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1、Making Successful Presentations,What is a presentation?,A presentation is a form of public speaking.topic+speaker+audienceA presentation is a talk with the speaker presenting new ideas,new products,new services in an attractive,interesting way.,What can a presentation do for you?,Convey information
2、more efficiently and effectivelyDemonstrate proficiency in subject matter to supervisors and clients,Why should one give an oral presentation?,Nothing can match the impact of a live presentation given by a lively individual.The YOU element is crucial.,Symptoms:Visible and Invisible,blushingmemory lo
3、ssfiller wordsfidgeting,butterfliesracing heartsweaty palmsdry mouth,Set a clear objective,So you mustInformPersuade/SellInspireTeach/TrainNote:All effective presentations involve an element of persuasion!,Determine Your Objective,Should be specific Should be be measurable,Planning,Why am I giving t
4、his talk?Who is going to be out there?What am I going to say?Where and when will the meeting be?How am I going to do it?,Analyze the Audience,Who are they?What do they know?How will they respond?How can you appeal to them?What might they object to?,Organizing Your Ideas,Organizing to suit the materi
5、al and its treatmentOrganizing to suit the audience,Organizing Your Ideas,The descriptive approachThe events approachThe progress reportThe scientific approachThe solution approach,Organizing Your Ideas,The best alternative approachThe need/satisfaction approach The tell them approach,Spoken Communi
6、cation,Oral communication is difficult to follow Minds work 4x faster than mouths People only remember 18-25%of what they hearWe think in pictures and understand new concepts through experience,Speaking for the Ear,Use Simple,Specific,Concrete Nouns.Prefer Strong Active VerbsAvoid Long SentencesDont
7、 Fear Intelligent Repetition.Listeners Must Understand as You Speak;There is no“Instant Replay”Button,100%,100%,Attention,Time,Typical Attention Curve,Use“three strike”structure to gain and retain audience attention,INTRODUCTION-the essentials,Gain audience attention and motivate them to listenState
8、 your purpose and BIG IDEAPreview key points/arguments-prepare them to follow your thinkingTransition smoothly to first point,Involve your audience in shared objective“Today we will see that preparation is the key to a successful job interview”,INTRODUCTION:State your objective and main message,INTR
9、ODUCTION:Preview key points/arguments,“There are three things you should do to prepare for any interview:1).2).3).”,Put these on your agenda slide,INTRODUCTION:Transition smoothly to first key point.,“To look at each of these steps in more detail,lets first examine your starting point:creating a goo
10、d resume.”(Start with your strongest or most important point-based on audience experience and bias),Use a“moving blueprint”slidePlan clear transitions between key pointsReinforce how key points relate back to your main message and objectiveUse visuals and delivery techniques to maintain audience att
11、ention,BODY:Lead audience through the logic of your thinking,Reinforce objectiveSummarize key points in longer presentationStress benefits to audienceDescribe any next steps or action needed,CONCLUSION:Tell them what youve told them,Gathering Supporting Materials,StatisticsDefinitionExamplesComparis
12、ons and contrasts(analogy)Testimony and quotations,The tell them approach,Tell them what youre going to tell them.=IntroductionThen tell them.=BodyFinally tell them what you told them.=Close,Selling Yourself and Your Idea,Control nervousness Polish nonverbals Use vocal variety,What influences the me
13、ssage,38%,Visual,Vocal,Verbal,55%,7%,Nonverbals are 55%of Message,Visual,?,Stance&MovementGesturesFacial ExpressionEye ContactSpaceTimingDressVisual Aids,Visual,Polish delivery skills-visual,Practice,Practice,Practice!,Eye Contact,Gestures,Movement,Stance,Voice and Speech,Place feet shoulder width a
14、part Distribute weight evenly Avoid rocking and bouncing Move for a reason,Stance and movement,Avoiding overacting Dont be locked behind the lectern Stay within the“frame”Make the hands work for you not against you Avoid repeating gestures too often Avoid nervous gestures,Gestures,Eye Contact,Determ
