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1、电子商务导论 选择题Chapter One 1) The process of buying, selling, or exchanging products, services, or information via the computer best defines A) electronic collaboration. B) electronic commerce. C) Tweeting. D) cyber sales. 2) A broader definition of EC that includes not just the buying and selling of goo
2、ds and services, but also servicing customers, collaborating with business partners, and conducting electronic transactions within an organization best defines A) e-business. B) e-tailing. C) e-collaboration. D) cyber business. 3) EC can take several forms depending on the degree of digitization of
3、the following three dimensions: A) the product or service sold, the process, and the delivery method. B) the business process, the collaboration, and the transaction. C) the payment method, the delivery method, and the production method. D) the marketing channel, the agent, and the collaboration met
4、hod. 4) Old-economy organizations that perform their primary business offline, selling physical products by means of physical agents best defines A) click-and-mortar organizations. B) pure-play organizations. C) classic commerce organizations. D) brick-and-mortar organizations. 5) A network that use
5、s the Internet to link multiple intranets best defines A) corporate net. B) collaboration network. C) extranet. D) relational network. 6) Dell collaborating electronically with its partners and providing customer service online is an example of A) B2C. B) e-CRM. C) C2B. D) B2B2C. 7) Electronic comme
6、rce applications include A) direct marketing. B) online banking. C) m-commerce. D) all of the above. 8) The e-commerce model in which all of the participants are businesses or other organizations is called 1 A) business-to-consumer. B) business-to-business. C) business-to-business-to-consumer. D) co
7、nsumer-to-consumer. 9) The e-commerce model in which a business provides some product or service to a client business that maintains its own customers is called A) business-to-consumer. B) business-to-business. C) business-to-business-to-consumer. D) consumer-to-consumer. 10) Ebay auctions are mostl
8、y A) business-to-employees. B) consumer-to-business. C) business-to-consumer. D) consumer-to-consumer. 11) The second generation of Internet-based services that lets people collaborate and share information online in new ways, such as social networking sites, wikis, communication tools, and folksono
9、mies best defines A) Wii. B) Web 2.0. C) EC 2.0. D) SNS2. 12) A category of Internet applications that helps connect friends, business partners, or individuals with specific interests by providing free services such as photo presentation, e-mail, blogging, and so on using a variety of tools best des
10、cribes A) social networking. B) public networking. C) intranet. D) extranet. 13) Using Web 2.0 tools, companies can A) encourage consumers to rate and comment on products. B) allow consumers to create their own topic areas and build communities. C) provide incentives such as sweepstakes and contests
11、 for customers to get involved in new product or service design and marketing campaigns. D) do all of the above. 14) A _ is a companys method of doing business to generate revenue to sustain itself. A) marketing strategy B) business model C) value chain D) business plan 15) According to the _ revenu
12、e model, customers pay a fixed amount, usually monthly, to receive some type of service. 2 A) subscription fees B) transaction fees C) advertising fees D) affiliate fees 16) Which of the following is not a major revenue model? A) attributive fee B) sales C) transaction fees D) subscription fees 17)
13、According to the _ revenue model, companies receive commissions for referring customers to others EC Web sites. A) advertising fees B) subscription fees C) affiliate fees D) transaction fees 18) Large private organizational buyers and government agencies make large-volume or large-value purchases th
14、rough _, also known as reverse auctions. A) electronic tendering systems B) online direct marketing C) name-your-own-price models D) viral marketing 19) According to the _, an organization can increase brand awareness or even generate sales by Web-based word-of-mouth marketing or promoting a product
15、 or service to other people. A) electronic tendering systems model B) online direct marketing model C) name-your-own-price models D) viral marketing model 20) Benefits of e-commerce to customers include A) ubiquity. B) instant delivery. C) no sales tax. D) all of the above. Chapter Two 1) Each of th
16、e following is a main function of traditional and electronic markets except A) matching buyers and sellers. B) facilitating the exchange of information, goods, services, and payments associated with market transactions. C) financing the transformation of raw materials into finished products. D) prov
