《CrossCulturalCommunicationUnit14跨文化交际课件.ppt》由会员分享，可在线阅读，更多相关《CrossCulturalCommunicationUnit14跨文化交际课件.ppt（56页珍藏版）》请在三一办公上搜索。
1、Cross-CulturalCommunicationUnit1-4跨文化交际,CHAPTER 1,Communication and Culture:The Challenge of The Future,CHAPTER 1-Communication and Culture:The Challenge of The FutureChallenge?Societies around the globe have been interwoven into a complex fabric of interdependent economic,technological,political,an
2、d social relationships.This is called Globalization.Globalization has greatly increased the economic strength of many nations and bring people together from different cultures.However,it could resulting more competition for natural resources,international conflicts and security,environmental issues,
3、and world health issues.,CHAPTER 1-Communication and Culture:The Challenge of The FutureOther challenges:Due to the worlds increasing population,we will see.more people are moving to developed countries(shifting populations).This could bring more communication issues in multicultural societies.Meanw
4、hile,aging population in more developed countriesCould bring more communication issues between older generations and younger generations(this can be treated as co-culture).,No Direct Mind-to-Mind Contact,We can only Infer,We seek to define the world,Communication is self-Reflective,The Brain is an o
5、pen system-we learn to communicate,Communication has a consequence,CHAPTER 1-Communication and Culture:The Challenge of The FutureDefining Communication:its a dynamic process in which people attempts to share their internal states with other people through the use of symbols.Principles of Communicat
6、ion:It is a dynamic processb)It is symbolicIt is contextual(situations)d)it is self-reflectivewe learn to communicatef)it has a consequenceFunctions of Communication:Gather information about other peopleFulfill interpersonal needsEstablishes personal identitiesInfluence others,Dominant CultureIts th
7、e one in power-control.Control the major institutions within the culture such as:church,gov.,education,military,mass media,monetary systems,etc.,Co-CulturesThey are numerous.Distinct and unique patterns of communication that they have learned.Can be based on race,ethnic background,age,sex,or other f
8、actors.,CHAPTER 1-Communication and Culture:The Challenge of The Future,We learn our culture through proverbsOffer an important set of instructions,CHAPTER 1-Communication and Culture:The Challenge of The FutureCulture isTransmitted from generation to generationLearnedSharedBased on symbolsDynamicAn
9、 intergrated system,We learn our culture from folk tales,legends,and myths.The Epic of GilgameshWencheng(Sumerian),We learn our culture through art Art is a symbolic way of communicating(pics taken from The Corning Museum of Glass),We learned our culture through mass media,Culture is transmitted fro
10、m generation to generation,Culture is based on symbols,Culture is subjected to change,Culture is integrated,Culture is Ethnocentric,Culture is adaptive,CHAPTER 1-Communication and Culture:The Challenge of The FutureDefining Culture:its a set of human-made objectives and subjective elements thatincre
11、ased the probability of survival satisfaction for the participants in an ecological nicheshare with those who could communicate with each other and lived in the same time and place.Subjective elements include:values,beliefs,attitudes,orientations,and underlying assumptions prevalent among people in
12、the society.Basic functions of Culture:adapt to a particular ecology,and includes the knowledge that people need to have in order to function in their own social environment.Elements include:History,Regligion,Values,Social organizations,and Language.,CHAPTER 1-Communication and Culture:The Challenge
13、 of The FutureIn order to study cross-cultural communication,we must pay attention to the following:Each individual are unique.Stereotyping.Objectivity.Communication is not a Cure-all.,CHAPTER 2,The Deep Structure of Culture:Roots of Reality,CHAPTER 2-The Deep Structure of Culture:Roots of RealityTh
14、e deep structure of culture is the unconscious assumptions about how the world operates.It makes each culture unique,and explains how and why of a cultures collective action.At the core of any cultures deep structure are its social organizations(or social institutions).Lessons about life and ways fo
15、r living that lifeIts based on cooperationThree most enduring and influential social organizations that deal with deep structure issues areFamilyState(Community)Religion(Worldview),CHAPTER 2-The Deep Structure of Culture:Roots of RealityWhy do most serious confrontations and misunderstandings can be
16、 traced to cultural differences?Different civilizations have different views on the relations between God and man,the individual group and the group,the citizen and the state,parents and children,husband and wife,as well as differing views of the relative importance of rights and responsibilities,li
