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1、xx调查分析报告目录一、前言二、调查方法三、数据分析四、结论五、附件电大在线市场部2005年7月一、前言2005年4月中旬始，市场部在xx中心网站上以xx现有学生及潜在学生为调查对象开展了网上调查。调查的主要目的为为市场部的下一步宣传工作提供依据，调查主要集中在调查xx学员了解xx的主要渠道和方式，并同时调查学生对远程教育及xx的了解情况。本次网络调查历时3个月，全国34个省、市共有469人参加了本次调查，根据调查载体及调查形式可知，本次调查为限制性调查，参与调查的人员以xx现有学生居多。二、调查方法本次调查主要采用在xx网站上发布调查问卷，被调查人员自愿参加的形式。参与人员基本为xx的在读或
2、意向学员，可以反映xx部分学员的情况。但本次调查为网上调查，参与人员多为上网较为积极的学员，取样有一定局限性，因此不能完全代表所有xx学员的情况，但可以作为积极的参考和借鉴。 下面为参与调查人员的具体特征情况： 1、性别特征：参加调查的男性为287人，参加调查的女性为182人。男：女=6：4（大致比率）2、年龄特征：序号 年龄段 人数 1 20岁以下 12 2 20-30 271 3 31-35 122 4 36-40 50 5 41-45 26 6 46以上 6 3、职业构成：4、参与调查人员地域分布：直属：北京华东区：安徽省、浙江省、江苏省、江西省、上海市、华北区：天津市、辽宁省、河南省、
3、山东省、内蒙古自治区、吉林省、黑龙江省、山西省、河北省西北区：陕西省、甘肃省、新疆维吾尔自治区、青海省西南区：重庆市、广西省、贵州省、四川省、云南省华南区：广东省、湖南省、福建省、湖北省三、数据分析本次问卷共设计三个大类共12个问题，以下为具体分析：1、第一类问题：第一类问题主要关注被调查人员对网络教育的态度和关注情况，包括两个问题，分别了解学生是否愿意选择网络教育（问题9）和关注网络教育的哪些方面问题（问题1）。根据调查结果，尽管参加调查人员基本为xx的在读或意向学员，仍有约43%的人员首选为非网络形式的成人教育，包括高教自考、成人高考和电大等，如图所示： 另外，根据调查，学员最关心网络教育
4、方面的问题为文凭的含金量（25%），其次为学习难度（17%）和学习费用（15%）等。2、第二类问题：第二类问题主要调查学员了解信息的主要渠道和方式。根据调查结果，网络为了解网络教育招生信息的首要渠道（48%），其次为传统报纸媒体（24%）和向别人咨询（18.7%）。但考虑此次为网上调查，参与本次调查的人员多为有上网习惯的人员，因此次调查结果可能代表性不强。另外关于网上获取信息的方式，有49%的人选择教育类网站，46%的人选择搜索引擎，而在选择搜索引擎的人中，首选的搜索引擎为百度（35%），其次为GOOGLE（23%），这与CNNC最近发布的2004年网民调查结果相同。 而最常用的网络搜索的关键
5、词为远程教育（50%）和网络教育（34%），而网络大学（5%）和网上大学（7%）相对使用较少，但这可能和xx的一贯宣传，侧重于用远程教育或网络教育等词有关。关于经常阅读的报纸，本次调查显示，本地地方报纸媒体对大众仍有非常高的影响力，也是大众获得信息的最主要来源之一，全国媒体在各地区的影响力偏弱，除22%被调者经常阅读参考消息外，有12.3%被调人员经常阅读中国教育报，这与xx的高比例师范类学生量有关。而对于经常阅读的报刊种类，健康类报刊（36.2%）成为首选，女性类（19%）和体育类（12%）为其次。对于女性类杂志，知音（30%）和女友（25%）比较突出。3、第三类问题： 第三类问题主要调查学
6、员对xx的了解和态度，根据调查，虽然多数被调查人员（60%）还是比较了解“xx”，但仍有近40%的被调人员对xx的概念不清，不甚了解。本次调查中非常重要的一个问题是：“您选择在xx学习的理由? ”，对于这个问题，38.1%的被调查人员认为选择xx的第一理由是“方便”，而选择“国家级”的占到总比例的16.6%；另外 “xx可选择的高校多”（14%）、“规范” （13%）和“学费低” （12%）也成为学生选择xx的重要理由。四、结论与分析1、调查对象人员特征结构n 年龄结构：参加本次调查的人员年龄层相对集中于20-30岁之间，根据CNNC2004年对我国网络发展情况的调查，目前网民中有53%都集中
7、于18-30岁之间，这也是xx现在学生群相对集中的年龄段，也与目前国内网络教育学生年龄分布态势吻合；n 职业结构：本次参与调查的人员职业分布主要为公司职员、教师、学生，这与xx内部开设的专业性质有关，同时一部分本身为“在校生”身份的学员参与也暗示着目前越来越多的“专科在读生”加入了“本科学历教育”行列，潜在市场已进入提前开掘的状态；n 地域结构：参与调查的学生分布于全国从南到北、从东到西的各个地区，相对平均，基本可以代表各地区学生人群特征，具有一定的代表性。2、学习特征调查表明，学生对“文凭含金量”最为关注，依次较关心的是学习难度、学习费用和学习期限。这再次表明我国在职人员对学历的需求还停留在
8、工作需求与生活需求层面上，学历成为其求职、升迁、涨薪的敲门砖或必要条件，学习本身并不是绝大多数学生追求的目标。因此在职人员在参加学历教育时最关心的仍是“文凭含金量”，即是否被国家承认、社会承认，在满足“国家承认”的条件后，学生还希望能锦上添花的拿到“硬文凭”。除上述条件，学生关心的就为是否能最终获得学历，也就是学习的难易程度，以及为此所付出的费用成本及时间成本。而学习本身最重要的课程设置、教学质量、学习氛围等成为在职人员衡量的次要标准。3、信息获取途径及特征n 由于参加本次调查的人员均有上网的习惯，因此本次调查所显示的“网络成为学生或潜在人群获得网络教育信息的首选”只代表学生中 “网民”的习惯
9、特点，不具有普遍代表性。n CNNC的调查表明，网民在网上查找信息的首选是通过“搜索引擎”。xx的调查结果也表明“网民类”学生通过网站或搜索引擎获得“招生信息”是众多信息获取方式中的首选，这在以后的招生宣传中为网络媒体选择提供了参考依据。而通过对“网民类”学生的行为习惯的调查表明，学生首选使用的搜索引擎是“百度”，依次是“GOOGLE”、“3721”。这种选择排序与其（搜索引擎）能提供的信息量和准确性相吻合。4、宣传载体效果调查在本次调查中，针对xx以往的媒体选择及目标人群的阅读习惯等进行了调查，调查表明：n xx以往所选择的媒体都对学生获取信息产生了影响，其中影响力最大的平面媒体为地方性大众
