商务英语写作课件.ppt

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1、商务英语写作,_Chapter Four Replies and Quotation,1.The general plan for replies,1.Begin with the answer that you are complying with the request.2.Show thanks or sincere interest in the request and the person.3.Present the most important information in a positive way.4.Focus on the readers benefits associa

2、ted with the information.5.Provide additional helpful information.6.End the letter with confidence and courtesy.见letter 4-1,1).The Opening,The first paragraph you should start with acknowledging the inquire.Thanks for your inquiry of 谢谢贵方We are pleased to learn from you letter of 很高兴从信中得知Your inquir

3、y dated贵方的询问,2).The body,The body aims to answer the inquiry as clearly as possible.You should also anticipate what reader needs to know in the future.Here areon现寄上我方有关的Enclosed please find our随信附上,3).The Closing,Express the hope that the information provided will be useful.I hope that the informati

4、on will prove useful to you.Please do not hesitate to contact me again if I can be of further help.We look forward to receiving your order in the near future.见 Sample 4-2,Exercises:Rearrange the sentences,a.It seems to have everything I need.b.I am looking for just an arrangement.c.I received your p

5、rice information packet today and appreciate its prompt delivery.d.You mentioned a deeper discount in consideration of the annual contract.e.She keeps my calendar and will assist you making an appointment.f.Should I be unavailable when you call on Friday,please speak to my assistant,Annie.,Exercises

6、:,作为对贵方询价的回应,我们将提出尽可能优惠的报价。In response to your inquiry,we will offerthe best price possible.若你方对此报价在本月内不接受,该报盘将被撤消。The offer is subjected to your replyreaching us before the end of the month.,Exercises:,对于小量订购来说,贵方还盘太低。Your counter-offer is much too low for an order of a small amount.若订货超过600件,可享受8折

7、优惠。You will enjoy 20%discount if your order exceeds 600.,Exercises:,我们已正式收到你方11月23日的来信及一份年度报告。We have duly received your letter dated Nov.23 and a copy of the annual report.我们非常感谢您给我们寄来的有关重组问题的最新资料。I appreciate your updated information related to the restructuring issue.,Exercises:,除非按合同付款,否则我方将解除合同

8、,并要求贵方赔偿因违约造成的损失。Unless the payment is made in accordance with the contract,we will have to cancel the contract and claim damages for your failure to honor the contract.,Exercises:,as follow to reduce in line with be subject to provided that remain open to ones regret owing to discount acceptance,1.

9、We intended to buy 300“Flying Pigeon”Brand bicycles at the prices_.2.We accept your offer_you cut prices by 20%.3.The offer_until 12:00 a.m.November 21,Beijing time.4.Our offer is a non-firm offer.It_our final confirmation.5.If you can_the price,we might place a large order.6.Our offer is firm,subje

10、cted to your_reaching us by March 1.,Exercises:,亲爱的山本先生:谢谢您于2005年8月5日发出的询问我公司及产品情况的来信,随信寄去我公司最新的产品说明书,内列我公司生产的所有型号游艇及截止到2004年底的财务报表。过去我公司并未在日本市场销售过产品,因此我们非常高兴与贵公司合作。请仔细阅读内附资料。我们很愿意回答任何问题。我们期待着您的回复。,Exercises:,Dear Mr.Yamato:Thank you for your letter dated August 5,2005,inquiring about our company an

11、d our products.Enclosed please find our latest brochures listing all types of yachts we manufactured as well as our financial statement for the ending year of 2004.We have not sold our products in the Japanese market in the past,and we would be delighted to do business with your company.Please go th

12、rough the enclosures.We would be happy to answer any questions that may arise.We look forward to hearing from you.Yours sincerely,3.Declining an request,An Expression of thanks for the requestReason for inability to accept the requestA wish of other bushiness opportunities in future,3.Declining an r

13、equest,拒绝要求的信应包括以下几点:对对方提出要求表示感谢对不能接受表示遗憾并给出具体的原因3.提示一起合作的其他机会,Samples:,因为政府的禁令而无法满足顾客订购电缆的要求,这种拒绝类型的回复函应该怎样写呢?,Samples:,Dear Sir:Thank you so much for your offer for Cables on February 16,2005.I regret to inform you that our government has just imposed a ban position to purchase the products at pre

14、sent.However,we have kept your offer in our file and will contact you when the ban is lifted.Your truly,Write a letter,Write a reply to ABC co.with the following particulars.1.Acknowledge the receipt of their letter of June 27.2.Agree to their proposal of establishing trade relations with you.3.Comm

15、odity inspection will be handled by the bureau concerned in Shanghai.,Dear sirs,With reference to your letter of June 27,we are glad to learn that you wish to enter into trade relations with us,which also meets our interest.To give you a general idea of our products,we are sending you by air a catal

16、ogue showing various products being handled by this corporation with detailed specification and means of packing.Quotations and sample will be sent upon receipt of your specific enquiries.,As we have not had the pleasure of doing business with you in the past,we would like to inform you that our goods for export are to be inspected by the Shanghai Commodity Inspection Bureau before shipment,and necessary certificates in regard to the quality and quantity of the shipment will be provided.We are looking forward to your early reply.Your faithfully.,

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