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1、牛津译林必修四Unit1Advertising单元检测模块四 Unit1单元测试题 第二部分：英语知识运用 第一节：语法和词汇知识 21. The newly published book, which refers _ basic English grammar, is _only for beginners. A. as; meant B. for; intended C. to; planned D. to; intended 22. - Was the judge _ with the result? - I dont think so. But perhaps no judge is
2、 easy _. A. satisfying; satisfied B. satisfied; to satisfy C. satisfactory; to be satisfied D. satisfaction; satisfactory 23. There _ a lot of coal mines in the south, but many of them have been closed or are _ be closed. A. use to having; about to B. used to be; to C. use to having; going to D. use
3、d to be; supposed to 24. I _ what hes said because I _him. A. believe; believe B. believe in; believe in C. believe; believe in D. believe in; believe 25. He left the place, _never _back again. A. determined; to come B. being determined; to come C. determined; coming D. determining; coming 26. - Exc
4、use me, may I ask you some questions? - Sorry, Im too busy and I havent even a minute to _. A. spend B. share C. spare D. stop 27. We _ him to stop surfing the internet, but he wouldnt. A. persuaded B. tried to persuade C. suggested D. demanded 28. Would you _ me a good dictionary? A. command B. dem
5、and C. recommend D. recommendation 29. Can you tell your mother_. A. what time do you arrive home B. what time did you arrive home C. when you arrived home D. when you arrive home 30. Ill lend you the book _ I can remember who has borrowed it. A. if only B. only if C. even if D. as if 31. - Id like
6、a table for six. - Sorry, sir, but we dont have any tables _ right now. A. usable B. suitable C. comfortable D. available 32. The visit of the police was _ the lost child. A. connected with B. joined with C. connecting with D. joined to 33. The government is trying to do something to _ better unders
7、tanding between the two countries. A. raise B. promote C. heighten D. increase 第 1 页 共 9 页 34. Also when you write your goals in a particular way you are able to make yourself continuously _ situations that will bring you nearer to your goal. A. aware of B. worried about C. familiar with D. accustom
8、ed to 35. People found him still _ after the road accident, so they sent him to hospital at once. A. live B. lively C. living D. alive 第二节 完形填空 阅读下面短文，掌握其大意，然后从3655各题所给的A、B、C、D四个选项中，选出最佳选项。 The purpose of a letter of application(求职)is to help you to sell yourself. It should state 36 the job you want
9、, and should tell what your abilities are and what you have 37 . It should be simple, human, personal and brief without 38 out any necessary facts. In writing a letter of application, keep in 39 that things a possible employer is most 40 to want to know about are your qualification, your achievement
10、s and your aims. The opening paragraph is perhaps the most important part. 41 the first few sentences fail to 42 the readers attention, the rest of the letter may not be 43 at all. Try to key your opening remarks to the needs or interests of the employer, not 44 your own needs or desires. For exampl
11、e, instead of beginning with I saw your 45 in todays newspaper. You might say I have made a careful 46 of your advertising during the past six months or I have made a survey in my neighborhood to find out how many housewives 47 your product and why they like it. Try to 48 generalities (笼统) . Be clea
12、r about the kind of job for which you are now 49 . College graduates looking for their first positions often ask What can I 50 in a letter? Employers want experience-which, naturally, no 51 has. The answer is that everything you have ever done is 52 . It is important to write a good strong closing r
13、emark for your letter. 53 a specific request for an interview or give the possible employer something definite to do or expect. An excellent 54 is to enclose (内附) a stamped, self-addressed envelope with your letter. That makes it 55 for a possible employer to get in touch with you. 36. A. clearly B.
14、 carefully C. obviously D. easily 37. A. found B. done C. known D.heard 38. A. sending B. taking C. leaving D. picking 39. A. brain B. sight C. order D.mind 40. A. probable B. possible C. likely D.able 41. A. While B. Although C.As D.If 42. A. pay B.win C.show D.fix 43. A. kept B. continued C. writt
15、en D.read 44. A. to B.for C. into D.fcom 45. A. advertisement B.report C. article D. introduction 46. A. watch B.search C. study D. discussion 47. A. change B.make C.sell D.use 48. A. avoid B. remember C. protect D.gain 49. A. losing B. applying C. preparing D. fitting 50. A. offer B. supply C.mean
16、D. provide 第 2 页 共 9 页 51 .A. worker B. beginner C.owner D. manager 52. A. success B. development C. practice D. experience 53. A .Make B.Ask C. State D.Get 54. A. result B. decision C. promise D.idea 55. A. happier B. easier C.heaper D. safer 第三部分：阅读理解 A When you turn on the radio, you hear an adve
17、rtisement. When you watch television, you hear and see an advertisement. If you turn the pages of a newspaper or magazine, again you find a advertisement. If you walk down the street, you see one advertisement board after another. All day, every day, people who want to sell something compete to catc
18、h your attention. As a result, advertisements are almost everywhere. In the West, advertisements are the fuel that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From adve
19、rtisements. Without advertisements, there would not be these private businesses. Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “keeping your name before the public.”