10、生活类媒体，其次为在全国较具有影响力的权威媒体“参考消息”；n 随着人们对身心健康关注程度的加强，健康类杂志成为人们获得帮助信息的最直接途径。因此在本次调查中，健康类报刊成为被调查人员最经常阅读的刊类；而女性更喜欢阅读女性类报刊（例如知音、女友）；男性对体育类、汽车类刊物更感兴趣；5、对网络教育了解程度及认可程度n 83.5%参加本次调查的人员对“远程教育”有较清晰的概念，有16.5%参加调查的人员对远程教育概念模糊或不甚了解。绝大多数参加调查的人员对远程教育有较清晰的概念与参加本次调查的人员多为xx学生有关，但加强社会大众对“远程教育”的认知仍是xx和各网院需继续努力做的工作。n 在对参与调
11、查人员进行会选择哪种成人教育方式调查时，有57.1%的被调查人员选择了网络教育。高自考、成教、电大开放教育呈平均分布的态势，这是由于参与调查的人员多为网络教育学生。而在提供参加网络教育学习的原因时，学生基本集中于“网络教育学习时间灵活，可以实现工作、学习两不误”及“文凭含金量高”两种因素上。6、对xx的认知程度、认可程度n 本次调查中，针对所有参加调查人员对xx的了解程度进行了调查。有60.1%的调查对象对xx的定位有明确的了解，仍有近40%的被调人员对xx的定位、功能缺乏明确的了解。这表明“xx”的推广是项长期、持久的工作，任重道远。n 在本次调查中，对xx以往传播途径的选取效果进行调查，调
12、查结果表明除31.2%被调人员通过“网络”了解xx外，有26%人员是通过“熟人介绍”了解xx的。这表明xx前期的服务工作已得到大多数学生的认可和接受，学生愿意把xx介绍给其朋友、同学等。但这也激励xx要继续做好服务工作，以获得更多学生的信任。n 在调查在xx学习的原因时，有38.1%被调人员认为在xx学习很“方便”，同时有16.6%被调人员是因为xx是“国家级”，看来“国家级”的金字招牌确为xx提供可靠的信任保障，另有14%和12.7%的被调人员认为选择xx是因为xx“可选择的高校很多”而且很“规范”。以上结果表明，在纷杂的学历教育市场，“可靠”、“规范”成为学生选择高校、服务机构的重要指标。
13、7、对xx的建议为了加强与学生的交流，了解学生对xx服务内容、服务质量的满意度，在本次调查中请参与调查的人员对xx提些建议。几乎参加本次调查的人员都在此栏中写下中肯的建议，建议内容涉及广泛，主要集中在：n 教学、学习支持服务质量有待提升；n 学费偏高；n 学习中心的服务态度及质量有待提高；n 高校政策需要放宽；n xx中心需加大宣传；n 希望加强师生间交流；n xx网站速度慢，上网需消费很长时间。待添加的隐藏文字内容3五、附件问卷结果请见下表或请点击：问题分类投票数 比例 1您最关心网络教育哪方面的问题?文凭含金量 396 25.4 %学习难度 269 17.3 %课程设置 207 13.3
14、%学习费用 238 15.3 %学习期限 219 14.1 %入学考试 67 4.3 %学习氛围 136 8.7 %其它 26 1.7 %2您经常通过什么途径了解网络教育招生信息?报纸 166 24.2 %网络 330 48.0 %向朋友咨询 127 18.5 %其它 64 9.3 %3您经常通过哪些网站来查询招生信息?搜索引擎 241 45.1 %教育类网站 263 49.3 %不上网 30 5.6 %4您通常使用的搜索引擎是哪些?GOOGLE 191 21.8 %百度 304 34.6 %3721 123 14.0 %新浪 111 12.6 %搜狐 112 12.8 %其它 37 4.2
15、%5选择远程教育学习,您经常选用的网络搜索词是什么?网络教育 229 34.4 %远程教育 330 49.5 %网上大学 29 4.4 %网络大学 46 6.9 %其它 32 4.8 %6您经常阅读的报纸是?参考消息 153 22.4 %环球时报 80 11.7 %体坛周报 43 6.3 %中国教育报 85 12.4 %其它 208 30.5 %当地报纸(自填)114 16.7 %7您经常阅读哪类报刊?兵器类 46 6.6 %汽车类 86 12.3 %体育类 112 16.0 %健康类 252 35.9 %女性类 131 18.7 %其它(自填)75 10.7 %8如果您是女性,您通常阅读哪些
16、报刊?知音 168 31.2 %爱人 72 13.4 %瑞丽 84 15.6 %女友 139 25.8 %女报 50 9.3 %其它(自填)26 4.8 %9以下成人教育学习方式,您的选择是?网络教育 383 55.1 %高教自考 82 11.8 %成人高考 83 11.9 %电大 82 11.8 %原因(自填)65 9.4 %10您认为xx是做什么的?办学机构 61 11.0 %教育服务机构 335 60.6 %代理机构 153 27.7 %其它(自填)4 .7 %11您是通过什么途径知道xx的?报纸 117 18.7 %杂志 15 2.4 %网络 192 30.7 %宣传单 77 12.3
17、 %熟人介绍 165 26.4 %其它 59 9.4 %12您选择在xx学习的理由?方便 327 37.7 %服务好 102 11.8 %高校多 124 14.3 %规范 109 12.6 %学费低 44 5.1 %国家级 147 16.9 %其它(自填)15 1.7 %Editors note: Judson Jones is a meteorologist, journalist and photographer. He has freelanced with CNN for four years, covering severe weather from tornadoes to typ
18、hoons. Follow him on Twitter: jnjonesjr (CNN) - I will always wonder what it was like to huddle around a shortwave radio and through the crackling static from space hear the faint beeps of the worlds first satellite - Sputnik. I also missed watching Neil Armstrong step foot on the moon and the first
