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1、卖场布局,棚格图和品项齐全Lay-out,Planograms,Full assortment.,5.巡店 Store Visit,3.位置分配 About Space allocation.,2.布局和动线 Layout&circulation.,4.棚格图 Planogram.,6.订货收货 Ordering Receiving(Reminder),1.词汇和定义 Some vocabulary and definition.,Lay-out,Planograms,Full assortment.,1.词汇和定义Some Vocabulary and definition.,定义 Defi
2、nition:商品种类或（商品广度），指的是一家卖场或某部门内商品分类的数量。Variety or(breadth)is the number of different merchandising categories within a store or department.,定义 Definition:商品品相或（商品深度），指的是某一分类内单品（SKU)的数量。Assortment or(depth)is the number of SKUs within a category.,定义:顾客服务水平 在供应链中，顾客服务水平这一功能，涉及到多种表现指数。第一个指数为订单完成率，即对顾客需
3、求的满足程度。缺货率，该指数为订单完成率的补充，该指数意为由于缺货而缺失的订单。另一个指数为未交货订单水平，即待完成的订单。为了达到最高顾客服务水平，需提高订单完成率，降低缺货率和未完成订单率。,Definition:Customer Service Level Customer service level in a supply chain is a function of several different performance indices.The first one is the Order fill rate,which is the fraction of customer d
4、emands that are met from Stockout rate is the complement of fill rate and represents the fraction of orders lost due to a stockout.Another measure is the Backorder level,which is the number of orders waiting to be filled.To maximize Customer service level,one needs to maximize Order fill rate,minimi
5、ze Stockout rate,and minimize Backorder levels.,2.布局和动线Lay-out and Circulation.,卖场环境构造:,视觉交流零售定位图片标志,卖场设计室外设计氛围光照,商品设施选择商品展示视觉商品,卖场规划促销位分配布局&动线,卖场形象和产出,Store Environment composition:,Visual CommunicationsRetail IdentityGraphicsPOS Signage,Store DesignExterior DesignAmbianceLighting,MerchandisingFixt
6、ure SelectionMerchandise PresentationVisual Merchandising,Store PlanningSpace AllocationLayout&Circulation,Store ImageAnd Productivity,布局和动线,环形布局。主通道从卖场入口起始，环绕卖场，通道一般成圆形、长方形、矩形，然后止于入口处，顾客回到卖场前端。,Layout&circulation.,Loop Layout is a type of store layout in which a major customer aisle beginsat the en
7、trance,loops through the store,usually in the shape of a circle,square,or rectangle,and then returns the customer the front of the store.,Layout&circulation.,骨架式布局。一条主通道贯穿卖场前后，顾客可以在主通道内双向通行。在该主通道两侧，货架呈窗花型或网格状分布。,Layout&circulation.,Spine Layout is a type of store layout in which a single main aisle
8、runs from the front to the back of the store,transporting customers in both directions,and where on either side of this spine,merchandise departments using either a free-flow or grid pattern branch off toward the back aisle walls.,Layout&circulation.,自有穿插型布局。货架及商品组合成群，分布在卖场。,Layout&circulation.,Free
9、-Flow Layout is a type of store layout in which fixtures and merchandise are grouped into free-flowing patterns on the sales floor.,(2)Stocks Management,*Assortment display.,Layout&circulation.,网格布局。卖场内货架和收银台排成列或成排，收银线与货架互相垂直。,(2)Stocks Management,*Assortment display.,Layout&circulation.,Grid Layout
10、 is a type of store layout in which counters and fixtures are placed in long rows or“runs,”usually at right angles,throughout the store.,3.位置分配About space allocation.,位置分配 About Space allocation.,考虑以下因素 Integrate the following:*顾客期望和需求 Customers expectation and needs.*卖场/公司的实际零售策略 The actual retail
11、strategy of the store/company.*商品类型和特征 Type and characteristics of products.*每类商品的销售和毛利 Sales and Margin(s)generated by the category.,SPACE ALLOC,STORE PILOT,4.棚格图Planograms.,卖场环境构成:,视觉交流零售定位图片标志,卖场设计室外设计氛围光照,商品设施选择商品展示视觉商品,卖场规划促销位分配布局&动线,卖场形象和产出,Store Environment composition:,Visual CommunicationsR
12、etail IdentityGraphicsPOS Signage,Store DesignExterior DesignAmbianceLighting,MerchandisingFixture SelectionMerchandise PresentationVisual Merchandising,Store PlanningSpace AllocationLayout&Circulation,Store ImageAnd Productivity,棚格图 Planograms.,为确商品在一个部门的陈列位置，各类零售企业都会作出棚格图。棚格图是依据图片、系统数据等做出的图示，用于图示每
13、一个单品（SKU)的陈列位置。棚格图绘制也要依据单品（SKU)的历史销售情况和产出。To determine where merchandise should be located within a department,retailers of all types generate maps known as planogramsPlanogram is a diagram created from photographs,computer output.that illustrates exactly where every SKU should be placed.Planogram i
14、s accompanied by a productivity report by SKU based on sales history.,商品整体结构 INTEGRATED ASSORTMENT*黄色部分为B，C,D店共有商品信息。,最高价,从最低价,丰富品项，满足所有顾客需求：,商品分类,To the most expensive,From the lowest price,Large assortment covering all our customers needs:,MERCHANDISING BY CATEGORY,5.巡店Store Visit.,VISIT,6.订货收货（提示
15、）Ordering Receiving(Reminder),ORDERING,RECEIVING&RETURNING Merchandises.订货,收货和退货,订、收货时间表ORD-RECEIV-SCHEDULE,定义 Definition:周转库存，又称基本库存，由于补货过程和满足顾客需求而产生的库存。Cycle Stock,also known as Base Stock,is inventory that results from the Replenishment process and is Required to meet demand.,定义 Definition:备用库存，又称安全库存或缓冲库存。该库存，是对周转库存的安全缓冲。Retailers carry Backup Stock,also known as Safety Stock or Buffer Stock,as a safety cushion for the Cycle Stock.,订货公式,订货系数.,Ordering formula,Place-Order Coefficient.,Thank You!,
