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1、,What is H&M?,H&M is a Swedish multinational retail-clothing company,known for its fast-fashion clothing for men,women,teenagers and children.,H&M full name is Hennes&Mauritz,In 1947 by Erling Persson founded in Sweden Wes Castro City.,The brand name is combination byHennes Women and Men Mauritz bra
2、nd,depicting the first letter formH&M.,What is H&M?,BORN in Sweden,1947,1952,The history of H&M,Hennes opensin Stockholm,1968,Set the brand Hennes&Mauritz,1974,1990s,GO PUBLIC,1.online shopping begins2.The first US store opened,2007,EnteredThe AsiaMarket,How to expand,1947,1976,1980s,1998,2000,2004,
3、2007,2008,2010s,2013,2014,Influence all over the world,They are crazy for。,How many stores?,FOR EXAMPLE,H&M in peoples mind,pretty good!I got a dress for$30 and a sweater for only$5 during spring vaca the clothings new comfy,cute,pretty good quality.,H&M is an okay store.i cant wait to buy something
4、 from here!,I Love it a lot because it is cost-effective.I have a lot of clothes from H&M.They are cheap but comfortable.,H&M in the city,Beijing subway line 10,PARIS theChamps Elysees,H&Ms business concept,Fashion,Quality,Best price,How to keep price low,H&M ensure the best price by:,in-house desig
5、n,no middlemen,large purchasing volumes,buying the right products from the right markets,efficient logistics,cost-consciousness in all parts of the organization,VALUES,H&Ms values,SO people also believe in H&M,SO H&M is united&efficient,SO H&M have infinite creativity for you,SO H&M can make pleasan
6、t design,SO H&Ms staffs are positive&passionate,SO H&M keep moving and never stop,SO H&Ms CLOTHES ARE CHEAP and worth to buy,ProductStrategy,PriceStrategy,PromotionStrategy,SalesChannelStrategy,Marketing strategy,Marketing strategy,1.Product Strategy,“LESS AMOUNT,MORE CHOICE”,“PUSH-AND-PULL”,ICT pla
7、tform,Marketing strategy,2.Price Strategy,Production outsourcing,Double supply chain,Small discount,Marketing strategy,3.Sales channel strategy,Direct chain operation,Catalogue Selling,Online selling,Marketing strategy,4.Promotion Strategy,Downtown location,Super recommendation,Cooperate with best d
8、esigners or brands,Some cooperative brands,H&Ms trying,Working Environment,SHOP FOR EVEN LESS,TRAINING AND DEVELOPMENT,BENEFIT FROM OUR SUCCESS,REVIEWS AND OPEN DIALOGUES,HEALTH,WELLBEING&FINANCIAL SECURITY,TIME AWAY,Employee Benefit,In order to show our appreciation of our employees,H&M has started
9、 an incentive programme for all employees.The programme was initiated in 2011 when Stefan Persson and Family donated approximately 4 million H&M shares with a value of approximately SEK 1 billion(based on the share price on 6 September 2010)to the Swedish foundation Stiftelsen H&M Incentive Program.,Incentive Plans,Future Prospect,Sustainabledevelopment,Growing all over the world,innovation,H&M WILL KEEP,Cost-effective,Future Prospect,THE END,PPT making by Seven,Group:Seven Sunny Carol Cronos,