19、 space shuttle take off for the stars. Those events were way before my time.As a kid, I was fascinated with what goes on in the sky, and when NASA pulled the plug on the shuttle program I was heartbroken. Yet the privatized space race has renewed my childhood dreams to reach for the stars.As a meteo
20、rologist, Ive still seen many important weather and space events, but right now, if you were sitting next to me, youd hear my foot tapping rapidly under my desk. Im anxious for the next one: a space capsule hanging from a crane in the New Mexico desert.Its like the set for a George Lucas movie float
21、ing to the edge of space.You and I will have the chance to watch a man take a leap into an unimaginable free fall from the edge of space - live.The (lack of) air up there Watch man jump from 96,000 feet Tuesday, I sat at work glued to the live stream of the Red Bull Stratos Mission. I watched the ba
22、lloons positioned at different altitudes in the sky to test the winds, knowing that if they would just line up in a vertical straight line we would be go for launch.I feel this mission was created for me because I am also a journalist and a photographer, but above all I live for taking a leap of fai
23、th - the feeling of pushing the envelope into uncharted territory.The guy who is going to do this, Felix Baumgartner, must have that same feeling, at a level I will never reach. However, it did not stop me from feeling his pain when a gust of swirling wind kicked up and twisted the partially filled
24、balloon that would take him to the upper end of our atmosphere. As soon as the 40-acre balloon, with skin no thicker than a dry cleaning bag, scraped the ground I knew it was over.How claustrophobia almost grounded supersonic skydiverWith each twist, you could see the wrinkles of disappointment on t
25、he face of the current record holder and capcom (capsule communications), Col. Joe Kittinger. He hung his head low in mission control as he told Baumgartner the disappointing news: Mission aborted.The supersonic descent could happen as early as Sunday.The weather plays an important role in this miss
26、ion. Starting at the ground, conditions have to be very calm - winds less than 2 mph, with no precipitation or humidity and limited cloud cover. The balloon, with capsule attached, will move through the lower level of the atmosphere (the troposphere) where our day-to-day weather lives. It will climb
27、 higher than the tip of Mount Everest (5.5 miles/8.85 kilometers), drifting even higher than the cruising altitude of commercial airliners (5.6 miles/9.17 kilometers) and into the stratosphere. As he crosses the boundary layer (called the tropopause), he can expect a lot of turbulence.The balloon wi
28、ll slowly drift to the edge of space at 120,000 feet (22.7 miles/36.53 kilometers). Here, Fearless Felix will unclip. He will roll back the door.Then, I would assume, he will slowly step out onto something resembling an Olympic diving platform.Below, the Earth becomes the concrete bottom of a swimmi