17、iding an institutional infrastructure, such as a legal and regulatory framework that enables the efficient functioning of the market. 3 2) The portion of an e-sellers business through which customers interact, including the sellers portal, electronic catalogs, shopping cart, and payment gateway is t
18、he A) front end of the business. B) back end of the business. C) infrastructure for the business. D) intermediary in the business. 3) Activities related to order aggregation and fulfillment, inventory management, purchasing from suppliers, accounting and finance, packaging, and delivery are done in
19、the A) front end of the business. B) back end of the business. C) infrastructure of the business. D) intermediary in the business. 4) The elimination of various types of agents that mediate between buyers and sellers, such as travel and insurance agents, is referred to as A) automation. B) disinterm
20、ediation. C) remediation. D) e-distribution. 5) Online markets that are owned and operated by a single company and that are either sell-side or buy-side are known as A) private e-marketplaces. B) commercial portals. C) e-malls. D) B2B marketplaces. 6) Public e-marketspaces are A) usually B2B markets
21、. B) often owned by a third party or consortium. C) usually regulated by the government. D) all of the above. 7) Major department and discount stores are classified as A) general malls. B) specialized malls. C) regional stores. D) pure-play stores. 8) Each of the following is a specialized mall exce
22、pt A) . B) . C) . D) . 4 9) Functionalities provided by EC merchant server software include A) electronic catalogs. B) search engines. C) shopping carts. D) all of the above. 10) The presentation of product information in an electronic form and also serving as the backbone of most e-selling sites de
23、scribes A) e-distributor. B) Kindle. C) e-magazine. D) electronic catalog. 11) Search tools that search the contents of a users or organizations computer files, rather than searching the Internet are A) desktop search tools. B) enterprise search tools. C) search engine tools. D) host search tools. 1
24、2) An order-processing technology that allows customers to accumulate items they wish to buy while they continue to shop best defines A) intelligent agent. B) e-fulfillment agent. C) electronic shopping cart. D) mobile portal. 13) A market mechanism that uses a competitive process in which a seller
25、solicits consecutive bids from buyers or a buyer solicits bids from sellers best defines A) electronic shopping. B) request for proposal. C) auction. D) request for quotation. 14) The most common and traditional form of auctions in which one seller entertains bids from many buyers best describes A)
26、forward auctions. B) reverse auctions. C) bidding auction systems. D) tendering systems. 15) The dynamic pricing configuration where the resulting price is determined by each partys bargaining power, supply and demand in the items market, and possibly business environment factors best describes A) o
27、ne buyer, one seller. 5 B) one seller, many potential buyers. C) one buyer, many potential sellers. D) many sellers, many buyers. 16) Benefits of e-auctions to sellers include A) anonymity. B) convenience of bidding anywhere and any time. C) lack of differentiation. D) optimal price is determined by
28、 the market. 17) All of the following are benefits of e-auctions to buyers except: A) can liquidate large quantities quickly. B) convenience of bidding anywhere and any time. C) opportunity to bargain. D) opportunities to find unique items. 18) Which of the following statements about bartering is fa
29、lse? A) It is the oldest method of trade. B) It is primarily done between individuals and private parties. C) The problem with bartering is that it is difficult to find trading partners. D) Intermediaries can be helpful, but they are expensive and very slow. 19) A form of blogging that allows users
30、to write messages, usually up to 140 characters, and publish them either to be viewed by anyone or by a restricted group that can be chosen by the user describes A) cybertexting. B) microblogging. C) tagging. D) vlog. 20) Types of business activities in virtual worlds include each of the following e
31、xcept A) creating and managing a virtual business. B) conducting regular business activities, such as advertising. C) providing services for those who build, manage, or make money with virtual properties. D) assembling physical products. Chapter 3 1) Each of the following describes retailing except:
32、 A) A retailer is a sales intermediary. B) Many manufacturers sell directly to consumers and through wholesalers and retailers. C) E-tailing makes it easier for a manufacturer to sell directly to customers by cutting out the intermediary. D) Companies that produce a larger number of products, such a