17、berty and authority,equality and hierarchy.-p.51,CHAPTER 2-The Deep Structure of Culture:Roots of RealityThe Deep Structure of Culture contains the following:A cultures most important beliefsHistory(origin)Involves deep and emotional feelingsSupply much of a persons identity,CHAPTER 2-The Deep Struc
18、ture of Culture:Roots of RealityThe Importance of Family:The family is the principal transmitter of knowledge,values,attitudes,roles,and habits from one generation to the next.Through word and example,the family shapes a childs personality and instills modes of thoughts and ways of acting that becom
19、e habitual-p.55,CHAPTER 2-The Deep Structure of Culture:Roots of RealityTraditionally,most people encounter two families during the course of their life:the family they are born into and the family that is formed when and if they take a name.But there are fewer typical American families in the U.S.t
20、han ever before.Most of these changes were brought about by the following:Economic changesTechnological innovationsDemographicsGender roles and opportunities for women(Examples:Single parent,never married couples,adopted child etc.)Can you think of any similar changes in China?,CHAPTER 2-The Deep St
21、ructure of Culture:Roots of RealityGlobalization has major impact on traditional family structure all through the world.The two characteristics of globalization that have been the most responsible for those changes are(1)mass media and(2)migration.Mass MediaFamily values exposed to different set of
22、valuesExample:materials&money vs.spirituality&principlesMigrationMillions of workers leave their families and move from one place to another place to seek jobs or higher wages.,CHAPTER 2-The Deep Structure of Culture:Roots of RealityFamilies perform a series of key functions in all cultures.These fu
23、nctions include teaching members of the culture about economics,socialization,values and religion,individualism and collectivism,and social skills.,CHAPTER 2-The Deep Structure of Culture:Roots of RealityHistory is the witness that testifies to the passing of time;illumines reality,vitalizes memory,
24、provides guidance in daily life,and brings us tidings of antiquity.A cultures history affects individual perception and behavior and how people relate to another culture.Two assumptions:Historical events help explain the character of a culture.What a culture seeks to remember and pass onto the next
25、generation tells us about the character of that culture.,CHAPTER 2-The Deep Structure of Culture:Roots of RealityHistory of United States:Those who originally arrived on the Atlantic coast brought many English values,system of law,and the basic organization of commerce during 16th century.“Life,libe
26、rty and the pursuit of happiness”liberties had to be secured against abusive power of government(independent from Britain)Environmental factors brought psychological effects on the settlers:survival based on individualism,CHAPTER 2-The Deep Structure of Culture:Roots of RealityHistory of Russia:The
27、history of Russians have been subjected to invasion and suffering.(Mongols,Germans,Turks,Poles,Swedes,French,and English)therefore,militarized absolutism.Molded by the type of leadership that has control the country for thousand of years follow orders and accept“words”(dictums)of their leaders.A dee
28、p appreciation and devotion to the performing arts and cultural arts.The size of land have created the people to think(muse)about life.,CHAPTER 2-The Deep Structure of Culture:Roots of RealityHistory of China:“Consider the past then youll know the present”the importance of history.History links all
29、members of the culture.Chinas long history of physical and cultural isolation.may partly attributed their intense national pride.They were the source of the culture of most of neighbors.Considered others were inferior.View family value as priority and civilization has been built on agriculture-Colle
30、ctivism,CHAPTER 2-The Deep Structure of Culture:Roots of RealityHistory of Japan:Based on series of islands,Japan is yet another isolated country strong sense of self-identity,acutely aware of anything that comes from outside.250 years of feudal period loyalty for the feudal lords in the past(now co
31、mpanies);discipline and sacrifice;lack of individualism.Collectivism cooperative efforts,group identification and group action.,CHAPTER 3,Culture and the Individual:Cultural Identity,CHAPTER 3-Culture and the Individual:Cultural IdentityHow identity influences and guides expectations about your own
32、and others social roles,and provides guidelines for your communication interaction with others.Factors include:political views,religious beliefs,lifestyle choices,ethnic similarity,economic interest,etc.Some selected social identities in chapter:Racial IdentityEthnic IdentityGender IdentityNational
33、IdentityRegional IdentityOrganizational IdentityPersonal IdentityCyber and Fantasy Identity,CHAPTER 3-Culture and the Individual:Cultural IdentityThe initial exposure to our identity came from our family-where we began to learn culturally appropriate beliefs,values,and social roles.Later,education a