29、ng pool that he wants to land on, but not too hard. Still, hell be traveling fast, so despite the distance, it will not be like diving into the deep end of a pool. It will be like he is diving into the shallow end.Skydiver preps for the big jumpWhen he jumps, he is expected to reach the speed of sou
30、nd - 690 mph (1,110 kph) - in less than 40 seconds. Like hitting the top of the water, he will begin to slow as he approaches the more dense air closer to Earth. But this will not be enough to stop him completely.If he goes too fast or spins out of control, he has a stabilization parachute that can
31、be deployed to slow him down. His team hopes its not needed. Instead, he plans to deploy his 270-square-foot (25-square-meter) main chute at an altitude of around 5,000 feet (1,524 meters).In order to deploy this chute successfully, he will have to slow to 172 mph (277 kph). He will have a reserve p
32、arachute that will open automatically if he loses consciousness at mach speeds.Even if everything goes as planned, it wont. Baumgartner still will free fall at a speed that would cause you and me to pass out, and no parachute is guaranteed to work higher than 25,000 feet (7,620 meters).It might not
33、be the moon, but Kittinger free fell from 102,800 feet in 1960 - at the dawn of an infamous space race that captured the hearts of many. Baumgartner will attempt to break that record, a feat that boggles the mind. This is one of those monumental moments I will always remember, because there is no wa
34、y Id miss this.Editors note: Judson Jones is a meteorologist, journalist and photographer. He has freelanced with CNN for four years, covering severe weather from tornadoes to typhoons. Follow him on Twitter: jnjonesjr (CNN) - I will always wonder what it was like to huddle around a shortwave radio
35、and through the crackling static from space hear the faint beeps of the worlds first satellite - Sputnik. I also missed watching Neil Armstrong step foot on the moon and the first space shuttle take off for the stars. Those events were way before my time.As a kid, I was fascinated with what goes on
36、in the sky, and when NASA pulled the plug on the shuttle program I was heartbroken. Yet the privatized space race has renewed my childhood dreams to reach for the stars.As a meteorologist, Ive still seen many important weather and space events, but right now, if you were sitting next to me, youd hea
37、r my foot tapping rapidly under my desk. Im anxious for the next one: a space capsule hanging from a crane in the New Mexico desert.Its like the set for a George Lucas movie floating to the edge of space.You and I will have the chance to watch a man take a leap into an unimaginable free fall from th