33、s Proctor & Gamble, do not need retailers for efficient distribution. 2) Retailers who sell over the Internet are called 6 A) cyber marketers. B) e-tailers. C) B2B commerce marketers. D) brick-and-mortar operations. 3) What is the primary advantage of catalog sales? A) Catalogs eliminate the constra
34、ints of space and time. B) Customers prefer catalog shopping to e-tailing. C) Catalogs increase interest in products that are then bought online. D) Products and services can both be sold via catalogs. 4) With all else being equal in the online environment, goods with any of the following product ch
35、aracteristics are expected to facilitate greater online sales except: A) relatively expensive items. B) high brand recognition. C) digitized format. D) frequently purchased items. 5) Dells distribution strategy is best described as A) a brick-and-mortar strategy. B) a shared service mall strategy. C
36、) a click-and-mortar strategy. D) direct marketing from a manufacturer. 6) The Wal-mart marketing strategy is best described as A) a brick-and-mortar strategy. B) a shared service mall strategy. C) a click-and-mortar strategy. D) direct marketing by a manufacturer. 7) Competitive advantages of a pul
37、l vehicle distribution process include A) virtually real-time market feedback. B) large cost savings in finished vehicle inventory carrying costs. C) improved customer satisfaction and pricing. D) all of the above. 8) A type of online mall that is basically a directory organized by product type best
38、 describes A) referring directory. B) mall with shared services. C) brick-and-mortar retailer. D) cyber directory. 9) An online seller of travel services that generates revenue by charging fees for its services is an example of a A) market maker. B) transaction broker. 7 C) content disseminator. D)
39、viral marketer. 10) A marketer that uses e-mail to advertise to potential customers is called a A) market maker. B) transaction broker. C) content disseminator. D) viral marketer. 11) A company that creates and manages many-to-many markets is called a A) market maker. B) transaction broker. C) conte
40、nt disseminator. D) viral marketer. 12) Compared to the traditional job market, the online job market A) has a shorter life cycle. B) is usually specialized and local in scope. C) tends to be less reliable. D) tends to be much less expensive. 13) Which of the following parties use the Internet job m
41、arket? A) employers seeking employees B) classified ads C) job agencies D) all of the above 14) Advantages of the electronic job market for employers include each of the following except A) charging online processing fees. B) providing greater equal opportunity for job seekers. C) learning how to us
42、e their voice effectively in an interview. D) conducting interviews online. 15) Advantages of the electronic market for job seekers include each of the following except A) assessing their market value. B) competing with less qualified applicants. C) marketing themselves directly to potential employe
43、rs. D) communicating quickly with potential employers. 16) E-banking A) saves time and money. B) is more expensive for banks. C) is primarily done using wireless devices. D) is done by less than 40 percent of U.S. adult Internet users. 17) Which of the following is not an online banking application
44、category? 8 A) informational B) delivery C) administrative D) transactional 18) The portal online banking application provides A) financial education information. B) current bank and local news. C) links to local business. D) bill-pay services. 19) Gateways to storefronts and e-malls are A) shopping
45、 portals. B) shopbots. C) shopping browsers. D) intelligent search engines. 20) Charles wants to buy a John Lennon lithograph over the Internet, but he is unwilling to pay for it until he inspects it to ascertain authenticity. The auction site thorough which he purchases the painting agrees to hold
46、his money until he tells them to release it to the seller. This is an example of A) an escrow service. B) a trustmark. C) a warranty. D) a verification. Chapter Four 1) A _ is so5meone whose advice or view carries some weight in making a final purchasing decision. A) initiator B) influencer C) decid
47、er D) buyer 2) In the consumer decision process, which of the following roles ultimately makes the buying decision or any part of it? A) buyer B) initiator C) influencer D) decider 3) Banner advertising on Web sites helps trigger a realization that there is a gap between reality and a desired state,
48、 which occurs in the _ stage of the EC purchase decision-making process. A) need identification B) information search C) evaluation D) product brokering 4) EC businesses generate user profiles in each of the following ways except by A) asking users to fill in a questionnaire. B) using cookies, spyware, or Web bugs to observe what people are doing online
