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1、 毕业设计（论文）译文题目名称：书籍设计品质与格调院系名称：艺术设计系 班 级：ZB视觉122班学 号：201205012223学生姓名：康莉指导教师：胡艳珍 2013年 12月Books design quality and styleThe modelling of book binding design is an independent art, are the major factors influence the book binding design books, text and graphics visual degree, layout method, printing m
2、aterial, colour is harmonious, proper use traditional art elements, etc., and as designers create the main body of the book, on the basis of the understanding of these factors, to fully improve their aesthetic and aesthetic effect. In general, visual degree is strong, can attract the attention of re
3、aders and more attention, however, due to the high degree of visual books, its text fonts and graphics area is opposite bigger, strong appeal, but will appear stimulate and jumping on the vision, reduces the cultural quality and style of books. If visual degree is relatively low, fonts and images wi
4、ll show experience and artistic accomplishment, to design the book binding design work of high quality and high style.The importance and improve the quality and style of book binding,the modelling of book binding design is an independent art, designers blend in aesthetic ideology, the concept of art
5、 books material and books production process, is the books themselves of tacit knowledge and explicit form the overall unity of language art. Book binding design, therefore, designers should not only familiar with books, the paper in the process of production, binding, printing and other processes,
6、and to follow the rule of the plastic arts aesthetic rules and forms, manifests the books that are unique to this kind of cultural carrier of aesthetic and cultural qualities.Book design art of the cultural taste and style is very important, the cultural taste of a book of high and low, influence th
7、e readers and audiences aesthetic orientation and acceptance. Book binding design, as a kind of creative image activity, is the art of designers to perception by paper material, words, pictures, medium of language symbols such as the carrier, the images in the form of state, and thus constitutes a r
8、eal work of art (the book). Books as the product of the artistic activities and objects, not only with artistic creation has a direct relationship, at the same time have a direct relationship with readers and critics. The high grade, high style book binding design, can satisfy the aesthetic needs of
9、 readers, cause the audiences aesthetic pleasure, at the same time, it exerts a subtle influence on the readers aesthetic value orientation and personality. Embodied in the book, therefore, cultural quality and style, directly reflect the aesthetic value of the books and art taste, also reflected in
10、 its aesthetic effect and the aesthetic effect. So, book designers should effort to improve the cultural quality and style of the book binding design, increase the effectiveness of books of art and aesthetic value.In the 1960 s, post-modern design style are all the rage. Post-modern design pays atte
11、ntion to individual character freedom and emotional catharsis, its artistic style emphasized manufacturing contradictions, poking fun at the game. Design in our country are also affected, book design for visual impact, devotion to commercial value, many designers attempt against tradition, law, the
