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1、Anti-smoking ad campaign,1.What is the subject of this ad campaign?,2.Why do they build this ad campaign?,Anti-smoking.,Because the problem costs countries a lot of money and causes great damage to the welfare of the people.,Heart disease,Read Paragraph two,Summarize the important information.,1._-h
2、igh-school teenagers,2._-discourage young people from smoking,3.What we will do?educate people-bad physical health&how it affect others2)_-such as saving money3)_-because of terrible smell,skin,and fingernails.,target audience,main aim,Explain the advantages of not smoking,Show young people how smok
3、ing is not cool or,attractive,Bad physical health,Affect people around,Second-hand smoking,Smoking causes premature ageing,Hair Loss,Activities,1.Put large posters,2.Website which provides students with information about smoking,3.Publish an article in the school magazine,4.Organize an essay competi
4、tion,website,poster,with logo and slogan,Do you need more proof?,slogan,Is smoking cool and enjoyable?,Read Paragraph 4:,Why do they choose this picture as their logo?,They want to shock people into realizing that many smokers die all too soon from illnesses and disease related to smoking.,What other ways that you can think of to promotethe anti-smoking campaign?,