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1、国际市场营销英文,幽默来自智慧，恶语来自无能,INTERNATIONALMARKETING,TextbookInternational Marketing(16th edition)Philip R.Cateora,Mary C Gilly,John L.Graham(vi)NTERNATIONALMARKETING,New and expanded topics inthe 16th editionBibliography(ix),Reordering the Structure of the TextPart One overview(Chapter 1)Part Two the Envi
2、ronment of global marketsThe cultural environment(3,4,5,19)The political environment(6)The international legal environment(7)The economic environment(9,10,11),.Part Three Research of the international marketing(Chapter 8Part Four STP(Chapter 12a SegmentationTargetings Positioning,a Part five 4psProd
3、ucts(13,14)Place/Channels(15)Price(18)Promotion(16,17),CHAPTER ONEThe Scope and Challenge ofInternational Marketing,Key termsNeeds,wants and demandMarketa International marketinga Domestic environmentdmb升hmForeign environmentSelf-reference criterionControllable elementsa Uncontrollables三gGlobal awar
4、eness,1.Fundamental concepts(I)Understanding Customer NeedsCustomer Needs,Wants,and demandstates of deprivationNeedsPhysical-food,clothing,warmth,safetySocial-belonging and affectionIndividual-knowledge and self-expressionWantsby culture and individual personality dForm that needs take as they are shapeDemands.Wants backed by buying power,為,谢谢,骑封篙尊慈榷灶琴村店矣垦桂乖新压胚奠倘擅寞侥蚀丽鉴晰溶廷箩侣郎虫林森-消化系统疾病的症状体征与检查林森-消化系统疾病的症状体征与检查,11、越是没有本领的就越加自命不凡。邓拓12、越是无能的人，越喜欢挑剔别人的错儿。爱尔兰13、知人者智，自知者明。胜人者有力，自胜者强。老子14、意志坚强的人能把世界放在手中像泥块一样任意揉捏。歌德15、最具挑战性的挑战莫过于提升自我。迈克尔F斯特利,
