with CNN for four years, covering severe weather from tornadoes to typhoons. Follow him on Twitter: jnjonesjr (CNN) - I will always wonder what it was like to huddle around a
6、 shortwave radio and through the crackling static from space hear the faint beeps of the worlds first satellite - Sputnik. I also missed watching Neil Armstrong step foot on the moon and the first space shuttle take off for the stars. Those events were way before my time.As a kid, I was fascinated w
7、ith what goes on in the sky, and when NASA pulled the plug on the shuttle program I was heartbroken. Yet the privatized space race has renewed my childhood dreams to reach for the stars.As a meteorologist, Ive still seen many important weather and space events, but right now, if you were sitting nex
8、t to me, youd hear my foot tapping rapidly under my desk. Im anxious for the next one: a space capsule hanging from a crane in the New Mexico desert.Its like the set for a George Lucas movie floating to the edge of space.You and I will have the chance to watch a man take a leap into an unimaginable
9、free fall from the edge of space - live.The (lack of) air up there Watch man jump from 96,000 feet Tuesday, I sat at work glued to the live stream of the Red Bull Stratos Mission. I watched the balloons positioned at different altitudes in the sky to test the winds, knowing that if they would just l
10、ine up in a vertical straight line we would be go for launch.I feel this mission was created for me because I am also a journalist and a photographer, but above all I live for taking a leap of faith - the feeling of pushing the envelope into uncharted territory.The guy who is going to do this, Felix
11、 Baumgartner, must have that same feeling, at a level I will never reach. However, it did not stop me from feeling his pain when a gust of swirling wind kicked up and twisted the partially filled balloon that would take him to the upper end of our atmosphere. As soon as the 40-acre balloon, with ski
12、n no thicker than a dry cleaning bag, scraped the ground I knew it was over.How claustrophobia almost grounded supersonic skydiverWith each twist, you could see the wrinkles of disappointment on the face of the current record holder and capcom (capsule communications), Col. Joe Kittinger. He hung hi
13、s head low in mission control as he told Baumgartner the disappointing news: Mission aborted.The supersonic descent could happen as early as Sunday.The weather plays an important role in this mission. Starting at the ground, conditions have to be very calm - winds less than 2 mph, with no precipitat
14、ion or humidity and limited cloud cover. The balloon, with capsule attached, will move through the lower level of the atmosphere (the troposphere) where our day-to-day weather lives. It will climb higher than the tip of Mount Everest (5.5 miles/8.85 kilometers), drifting even higher than the cruisin
15、g altitude of commercial airliners (5.6 miles/9.17 kilometers) and into the stratosphere. As he crosses the boundary layer (called the tropopause), he can expect a lot of turbulence.The balloon will slowly drift to the edge of space at 120,000 feet (22.7 miles/36.53 kilometers). Here, Fearless Felix
16、 will unclip. He will roll back the door.Then, I would assume, he will slowly step out onto something resembling an Olympic diving platform.Below, the Earth becomes the concrete bottom of a swimming pool that he wants to land on, but not too hard. Still, hell be traveling fast, so despite the distan
17、ce, it will not be like diving into the deep end of a pool. It will be like he is diving into the shallow end.Skydiver preps for the big jumpWhen he jumps, he is expected to reach the speed of sound - 690 mph (1,110 kph) - in less than 40 seconds. Like hitting the top of the water, he will begin to
18、slow as he approaches the more dense air closer to Earth. But this will not be enough to stop him completely.If he goes too fast or spins out of control, he has a stabilization parachute that can be deployed to slow him down. His team hopes its not needed. Instead, he plans to deploy his 270-square-
19、foot (25-square-meter) main chute at an altitude of around 5,000 feet (1,524 meters).In order to deploy this chute successfully, he will have to slow to 172 mph (277 kph). He will have a reserve parachute that will open automatically if he loses consciousness at mach speeds.Even if everything goes a
20、s planned, it wont. Baumgartner still will free fall at a speed that would cause you and me to pass out, and no parachute is guaranteed to work higher than 25,000 feet (7,620 meters).It might not be the moon, but Kittinger free fell from 102,800 feet in 1960 - at the dawn of an infamous space race that captured the hearts of many. Baumgartner will attempt to break that record, a feat that boggles the mind. This is one of those monumental moments I will always remember, because there is no way Id miss this.
