购物中心、商场楼层主管岗位职责Marketing Managerdoc(中英文).doc

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1、MARETING MANAGER WORK LEVEL 21 购物中心楼层主管工作级别 1My manager is: Mall Manager我的经理是:购物中心营运经理My job is:To lead marketing team to carry out advertising events salespromotion activities and PR events according to malls target and thedevelopment trend of market. To develop plans of mall advertisementsuch as A

2、D location LED and other available Medias andadvertising space leasing proposals. To supervise and coach leasingexecutive to carry out and manage space leasing to achieve ADrevenue target.我负责承租户日常营运销售小票收集及核对工作负责承租户日常进出货及退换货的管理工作;与承租户导购沟通营运过程中遇到的问题,以便更加完善管理工作.I am a Work Level 2 because:I support my

3、team to deliver service and / or manage other resourcesto deliver service using analysis and judgment我定期总结管辖区域各承租户营运状况,向营运经理汇报。I spend:30 of my time carrying out promotion events and decidingadvertisement locations including AD space LED and other media30 我负责租户导购日常行为举止及工作内容的监督管理;20 of my time finish

4、ing post-opening leasing works and adjustingbrands20 我负责实施营运经理部署的各项工作任务;15 of my time making regulations work plans and work flowsassigning work reviewing and summarizing to help my team developand achieve target15 我负责协助楼层管理人员处理未解决事宜;15 of my time over seeing and managing the customers service and r

5、esolving complains15 我负责督促租户缴交营运中各项费用;10 of my time maintaining the relationship with media and government10 我负责承租户日常进出货及退换货的管理工作;10 of my time making quarterly/monthly/weekly plan for my team10 我负责承租户日常营运销售小票收集及核对工作;I know Ive done a great job if我知道我做的很好,如果: The mall gains good reputation in the lo

6、cal market 与营运经理分析租户业绩及提出有效性建议;The marketing planning is well planned and successfully implemented 定期总结管辖区域各租户营运状况I am proactively responsible for tenants and outsourced agents inTesco Way 努力学习相关商品知识,提高业务素质。 I can coach and lead the mall operation team to provide better service to the customers 协助公司

7、完成大型促销方案的执行工作。 I can constantly improve and optimize my performance based on top managements directions 负责新引进品牌装修方面的初审工作。The people I need to work with are 我需要和这些人合作:Inside my function 在我的职能内 Outside my functionMall operation Team 购物中心营 Regional CEO 区总经理运团队 Regional IT/HR/Legal/FinanceRegional Marke

8、ting Team 区市场 Team 区支持团队理团队 Tesco hypermarket storeOther Mall Marketing managers 其 manager Tesco 购物中心总经理他购物中心市场经理 Government Media 政府和媒体The skills I need are:Leadership and Operating Experience requiredGeneral skills skills Customer Focus Good check record 经营规范管理 for mall operation 指 Personal Integr

9、ity 导、引导、监督商户 商户关系协调 遵守购物中心各项管 Drive 理规定,文明经商、 招商、转租、转让、协议 守法经营。 续签、后续招商管理 Rich experience in Team Working Marketing and 团队合作 promotion 充分了解 Developing 商户经营情况,保持 Self/Others 对商户的关心、关注 商品管理 和帮助,保持良好的 Analysing and 合作关系。 Decision Making Planning and 活动策划、实施 implementation 计划和 Managing 实施 Performance R

10、ich experience in 执行力管理 leasing and has localhat network of tenants through different Leadership Training at Operating Options Development Tesco Model Programme How Core skills training solutionsWhat I have Activitiesto doPeople To consistently deliver Every Little Helps for ourPeopleAn opportunity

11、实施项目后继招商工作。to get on 现场纠纷处理成功率、及时率An interesting 对公司各项工作质量进行有效跟进job 执行目标管理及考核A managerwho helpsmeTo be treatedwithrespectCustomer To consistently deliver Every Little Helps for ourcustomersEarn lifetime experience for the customers to earn their lifetimeloyalty loyaltyThe aisles are 处理客户投诉,协调各部门满足客户

12、需求clear I work closely with our tenants to co-implementI can get what I marketing activities to meet the requirements ofwant the local customersThe prices are 定期对商户、顾客意见予以收集、回复、归档并进good 行初步分析和传递。I dont queue I adjust the tenant mix and provide the tenantsThe staff are with resources to optimize thei

13、r sales capability sogreat as to provide the best shopping experience to the customers 与商户、业主保持良好的沟通关系,为商户提供 I hold the seasonal forum and weekly communication meeting with tenants 负责对租户的培训。 Lead and communicate with the tenants to provide consistent service to the customers 领导并统一商户对顾客的服务标准Operation

14、s To consistently deliver Every Little Helps foroperationsWe try to get it 1、 管 理 好 所 有 商 场 短 期 租 赁 I manage theright first Tenants and optimize tenant mixtime 每日巡场,检查监督购物环境、运营条件、运营We deliver 状况并作好巡场记录 I cooperate and support theconsistently tenants to maximize their potential so as toeveryday const

15、antly bring profits to the mallWe make our 及时、准确地传递公司精神和反馈商户动态,jobs 维护、控制经营秩序,随时掌握本辖区内的一切情easier to doWe know howvital ourjobs areWe alwayssave timeand money I build and maintain healthy and long-term relationship with the media to better promote the mall and implement mall marketing activities 管理商场

16、日常运作,保证工作效率 I manage the mall daily operation and optimize working efficiency 组织营销推广方案的初步制定、报批和执行。Finance To consistently deliver Every Little Helps for financeGrow sales I check and advise onsite finance team to provideMaximise true financial analytical report which can be theprofit future referenc

17、e for cooperating with tenantsManage our 开展对商户的租金、物管费等费用催收。I make theinvestment cost centre budget and highly control the cost 制定本部门营运费用预算、报批,在预算范围内合 理使用。Community To consistently deliver Every Little Helps for thecommunityI am a good I help the mall become a good neighbor in localNeighbour communityI am 帮助我的部门融入社区responsible I lead the mall to protect environment and be aand fair good example for recycling renewable resources有责任心,公 in the community正,诚实做一个 致力环保,废物利用和循环利用不可再生资源好邻居 I train and encourage people and supplier to join community work 训练并鼓励员工和供应商参与社区工作计划

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