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1、电子商务选择题：(划线的就是选择题的正确选项) Chapter 1 Quick Quiz 1 1. A(n) _transaction_ is an exchange of value, such as a purchase, a sale, or the conversion of raw materials into a finished product. 2. The group of logical, related, and sequential activities and transactions in which businesses engage are often coll
2、ectively referred to as _business processes_. Quick Quiz 2 1. A(n) _commodity item_ is a product or service that is hard to distinguish from the same products or services provided by other sellers; its features have become standardized and well known. 2. A(n) _revenue model_ is a specific collection
3、 of business processes used to identify customers, market to those customers, and generate sales to those customers. 3. A products _shipping profile_ is the collection of attributes that affect how easily that product can be packaged and delivered. Quick Quiz 3 1. A(n) _value chain_ is a way of orga
4、nizing the activities that each strategic business unit undertakes to design, produce, promote, market, deliver, and support the products or services it sells. 2. In the United States, telecommunications as a(n) _flat-rate_ access system, in which the consumer or business pays one monthly fee for un
5、limited telephone line usage. 3. A(n) _freight forwarder_ is a company that arranges shipping and insurance for international transactions. 4. A(n) _bonded warehouse_ is a secure location where incoming international shipments can be held until customs requirements are satisfied or until payment arr
6、angements are completed. Quick Quiz 3 1. The removal of an intermediary, such as a human agent, from a value chain is called _reinter mediation_. 2. (True or False) The Digital Rights Management (DRM) software prevents the illegal copying of audio files. 3. 4. (True or False) DRM software does not a
7、lways work across platforms. _account aggregation_ is the ability to obtain bank, investment, loan, and other financial account information from multiple Web sites and display it all in one location at the banks Web site. 5. A(n) _bill presentment_ service provides an electronic version of an invoic
8、e or billing statement (such as a credit card bill or a mobile phone services statement) with all of the details that would appear in the printed document. Quick Quiz 4 1. _channel conflict_ can occur whenever sales activities on a companys Web site interfere with its existing sales outlets. 2. When
9、 two or more companies join forces to undertake an activity over a long period of time, they are said to create a(n) _strategic alliance_. 3. _channel distribution managers_ are companies that take over responsibility for a particular product line within a retail store. 4. 1. 2. Online magazines are
10、 also called _E-zine_. An organizations _presence_ is the public image it conveys to its stakeholders. The _stakeholders_ of a firm include its customers, suppliers, employees, stockholders, neighbors, and the general public. 3. (True or False) A key goal for the Web sites of many not-for-profit org
11、anizations is information dissemination. 4. (True or False) This combination of information dissemination and a two-way contact channel is a key element on any successful electronic commerce. Quick Quiz 6 1. Experts estimate that average electronic commerce Web sites frustrate up to _70_ percent of
12、their customers to the point that they leave without buying anything. 2. Putting the customer at the center of all site designs is called a(n) _customer-centric_ approach to Web site design. 3. In the _personal contact_ model, the firms employees individually search for, qualify, and contact potenti
13、al customers. 4. _addressable media_ are advertising efforts directed to a known addressee and include direct mail, telephone calls, and e-mail 5. . In the _mass media_ approach, firms prepare advertising and promotional materials about the firm and its products or services 6. Channel conflict is al
14、socannibalization _. 7. This personal contact approach to identifying and reaching customers is sometimes called 2. 1. 4. 3. 2. 1. 4. 3. 2. 1. 3. 2. 1. 4. 3. 2. Quick Quiz 1 1. Chapter 4 The _price_ element of the marketing mix is the amount the customer pays for the product. _promotion_ includes an
15、y means of spreading the word about the product. In _psychographic segmentation_, marketers try to group customers by variables such as social class, personality, or their approach to life. The practice of targeting very small market segments is called _micromarketing_. Quick Quiz 2 A(n) _shopping c
16、art_ is the part of a Web site that keeps track of selected items for purchase and automates the purchasing process. The total amount of money that a site spends, on average, to draw one visitor to the site is called the _acquisition cost_. Customers who return to the site one or more times after ma
17、king their first purchases are called _retained customers_. Quick Quiz 3 A(n) _banner ad_ is a small rectangular object on a Web page that displays a stationary or moving graphic and includes a hyperlink to the advertisers Web site. A(n) _skyscraper ad_ is a banner ad that is designed to be placed o
18、n the side of a Web page and remain visible as the user scrolls down through the page. A(n) _ext ad_ is a short promotional message that does not use any graphic elements and is usually placed along the top or right side of a Web page. A(n) _pop-up ad_ is an ad that appears in its own window when th
19、e user opens or closes a Web page. Quick Quiz 4 The _conversion rate_ of an advertising method is the percentage of recipients who respond to an ad or promotion. The information that a Web site can gather about its visitors is called a(n) _clickstream_. In a CRM system, the multiple sources of infor
20、mation about customers, their preferences, and their behavior is entered into a large database called a(n) _data warehouse_. _statistical modeling_ is a technique that tests theories that CRM analysts have about relationships among elements of customer and sales data. Quick Quiz 5 A(n) _affiliate pr
21、ogram broker_ is a company that serves as a clearinghouse or marketplace for sites that run affiliate programs and sites that want to become affiliates. _viral marketing_ relies on existing customers to tell other peoplethe companys prospective customersabout the products or services they have enjoy
22、ed using. 3. _domain name_ is a service that permits the purchaser of a domain name to maintain a simple Web site (usually one page) so that the domain name remains in use. companies have long sold local telephone service Quick Quiz 5 Chapter 3 Quick Quiz 1 1. The _virtual model_ is a graphic image