12、concept of the aesthetic, focus on books external tension and layout have strong contrast, in an effort to give the reader caused strong visual appeal. , in other words, in order to more easy to cause the readers reading interest and desire for purchase, many booksellers will books designed to be ex
13、aggerated and individual character, pursuit of bright and beautiful color and special editions.And the books of a high quality, high style, reflect and permeated with a kind of scholarliness. Word, namely the book contains the beauty of neutralization, quiet and deep cultural connotation. Different
14、from irregular, no order, the art, the aesthetic characteristics of post-modern art, word, pay attention to in the books of this particular medium build atmosphere of leaves, the thinking characteristics of Chinese traditional culture and the inside of the form into the design concept.Factors that a
15、ffect the overall quality and style of the book binding, basically has the following aspects,text and graphic visual c: visual c refers to the visual strength in the pages of text and pictures. books page visual strength degree affect the reading of books,too stiff, reduces the visual interest. Ther
16、efore, the proper visual degree can reflect the cultural quality of books and style.The quality of printed materials: books is a kind of information of sculpture, the fine printing materials can fully reflect the quality and style of the book, high-grade paper materials and the advanced printing tec
17、hnology, ontology of intellectual more books, books can play the calm delicate beauty.Layout methods: appropriate layout of books, books of the ontology can be visual language and art style of perfect and meticulous, enrich the aesthetic connotation of book design. Book binding design style, appropr
18、iate layout styles more can reflect the practical value of books and aesthetic effect, especially pay attention to the actual situation and the space arrangement method, can let the books appear gentle quiet. Pay attention to space, which is emphasizing pays attention to the design elements of blank
19、 space, pay attention to the layout space left after the formation of the negative space the beauty of the blank and visual tension.The use of traditional artistic elements: book design is a kind of art creation, Chinese calligraphy, seal cutting, painting and other art elements used in book binding
20、 design process, will be the spirit of Chinese traditional art design perfectly combined with books, makes the books become a kind of rich Chinese culture connotation of design work, show a kind of high quality and high style. The use of traditional artistic elements, especially the use of calligrap
21、hy, seal cutting font, can make the books form has a unique artistic personality and cultural identity, greatly enhance the cultural quality of the books. Calligraphy, seal cutting) is the core of Chinese traditional culture, has the unique aesthetic form of Chinese traditional culture and artistic