34、nd mass media can play a considerable role in our identity development.Three-stage identity development models(Phinney)Unexamined ethnic identity-ethnic identity search-ethnic achievementFour-stage identity development models(Martin and Nakayama)Model for minority:Unexamined identity-conformity-resi
35、stance and separatism-integrationModel for majority:Unexamined identity-acceptance-resistance-redefinition and reintegration,CHAPTER 3-Culture and the Individual:Cultural Identity,CHAPTER 3-Culture and the Individual:Cultural IdentityThe Dark Side of Identity-Stereotyping-a means of organizing your
36、images into fixed and simple categories that you use to represent an entire collection of people.can be positive or negativenarrow our perceptions(oversimplified,exaggerated,and overgeneralized)stereotypes are learned(again,begins with our early education)may evolve out of fear of persons from group
37、s that differ from ones ownHow to avoid stereotypes?aware of your tendency to engage in categorizationopen to new information and evidencebeing aware of your zone of discomfort,CHAPTER 3-Culture and the Individual:Cultural IdentityThe Dark Side of Identity-Prejudice(part 1)-they are deeply held nega
38、tive feelings associated with a particular group.These sentiments often include anger,fear,aversion,and anxiety.directed at a social group and its membersinvolve with evaluative dimension(right/wrong,moral/immoral)possess centrality(strong belief)Functionsego-defensive:hold prejudice without having
39、to admit.utilitarian:receiving rewards by holding on to their prejudicial beliefs.value-expressive:when they believe their attitudes are expressing the highest and most moral values of the culture.knowledge:able to categorize,organize,and construct their perceptions of other people in a manner that
40、makes sense to them.,CHAPTER 3-Culture and the Individual:Cultural IdentityThe Dark Side of Identity-Prejudice(part 2)Five expressions of prejudice:antilocution;avoidance;discrimination;physical attacks;exterminationCauses:Societal sources-major organizations and institutions produce laws,regulation
41、s,and norms that create prejudice within a society.Maintaining social identity-the connection between our identity and culture can be personal and emotional.Anything that threatens that bond can become the target of prejudice.Scapegoating-minority group gets the blame.How to avoid prejudice?Personal
42、 contact&education,CHAPTER 3-Culture and the Individual:Cultural IdentityThe Dark Side of Identity-Racism-is an extension of stereotyping and prejudice-the belief in the inherent superiority of a particular race.can be categorized as either personal or institutional.institutional can refer to school
43、s,corporations,hospitals,or criminal justice system.may be intentional or unintentionalsome can be easily to detect,while others are almost impossible.How to avoid racism?Try to be honest to yourselfObject to racist jokes and insults whenever you hear themRespect freedomExamine the historical roots
44、of racism,CHAPTER 3-Culture and the Individual:Cultural IdentityThe Dark Side of Identity-Ethnocentrism-is the notion that ones own culture is superior to any other.links ethnocentrism to the concepts of stereotyping,prejudice,and racism.can be viewed as three levels:positive,negative,and extremely
45、negative.most people are ethnocentriccontributes to cultural identityWhy there can be serious consequences if you engage in negative ethnocentrism?The more ethnocentric you are,the more anxious you are;when we are fearful,we are less likely to expect a positive outcome and less willing to trust some
46、one from another culture.How to avoid ethnocentrism?Avoid dogmatism,CHAPTER 4,Shaping Interpretations of Reality:Cultural Values,CHAPTER 4-Shaping Interpretation of Reality:Cultural ValuesPerception is the process of selecting,organizing,and interpreting sensory data in a way that enables us to make
47、 sense of the world.,CHAPTER 4-Shaping Interpretation of Reality:Cultural ValuesPerception is selective.A part of perception is determined by culture.Perceptual patterns are learned.BeliefsA storage system.Shaped by individuals culture.Accepted as truths.Usually reflected in your actions and communi
48、cation behavior.ValuesBeliefs from the basis of our values.Represents what is expected or hoped for,required or forbidden.Can be classified as primary,secondary,and tertiary.Beliefs Value Attitude Behavior(p.139,Remember this),CHAPTER 4-Shaping Interpretation of Reality:Cultural ValuesCultural patte
49、rns=Perceptions+Perceptual patterns(p.140 Remember this)Cultural patterns are complex,integrated,dynamic,and can be contradictory.,Hofestedes 5 Value DimensionsIndividualism vs.CollectivismUncertainty avoidancePower distanceMasculinity vs.FemininityLong term vs.Short term,Kluckhohns and Strodtbecks Value OrientationsHuman natureRelationship between humankind and natureSense of timeValue placed on Activity?Social relationships,