20、And some people thought that advertising was “truth well told.” Now more and more people tend to define it in this way: Advertising is the paid, nonpersonal, and usually persuasive presentation of goods, services and ideas by identified sponsors through various media. First, advertising is usually p
21、aid for. Various sponsors pay for the ads we see, read, and hear over the various media. Second, advertising is nonpersonal. It is not face-to-face communication. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of p
22、eople. Third, advertising is usually persuasive. Directly or indirectly it urges people to do something. All advertisements try to convince people that the product, idea, or service advertised can benefit them. Fourth, the sponsor of the advertisement must be identified. From the advertisement, we c
23、an see if the sponsor is a corporation, or a committee, or an individual. Fifth, advertising reaches us through traditional and non-traditional mass media. Included in the traditional media are newspapers, magazines, radio, television, and films. Non-traditional media include the mail, matchbox cove
24、rs, and billboards. 56. The existence of the privately owned mass media depends financially on the support of _ . A. the government B. their owners families C. advertisements D. the audience 57. The passage seems to say that different definitions of advertising are given due to _ _. A. the change of
25、 time B. the subject of the advertisements C. peoples age difference D. peoples different perspectives(角度) 58. According to the passage, who are most probably paying for the advertisements? _ _. A. Corporations. B. Committees. C. Individuals. D. All of the above. 59. According to the passage, which
26、of the following statements about the features of advertisements is NOT true? _. A. Advertising must be honest and amusing B. Advertising is meant for large groups of people 第 3 页 共 9 页 C. There is the description of things advertised D. The sponsors are always mentioned B Think about it Escaping a
27、fire is a serious matter. Knowing what to do before a fire breaks out can save a life. For example, people should know the safety measures to take before opening a hall door during a fire. Also, make sure everyone knows how to unlock doors that may be in the escape path. At times, a key is needed to
28、 unlock a door from the inside. So, keep the key in the lock. Or, you can put the key on a key ring and put it where it can be found easily. If you live in a flat, know the ways you can use to get out. Show everyone in the family these paths. Remind everyone of the importance of using stairways or f
29、ire escapes, not lifts. From most homes and lower floors of a block of flats, escape through windows is possible. Learn the best way of leaving by a window with the least chance of serious injury. In a home fire, windows are often the only means of escape. The second floor window sill is usually not
30、 more than 13 feet from the ground. An average person, hanging by the finger tips, will have a drop of about six feet to the ground. Of course, it is safer to jump a short way than to stay in a burning building. Roll away from the building when you land. Windows are also useful when youre waiting fo
31、r help. Often youll be able to stay in the room for several minutes if you keep the door closed and the window open. Keep your head low in the window to be sure you get fresh air rather than smoke that may have leaked into the room. On a second or third floor, the best windows for escape are those w
32、hich open onto a roof. From the roof, a person can either drop to the ground or await rescue. Dropping onto sidewalk or pavement might end in injury. Bushes, soft earth, and grass can help to break a fall. A rope ladder should be considered when the drop is too great. In a town where the fire depart
33、ment acts quickly, it may be best to wait for rescue. Close the doors and wait by an open window for help. Shout for help. Be sure to close the door before opening a window. Otherwise, smoke and fire may be drawn into the room. 60. We can learn from the passage that windows are _. A. easily broken B
34、. easy to catch fire C. good escape paths D. useful to put out a fire 61. If you happen to be in a room during a fire, its a good idea to _. A. open a window B. use the lifts C. stand quite still D. put out the fire 62. We can learn from the article that in a home fire_. A. people should close the w
35、indow and open the door B. soft earth can reduce the chance of being injured C. its always safer to jump out than to stay D. rope ladders should not be used 63. What is the main idea of this article? A. We can turn to the firemen during a fire. B. We should keep in mind the escape paths. C. People s
36、hould know what to do before a fire breaks out. D. People should find help as soon as possible during a fire. 第 4 页 共 9 页 C SHE dresses in saggy (宽松的) pants and is crazy about the pop star, Rain. Bin Xue is in love with South Korean culture. The 19-year-old from Sichuan Province feels a strong conne
37、ction with the neighbouring country. The two nations have a long history of friendship and there are many similarities between them, she said. But Koreans are iron-willed, and we could learn this quality from them. Bin is not the only Chinese deeply affected by Korean culture. A recent survey shows
38、that most Chinese teenagers think highly of their eastern neighbour. However, Koreans do not view the Chinese in the same good light. In a recent survey, only 5.5 per cent of Korean teens thought the Chinese people friendly. The survey among high school students in China, Japan, South Korea and the
39、United States, was conducted in 156 high schools. More than 7,000 teenagers were questioned on success, family, their self-identity (自我意识), as well as their opinions about the world at large. Results showed that most Korean teens gave a low score to the Chinese for patriotism (爱国心), responsibility a
40、nd honesty. In their eyes, Chinese people are not hard-working and dont obey the rules. The result is surprising, but it does reflect a real information gap between teenagers in the two countries, said Lei Li, a psychology professor from the Capital Normal University. Experts say that Chinese studen
41、ts positive feelings about South Korea were a result of the booming (繁荣) popularity of Korean pop music. Korean movies and TV series have flooded China. And 73 per cent of the Chinese respondents said they watched Korean TV serials and cartoons. On the other hand, Lei added, Korean teenagers dont ha
42、ve much access to China. The survey found that only 6.7 per cent of Korean students have ever read Chinese books or news magazines or watch Chinese TV programmes.1 Professor Lei thinks that Chinese teens should give themselves a better basis for appreciating the cultures of their neighbours. Its not
43、 enough to simply enjoy their music, TV and fashion sense. The survey shows that Chinese teens should make friends with their foreign peers . They shouldnt judge other countries by their media alone, said Lei. Luo Xier, 17, from Hunan Province, hopes Chinese people can improve their image. In my opinion, it is the bad behaviour of Chinese tourists which has destroyed our image abroad, she said. The girl has read several online articles in which Koreans put Chinese tourists bad manners under the spotlight. I would l