22、features, with a strong visual appeal and meaning boundless visual appeal to force. Calligraphy font is different from general standard print, it into the persons ideological cultivation, moral pursuit, is a kind of word load by static form of life. Utilizing calligraphy font in the book binding des
23、ign, can give readers a unique visual attention, the process of reading, is also a form of human life dialogue, and into the book binding design works of calligraphy element, is permeated with profound cultural connotation and implication of beauty.Colorific harmony with: color is a very important v
24、isual communication field design elements, is a kind of important visual language in the process of book binding design, it can build different emotional atmosphere, so the colour is applied proper or not is very important. Therefore, in the book binding design, especially in the books cover design,
25、 colour should be grasped of brightness, purity, hue contrast and harmony, if colour is too much, or color contrast is too strong, although this book covers can get strong visual result, have the effect of synthetic-aperture, but appear impetuous publicity; Can reflect Oriental aesthetic and harmoni
26、ous color is inside collect, calm personality, peculiar to embody high books in soft and elegant style.书籍设计品质与格调摘要：书籍装帧设计是一门独立的造型艺术，影响书籍装帧设计的因素主要有书籍文字与图形的视觉度、编排方法、印刷材质、色彩是否和谐、传统艺术元素是否恰当运用等方面，而作为创造主体的书籍装帧设计师，在了解这些因素的基础上，要充分提高自己的审美和审美功效。一般说来，视觉度强，更能吸引读者的眼球和注意力，但是，由于高视觉度的书籍，其文字字体和图形面积相对较大，感染力较强，可是会在视觉上
27、显得刺激和跳跃，降低了书籍的文化品质和格调。如果视觉度相对较低，那么字体和图片会显经验与艺术修养，设计出高品质与高格调的书籍装帧设计作品。书籍装帧设计是一门独立的造型艺术，要求设计师将审美思想、艺术观念融入书籍材料和书籍生产工艺之中，是将书籍本身的知识源和外在形式语言统一的整体艺术。因此，书籍装帧设计要求设计师既要熟知书籍生产过程中的造纸、装订、印刷等流程，又要遵循造型艺术的审美规律和形式法则，体现书籍这种文化载体所独有的审美情趣和文化品质。书籍装帧艺术的文化品味和格调非常重要，一本书的文化品味的高低，影响着读者和受众的审美导向和接受程度。书籍装帧设计作为一种创造性意象活动，是设计师将自己的艺
28、术感知通过纸材、文字、图片、语言符号等媒介载体，把意象以物态化形式确立下来，从而构成现实存在的艺术作品（书本）。书籍作为这一艺术活动的产物和对象，不仅与艺术创造有直接关系，同时与读者和批评者也有直接关系。高品位、高格调的书籍装帧设计，可以满足读者的审美需要，引起受众的审美愉悦，同时也潜移默化地影响着读者的审美价值取向和人格境界。因此，书籍所体现的文化品质和格调，直接体现书籍的审美价值和艺术品位，也体现在其审美功效和非审美功效之中。所以，书籍设计师应当努力提高书籍装帧设计的文化品质和格调，提高书籍的艺术功效与审美价值。20世纪60年代，“后现代”设计风格风靡一时。“后现代”设计注重个性自由和情感
29、宣泄，其艺术风格讲求制造矛盾、调侃游戏。我国设计界也受此影响，书籍装帧追求视觉冲击力，一味追求商业价值，很多设计师尝试反传统、反规律、反美学的观念，关注书籍外在的张力和版面产生强烈的对比，以图给读者的视觉造成强烈的诉求力。换言之，为了更容易引起读者的阅读兴趣和购买欲望，很多书商将书籍设计得夸张而个性，追求明丽的色调和异形的开本。而一本高品质、高格调的书籍，则体现和洋溢着一种“书卷气”。“书卷气”即指书本所包含着的中和、安静之美和深邃的文化内涵。不同于无规律、无秩序、反艺术、反美学的后现代艺术特征，“书卷气”注重在书籍这种特定的媒质之中营造气氛的静美，将中国传统文化的思维特质和构成形式融入设计观
30、念里面。影响书籍装帧的整体品质与格调的因素，大致说来有如下方面：文字与图形的视觉度：视觉度是指文字和图版在版面中产生的视觉强弱度。1书籍版面的视觉强弱度会影响书籍的阅读性得过于拘谨，降低了视觉趣味。因此，恰当的视觉度能体现书籍的文化品质和格调。印刷材料的质量：书籍是一种“信息的雕刻”，精美的印刷材料能充分体现书籍的品质和格调，高档纸材和先进的印刷技术，更能体现书籍本体的“书卷气”，能发挥书籍的沉静精致之美。排版方法：恰当的书籍版面设计，可以将书籍本体的视觉语言和艺术风格得以完美细致的发挥，丰富了书籍设计的美学内涵。书籍装帧设计的风格千变万化，合适的编排风格更能体现书籍的实用价值和审美功效，特别
31、是注重虚实与留白的编排方法，能让书本显得温和平静。注重留白，即是重视注重设计元素以外的空白空间，注重编排后剩余空间形成的“负形”的空白之美和视觉张力作用。传统艺术元素的运用：书籍装帧设计是一种艺术创造活动，将中国的书法、篆刻、国画等水墨艺术元素运用到书籍装帧设计过程中，将中国传统艺术的精神内涵与书籍设计完美地融合起来，使得书籍成为一种富有中国文化意蕴的设计作品，表现出一种高品质和高格调。传统艺术元素的运用，特别是书法（篆刻）字体的运用，能使书籍形式具有一种独特的艺术个性和文化身份，极大提高了书籍的文化品质。书法（篆刻）是中华传统文化的核心，凝聚了中华传统文化特有的审美形态和艺术特征，具有强大的
32、视觉感染力和意蕴无穷的视觉诉求力。书法字体不同于一般的标准印刷字体，它融入了人的思想修养、道德追求，是一种以字载道的静止生命形式。将书法字体运用到书籍装帧设计之中，能给予读者一种独特的视觉关照，读者阅读的过程，也是一种人与人的生命对话形式，而融入书法元素的书籍装帧设计作品，洋溢着深厚的文化内涵和意蕴之美。色彩的和谐运用：色彩是视觉传达领域一个非常重要的设计元素，是书籍装帧设计过程中的一种重要视觉语言，它能营造不同的情感氛围，因此色彩的运用得当与否十分重要。因此，在书籍装帧设计之中，特别是书籍封面设计中，要把握好色彩的明度、纯度、色相的对比与和谐，如果色彩过多，或是色彩对比过于强烈，这样的书籍封面虽然能能获得强烈的视觉效果，起到先声夺人的作用，但是显得浮躁张扬；而和谐的色彩则能体现东方美学中特有的内敛、冷静等性格，体现书籍中柔和、淡雅的高格调。译自：