38、e edge of space - live.The (lack of) air up there Watch man jump from 96,000 feet Tuesday, I sat at work glued to the live stream of the Red Bull Stratos Mission. I watched the balloons positioned at different altitudes in the sky to test the winds, knowing that if they would just line up in a verti
39、cal straight line we would be go for launch.I feel this mission was created for me because I am also a journalist and a photographer, but above all I live for taking a leap of faith - the feeling of pushing the envelope into uncharted territory.The guy who is going to do this, Felix Baumgartner, mus
40、t have that same feeling, at a level I will never reach. However, it did not stop me from feeling his pain when a gust of swirling wind kicked up and twisted the partially filled balloon that would take him to the upper end of our atmosphere. As soon as the 40-acre balloon, with skin no thicker than
41、 a dry cleaning bag, scraped the ground I knew it was over.How claustrophobia almost grounded supersonic skydiverWith each twist, you could see the wrinkles of disappointment on the face of the current record holder and capcom (capsule communications), Col. Joe Kittinger. He hung his head low in mis
42、sion control as he told Baumgartner the disappointing news: Mission aborted.The supersonic descent could happen as early as Sunday.The weather plays an important role in this mission. Starting at the ground, conditions have to be very calm - winds less than 2 mph, with no precipitation or humidity a
43、nd limited cloud cover. The balloon, with capsule attached, will move through the lower level of the atmosphere (the troposphere) where our day-to-day weather lives. It will climb higher than the tip of Mount Everest (5.5 miles/8.85 kilometers), drifting even higher than the cruising altitude of com
44、mercial airliners (5.6 miles/9.17 kilometers) and into the stratosphere. As he crosses the boundary layer (called the tropopause), he can expect a lot of turbulence.The balloon will slowly drift to the edge of space at 120,000 feet (22.7 miles/36.53 kilometers). Here, Fearless Felix will unclip. He
45、will roll back the door.Then, I would assume, he will slowly step out onto something resembling an Olympic diving platform.Below, the Earth becomes the concrete bottom of a swimming pool that he wants to land on, but not too hard. Still, hell be traveling fast, so despite the distance, it will not b
46、e like diving into the deep end of a pool. It will be like he is diving into the shallow end.Skydiver preps for the big jumpWhen he jumps, he is expected to reach the speed of sound - 690 mph (1,110 kph) - in less than 40 seconds. Like hitting the top of the water, he will begin to slow as he approaches the more dense air closer to Earth. But this will not be enough to stop him completely.If he goes too fast or spins out of control, he has a