15、ined by culture Expected in US Helps you“read”audience Look into,not at,the eyes,Eye Contact,To read or not to read.Thats the question.Dont read from start to finish.,Facial Expression,Determined by culture Can help build rapport Should match message,Formal?Informal?,Space,Finish early rather than l
16、ate Practice out loud and time practice Build in time for questions/visuals,Timing,Consider audience/purpose Be aware of environment Avoid“distractors”Dont wear something new,Dress,Dress,Never dress flashily.Be conservatively dressed.Conservative clothingSolid color,Adding an Extra Dimension with Vi
17、sual Aid,We learn through our senses,using each one to a varying degree.taste1%touch1.5%smell3.5%hearing11%sight83%,A Way to Increase Retention,0,10,20,30,40,50,Hear,See,Hear&See,Retention,Source:3M Meeting Managment,Visual Aids:,Visual Styles,Lists and tablesPie charts and mapsBlock diagrams Bar ch
18、arts and Alpine chartsColor vs.black and-whiteCartoons,Keep It Simple,Stern!Use message titles Ensure readability Be consistentThink visually,not verbally,Follow design guidelines,Magazines were most popular advertising medium in 1999,Magazines,Television network cable spot,24%,Best exhibit#21,38%,N
19、ewspapers national local,35%,Other-3%,Source:CMR data analyzed by Interep,Inc.,Better example,1997,1998,1999,($Millions),0,10,20,30,40,50,60,70,80,90,Sales hit new peak in 99,Example:better slide title,Of top 5 markets,only US&UK increased retail sales from 98-99,Source:IFPI and CIBC World Markets,F
20、or a subtitle:24 point,For theY axis label:18 point,For the X axis label:18 point,For the source:16 point,Use the correct font size:at least 36!,Visual Styles,ChalkboardsChartboardsOverhear projectorsSlidesMoviesVideo tapeModel,Think 6 x 6,6 lines per slide 6 words per line,Think 6 x 6,Crowded bulle
21、t slides:we cant read them!,You can put lots of print on a horizontal chart,without wrapping text lines too many times Even if you had 12 bullet points,you could fit them all on a single slide You might even decide to change the line spacing to squeeze in your last idea Your font size might still be
22、 readable in the back row-this,by the way,is a 32 point font And writing complete sentences means you can stop worrying about those memory loss moments If you make margins really wide and use the space under the bullets,you can squeeze more in,too,just to make sure all your points are there,Whats wr
23、ong with this slide?,Sometimes the font size can be too small-this is 18 pointsWRITING IN ALL CAPS IS HARD TO READtoo much info on one slide can be a painWhoops!Check the color on a screen!Using unusualk fonts can be a problemdont forget,always spell check,Whats wrong with this slide?,Sometimes the
24、font size can be too small-this is 18 pointsWRITING IN ALL CAPS IS HARD TO READtoo much info on one slide can be a painWhoops!Check the color on a screen!Using unusualk fonts can be a problemdont forget,always spell check,THIS IS A CENTERED,ALL CAPITALIZED,“ARIAL”FONT,WHICH IS A SANS SERIF FONT.THES
25、E CHOICES MAKE THIS VISUAL HARD TO READ.,Example:font/color choice,Keep It Simple Stern Use message titles Ensure readability Be consistent Think visually,Follow design guidelines,1997,1998,1999,($Millions),0,10,20,30,40,50,60,70,80,90,Sales hit new peak in 99,Example:better slide title,1997,1998,19
26、99,($Millions),0,10,20,30,40,50,60,70,80,90,Sales,Example:poor slide title,Vocal traits are 38%of message,Vocal,Vocal,?,Vary Vocal Traits,Vocal,VolumeRatePitchEnunciationFiller words,Vocal,Diction,Be specificUse plain wordsUse words that draw pictures,Practice makes perfect,Practice in front of your
27、 bathroom mirrorPractice into a tape recorderPractice in front of your family membersRehearseAllow one hour of preparation for every minute you plan to speak,Checking the details,Be an early bird Visit the place a week in advanceCheck facilitiesPlan to arrive about an hour before your audience is du
28、e,Questions and answers,Receive all questions cordiallyBe sure you listen carefullyThink before you answerIf you dont know,Say so,Some quick tips,Start the preparation early.Give at least one hour of preparation for every minute you plan to speak.Gather data,subject it to a value analysis:,Some quic
29、k tips,Add interest to your talk.Be sure that your audience willu listenu understandu be influenced,Some quick tips,Make your hands work for you,not against.Add an extra dimension with visual aids when necessary.Look on questions from audience as an opportunity.,Some quick tips,Shortness+Simplicity+Strength+Sincerity=A Good Talk,Thank you,
