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1、商场XX品牌商品七夕情人节推广方案（2011年）第一部分：推广内容介绍一推广目的（一） 推广.树立娇子X在目标消费群中的品牌形象。（二） 巩固销量，提高产品的指明购买率。二推广策略（一） 借七夕情人节设计出与品牌内涵有一定联系的小型活动来有效地宣传产品及品牌。（二） 根据不同类型场地的实际情况对活动内容做适当的修改。（三） 使用小型活动，形象展示，免费派送，场地配合等多种推广手段开展全面的整合推广。三推广主题在X，七夕想象也动情（或 X动情的七夕想象）四推广区域成都市五城区范围内的娱乐场所五推广场所迪吧，慢摇吧类（五个）；酒吧，演艺吧类（七个）六推广时间7月29日7月31日备注：7月31日（星
2、期一）是情人节，在此天前在增加两天的推广时间。七推广活动内容（一）.小型活动1.活动名称七夕心灵有约2.活动准备（1）.主持人：一名，要求气质较佳，口才好有幽默感。（2）.奖品：娇子X的手提包，娇子X披巾，娇子X遮阳伞，娇子X手机链，娇子X打火机等。（3）.问题卡：下面有较详细的说明。3.活动内容（1）.主持人简要介绍一下活动的情况后，请一对情侣上台来。（2）.先是女士从问题单中选择一个问题，同时男士也从另一个问题单里选择一个问题（和女士的问题单一样，只是顺序打乱了）。（3）.主持人先问女士，你想象到（感应到）他会问你什么问题吗，然后女士把她自己抽的哪个问题板亮出来。（4）.主持人接着问，如果
3、他也是这个问题的话，你会怎么回答呢？女士说出自己的答案。（5）.主持人转向男士，让他把题板亮出来。如果正如女士所猜的那样，就送上小奖品。（6）.若男士亮出的题板和女士不一样的话，女士就得针对这个问题再答一次。4.问题设置（1）.我们第一次见面的情景你还记得吗（女士问）女士题板我们第一次见面的情景你还记得吗（男士答） 男士题板（2）.如果我们吵架了，你会怎么处理呢？（女士问）女士题板如果我们吵架了，你会怎么处理呢？（男士答） 男士题板（3）.如果有一天我不辞而别的话，你会发疯吗？（女士问）女士题板如果有一天我不辞而别的话，你会发疯吗？ （男士答） 男士题板（4）.我是X型美丽女人吗？ （女士问）
4、女士题板我是X型美丽女人吗？ （男士答） 男士题板（5）.你什么时候能嫁给我呢？（男士问） 男士题板你什么时候能嫁给我呢？（女士答）女士题板（6）.我最喜欢吃什么东西呢？（女士问）女士题板我最喜欢吃什么东西呢？（男士答） 男士题板（7）.50岁以后，你最想对我说什么？（女士问）女士题板50岁以后，你最想对我说什么？ （男士答） 男士题板（8）.明天谁送孩子去上学？（妻子问）妻子题板明天谁送孩子去上学？ （丈夫答） 丈夫题板（9）.家里是不是该买洗衣粉了？（丈夫问） 丈夫题板家里是不是该买洗衣粉了？ （妻子答）妻子题板（10）.结婚纪念日的时，你送我什么礼物？（妻子问）妻子题板结婚纪念日的时，你
5、送我什么鲜橙鲜橙味更欢娱娇子X祝您情人节 快乐5问题卡（1）.正面下方是一个切开的鲜橙，两旁分别注有：鲜橙味，更欢娱。（2）.背面：娇子X祝您情人节快乐（3）.正面中间是问题。6奖品设置（1）.若男女的答问一致，即可获得以下奖品娇子X一盒， 娇子X手机链一个，娇子X打火机一个（2）.若对问题的回答一般（视顾客的反映而定），则可获得以下奖品娇子X披巾一条，娇子X一盒， 娇子X手机链一个，娇子X打火机一个（3）.若对问题的回答比较精彩，则可获得以下奖品娇子X的手提包一个 ，娇子X一盒， 娇子X手机链一个，娇子X打火机一个（4）.若既答问一致，又回答的精彩，则可获得以下奖品娇子X披巾一条，娇子X的手
6、提包一个 ，娇子X一盒， 娇子X手机链一个，娇子X打火机一个7.活动说明（1）.这个活动涉及到了娇子X的品牌内涵想象。（2）.这个情人（夫妻）间的活动符合情人节的气氛。（3）.问题的设置都是比较现实的，甚至有些家常，有点中国特色。（4）.男女间问答都有明确的规定，情人的话只能在男士女士里选题。（二）.形象展示在活动现场根据实际情况设置娇子X的宣传物品，如：展架，烟柜，烟灰缸，杯垫等，以展示娇子X的品牌形象。（三）.促销派送配合推广活动在场地内进行一定的娇子X的产品提示性派送。八.推广流程推广活动心灵有约形象展示促销派送促销派送形象展示酒吧，演艺吧类心灵有约迪吧，慢摇吧类第二部分 成都地区执行方
7、案一. 推广区域成都市五城区范围内的娱乐场所二. 推广时间7月29日7月31日三.具体工作内容（一）. 迪吧，慢摇吧类1.工作内容（1）.心灵有约（2）.形象展示（3）.促销派送2.推广地点（5个）3.时间安排（1）.7月29日：21：0022：3030kA1DkaGhn3XtKknBYCUDxqA7FHYi2CHhI92tgKQcWA3PtGshLs50cLmTWN60eo8Wgqv7XAv2OHUm32WGeaUwYDIAWGMeR4I30kA1DkaGhn3XtKknBYCUDxqA7FHYi2CHhI92tgKQcWA3PtGZ7R4I30kA1DkaGtgKQcWA3P tGZ7R4
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