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1、“中国爱情节”-七夕情人节商场促销商机(2011年)“中国爱情节”的七夕即将到来,热衷于追捧节日的商家倒是不肯放过这一商机,不同行业都举起了爱情的大旗,但是与2月份的情人节相比,眼下这份“中国式爱情”的商机被演绎得多少有点尴尬。商场齐唱七夕大戏在各家商场,各种七夕的商品活动集中上场。不过稍一留意就会发现,除了部分化妆品、珠宝、内衣品牌的确推出了七夕情侣款等主题活动外,绝大部分的商品活动还是夏秋换季促销,即以七夕的名义,进行换季促销。待添加的隐藏文字内容2前几天,各家商场都布置了七夕的氛围,一些柜台增添了鲜花、气球、粉红底色,从整体看相当于2月情人节的“微缩版”。比较贴近主题的活动主要集中在化妆
2、品、珠宝、内衣、手表等几个品类,这些品类商品的不同品牌都推出了针对情侣的活动,如新款情侣对戒、情侣项链都在展示、热卖中,针对情侣的小礼品也格外精致。手表品牌推出不少情侣手表特卖,一些内衣品牌也在以七夕的名义推介新款。“中国式爱情跟西方人的爱情还是有区别的,中国人的感情表达比较内敛含蓄,不像西方的情人节那么张扬,而且也没有一个约定俗成的载体,所以在市场营销上,可运作的品类也就少多了。”一家商场的经理介绍。而更多铺天盖地的活动则是以七夕的名义进行换季促销。在商场“浪漫七夕”的条幅下面,皮鞋、女装、男装、运动、休闲等品类都在进行季末甩卖,夏款的甩卖基本上在5折以下,甩卖区成为市民淘宝的热闹场所;秋款
3、的上市也格外引人注目,益友百货的周经理介绍说,现在秋品上市率已达到60,虽然是新款,但很多商品也有折扣,正好借着七夕拉动一下销售。29C91AFE4CED1B6C8795AD9C91AFE4CED1B6C8795AD91AFE4CED1B6C8795AD9C91FE4CED1B6C8795AD29C91AFEDD1B6C87D1B6C8795AD9C91AFE4CED1B6C8795AD91AFE4CED1B6C8795AD9C91FE4CED1B6C8795AD29C91AF95AD9C91AFE4CED1B6C8795AD91AFE4CED1B6C8795AD9D1B6C8795AD9C9
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