23、built from customer measurements on which customers can try clothes. 2. The _personal shopper_ is an intelligent agent program that learns the customers preferences and makes suggestions. 3. (True or False) Many companies sell goods and services on the Web using an adaptation of a mail order catalog
24、 revenue model. 4. (True or False) People are reluctant to buy high-fashion clothing items through a Web site. Quick Quiz 2 1. The _advertising-supported_ revenue model is the one used by network television in the United States. 2. 3. The _stickiness_ of a Web site is its ability to keep visitors at
25、 the site and attract repeat visitors. The set of characteristics that marketers use to group visitors is called _demographic information_, which includes things such as address, age, gender, income level, type of job held, hobbies, and religion. 4. A(n) _Web directory_ is a listing of hyperlinks to
26、 Web pages. referred to as _ _prospecting_. Quick Quiz 1 Chapter 5 1. _direct materials_ are those materials that become part of the finished product in a manufacturing process. 3. recognizes, reduces, or eliminates a threat. A(n) _web bug_ is a tiny graphic that a third-party Web site places on ano
27、ther sites Web page. 4. _active content_ refers to programs that are embedded transparently in Web pages and that cause action to occur. 5. A(n) _trojan horse_ is a program hidden inside another program or Web page that masks its true purpose. Quick Quiz 2 1. 2. _privacy_ is the protection of indivi
28、dual rights to nondisclosure. _ domain name servers(DNSs)_ are the computers on the Internet that maintain directories that link domain names to IP addresses. 3. _encryption_ is the coding of information by using a mathematically based program and a secret key to produce a string of characters that
29、is unintelligible. 4. A(n) _session key_ is a key used by an encryption algorithm to create cipher text from plain text during a single secure session. 5. A(n) _secure envelope_ encapsulates a message and provides secrecy, integrity, and client/server authentication. Quick Quiz 3 1. _dictionary atta
30、ck programs_ cycle through an electronic dictionary, trying every word in the book as a password. 2. 3. A(n) _buffer_ is an area of memory set aside to hold data read from a file or database. A(n) _access control list(ACL)_ is a list or database of files and other resources and the usernames of peop
31、le who can access the files and other resources. 4. A(n) _firewall_ is software or a hardware-software combination that is installed in a network to control the packet traffic moving through it. 4. 3. 2. belonging to a particular merchant or wallet publisher. A(n) _stored-value card_ is an elaborate
32、 smart card with a microchip or a plastic card with a magnetic strip that records the currency balance. A(n) _smart card_ is a stored-value plastic card with an embedded microchip that can store information. When the e-mails used in a phishing expedition are carefully designed to target a particular
33、 person or organization, the exploit is called _spear phishing_. Quick Quiz 2 1. (True or False) ANSI does not set standards itself, but it has created a set of procedures for the development of national standards and it accredits committees that follow those procedures. 2. When EFTs involve two ban
34、ks, they are executed using a(n) _automated clearing house(ACH)_ system, which is a service that banks use to manage their accounts with each other. Quick Quiz 3 1. 2. (True or False) A passive RFID tag needs a power source. A(n) _sourcing_ occurs when a retailer loses sales because it does not have
35、 specific goods on its shelves that customers want to buy. 3. (True or False) RFIDs can be read much more quickly and with a higher degree of accuracy than bar codes. 4. (True or False) The major issue that most companies must deal with in forming supply chain alliances is developing trust. Chapter
36、6 Quick Quiz 1 1. _double auction_ can artificially inflate the price of an item and may be prohibited from bidding by the rules of a particular auction. 2. 3. A(n) _minimum bid_ is the price at which an auction begins. In _sealed-price_ auctions, bidders submit their bids independently and are usua
37、lly prohibited from sharing information with each other. 4.Second-price sealed-bid auctions are commonly called _Vickrey auctions_. Quick Quiz 2 1. 2. In a(n) _proxy bid_, the bidder specifies a maximum bid. Smaller businesses often sell their unusable and excess inventory to _liquidaton brokers_, w
38、hich are firms that find buyers for these items. 3. 4. Chapter 9 1. A(n) _charge card_, offered by companies such as American Express, carries no spending limit, and the entire amount charged to the card is due at the end of the billing period. 2. A(n) _merchant bank or acquiring bank_ is a bank tha
39、t does business with sellers (both Internet and non-Internet) that want to accept payment cards. 3. _electronic cash_ is a general term that describes any value storage and exchange system created by a private (nongovernmental) entity that does not use paper documents or coins and that can serve as
40、a substitute for government-issued physical currency. 4. The term _chargeback_ refers to the spending of a particular piece of electronic cash twice by submitting the same electronic currency to two different vendors. 5. _interoperable software_ runs transparently on a variety of hardware configurat
41、ions and on different software systems. Quick Quiz 2 1. A(n) _server-side electronic wallet_ stores a customers information on a remote server The act of placing a winning bid at the last second Quick Quiz 1 is called a(n) _snipe_. _sniping software_ observes auction progress until the last second o
42、r two of the auction clock. Quick Quiz 3 1. A(n) _virtual community gathering place for people and businesses that does not have a physical existence. 2. The trend toward having readers help write the online newspaper is called _participatory journalism_. 3. The practice of bringing buyers and selle
43、rs together in a social network to facilitate retail sales is called _social shopping 4. The term _monetizing_ refers to the conversion of existing regular site visitors seeking free information or services into fee-paying subscribers or purchasers of services. Chapter 8 Quick Quiz 1 1. _computer security_ is the protection of assets from unauthorized access, use, alteration, or destruction. 2. _countermeasure_ is the general name for a procedure, either physical or logical, that
